How To Get Backlinks From Optimal Link Targets

Jan 16, 2010   //   by Daniel McGonagle   //   SEO, SEO Blog  //  47 Comments

This is a guest post by Daniel Mcgonagle. Daniel writes about link building and SEO at his blog.

bullseye

Source: Diamanx

The best types of backlinks come from amidst contextual content published on sites very closely related to the sites you’re getting links to.

Adding or getting blog roll or sitewide links provides less SEO value, linkjuice and potential Page Rank “pass-down” than could be achieved with just one article published on the correct type of site.

Getting your content published on other related sites (not just relevant categories) does a lot of tihngs for you.

If site is a top quality site, then it will already have RSS subcribers who will read your content, and these are REAL “eyeballs” who will be reading content they have already expressed interest in, hence their RSS subscription, and they may consider you a new source for top quality information.

This generally leads to increased RSS readership for you and your site if your content is good enough and gets put on the best types of sites, in the right way (good relevant sites, good information being delivered, etc…)

These types of sites are generally called “Optimal Link Targets” which means they’re the best (optimal) places from which you could hope to get a backlink.

How to find optimal link targets:

Step 1- Research your niche, easily done.

What are you writing about?

What keywords and phrases are you trying to rank well for?

Who else is ranking well for those terms?

Who else is writing about these keywords and topics?

Finding optimal link targets via search engines.

As a matter of course, when you write something on your site, you should “Google” the keywords and phrases your content was optimized for, then comment on sites that rank well for those terms. If comment gets accepted, great. If not, then go back to those sites, find a contact form and contact those sites owners to make your presence known even more, then try to line up a guest author post from them, if their site qualifies.

If they agree to allow your guest author post, write something new and 100% unique and submit it to them.

Finding optimal link targets via article directories.

Sometimes when you do a search for your niche keywords and phrases you may not find article directories’ articles ranking well in your research, so you can go to an article directory like EzineArticles and use their search bar to find out whose writing about your type of content.

When you do a search for keywords and/or phrases on EzineArticle’s search bar it wil return a list of articles in its search results.

Open up each article and see where the backlinks in those articles lead to for site URLs.

Then go to those sites and do your value assessment of whether or not this site meets your optimal link target site requirements.

If you find sites that meet your optimal link target requirements, then follow the steps outlined above to get in touch with these site owners (blog comment, comment on their articles, arrange for guest author post etc…).

Assessing an optimal link target candidate for possible SEO value:

Google their site titles, are older posts or new posts indexed?

Google the keywords in their articles, to see what kind of “authority” these sites have rankings-wise

The site’s Page Rank doesn’t really matter if they’re ranking well for their terms and/or are sites that write about your exact type of content. You could build a mini-net site targeting a certain set of keywords or phrases and then use it to link to your main site, but getting your content on optimal in target sites is almost the same thing as tapping into your very own mini-site that could link to you.

Extra credit:

Increase the chances of getting other site owners to contact you by using Delicious Links and Tags to give them Dofollow backlinks, then push the TAGG-ed urls over to an Edge network/link collector type of site that sends their site urls to Tiwtter.

As a site owner, I can tell you that I am well aware of who links to me without asking and its appreciated, and also makes me more open to linking to them at some point, too. :)

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Comment Policy

  • Good ideas, I’ve been using Ning’s directory and joining sites that cmpliment my niche. Most Ning sites will let you publish posts as long as they are on topic.
    .-= Social Media Cleveland´s last blog ..Social Media Marketing vs Email Marketing =-.

    • Hi, thanks for the feedback.

      When you join sites on Ning that complement your topics, are you joining other ning groups residing on Ning’s domain then establishing relationships leading to some potential guest author posts, link exchanges, joint ventures, or anything like that?

      I’ve never been to Ning, I will check it out.

      Thanks,

      Dan
      .-= Daniel McGonagle´s last blog ..Case study for profiles link building =-.

  • Good ideas, I’ve been using Ning’s directory and joining sites that cmpliment my niche. Most Ning sites will let you publish posts as long as they are on topic.
    .-= Social Media Cleveland´s last blog ..Social Media Marketing vs Email Marketing =-.

    • Hi, thanks for the feedback.

      When you join sites on Ning that complement your topics, are you joining other ning groups residing on Ning's domain then establishing relationships leading to some potential guest author posts, link exchanges, joint ventures, or anything like that?

      I've never been to Ning, I will check it out.

      Thanks,

      Dan
      .-= Daniel McGonagle´s last blog ..Case study for profiles link building =-.

  • Teasastips says:

    @Social Media Cleveland, I use Ning sites as well to post articles that lead back to my original post. I find Ning sites and users highly targeted.

    • Hi great idea to “stand in front of traffic” to get the types of visitors you want.

      There’s plenty of ways to get traffic to your websites without being totally reliant upon ranking or keywords.

      That’s part of what I am currently doing now, establishing relationships and finding not just sites like Ning to write articles on, but doing guest author posts as well.

      Thanks for your tip!

      Dan
      .-= Daniel McGonagle´s last blog ..Case study for profiles link building =-.

  • Teasastips says:

    @Social Media Cleveland, I use Ning sites as well to post articles that lead back to my original post. I find Ning sites and users highly targeted.

    • Hi great idea to "stand in front of traffic" to get the types of visitors you want.

      There's plenty of ways to get traffic to your websites without being totally reliant upon ranking or keywords.

