How to Organize Your Social Media Profiles

Apr 6, 2012   //   by Kristi Hines   //   SEO Blog, Social Media  //  11 Comments

When was the last time you updated your social media profiles? I don’t just mean the big ones like Twitter, Facebook, LinkedIn, and Google+. I mean all of them. I bet the first thing you think when you think about all of your social profiles is that you have no idea where they are, let alone how long it has been since you updated them.

When Do You Need to Update Your Social Media Profiles

There are many changes that may happen in your professional lives that might warrant an update of your social media profiles. These include the following.

  • When you change job titles, places of employment, or careers.
  • When your name changes (for better or for worse).
  • When your website changes.
  • When one project becomes more important than another.
  • When you come up with a new elevator pitch about yourself or your business.
  • When you get a new, updated headshot.

There are many more times that could warrant a change of profile, but these are the top ones that come to mind. Whenever these things happen, you don’t want to leave your old information hanging around.

Which Social Media Profiles You Need to Update

When I saw all of your social media profiles, that may sound daunting. So let’s just start with these profiles. Note that it may not just be social media profiles, but also forum profiles, job site profiles, author bios, or any other page about you.

  • Any social media profile that you have linked to your website or blog.
  • Any social media profile listed on your business card.
  • Any social media profile that comes up on the first five pages of search results for your name, blog name, or business name. Be sure to use Google personalized & non-personalized searched results, Yahoo, and Bing.
  • Any social media profile that you have linked from your other social media profiles.

This could be just a few or quite a lot, depending on how many social profiles you have created. The reason you have to hit all of them is because you never know which profile someone might encounter first. It would be a shame if, for example, you recently started your own consulting business but your social profiles still refer people back to your previous employer.

How to Keep Social Media Profiles Organized

What I like to do is keep a simple spreadsheet compiling all of my social media profiles. This spreadsheet includes the site, my profile URL, date it was last updated, username, and password hint.

Using this, I can sort the spreadsheet by when a profile was last updated, think about if I have had any changes that might warrant revising any outdated profile information, and go from there. This also helps me keep track of all of those different variations of usernames / passwords I have created over the years. Note that I use password hints and not actual passwords – just in case something should compromise the file.

By doing this, you can make sure that you don’t have any old information out on the web. That way, people will always get the right first impression when they find you online – no matter where they find you!

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Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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  • Arwin Adriano

    Nice tips although updating your social media profiles is a bit time consuming but having a list of it will make your profiles monitored without the need of checking your accounts one by one at least.

  • Ileane

    Hi Kristi, it’s great to have a little cheat sheet with all your social profiles listed. I go through mine every once in awhile and it seems like there is always something I forgot to update. Thanks for the tips Kristi and have a great holiday weekend.

  • Shamelle

    With the increasing number of social media avenues it is indeed difficult to keep to date and also remember all the info!
    Yes, have this in a Excel sheet is a good idea. However, be cautious about have the password also along side it. If the excel sheet falls into the “wrong” hands.. it would be disastrous!

  • Ray says:

    I would imagine some people have a lot of sites or accounts to update if they change one little thing. I have a few myself, and keeping up with them all can be difficult. I used to write down all the site I belong to, along with log in and passwords. That was a lot of work changing them all the time too. Now I keep them on my computer in a file similar to what you mention, but I worry that something might happen to my computer and I will lose it one day. I don’t know where I can store them all other than my head, but that’s not the best choice either.

  • Peter Lee

    I do have a spreedsheet just like that and I saved it on a thumb drive that is kept safe else where. This way, not only it gets organized but to saved it offline makes it safer. Just don’t lose the thumb drive though.

  • Vapegrl says:

    I really like your idea of using a spreadsheet to keep your online profiles updated. I don’t really get into the social media thing, but if I did, I always thought that I would have to hire a social media manager because I just don’t have that kind of time. It’s good to know that there are better ways of keeping all this stuff organized.

  • Tessa says:

    Its really a big matter to update the every social media profile. And also a better way to organize the social media profile by maintaining such a spread sheet.

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  • Alex Braker says:

    Kristi, you have written great post. Yes, the best way to organize the profiles is the spreadsheet. You can keep all the details related to the update in the spreadsheet as well as various details are easily manageable in the excel sheet.

  • Akash Kumar

    With so many social media sites these days. It is not possible to get involved on each one. So Kristy’s tips come in handy when you are confused which profiles you should use more frequently.

  • Jason Fox

    Thank you for the tips. I was looking for a simple template to use to organize all the, seemingly, millions of social accounts and profiles that I have created.