Whether you run a business, work in marketing, or just want to gain knowledge about business and marketing in general, attending a marketing conference should be on your top list of things to do in 2013. Marketing conferences allow you to gain comprehensive knowledge about growing your business and staying current with trends related to marketing.
With the end of 2012 approaching, now is the appropriate time to see which conferences will best suit your needs so you can start booking those trips and preparing for the year to come. You owe it to yourself and your business to attend a marketing conference next year.
Here is a list of five top marketing conferences you won’t want to miss in 2013:
If you’re a small business owner, this is the conference for you. Hosted by dlvr.it, this event specifically helps small businesses gain understanding on the role content marketing has in demand generation, sales, and SEO. You’ll be guaranteed to leave the conference with an action plan to jumpstart your content marketing in 2013.
Guest speakers include the following companies: SAS, Cisco, Intel, ServiceMax, Kelly Services, and more. They will share their experience with content marketing – including strategies, successes, and failures. This event was sold out last year, so get your tickets early, as this will change the way you market in the future.
No matter what your business specializes in, iStrategy is where it’s at. It’s a conference all about transforming your digital strategy to meet the needs of today’s online demands – SEO, SEM, social, mobile, community, and commerce. The future of digital marketing will be discussed by the country’s most prestige digital marketers, online experts, and social media gurus. Takeaways from iStrategy will include improved customer engagement, developed marketing campaigns with authenticity and significance, and a high-performing, integrated marketing system that will forever change your organization. The conference also includes networking opportunities, guest speakers, and workshops.
This is Hawaii’s 13th Annual International Conference on Business, and it keeps getting better and better. Held on the island of Oahu at Waikiki Beach Marriot Resort and Spa, this will be the gathering place for academicians and business professionals from all over the world. The main focus of this conference is to learn from each other.
Last year, over 200 participants attended representing more than 27 countries. You’ll meet and interact with those both inside and outside your own area of expertise, and gain insight as to what others are doing all across the world.
Pivot Conference is much more than your average social media conference. It’s a conference where not only do the speakers influence the audience, but the audience influences the speakers. You’ll learn from and with each other. At Pivot 2013, you’ll learn how to influence choices and become a trusted resource, what constitutes a successful organization, meet the leaders of brand initiatives at the leading edge of Social Business, and interact with celebrities, geniuses, and billionaires.
Note: Pivot is an invitation-only conference for senior executives. If this describes you, request an invite on Pivot 2013’s website.
This is an all-encompassing conference for everyone – whether you own a business, work for a Fortune 500 company, are an experienced internet marketer, or are just diving into the world of internet marketing. As an attendee, you choose which conferences and seminars you want to attend. There are more than 50 sessions on search engine optimization, paid search advertising, social media marketing, local and mobile search, and landing page conversions. Since you can’t attend more than one conference at a time, they’re all uploaded so you can review ones you attended and see ones you missed out on.
Purchase the All Access pass to get all of the conference sessions, keynotes, access to the tradeshow floor, in-person networking activities, online networking activities, parties, and more. If you still want more after the conference is over, attend an in-depth workshop on March 14th on search and internet marketing topics to learn even more. SMX West is so compelling you’ll leave wanting to implement the strategies before you’ve even arrived back home.
source: woofer_kyyiv @ flickr
“Sure, sure”, you’re saying to yourself.
This guy is clearly a nobody. He’s got no background, he’s not famous, and I think I have more followers than him on Twitter.
Why would he even dare to think that he’s better than I in social media?
Worthy reader, you’re going to read this post and think that I’m just bragging here.
But, you’re also going to leave with a set of action items that happens naturally for me and will become natural for you.
You see, I grew up with Facebook and Twitter. Quite literally. When Facebook first allowed anyone ages 13 and over to register, I had just turned 13.
And what has happened with people that grew up with social media is that we have developed the innate sense of sharing and the natural sense between great posts and TMI (too much information).
Here are three things that I do on a daily basis, things that connect with people, and things you should take away from this article.
#1. Be witty, inspirational or helpful, but only one.
With any tweet, I seek to 1) make people laugh, 2) motivate or 3) offer information. It’s the crux of getting any form of useful attention to yourself.
But, if you try to do all three at once, you’re going to lose yourself somewhere. People my age call this “trying too hard” or “too much information”.
