This is a guest post by Daniel Mcgonagle. Daniel writes about link building and SEO at his blog.
The best types of backlinks come from amidst contextual content published on sites very closely related to the sites you’re getting links to.
Adding or getting blog roll or sitewide links provides less SEO value, linkjuice and potential Page Rank “pass-down” than could be achieved with just one article published on the correct type of site.
Getting your content published on other related sites (not just relevant categories) does a lot of tihngs for you.
If site is a top quality site, then it will already have RSS subcribers who will read your content, and these are REAL “eyeballs” who will be reading content they have already expressed interest in, hence their RSS subscription, and they may consider you a new source for top quality information.
This generally leads to increased RSS readership for you and your site if your content is good enough and gets put on the best types of sites, in the right way (good relevant sites, good information being delivered, etc…)
These types of sites are generally called “Optimal Link Targets” which means they’re the best (optimal) places from which you could hope to get a backlink.
How to find optimal link targets:
Step 1- Research your niche, easily done.
What are you writing about?
What keywords and phrases are you trying to rank well for?
Who else is ranking well for those terms?
Who else is writing about these keywords and topics?
Finding optimal link targets via search engines.
As a matter of course, when you write something on your site, you should “Google” the keywords and phrases your content was optimized for, then comment on sites that rank well for those terms. If comment gets accepted, great. If not, then go back to those sites, find a contact form and contact those sites owners to make your presence known even more, then try to line up a guest author post from them, if their site qualifies.
If they agree to allow your guest author post, write something new and 100% unique and submit it to them.
Finding optimal link targets via article directories.
Sometimes when you do a search for your niche keywords and phrases you may not find article directories’ articles ranking well in your research, so you can go to an article directory like EzineArticles and use their search bar to find out whose writing about your type of content.
When you do a search for keywords and/or phrases on EzineArticle’s search bar it wil return a list of articles in its search results.
Open up each article and see where the backlinks in those articles lead to for site URLs.
Then go to those sites and do your value assessment of whether or not this site meets your optimal link target site requirements.
If you find sites that meet your optimal link target requirements, then follow the steps outlined above to get in touch with these site owners (blog comment, comment on their articles, arrange for guest author post etc…).
Assessing an optimal link target candidate for possible SEO value:
Google their site titles, are older posts or new posts indexed?
Google the keywords in their articles, to see what kind of “authority” these sites have rankings-wise
The site’s Page Rank doesn’t really matter if they’re ranking well for their terms and/or are sites that write about your exact type of content. You could build a mini-net site targeting a certain set of keywords or phrases and then use it to link to your main site, but getting your content on optimal in target sites is almost the same thing as tapping into your very own mini-site that could link to you.
Increase the chances of getting other site owners to contact you by using Delicious Links and Tags to give them Dofollow backlinks, then push the TAGG-ed urls over to an Edge network/link collector type of site that sends their site urls to Tiwtter.
As a site owner, I can tell you that I am well aware of who links to me without asking and its appreciated, and also makes me more open to linking to them at some point, too. 🙂
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- Article Marketing Post Panda & How 15 Top Article Directories Are Doing Today
- 3 Tips for Effective ‘Link Luv’
- Regular Coffee or a Latte? Which Keywords Do You Want to Rank For?
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