A lot of people in the mainstream view blogging as a really easy activity. The reason is because of the stereotype of a blogger as someone who rolls out of bed at noon and sits in front of their computer with pajamas on.
In reality, blogging is actually very hard to do well. Whether you’re blogging to promote a business or as a primary source of income, it takes quite a bit of discipline to do well. Because developing an audience requires you to deliver content on an ongoing basis, you have to consistently come up with good ideas. If you’re having trouble writing, the pressure is still on for you to deliver.
Regularly delivering quality content will help you build an audience who’s excited to see what you’re going to publish next. However, if you’re publishing 2, 3 or 4 posts a week, this adds up to between 100 and 200 a year. Since your audience is always looking forward to your next post, what happens to all that old content?
Some people argue that because blogs only feature the latest posts that have been published, they’re actually a waste of content and very inefficient. While it is true that the standard blogging format does have this weakness, that doesn’t mean that your posts have to be irrelevant after a few weeks.
If you want to get the most mileage out of every post you publish, there’s just one thing you need to do to make this happen:
Create Resource Pages
After you’ve been blogging for a few months, you will have likely covered some topics throughout multiple posts. While your first post on a topic may have just been an introduction to it, there’s a good chance you’ll dive deeper into it with subsequent posts.
Once you’ve written 3 to 5 posts on a topic, you’re going to have a very nice guide to it. The only problem is all the information is spread out among multiple posts. Luckily, there is a very easy way to solve this issue.
While you’ve probably noticed this trend on quite a few blogs, Derek from Social Triggers has explained his strategy in detail. As you can see from his Building an Email List 101 page, all Derek did was pull together three links to posts where he had covered the basics of building an email list.
He then wrote a few paragraphs of introductory copy, and put all of this on a nicely formatted WordPress page. When you visit the page, you’ll notice that it looks quite a bit like a landing page. If you’ve read any of his posts, you shouldn’t be surprised to learn that this wasn’t an accident.
After he pulled together this simple but valuable page, he sent it out to his email list. From there, his subscribers tweeted it out to others. Then when new visitors discovered this page, they are presented with a signup box for his email newsletter. Because of the quality of the page, Derek has stated that he’s seen great results from it converting new visitors into subscribers.
Have you tried adding one or more resource pages to your blog?
Many tout link building as a laborious and often unsuccessful venture. Sure it’s hard work that requires manual research, networking and a bit of schmoozing – but it’s not impossible. There are some really easy ways to do the research and compile lists of sites to reach out to…and you don’t even have to spend much time doing it!
Consider the below tips before you start on your next whitehat link building adventure.
These days just about everyone and their mom has a blog. That means your employees and your customers do too! Check through your list of employees and clients and think about opportunities to garner a link on their sites. Sure not every one of your clients or employees sites will be exactly what you want, but pick out the ones that are applicable. Think about a value proposition before you approach the employee or client. Why should they link to you? For clients you might offer to add them to your own website in return or offer a discount on their next purchase.
For link builders who might not have direct access to a client’s employee list or client list – try some research. Check through LinkedIn search, Twitter search and even Facebook search. Many employees will list employers on Facebook. Then add your findings to a list and approach your link building client with this opportunity as a way to garner some good “low hanging fruit” type links. Have them do the dirty work of reaching out to make it more personal and it’ll likely improve the success rate.
Working with large brands I’ve seen this many times – websites large and small write about their brand but don’t link! If they are willing to write about the brand don’t you think they’d be willing to link too? Okay, maybe not all the time … but sometimes certainly!
Set up a Google alert for your brand name. Also set up Google alerts for misspellings of your brand name. As brand mentions roll into your e-mail compile a list and prioritize the opportunities. Every month make it a goal to reach out to at least some of these sites and ask for a link back to your site. Every now and again, as applicable, let the writer/webmaster know about news or information about your products, services, awards, etc… Since they were willing to write about you without you knowing, they might be willing to write about you again – so give them the information to do so. It might garner some good links to internal product pages.