When we see an inspirational quote, we’re launched into a brief spark of energy and deep thought.
When we see a witty tweet, we chuckle and admire the creativity of the tweet.
When we see a helpful link or tip, we have a small “a-ha!” moment.
Notice how we don’t have “a-ha!” moments when we laugh, nor do we feel motivated about life when we see a link to a blog post.
Pick one, and only one.
We send a different message with each tone, and mixing these tones will undermine whatever it is you want to say.
Furthermore, if you don’t have any of the three, your message will be lost. Lost, meaning nobody will care to look at it.
These are the Facebook statuses that get zero likes and zero comments, which is more disappointing to us millenials than you may think.
These are the messages that say “dinner and movie with the family~” or “this cereal tastes so good”. You don’t care about how good the cereal is. Now imagine how many other people don’t care.
The takeaway here: Each tweet (excluding replies) that you send should have ONE purpose: make people laugh, motivate or offer information.
#2. Avoid opinions that you have to defend.
Primarily, I’m referring to politics, the economy and religion.
When you post these opinions, the only people willing to respond are the people who care enough about one side or the other.
I mean, think about it. Mention the two words “Obama” and “good” and all of a sudden, you have divided the entire country into two halves, those who agree and those who don’t.
If you really want to express this sort of opinion, do it on a Twitter account that isn’t affiliated with your brand. That way, you avoid associating your brand with conflict and bias.
Millenials are particularly adept at this sort of indifference. When we post things on Facebook, we all have that hope that we score a certain number of likes. And sure, when we see someone blasting a politician, we might agree or disagree.
But in general, we are afraid of being parts of those disgusting, messy comment threads that others see and go “…ugh”.
And that’s a good sixth sense in the case of social media marketing.
The takeaway here: Avoid conflict. Your brand is a platform for you and your knowledge, not your opinion.
#3. Express all other thoughts you have.
It’s like the Three Laws of Robotics. Do anything you have/want to do, as long as it doesn’t interfere with the first two points.
That means that besides politics, the economy and religion, anything is fair game as long as it is witty, feel-good or helpful, but only one of those.
Growing up around social media, I have had plenty of experience that tells me that nobody will come to you asking for your thoughts. You have to put it out there on your own.
When you’re on Twitter and someone posts a cool picture, tell them it’s cool. An inspirational quote that you thought was great? Thank them for sharing.
The difference between social media interaction and in-person interaction is that social media lacks the element of nonverbal communication. You can’t see that a person is smiling, so you don’t know to ask them about their day.
Share, share, share.
This is the one way to differentiate your brand from other brands. This is the one way to show that behind a Twitter account is someone reading tweets and typing out replies.
And people love to see that someone.
The takeaway here: If you have a thought, you better share it. Few thoughts are stupid, and the stupid ones are often related to controversial opinion.
Using Facebook and Twitter for years has taught me how to capture attention (because it’s not given to you), how to avoid shooting yourself in the foot (because it can happen) and how to remind people that you’re still alive (because dead people don’t post on Twitter).
Be like a millenial and share more effectively.
Getting slapped by Google can be very painful for the webmaster and of course the rankings! A Google “slap” is a term that is used to label a website as Spam. One way to find out whether you have been slapped is by checking your PPC (Pay-Per-Click) campaigns to see if the bids have gone sky high and has become next to impossible to locate your ads.
It is such a horrid feeling to know that a site you have worked hard on for a very long time is labelled as Spam, and been pushed out of the biggest search engine on the face of the planet.
Tips to help after the sting of the slap:
Don’t become a Spam site – The worst thing you can ever do is get your site labelled as Spam in the first place, try to avoid this entirely by not stuffing your pages full of keywords in
strange places, try to make the content look as natural as possible! All you need to do is provide good quality content and have 23 keywords in each article if nessacary.
Post fresh content – Google LOVES brand new and origional content, you will always put a smile on the bots face if you feed him fresh food! If you don’t update often he won’t return at all, think of it as a hungry dog, if you do not feed the dog he will run away in the other direction!
Build your site – If you are creating a brand new site try not to open it fully to the search engines until you have at least 10 pages of content, the reason is there is obiously no point in opening a website with just one page, it’s boring, it’s plain, you did not start a website to create just one piece of information, did you?
