Comments on: Facebook Optimization Strategy in 3 Easy Metrics

By: Captainportal

Captainportal — Thu, 02 Feb 2012 14:05:19 +0000

Very Good article. Social Media Optimization is new way to promote your brand and products. We should always remember that this SMO is public , so never put wrong information in your profile , it will damage your brand image.

By: Dominique Lahaix

Dominique Lahaix — Tue, 07 Sep 2010 14:08:00 +0000

Thanks for the article.

All your metrics are quantitative and I think it's not enough.

As an example if you're a brand -like us- selling to marketers, having marketers joining our FB page and even better influencial marketers has way more value than having people that may never buy nor spread the message right.

It's the same for the mention of your brand.

Social media is about relationship and time is a limited resource. Brand on one end and FB users on the other have limited bandwidth so it's critical for both of them to focus on who matters, not on overall numbers.
Best

By: Paul Herwarth von Bi

Paul Herwarth von Bi — Mon, 06 Sep 2010 21:34:00 +0000

Hey Sarah, great article! I like the three categories of metrics you identified. You might want to check out TwentyFeet as well for the tracking. Would love your feedback!

By: Sarah Nelson

Sarah Nelson — Thu, 02 Sep 2010 17:40:00 +0000

I track manually, use the Facebook insights on the brand page, and use free tools like Openbook, Facebook status analyzer, collecta, and social mention.

By: Ana

Ana — Thu, 02 Sep 2010 15:44:00 +0000

Hey, Sarah: the question is HOW you track all these stats?