Industry Resource List
Between library sites, government sites, and even education websites – there are many resource lists that I like to call industry lists. You’ve seen them, a list of a large number of resources for the casual web visitor to peruse at their leisure. In my experience there are industry lists for just about every single industry out there.
Using advanced search commands look for these industry lists. Use search commands looking for a number of your competitors brand names mentioned on a site. Say you’re Alltel. You have quite a few big name competitors: Verizon, Virgin Mobile, Sprint, AT&T, etc… Do a search like this: “Verizon” “virgin mobile” “sprint” “AT&T” “list”. Dig through the list and find an industry list where Alltel isn’t listed but should be and reach out to that webmaster. Another option is to have your client reach out directly (or you – from a branded e-mail address), which may increase the likelihood of being listed on a .edu, .gov, or library site.
Especially true this time of year, businesses donate to charity. Talk about a pretty juicy link! Most non-profit websites are .orgs, have a lot of incoming links and many have a lot of traffic. If you’re a partner, sponsor, on the board, or otherwise involved with a charity look for link building opportunities. Almost all charities should have sponsors and/or an acknowledgement page on their site.
As link builders you should look at a client’s newsroom and press releases for charities they are donating to if your client isn’t a constant source of information (which is 99% the case in my experience). Then do a bit of research to find those sites and if they have a place for a link. Present your client with a list of opportunities and have their PR team do the dirty work for you to ask for links or logos on the site. Remember – if they opt for logos, don’t forget to customize that alt text!
These are just a few ways you can use some whitehat techniques to help improve the number of unique domains linking to your site. Feel free to share additional ideas in the comments below!
The trend of accessing the internet via mobile devices only continues to grow. From iPhones and Android phones to iPads and Kindle Fires, more and more mobile devices are used to access the Internet. The IDC reported in September that by 2015 “more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices”. Amazingly, an estimated 79% of websites today aren’t optimized for mobile devices.
I recently had a conversation with a client about this very topic, and why they should optimize their site for mobile. They’re an online retailer receiving a significant amount of traffic and as you’d expect many visitors are using mobile devices to access their site. Since their site wasn’t optimized for mobile it was no surprise that mobile performed significantly worse – bounce rates, conversion rates, returning visits, etc… In the end we came to the conclusion that it was completely essential that they optimize their site for mobile and we had enough proof to get higher ups to take into consideration this additional expense in their budget.
After my experience with this client I thought I’d share some of the areas I suggest you examine to determine if you should optimize your site for mobile. You might just be leaving money on the table!
Savvy mobile and online users absolutely hate a site that isn’t optimized for mobile, which can result in increased bounce rates. Examine how your mobile traffic performs on your site and pay particular attention to bounce rate. How does it compare to site averages? How about year over year? In Google Analytics this information can be found by selecting the advanced segment “mobile traffic”. If you were able to improve bounce rates how much more traffic would that equate to?
Does your mobile traffic convert better or worse than other traffic? If your site isn’t optimized for mobile it’s very likely that mobile conversion rates are much lower than site averages. A large difference between mobile traffic conversion rates and site wide average is a sign you should optimize your site for mobile. Using site average conversion rate and average traffic numbers determine how much potential profit your site is losing by not optimizing for mobile. In my client’s case it turned out to be tens of thousands of dollars per month!
Visitor loyalty can be very important to keeping your online doors open. Examine visitor loyalty of mobile traffic – if visitors aren’t coming back as often (or at all) then having a site that isn’t optimized for mobile may be to blame.
Time on Site and Pages Per Visit
Other important factors to consider are time on site and pages per visit. If mobile visitors aren’t staying on the site as long as site wide averages, and if they aren’t visiting as many pages on your site then your unoptimized site may be to blame.
These are just a few areas you can examine in the analytics program you’re using to determine if you should optimize your website for mobile.