      That's part of what I am currently doing now, establishing relationships and finding not just sites like Ning to write articles on, but doing guest author posts as well.

      Thanks for your tip!

      Dan
      .-= Daniel McGonagle´s last blog ..Case study for profiles link building =-.

  • Thanks for more information about SEO tools.The process of getting your website to the top of the search engines. Its also good to know about this SEO tool.Thank you.

  • Thanks for more information about SEO tools.The process of getting your website to the top of the search engines. Its also good to know about this SEO tool.Thank you.

  • Such common sense advice…and yet I'd be willing to lay odds only a fraction of serious marketers do that. Very good advice you offer.
    .-= Alec Steele, Strong Niche Marketer´s last blog ..How to Easily Find Instant 100% Immediate Commission Affiliate Niche Products To Promote Online =-.

  • Such common sense advice…and yet I'd be willing to lay odds only a fraction of serious marketers do that. Very good advice you offer.
    .-= Alec Steele, Strong Niche Marketer´s last blog ..How to Easily Find Instant 100% Immediate Commission Affiliate Niche Products To Promote Online =-.

  • Hi Alec, thanks.

    Doing this guest author post is a prime example of this method in action. Prior to writing this I was not aware of your site, nor you mine possibly, but now we’re aware of each other because of a common top-quality outlet (this blog here).

    Hopefully some people will take some actions based on this post.

    Thanks again,

    Dan
    .-= Daniel McGonagle´s last blog ..Proof that people are SEO clueless =-.

  • Hi Alec, thanks.

    Doing this guest author post is a prime example of this method in action. Prior to writing this I was not aware of your site, nor you mine possibly, but now we're aware of each other because of a common top-quality outlet (this blog here).

    Hopefully some people will take some actions based on this post.

    Thanks again,

    Dan
    .-= Daniel McGonagle´s last blog ..Proof that people are SEO clueless =-.

  • Rishabh Jain says:

    Your are so right Daniel with this article. There are actually million of ways to build up backlinks. I found this guide somehow and implemented it in my blogging, and I did see a lot of improvement in my blog traffic. It is really a must buy – http://bit.ly/4pmTQJ

  • Rishabh Jain says:

    Your are so right Daniel with this article. There are actually million of ways to build up backlinks. I found this guide somehow and implemented it in my blogging, and I did see a lot of improvement in my blog traffic. It is really a must buy – http://bit.ly/4pmTQJ

  • Sean says:

    The thing I find is the amount of research I seem to spend on finding place to link doesn’t seem to result in much improvement to my bottom line.
    .-= Sean´s last blog ..How much do you know about stem cell research? =-.

  • Sean says:

    The thing I find is the amount of research I seem to spend on finding place to link doesn't seem to result in much improvement to my bottom line.
    .-= Sean´s last blog ..How much do you know about stem cell research? =-.

  • Sean, you raise a good point here about the ROI to be expected and achieved with link building and SEO efforts.

    I’ve always been a long-tail first, more generic terms last….type of SEO person, since the long-tails tend to convert better and ranking well for them is easier, requires less effort.

    You might get less traffic sure…. but it’s traffic that converts and helps fund your SEO efforts.

    Thanks,

    Dan
    .-= Daniel McGonagle´s last blog ..EZArticle Link Review + Results =-.

  • Sean, you raise a good point here about the ROI to be expected and achieved with link building and SEO efforts.

    I’ve always been a long-tail first, more generic terms last….type of SEO person, since the long-tails tend to convert better and ranking well for them is easier, requires less effort.

    You might get less traffic sure…. but it’s traffic that converts and helps fund your SEO efforts.

    Thanks,

    Dan
    .-= Daniel McGonagle´s last blog ..EZArticle Link Review + Results =-.

  • Patrick says:

    I always thought sitewide links were way better than single article links. I had no idea. I will definitely try to find some guest posts, thanks for the info!
    .-= Patrick @Get The Perfect Golf Swing´s last blog ..40 Dont’s of Golf =-.

  • Patrick says:

    I always thought sitewide links were way better than single article links. I had no idea. I will definitely try to find some guest posts, thanks for the info!
    .-= Patrick @Get The Perfect Golf Swing´s last blog ..40 Dont’s of Golf =-.

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  • well, according to me,,, the techniques in SEO, blog commenting, forum posting, directory submission, article submission etc,,, are used by every webmaster,, but their ways of implementing are different… so that you have to specify on the smart work… as use good PR,, and high prominent websites… make your work more smart…

  • Eric Pinola says:

    Thank you for this great information; I found you on Stumble Upon. I have been using Triond, Merchant Circle, and Squidoo to acquire back links and then commenting on interesting posts; like this one. The back tracking an Ezine article is a great tip, thanks!

    Eric

  • Thomas says:

    Try doing some special Searches (search tricks) into Google

    for instance

    intitle:volkswagen inurl:guest

    returns me websites about volkswagen that may allow guest posting.

  • Tom says:

    Try doing some special Searches (search tricks) into Google

    for instance

    intitle:volkswagen inurl:guest

    returns me websites about volkswagen that may allow guest posting.

  • Yanzen says:

    Yes, of course, seo make all things happen, so taht why google by pass seo and not include to they are terms. cause seo can make all things better, aren’t you??

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  • Jon Cooper says:

    I also suggest checking Q&A sites like Quora to see what questions people have in your niche, and if you can, write a post about this topic (make sure to let the person who asked the question know that you posted on this!).

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