It’s a fact: in order to start a successful online business you need to research your market first. Do you struggle finding the right keywords for your niche? It’s not hard if you know how to do your research. Many use Google’s External Keyword tool, the WordTracker tool, or a tool that pulls their data from one of these. And there is nothing wrong with it, but if you want to be ahead of the game, you need to be a little more creative, and research in ways that others don’t.Today we’ll take a look at how eBay can help you with your keyword research.
Go to the home page of EBay, and start typing your main keyword in the search box. Let’s say I was researching “men’s watches”. As soon as I start typing my phrase, there is a drop down box that shows several potential key phrases.
Click on search and you’ll be taken to a page that lists men’s watches, of course.
But what’s important is that you look right under the search box, at the related searches, and you’ll notice some more specific phrases:
mens fossil watches
mens watches seiko
mens watches rolex
If you go over at the google keyword tool and search for “mens watches”, you won’t see any of these searches, yet, they have many exact searches daily. Let’s take a look:
As you see, none of the 3 key phrases discovered above with the eBay search are on this list. So let’s just enter those individually in the Google tool and see what happens.
Surprise, surprise! These key phrases have quite a good number of exact searches.
What you do next, is go back to the EBay search and dig for more key phrases. Click on any of the “related searches” and you’ll get more specific terms. For example, if I click on the “mens fossil watches” which I discovered above, here is what I see:
This search uncovers at least 2 more key phrases I may be interested in: “mens guess watch” with 5,400 exact searches and “mens diesel watches” with 1,600 exact searches. You can go on and on and on, and discover key phrases your competitors won’t, just because you dug a little deeper and thought creatively.
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