What areas do you examine to determine whether a site should be optimized for mobile?
Have you ever wondered what traffic sources, content, or visitor demographic resulted in the most affiliate sales? Knowing this kind of information is key if you want to increase your earnings as an affiliate marketer. This post will take you through setting up Google Analytics to track your affiliate link clicks.
What You Can Learn from Offsite Event Goals
Because affiliate sales take place off of your site, you have to set up an event goal type in Google Analytics. This will simply track the clicks on your affiliate links. The downside is that Google Analytics will never know if someone actually made the purchase once the visitor has left your site, but you can at least get a good idea of the following:
- Which traffic sources, content, and visitor demographics generate the most affiliate link clicks.
- Which affiliate products convert the best with your audience. If you get ten affiliate links clicks in a day that result in one sale for Product A, and ten affiliate link clicks in a day that result in six sales for Product B, then you’ll know that focusing your efforts on Product B is a more lucrative option.
- Which banner ad on your website (sidebar, header image, footer image, etc.) results in the most affiliate clicks.
So while it may not be 100% accurate, you can still learn a lot from setting up this goal type to track your affiliate clicks. Note that you can only have a total of 20 goals in your Google Analytics – keep in mind that you might want to setup ones for things like mailing list conversions, your own product sales, or other important conversions on your site.
Setting Up an Event Goal in Google Analytics
To use the Event goal type, you must:
- Have your Google Analytics installed before your tag on your website.
- Add onClick=”_gaq.push(['_trackEvent', 'Category', 'Action', 'Label']);” to your event.
- Configure the Goal Details to match your event tracking code.
For example, if you want to track a click on your sidebar banner for Product A, then you would have a link that looked like the following:
You would then enter the following into your Goal Details in Google Analytics under 1. Configure a combination of one or more event conditions from the list below using the following information:
- Category > that is equal to > Affiliate
- Action > that is equal to > ProductA
- Label > that is equal to > Sidebar125
You can also associate a Goal Value to be the average amount of the common sale. If you think that out of every ten clicks, you will get one affiliate sale of Product A, and Product A has an affiliate commission of $100, then your Goal Value would be $10. You can either leave the Goal Value blank or adjust it if you find, at the end of the month, the affiliate commission for Product A doesn’t match up to your Goal value.
Your final goal setup would look like this:
Reviewing Your Goal Conversions
Once you have set up your event goal, you just need to wait for the data to start coming in, and then you can start reviewing your goal conversions. You can do so from the following areas in Google Analytics:
- Visitor Demographics: Under Visitors > Demographics, you can view the location visitors to your website come from and how they relate to your goal completions by click on the Goal Set corresponding to your affiliate links under Explorer. If you see that a particular country converts better than another for your affiliate links, you might want to consider refining your advertising efforts (if you use PPC) for that product in that country.
- Traffic Sources: If you are curious which traffic sources lead to the most goal completions, simply go to Traffic Sources > All Traffic, and click on the Goal Set corresponding to your affiliate links under Explorer. Then you will see a goal conversion rate percentage for each of your individual goals next to your top traffic sources. You can drill down and see this data for referring URLs and keywords that people used to find you in search results under Search > Organic.
- Events: Under Content > Events, you can see detailed click information for each of the event types you create (the event type is the event category you set up earlier). Once you click on an event type, you can see the number of clicks based on the event actions and event labels. Using the dropdown for Secondary Dimension, you can also see these event details next to traffic sources, visitor demographics (continent, city, state, etc.), and technology (browser type, screen resolution, etc.).
- Conversions: This is the main area for data related to your goals. Clicking on your Conversiosn > Goals > Overview will show you an overview of all of your goal completions in the last 30 days. You can use the dropdown to narrow the data down to one specific goal. From here, you can see the top goal completion URL’s (or the pages that the goal was completed upon).
