Comments on: How Social Media Influences Consumer Behavior

By: #TChat Preview: Speaking Socially... "What Is Influence?" - TalentCulture.com

Fri, 25 Jan 2013 03:55:27 +0000

[...] “How Social Influence Impacts Consumer Behavior” by David, Search Engine Marketing [...]

By: Aziz

Aziz — Fri, 13 Aug 2010 06:13:00 +0000

Thanks for the sharing of such information we will pass it on to our readers This is a great reading.Thanking you Web Analytics Hertfordshire

By: David Leonhardt

David Leonhardt — Fri, 30 Jul 2010 18:30:05 +0000

“In short, the anonymity and safety provided by social media lets customers feel more confident in expressing their true feelings about the brands they interact with.”

I think it’s more than just that. In the middle of a huge store, it’s embarrassing to shout out loud what you think of a store or a product. You can whisper to a friend if you happen to be with one, or tell them about it later on on the phone or over a drink. But now everyone can shout out to dozens, hundreds, thousands of friends – without making a fuss in the middle of the store.
David Leonhardt recently posted..REVIEW- Free Traffic System

By: David Leonhardt

David Leonhardt — Fri, 30 Jul 2010 18:30:00 +0000

"In short, the anonymity and safety provided by social media lets customers feel more confident in expressing their true feelings about the brands they interact with."

I think it's more than just that. In the middle of a huge store, it's embarrassing to shout out loud what you think of a store or a product. You can whisper to a friend if you happen to be with one, or tell them about it later on on the phone or over a drink. But now everyone can shout out to dozens, hundreds, thousands of friends – without making a fuss in the middle of the store.

By: Alex

Alex — Mon, 19 Jul 2010 18:54:35 +0000

Working for a Boston web design company (and doing internal internet marketing for them,) I love this post. So often clients try to argue that there's no value in social media for their business; this article demonstrates so simply exactly how they are wrong. Typically i find clients arguing that there's no benefit in terms of social media engagement with regard to measurable ROI. It can be difficult to get them to understand the other important factors that are in play besides plain old ROI when it comes to social media engagement. The implication at the end of this post is that even if you aren't necessarily going to build your business off your social media engagement, it still affords you a way to manage your brand, and monitor what people are saying about it! In this way it keeps you tuned in to public feedback about your product. Without a social media presence, you'd have no clue if tons of people were slandering one of your products. The other side of this argument is true as well-- with the right analytics and comment monitoring, you may even be able to realize a specific target group that is responding markedly well to a certain product. If you realize this, then you can cater your marketing strategy accordingly, and from there you do have the potential to increase your ROI.