LinkedIn Gets a Makeover: What This Means for Your Business

Jul 23, 2012   //   by AmandaDi   //   SEO Blog  //  18 Comments

Sometimes getting a fresh start is all a company needs to bounce back from a slump. In most cases, this fresh start begins with a new layout and a redesign of most webpages in order to improve the look and navigation capabilities for users and Google bots. This helps give the site a new feel and in some ways a chance at a new and better purpose. But what happens when the site is already successful? What happens when people feel comfortable with the layout? To cut to the chase—what happens if your website is LinkedIn?

Although a redesign has been in the works for quite some time, many were still surprised to hear that LinkedIn confirmed last week that they are going to be changing their layout. Fortunately, LinkedIn made it clear that the site will remain professional; it will simply be more intuitive for users.

New LinkedIn Features

According to the LinkedIn blog, both the LinkedIn Today as well as the traditional LinkedIn webpages will change. The new design is said to be easier for someone to scan and get the information he/she needs. Under the “modern design” umbrella come a few changes:

  • Relevancy – LinkedIn will now make sure that any updates or articles that are particularly relevant to you will show up at the top of your feed. LinkedIn will decide if content is relevant to you based on the connections you have, the information you are sharing, and any breaking or trending news in your industry.
  • Stream – LinkedIn will now have a stream very similar to the one you find on Facebook. You will be able to easily like or comment on a status update or an article right there on the homepage.

It is no secret that many social networks have changed their layouts in the past. Some layouts are successful—such as the Facebook timeline layout—but other layouts, like the new Digg layout, turned out to be a bad move for the networks. Only time will tell whether or not this new layout will turn people off or turn people on.

What This Means for Businesses

The new layout will no doubt be something for users to get used to, but businesses may also need to change their LinkedIn strategy. The new layout will put a much heavier emphasis on content. The old layout seemed to put a focus on the individual and the content the individual adds to his/her personal account, but the new layout will put a focus on articles put out by companies. People know how to find and how to understand the information on a personal account; LinkedIn no longer needs to make this the focal point. The idea is that LinkedIn will become a tool for education and news as well as a place to look at resumes.

Businesses should realize that now is the best time to be sharing content on LinkedIn. If your company wrote a great article that falls under the recruitment or employment sphere, you will (in theory) get more traction from this social network.

Are you excited about the new LinkedIn layout? Do you think it is wise for LinkedIn to make these changes, or do you think monthly activity will decrease? Let us know your thoughts in the comments below!

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Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO company.

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  • Elena Anne

    Nice article. Simple but with good information. I like the lay-out of the new Linkedln. It is basic but in a good way. Thanks for the post.

    • AmandaDi

      Absolutely. There isn’t a ton of information on the new layout available just yet, so this article pretty much puts it all on the table. It should be exciting to see what the future holds 🙂

  • Shalu Sharma

    I can see the new changes, its good. The new layout looks more professional. In addition, Google will be paying attention to the content and will be indexed, so users will need to use it wisely, I think there is a lot of potential.

  • Thanks for helping us to increase our knowledge by reading your posts keep on sharing these type of posts with us.

  • Thanks for this information. I haven’t visit my LinkedIn for almost a month already. Knowing this news is really a good news. I will get this makeover.

  • Anton Koekemoer

    Hi Amanda,

    And yes – I do concur. Now is one of the best times to share quality content on LinkedIn that will be able to drive traffic to your website. With the new features they have made available LinkedIn has become even better and more targeted for Social Business interactions and exposure.

  • Abhishek says:

    Checked the new layout of linkedin and it really looks good….i think it was long due….there were outdated profiles in linkedin and i think the search results now will be much better and more relevant…

  • Really interesting that you all agree the layout is a good change. I have always felt that people were resistant to change, and I’ll admit I rolled my eyes a bit when I heard I’d have another social media network change coming my way, but it seems this isn’t really the case with LinkedIn. I suppose they are ready for a change, and I LOVE the idea of featuring content! Thanks for reading!

  • The makeover of the world’s biggest B2B portal do mean something very big. But for small businesses it is an opportunity to grow via the social media.

  • Samir says:

    Thanks for your informative article. It’s will be helpful for me.

  • biobank says:

    Google will be paying attention to the content and will be indexed, so users will need to use it wisely, I think there is a lot of potential.

  • Marbella says:

    Hi AmandaDi,
    All social media have to constantly upgrade themselves as development takes place with more interconnection between each other, more content, easier navigation, etc. Unfortunately, it is difficult for us users to constantly learn everything new that comes every day.

  • I like the new layout of LinkedIn this time around. My first sign up with LinkedIn 3 years ago, i was quite overwhelmed with the layout. But with this, I tend to visit my page more often nowadays. Great article by the way AmandaDi.

  • Ann Fantom says:

    With these new features, these could really help for the success of my business. With these I can connect more with my clients.

  • AmandaDi

    Now that the layout has been up for a while, I have to say that I like it too! I think this was a change for the better, and I’m glad you can all see how businesses can really benefit (hint: put out great content and share it on LinkedIn!). Thanks for reading everyone.

  • biobank says:

    thank you so much for this information. I haven’t visit my LinkedIn for almost a month already. Knowing this news is really a good news. I will get this makeover.

  • If there’s one thing a business networking event needs, it’s people to network with. LinkedIn exists to help businesses market themselves online, therefore it’s unsurprising that the site includes plenty of ways for its members to indulge in a little shameless self-promotion.

  • Mohammad


    I like the new lay-out and features of the LinkedIn.It will be really helpful in my business.