How To Do Keyword Research With EBay

Feb 27, 2010   //   by Adriana   //   SEO, SEO Blog  //  28 Comments

This is a guest post by Adriana Copaceanu who loves doing
keyword research and talks about her online adventures at My Online Business Journey

It’s a fact: in order to start a successful online business you need to research your market first. Do you struggle finding the right keywords for your niche? It’s not hard if you know how to do your research. Many use Google’s External Keyword tool, the WordTracker tool, or a tool that pulls their data from one of these. And there is nothing wrong with it, but if you want to be ahead of the game, you need to be a little more creative, and research in ways that others don’t.Today we’ll take a look at how eBay can help you with your keyword research.

Go to the home page of EBay, and start typing your main keyword in the search box. Let’s say I was researching “men’s watches”. As soon as I start typing my phrase, there is a drop down box that shows several potential key phrases.

Click on search and you’ll be taken to a page that lists men’s watches, of course.

But what’s important is that you look right under the search box, at the related searches, and you’ll notice some more specific phrases:

mens fossil watches

mens watches seiko

mens watches rolex

If you go over at the google keyword tool and search for “mens watches”, you won’t see any of these searches, yet, they have many exact searches daily. Let’s take a look:

As you see, none of the 3 key phrases discovered above with the eBay search are on this list. So let’s just enter those individually in the Google tool and see what happens.

Surprise, surprise! These key phrases have quite a good number of exact searches.

What you do next, is go back to the EBay search and dig for more key phrases. Click on any of the “related searches” and you’ll get more specific terms. For example, if I click on the “mens fossil watches” which I discovered above, here is what I see:

This search uncovers at least 2 more key phrases I may be interested in: “mens guess watch” with 5,400 exact searches and “mens diesel watches” with 1,600 exact searches. You can go on and on and on, and discover key phrases your competitors won’t, just because you dug a little deeper and thought creatively.

Similar Posts:

"Newsletter" Our weekly newsletter features some of the best curated SEO content from around the web!



Comment Policy

  • Gerald Weber
    Twitter:
    says:

    Adriana,

    This is definitely "outside of the box" keyword research thinking. Good job!

  • Gerald Weber
    Twitter:
    says:

    Adriana,

    This is definitely “outside of the box” keyword research thinking. Good job!

  • Kyio says:

    Cool thing. Taking the search suggestion from eBay and working on them with your GoogleAdwords. I've never tried that. I myself use iSpionage and GoogleAdwords for keyword research but i haven't thought of working with them on eBay search suggestions. Thanks for the tip!

  • Kyio says:

    Cool thing. Taking the search suggestion from eBay and working on them with your GoogleAdwords. I’ve never tried that. I myself use iSpionage and GoogleAdwords for keyword research but i haven’t thought of working with them on eBay search suggestions. Thanks for the tip!

  • Excellent. Logical and very pragmatic tip.

    Cheers for the heads up.

  • Excellent. Logical and very pragmatic tip.

    Cheers for the heads up.

  • Dave says:

    Thanks quite a good tatic, thanks for sharing, I like to use google trends, check it out!
    .-= Dave´s last blog ..eBay Hot Selling Items – The Apple Ipad =-.

  • Dave says:

    Thanks quite a good tatic, thanks for sharing, I like to use google trends, check it out!
    .-= Dave´s last blog ..eBay Hot Selling Items – The Apple Ipad =-.

  • mohamed says:

    Thanks very much, its sweet and simple tip .
    .-= mohamed´s last blog ..The Search Engine Optimization"SEO" Factors. =-.

  • mohamed says:

    Thanks very much, its sweet and simple tip .
    .-= mohamed´s last blog ..The Search Engine Optimization"SEO" Factors. =-.

  • I think if you IM eye tool your work will be relatively easy and you can get faster results

  • I think if you IM eye tool your work will be relatively easy and you can get faster results

  • jon says:

    Thanks very much, its sweet and simple tip .

    chian cell phones
    .-= jon´s last blog ..A Mixed ON Product with Attributes =-.

  • jon says:

    Thanks very much, its sweet and simple tip .

    chian cell phones
    .-= jon´s last blog ..A Mixed ON Product with Attributes =-.

  • Sanalika Hileleri says:

    Thanks very much, its sweet and simple tip..

  • Sanalika Hileleri says:

    Thanks very much, its sweet and simple tip..

  • Mumbo Design says:

    Thanks for this ebay post. I use ebay alot. Do you have any other ebay related posts?

  • Gerald Weber
    Twitter:
    says:

    I believe that's the only ebay post on my blog. Glad you like this one! :-)

  • Mike says:

    Nice info, I have been using the same technique..and it works great!

  • James says:

    Thanks a lot. Every it’s small tricks and ideas that make marketer great.

  • HI Adriana,

    Wow, talk about a ninja-strategy! I love the tip here. Thanks very much! I will be giving this a shot!

    Best regards,
    Cat Alexandra

  • Andrew Newey
    Twitter:
    says:

    Thanks for the tip. Related searches… should’ave known! :) Works a treat – thanks!!!

  • Jake says:

    To add to these great tips and ideas, over at WatchCount.com we recently launched a free eBay keywords tool that shows top search phrases that shoppers are using on eBay, in any eBay category.

    I think it can come in pretty handy for a variety of uses, such as sourcing ideas/brainstorming, listing title keyword selection, or wider SEO/ecommerce needs.

    Thanks for checking it out…

  • hcg says:

    Great. My thanks for doing such a good job. I’ll return here to read more and tell my coworkers about this.

  • HCG says:

    Nice site. My thanks for posting this. I will definitely check back to read more and tell my friends about your site.

  • Sanket says:

    Thanks a lot for this one.
    Simply Brilliant!