Your Method of Tracking Affiliate Sales
How do you find out what banners, links, reviews, and traffic sources convert to the best affiliate sales? Please share your strategies in the comments below!
Whether you’re a designer, writer, coder or any other type of freelancer, your website can be a prime source for leads. If you’re ranking well for terms that are related to the types of services you offer, those visitors are going to be very interested in what you can do for them.
While your website can play an integral role in building and expanding your freelance business, there are many common mistakes that limit the effectiveness of people’s freelance websites. Fortunately, most of these mistakes are quite easy to fix.
If you want to convert more visitors into actual leads, here are some easy ways to improve your freelance website:
Add a Photo: When someone is hiring a freelancer, they want to hire a real person. Many freelance websites make the mistake of trying to act “bigger” or “more corporate” than they actually are. Instead of trying to be dry and formal, embrace the fact that you’re one person with a valuable service to offer.
One of the most effective ways to do this is by adding a nice picture of yourself to your website. Depending on the design of your website, it’s usually best to put your picture in either your site’s header or the top of its right sidebar. By adding a picture of you smiling, potential clients will feel a connection with you as soon as they pull up your website.
Put Your Contact Information Above the Fold: The purpose of your website is to get visitors to contact you. Getting in touch with you is the only way they’re going to become clients.
While this seems simple enough, countless freelance websites bury their contact information or don’t even put it on their homepage. There are also plenty that have an overwhelming contact form with eight or more fields.
Because you want to eliminate any reasons for visitors not to contact you, prominently display your contact information. If you do business over the phone, make sure to include your number. While you can simply display your email address with a mailto: link, if you do want to use a contact form, keep it to as few fields as possible.
Get Rid of Clutter: Although it’s usually not a problem for designers or coders, other types of freelancers may not be used to building a website. As a result, it’s common to see designs that feature way too many elements. From sliding headers to tons of social media buttons, all of these elements are actually just clutter that take away from the primary purpose of your website.
When you pull up your website, look at each element that’s on it. Ask yourself if that element plays a central role in getting visitors to contact you. If the answer is no, you should remove that element.
If you’re a freelancer, has your website played an important role in bringing you new clients?
Writing great web copy is no less a skill than an art form. The main theme to keep in mind is “write with the reader in mind first.” People online are looking for information, and they want it yesterday.
If your document is even just a little too complex, your readers have one more reason to visit another site. Therefore, writing with the idea of keeping things simple is important as well.
Aside from those two general guidelines, there are a few more specific rules to closely follow. Following these rules will maximize the appeal of your content to your readers:
1. Ensure your articles are easy to read.
Web readers have short attention spans and little patience. If your article is too complex or dense, they’ll quickly move on to another site. On the web, “easy to read” generally means the following:
- Headlines are 45-64 characters and contain one of your keywords;
- Your keywords seamlessly blend in with the surrounding text;
- Sentences are 60-70 characters each;
- Paragraphs are 135-210 characters (including spaces), but ideally are 180-210 characters;
- Paragraphs are a maximum of three sentences long.
Effective online writing is all about making your idea as simple to understand as is possible for your readers. Also, be sure to always avoid fancy words and unnecessary adjectives and phrases.
2. Use headlines with a logical flow to keep your reader’s attention.
The title of your article should be attention grabbing and unique. “How To” and “Top Ten” type titles are currently popular, but don’t be afraid to experiment.
Additionally, most online readers do not read every word of an article. The reader should be able to understand your entire article by only reading its’ sub-headings.
By answering the question, “What’s in it for me?” for your reader, you are making your article appealing to your audience.
3. Ensure your content contains calls to action.
All online content is ultimately about selling. The content may not be selling a product or service, but every site wants visitors to return.
In order to grow your traffic, place a call to action on every page. Here are a few quick tips for effective calls to action:
- Place them on the front and center of your page if possible;
- If not, make them very noticeable;
- Develop an emotional connection with your visitors;
- Make sure to use urgent language;
- Make them easy, requiring as few steps as is possible;
- Add in a free offer;
- Use statistics to increase your authority.
