When was the last time you updated your social media profiles? I don’t just mean the big ones like Twitter, Facebook, LinkedIn, and Google+. I mean all of them. I bet the first thing you think when you think about all of your social profiles is that you have no idea where they are, let alone how long it has been since you updated them.
When Do You Need to Update Your Social Media Profiles
There are many changes that may happen in your professional lives that might warrant an update of your social media profiles. These include the following.
- When you change job titles, places of employment, or careers.
- When your name changes (for better or for worse).
- When your website changes.
- When one project becomes more important than another.
- When you come up with a new elevator pitch about yourself or your business.
- When you get a new, updated headshot.
There are many more times that could warrant a change of profile, but these are the top ones that come to mind. Whenever these things happen, you don’t want to leave your old information hanging around.
Which Social Media Profiles You Need to Update
When I saw all of your social media profiles, that may sound daunting. So let’s just start with these profiles. Note that it may not just be social media profiles, but also forum profiles, job site profiles, author bios, or any other page about you.
- Any social media profile that you have linked to your website or blog.
- Any social media profile listed on your business card.
- Any social media profile that comes up on the first five pages of search results for your name, blog name, or business name. Be sure to use Google personalized & non-personalized searched results, Yahoo, and Bing.
- Any social media profile that you have linked from your other social media profiles.
This could be just a few or quite a lot, depending on how many social profiles you have created. The reason you have to hit all of them is because you never know which profile someone might encounter first. It would be a shame if, for example, you recently started your own consulting business but your social profiles still refer people back to your previous employer.
How to Keep Social Media Profiles Organized
What I like to do is keep a simple spreadsheet compiling all of my social media profiles. This spreadsheet includes the site, my profile URL, date it was last updated, username, and password hint.
Using this, I can sort the spreadsheet by when a profile was last updated, think about if I have had any changes that might warrant revising any outdated profile information, and go from there. This also helps me keep track of all of those different variations of usernames / passwords I have created over the years. Note that I use password hints and not actual passwords – just in case something should compromise the file.
By doing this, you can make sure that you don’t have any old information out on the web. That way, people will always get the right first impression when they find you online – no matter where they find you!
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