When someone takes the time to subscribe to your blog, it’s a pretty clear indication that they’re interested in what you have to say. What’s great about having people who are interested in what you’re writing is not only are they ideal future leads, but they can also do marketing for you.
If you look at some of the biggest blogs across multiple niches, you’ll discover that many were able to reach the top because of their passionate audiences. While there’s only so much one blogger can do, a blogger with an audience of readers who are constantly telling other people to go to that blog has a much bigger reach.
Although just about every blogger wants this type of situation, many believe that it’s never going to be possible for them. Since they don’t even have a few dozen subscribers, they can’t imagine having tens of thousands. If this is how you feel, it’s important to understand that you don’t have to make this huge jump overnight. Instead, the success of most blogs comes from gradual momentum that builds over time. As a blog’s audience slowly gets larger, it eventually grows to that ideal point where the audience starts acting as marketers for the blog.
Since it doesn’t take tons of subscribers to see a noticeable improvement, your goal should be to maximize the number of new visitors you convert into subscribers. Here are some of the keys to accomplishing this goal:
It’s Not Just RSS: A big reason why many bloggers are unhappy with the number of subscribers they have is because the only subscription option they have on their blog is an orange RSS button. While this is fine for people who use RSS readers, if you’re in a niche that’s outside of technology, most of your audience probably doesn’t use RSS. Even if they have a vague understanding of what that term means, it doesn’t mean they have an active RSS reader.
Instead, they use email. As a result, you want to make sure that you set up an email subscription for your blog. Once you do, that’s the option you will want to promote throughout your blog.
Consider a Free Giveaway: Many bloggers have found that they can significantly increase signups by offering visitors a free piece of content. Whether it’s a report or an interview, the key is coming up with something that’s going to provide value to visitors. *Read Derek Blandford’s reply in the comments below for a great suggestion about how to come with the ideal type of content to give away.
If you decide that you do want to give away a piece of content, you can put it together and then create a nice signup box that makes it easy for visitors to claim what you’re giving away.
Where to Put Your Signup Box: Don’t limit your signup box to the sidebar. Two areas where bloggers have reported increases in signups is below their posts and on their resource pages. For example, if you have a great About page, you can capture interested visitors by putting a signup box near the bottom of it. You can see an example of this on the About page of Social Triggers:
What makes you want to subscribe to a blog?
- 5 Ways to Lose Blog Readers
- Is your Blog a Kick Ass Guide?
- Is Blogging a Waste of Content?
- Why Guest Blogging Is An Ideal Link Building Strategy
- Which Seinfeld Character Are You When You Blog?
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