4. Ensure your content is completely error-free.
If you’re not a great proofreader, find someone who is. Readers may forgive one or two mistakes, but even these can distract attention from your primary message.
Google’s algorithm is also becoming increasingly sensitive to spelling and grammar errors. This trend will probably only increase in the future. Therefore, it’s important to start following this rule now.
5. Always answer the visitor’s main question: “What’s in it for me?”
If you don’t make the answer to this question obvious, your readers will leave in a hurry. The first few words of your web copy must engage your readers.
A great way to scare away readers is by saying, “Hello and welcome to Company X!” Does this introduction capture your attention? Instead, try,“What if you could lose weight and eat any food you want?”
By answering, “What’s in it for me?” as quickly and simply as possible, you’ll catch your readers’ attention. Once you’ve gained their attention, then you can start telling them information about your company.
By Following These Tips, You’re on Your way to Copywriting Success!
The preceding tips were not all of the tips required to write great copy. But, they are a great starting point.
By following these basic starting points, you’re well on your way to successfully writing copy that stands out on the web.
A lot has been said about domain authority and its influence on your search engine rankings – whatever the keyword.
- Whiteboard Friday – Domain Trust and Authority – SEOMoz
- SEO & Link Building: The Domain Authority Factor - Search Engine Watch
The topic of domain authority has been of interest to me for a while now for two reasons:
- I want higher rankings with less work for everything I publish on Traffic Generation Cafe.
- As an affiliate marketer, I want for my reviews of products to be ranked above all others.
And who doesn’t, right?
That’s exactly what we’ll be talking about today and it’s not because I have the answers, by the way; rather, I want to see what you think and if you agree with my conclusions on the importance of domain authority.
What is Domain Authority?
Domain authority represents the overall “strength” of your website over time.
What Influences Domain Authority?
- Links from established authority sites
- Social media presence (tweets, likes, plus ones, etc.)
It’s extremely important to note that authority affects the ENTIRE domain.
Any newly-published page on an authority domain has the potential to rank from day one without much link building effort.
And that’s exactly what brings me to the core thought of this post…
Trusted Domain Authority vs New Keyword.com
Let’s say you are about to start a marketing campaign for a new product you’d like to promote.
Do you set up a brand new keyword-rich (most likely product name) domain or do you set up a page within your existing authority domain with the same keyword-rich permalink?
Ranking in Google organic results for a new domain within a short period of time is just about impossible.
However, leaning on the existing authority of an established site just might give you the edge to show up on that first page very quickly.
Here’s where it gets tricky though: I’ve seen it go both ways.
Allow me to give you a couple of examples.
Keyword “list building tips“
Interesting thing though is that I never intended for this post to rank for this keyword.
As a matter of fact, I tried to get it ranked for a different keyword quite persistently, targeting all my on-page optimization for that keyword, as well as building some strong links with keyword-rich anchor text.
And yet, the post quickly ranked for “list building tips” and not really for my targeted keyword.
The only thing that connected my blog post to “list building tips” was the slug: http://www.trafficgenerationcafe.com/list-building-tips/
Of course, I since then reoptimized my post for the new keyword, making sure I kept my accidental rankings and my post still remains at the top of Google.
Keyword “traffic generation“
This is a screenshot from my trusted Market Samurai, which shows my blog currently ranking in spot #2 for “traffic generation”.
Which site is ranking #1?
TrafficGeneration.com. Exact match domain.
If you take a look at the stats in the screenshot, the only thing that site has on me is age; my blog looks a lot stronger for all other indicators like link building, on-page optimization, etc.
So does it mean that they have domain authority purely because it’s an older domain or because of the keywords in the domain?
You tell me.
By the way, it’s nice to see Wikipedia trailing behind in spot #3 for a change. I wouldn’t be surprised if they push me down though.
