Why LinkedIn is a More Powerful Social Network for Lead Generation!

Apr 9, 2012   //   by Obaidul Haque   //   SEO Blog, Social Media  //  22 Comments

Ultimately, it’s the rate of conversion that matters. Businesses use a wide range of social platforms to generate leads. There’s little doubt that popular social media channels like Facebook, Twitter and LinkedIn do a great job in terms of engaging the target audience and guide them towards different goals of conversion. But do you know that LinkedIn far outranks Facebook and Twitter when it comes to generating leads for business?

Yes, LinkedIn is more powerful than Facebook or Twitter. In a recent study conducted by HubSpot, it came to light that LinkedIn has a much higher rate of conversion (2.74%) as compared to other popular social networks (Twitter – 0.69% and Facebook – 0.77%).

Let’s have a quick look at LinkedIn’s demographics and statistics –

LinkedIn has around 150 million members.
Males (57.9%) dominate this social media website.
The standard user of this social platform falls into 25-54 age group.
North America and Europe represent the highest number of users (96.6 million).
More than 44% of all users work in companies having 1000+ employee strength.
Around 39% of all users are managers, directors, owners, CEOs or VPs.

These figures clearly indicate the potential that LinkedIn brings for businesses of all types and sizes. The traffic that companies drive to their websites via LinkedIn has also proved to be highly converting.

There are many firms that are still unaware of LinkedIn’s actual potential for generating leads. Many of them think that Facebook and Twitter are better while there are others who don’t possess enough expertise to use LinkedIn as a lead generation tool. LinkedIn doesn’t only offer a higher business potential for B2B companies, but it also works well for B2C firms.

LinkedIn is Better Because …
Why do people join or visit LinkedIn (as compared to other social media channels)? People don’t join this platform for making their ‘social’ lives better. In fact, they join to make simplify their professional lives. LinkedIn users have a different kind of mindset. Businesses join this platform to connect with industry experts, tech geeks, talented professionals and other businesses. Professionals, on the other hand, use LinkedIn to showcase their talents and skill sets to companies (relating to their niche).

LinkedIn is never meant for ‘family fun’. Facebook fulfills both social and business purposes. But LinkedIn is purely meant for doing business. When people visit LinkedIn, they’re already in a business-focused mindset. They come here either to find right kind of talents or showcase their work expertise. That’s why B2B companies can quickly find a higher concentration of their target audience on this social media platform. Since LinkedIn is not used for social chit-chat, it’s also devoid of unnecessary clutter. You can easily find industry-related content on this platform. At the same time, you’re most likely to attract people’s attention towards your business-focused content.

If You Want to Generate Leads
LinkedIn can help you generate a higher number of leads for your business only when you know how to use this tool.

Here’re some quick tips you can use –

Join industry-relevant groups.
Showcase your industry expertise via LinkedIn Answers.
Collect LinkedIn recommendations from your past clients or customers.
Use various LinkedIn applications to enrich your business presence.
Opt for the LinkedIn advertising program.
Use the LinkedIn mobile app while on the go.

Is your company generating leads via LinkedIn? Please feel free to talk back in comments and share your opinions.

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Obaidul Haque

Obaidul works as an SEO manager handling client projects. He focuses heavily on Search Engine Optimization (SEO) and Social Media Marketing (SMM). Also a passionate blogger and freelance writer, he shares his insightful views regularly on HelloBloggerz . You can follow him on Google Plus or Twitter.

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  • I’ve used LinkedIn in the past simply for finding full time employment. I’m hearing more and more (now that I’m freelance & doing SEO) that LinkedIn is a good tool. I found your article and I really like how you spelled out some of the key things you should be doing, so far no one has made it this clear. I’m going to take your tips and try these and see in LinkedIn can generate some traffic for me. Thanks for this, it’s very helpful, consider your page bookmarked :)

  • Harleena Singh
    Twitter:
    says:

    Great info!

    You are quite right about LlinkedIn being unlike Facebook or Twitter where there is mainly clutter or chats going on. I think it’s much more professional and people can really get to focus on their groups or niches, or find the right kind of people to link to.

    I was rather late in understanding the importance of LinkedIn, though now I am fully onto it. But yes, I still need to learn a great deal more.

    Thanks so much for sharing. :)

  • Jeff
    Twitter:
    says:

    For most businesses, Linkedin can be a far superior site for maintaining a professional relationship with clients and prospects. Although it may not be as widely known as say Facebook, it certainly has significant value in the business world.

