It’s 2009 and You Still Aren’t Deep Linking

Jan 14, 2009   //   by Eric Brantner   //   SEO Blog  //  2 Comments

Chain Links
photo credit: papalars
Forgive me for going back to SEO 101 on this post, but it’s something that keeps popping up time and time again. There are some out there who still insist on always getting links back to their home page, while the rest of their content has no back links. The main reasons for link building are to increase your online visibility, to improve your site’s relevance for certain keywords, to gain trust from the search engines, and ultimately to have each page on your site rank higher.

Now, how do you expect to accomplish these things if you’re only getting links to your homepage? Sure, your homepage might end up ranking better for its target phrase, but what about all the other pages on your site? After all, those are the bread and butter of your search traffic. It’s these deeper pages on your site where you get to target the specific, niche keywords that will drive highly targeted traffic to your site. And I don’t have to tell you that highly targeted traffic means greater conversion rates (but I will anyway.)

The Benefits of Deep Linking

So, let’s do a quick refresher on the benefits of deep linking.

• Improved Search Ranking for Deep Pages- As I mentioned earlier, the most important benefit of deep linking is that it can help you rank higher for the keywords deeper in your website. That’s one of the main reasons you break down your website into different pages, so you can target different keywords (and of course, to improve the usability of your website.) So, by getting deep links, you’re going to generate more long-tail search traffic, and more traffic overall.

• Page is Easier to Crawl- Deep links also make your site easier to crawl for search spiders. With links pointing to the pages deep within your site, you make certain that they will get crawled and they’re likelier to index quickly.

• Increased Trust- If every link to your website is pointing at your homepage, what does that say about the rest of your site? It sends the message to the search engines that the deep pages on your site aren’t important and perhaps not as trustworthy. The truth is the deep pages on your site are usually the most important, and that’s why it’s so crucial to build links for them.

• Higher Quality Traffic- The whole point of SEO is to improve the quality of your traffic. After all, who cares if a million visitors come to your site each month if none of them stick around? Link building for all the pages on your site helps improve the overall quality of your traffic. This way, people will land exactly on the pages that interest them instead of having to wade through irrelevant content. And of course, this means your conversion rate will be better.

Remember, building deep links is no different than link building for your home page. The same strategies apply, and over time, you’ll find this to be far more effective for increasing your online visibility than just getting links for your home page. So, start getting those deep links!

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Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

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  • Tracy says:

    Forgive me, I am very new at this. So basically you are saying to try and get links for many different pages in your site, not just the homepage.

    For example on my site, I'd try and get some links to:
    http://www.ihatemymessageboard.com

    then a some to all the various blog posts.

    Then some to the forums and subforums and individual threads?

    Does it help me when I refer back to other pages in my site in my blog posts or on forum threads? I always try to link whenever possible so that my readers can see what I'm talking about.

    <abbr>Tracy’s last blog post..How to explain that you’ve locked down your Facebook</abbr>

    • Gerald Weber
      Twitter:
      says:

      Tracey,

      Yes it help your on page SEO efforts to link your pages internally. Also to your other question the answer is yes. Basically you want links coming to various different internal pages to increase your overall search engine visibility.