As I said in the beginning of this post: I didn’t write it because I knew, rather because I didn’t.
In your experience, is it easier to rank a page on an existing authority site or a brand new keyword-rich (or even better, exact match) domain?
Your best guess will be fine as well.
Image source: Don Moyer on Flickr
It’s been about the month since Google made the switch to SSL search for users signed into their Google accounts. With this change came the loss of receiving keyword data from organic search which now shows in your Google Analytics under Traffic Sources > Sources > Search > Organic as (not provided) keywords.
Initially, Matt Cutts said webmasters would only see (not provided) keywords in single-digit percentages which made it sound like it would be something that would be hardly noticeable. Maybe what Google didn’t factor in was how many people would be staying logged in to their Google accounts thanks to Google+, but regardless of whether it is a single-digit percentage or not, it is noticeable.
After a month, I decided to take a look at my own analytics. Compared to the keyword data you are still getting using an Advanced Segment for (not provided) traffic vs. all visits, it doesn’t look so bad and is as promised, a single digit percentage of 4.59%.
What bothers me is this…
The fact that (not provided) is now my top referring keyword. That’s 1,129 visitors in the last 30 days that I cannot analyze correctly. That’s 1,129 keywords whose bounce rate averages out to 83.97% that I won’t be able to work on.
Is it really about privacy?
Another thing that gets me is that this doesn’t really seem to be about user privacy. For one thing, if I was paying for Google AdWords, I would still get to see the keywords that users searched which led to paid search results. So if I was paying for it, I’d get it.
Then there’s the fact that Google is still logging your search activity. Sure it’s just for your own “personal” web history, but I’m sure whether or not you turn this setting on or off, they are still keeping tabs on your organic searches.
According to the Google’s document on Web History and Privacy…
“Over time, the service may also use additional information about your activity on Google or other information you provide us in order to deliver a more personalized experience.”
To see your web history since you first logged in to your Google account, click on this link when logged in. This is where you can “pause” and remove all web history items if you so choose to.
Of course, if you read further into the Privacy FAQ…
“You can choose to stop storing your web activity in Web History either temporarily or permanently, or remove items, as described in Web History Help. If you remove items, they will be removed from the service and will not be used to improve your search experience. As is common practice in the industry, Google also maintains a separate logs system for auditing purposes and to help us improve the quality of our services for users. For example, we use this information to audit our ads systems, understand which features are most popular to users, improve the quality of our search results, and help us combat vulnerabilities such as denial of service attacks.”
Want see more real not provided numbers in Google Analytics?
The following are additional articles with real Google Analytics numbers related to the (not provided) keyword.
- How Much Data Will Your Site Lose With Google Encrypted Search Default? – Analysis after less than a week of this change going live shows how even .97% can equal the loss of keyword data for 195K searches.
- Quantifying the Impact of Google’s Keyword Referral Data Shutdown – shows a visualization of 60 sites’ analytics data plus SEOmoz’s own missing keyword data.
How has the new SSL search for logged in Google account users affected your Google Analytics? Do you believe privacy is the real motivator? Please share your thoughts on not provided in the comments!
When someone takes the time to subscribe to your blog, it’s a pretty clear indication that they’re interested in what you have to say. What’s great about having people who are interested in what you’re writing is not only are they ideal future leads, but they can also do marketing for you.
If you look at some of the biggest blogs across multiple niches, you’ll discover that many were able to reach the top because of their passionate audiences. While there’s only so much one blogger can do, a blogger with an audience of readers who are constantly telling other people to go to that blog has a much bigger reach.
Although just about every blogger wants this type of situation, many believe that it’s never going to be possible for them. Since they don’t even have a few dozen subscribers, they can’t imagine having tens of thousands. If this is how you feel, it’s important to understand that you don’t have to make this huge jump overnight. Instead, the success of most blogs comes from gradual momentum that builds over time. As a blog’s audience slowly gets larger, it eventually grows to that ideal point where the audience starts acting as marketers for the blog.