  • Jessica says:

    The top line is the title to the section about your account activity, which is the “default” first link at the left of the strip of links under that, but above the activity of your account statistics, followed by questions you have asked, and then followed by the answers you have provided. It is everything you have done on the site.

  • Marbella says:

    Hi Obaidul,
    So right, LinkedIn is more serious minded and not full of a lot of chatter, rumors and nonsensical claims about celebrities. People are tired of these social media and want to read more interesting articles and information in their field.

    • Obaidul
      Twitter:
      says:

      Yes. LinkedIn is so professional and powerful. If you want to talk about your private life, hobbies or interests, LinkedIn may not be a good option. However, if you want to improve your professional life or grow your business, this social network is just the right way to go. LinkedIn’s audience is highly focused on work.

      Thanks for your comment, Marbella.

  • tinafreysd says:

    Linked In is also a good place to look for a new job. There a plenty of companies represented in the site. I know some people who have found a new job through that site. I was thinking that i could do that as well. Or simply contact a friend of a friend of a friend whose working place seems interesting to me.

    • Obaidul
      Twitter:
      says:

      Definitely, LinkedIn is one of the best tools for jobseekers. Since almost half of this social network’s users are CEOs, directors, managers, business owners or VPs, it’s one of the best online platforms to start looking for a job. It’s a regular haunt for both employers and jobseekers.

      Thanks for your comment, Tina.

  • Tu Nguyen
    Twitter:
    says:

    I’ve used LinkedIn before but it doesn’t generates as much as leads as other social networks. Maybe I did something wrong. However, LinkedIn is a very good place to seek for job position.

    • Obaidul
      Twitter:
      says:

      Perhaps, you didn’t work according to an action plan. There’s absolutely no doubt that LinkedIn has more potential for lead generation as compared to Facebook and Twitter. The social network offers you several features that you can use to your benefits. If you want to use LinkedIn for lead generation, the first thing that you need to do is ‘create a customer-focused profile’. Next, you’ll need to use an appropriate connection strategy for connecting with people you know and those you don’t. You should also figure out ways to boost those connections and take your relationship to the next level. At the same time, you should prove yourself as a niche or industry expert by responding to questions in the LinkedIn Answers section.

      There are many more strategies that you can use. Thanks for your comment.

  • Alexarrie says:

    Hi…Linkedin is really very helpful in terms of helping other people for the lead generation…Thanks for the detailed post here…

  • Hi Obaidul,
    Awesome article. LinkedIn is great and you are right that people join it not for passing their free time like in other social networking websites but to make simplify their professional lives. I recommend its use in one form or another to most of my B2B clients. It can be used to good effect to build online presence for free, and advertising is so precise you can almost target an individual user.

  • raymond says:

    HI,

    Been using LinkedIn for about a couple of months right now, and i also been finding it hard generate leads, i already have tried using Linkedln answers, perhaps, i’m doing it wrong? Does it takes this much of time to generate leads using Linkedln?

  • Tessa says:

    LinkedIn is most and powerful tool to extend the business. It helps to create connections with experts in the industry and probably increase the clients for the business. Ofcourse it helps both B2B and B2C business. Thanks for the quick tips.

  • Mellissa says:

    You are definitely right! There are lots of online marketers using Linkedin because of the easy features and it really helps people for lead generations. This is also the most powerful tool for me to generate traffic. Thanks for sharing your tips.

  • Adam says:

    I always gave Facebook top priority for making leads but after reading this post I have totally changed my mind. Now, I think LinkedIn should be given more consideration than other Social Networks.
    Thanks

  • According to me that conclusion of LinkedIn is quite obvious. As you know very well that LinkedIn is the most popular community among the business world and its executives. And lead generation is also related with the business field if you categorize specifically.

  • WC Bracken says:

    Absolutely. The key is to treat your LinkedIn profile as professionally as possible. Immediately jumping into LinkedIn groups and trying to sell for instance is a no-no. Better to build credibility in the group by commenting on others posts, etc. before trying to sell you own stuff. Taking that approach can really help generate leads.

  • Jamy Hoster
    Twitter:
    says:

    Well linkedin is the place where every one got the right picture of there persons who are looking for business they got business and who need job they got the right company so that is why linkedin is one of the leading social network in business market.