Since it doesn’t take tons of subscribers to see a noticeable improvement, your goal should be to maximize the number of new visitors you convert into subscribers. Here are some of the keys to accomplishing this goal:
It’s Not Just RSS: A big reason why many bloggers are unhappy with the number of subscribers they have is because the only subscription option they have on their blog is an orange RSS button. While this is fine for people who use RSS readers, if you’re in a niche that’s outside of technology, most of your audience probably doesn’t use RSS. Even if they have a vague understanding of what that term means, it doesn’t mean they have an active RSS reader.
Instead, they use email. As a result, you want to make sure that you set up an email subscription for your blog. Once you do, that’s the option you will want to promote throughout your blog.
Consider a Free Giveaway: Many bloggers have found that they can significantly increase signups by offering visitors a free piece of content. Whether it’s a report or an interview, the key is coming up with something that’s going to provide value to visitors. *Read Derek Blandford’s reply in the comments below for a great suggestion about how to come with the ideal type of content to give away.
If you decide that you do want to give away a piece of content, you can put it together and then create a nice signup box that makes it easy for visitors to claim what you’re giving away.
Where to Put Your Signup Box: Don’t limit your signup box to the sidebar. Two areas where bloggers have reported increases in signups is below their posts and on their resource pages. For example, if you have a great About page, you can capture interested visitors by putting a signup box near the bottom of it. You can see an example of this on the About page of Social Triggers:
What makes you want to subscribe to a blog?
Just about anyone who’s anyone in the world of business is on LinkedIn. The site has grown exponentially to become the largest social networking site for professionals. Its widespread popularity can be largely attributed to the variety of ways in which users can connect with others and market themselves as well as their businesses.
There is a long list of ways that you can use LinkedIn to promote your website and at the same time help you build the authority of your site. You can’t go wrong with the basics, however. The following list will outline the most effective ways in which you can use LinkedIn for these dual purposes.
Personal & Professional Profile
When creating your personal profile, be sure to customize the three spaces provided for links to your website, blog and personal site. Don’t just leave the default text that reads “Blog.” Instead, plug a relevant keyword to describe your website instead! “Inbound Marketing Blog” is a much better choice than simply “Blog”. A few other tips for your profile from this post about optimizing your social profiles:
- Make sure you use your name as the filename for your profile image – LinkedIn sets it as the alt tag.
- Job titles are H3s, so be sure to optimize them as much as you can.
- Add targeted keywords to your headline, summary, specialties and skills sections as well.
Secondly, set up your company profile. Fill out all the available fields for your company, including your URL, in order to use LinkedIn to promote your website.
Use LinkedIn Answers
Build your credibility and authority by answering LinkedIn questions that relate to your industry. This one is simple: search for questions within your field of knowledge and share your expertise. The result? An instant increase in your brand credibility, which leads to more clicks through to your website and an opportunity to drop a link when appropriate.
Don’t Forget Your Status Messages
Update your status messages occasionally. While it’s important not to overuse this feature, you should do your best to avoid under using it as well! Posting occasional updates about your latest projects is a great way to increase your site visitors and spark interest for your company and website.
Ask For Recommendations
If you have some strong relationships through your contacts on LinkedIn, getting a professional recommendation can be another great way to boost your business and promote your website. Recommendations work in much the same way as testimonials, with the added bonus of visibility across the site! During this process take the time to also ask those individuals to link to your site from theirs, or ask to use recommendations on your own website as testimonials.
While there are several more ways to use LinkedIn to promote your website, this list offers a great start. Just one of the many factors involved in building your websites influence, using LinkedIn can help whether you’re a B2B or B2C company. Check out the other ways to build authority in the Infographic located below!
How do you use LinkedIn to build your sites authority and promote your website?