Narrow down your content – Try to narrow your niche down and not create a massive wide variety of topics, if you can narrow it down for example the health niche to “Exercise”. You are then telling Google exactly what your site and subject matter is about. If you are wanting to create authority website on health then by all means go ahead, just make sure you are VERY clear in every single piece of content what it is about.
Contact forms – Always make sure your website has that personal touch and has a bit of “you” in it. Put up a contact form for questions or for people to contact you, Google likes it when you make the effort to be a socialite! Just be careful of those darn spammers, if you are using wordpress use a quiz plugin so they cannot spam.
If you stick to these simple little rules nothing can go wrong, well at least on-page anyway.
Well it’s that time of year again folks. Christmas is over and we are about ready to bring in the new year. Since 2012 is coming to a close and the new year is mere hours away, I thought it would be fun to post a short video outlining some of my New Years resolutions for 2013. Enjoy!
It’s the end of the world as we know it and I feel fine!….
Que the music…
Since it’s a the end of the world as we know and we aren’t going to be here tomorrow anyhow I have gone absolutely crazy with the pricing on our guest blogging services.
Guest post today are $75. per post. That’s a whopping 50%. discount off the normal rate.
To get started simply call 281-727-0848 ext 5 or contact us.
Have a happy and safe Armageddon!
SEO is all about increasing website visibility by making it rank high in search engines. Companies will always strive to make their websites appear at the first page of the SERPs for searches on related keywords. In order for that to happen, their sites have to be crawled by Google bots in the first place.
It is important to note that in order to rank, all the other pages of your website should be equally competitive in the search engines, not just your homepage. Besides, internal pages are the ones that usually make it on the SERPs (except for exact keyword searches that are directly related to a website; i.e. name of the website’s company).
If you want your website to be indexed, you have to catch the attention of the bots first.
Update Your Website Frequently
Simple updates of the content on you site can already alert the bots to pay attention to your site. Long dormant websites are usually left alone because there’s nothing new to find there anyway. Simply breaking the stagnancy signals new activity and alerts the bots that there are possibly new pages to crawl.
Updating your website alone will not guarantee that your pages will be crawled quickly, nor will it guarantee that the bots will be constantly coming back to crawl new pages in your site, but it’s a good start. To keep that ball rolling, proceed with a number of SEO activities at the same time. You can get your pages crawled faster and more frequently afterwards if you follow through the rest of this list.
Posting new content regularly is one of the simplest ways to make sure that search engines take notice and crawl your web pages. This is why sites like Ezine Articles, Digg, Reddit and other bookmarking and article publishing sites commonly end up on the first search engine results pages. The crawling rate in those pages is both fast and frequent because they are always monitored by Google bots for new content to index.
Not all websites are capable of posting new content regularly though, as their very nature does not permit it. A company website for instance doesn’t need constant revision of their content. After all, the mission and vision of a company will not change regularly, and the company history will still be the same. Writers will be bored out of their minds if they have to keep on revising that content.
So in order for their crawl rate to pick up, these websites can create a blog page or news roll for their website. These pages will require frequent and regular posting of new content.
Check Meta Robots Tags, Page Load Speed, 404s, Crawl Speed.
Don’t forget to use robots.txt to guide the bots which pages to crawl and not to crawl. Create a sitemap and make sure the headers and meta titles of your pages are done correctly. You can even initiate a crawl yourself by submitting your URL to Google.
Also, check if the loading speed of your pages is too long. Spiders have very limited attention spans and would ignore pages that take too long to load. 404 errors are also roadblocks for getting your pages crawled by Google bots.
Gather Valuable Links
Getting inbound links into your web pages is another way to get crawlers into your site—provided that the other website you are linking with is frequently crawled by Google as well. The links become virtual bridges that bots can travel through. If you’re just linking with another fledgling site that’s not doing so well with the crawlers, then none of you is really helping the other.
This is actually an excellent reason and motivation for SEOs to work on getting high quality links from bigger, more successful websites. Link juice isn’t the only thing they can give you, but also the chance to get your pages crawled by Google.
Similarly, if you’re going to do blog commenting and put a link back to your website, make sure that the sites you’re leaving comments on are not spammed with junk comments.
Use Sharing Buttons
Making your website go social is an excellent way to invite traffic and, more importantly, gather valuable links. This doesn’t always mean having accounts in all major social media websites. Sometimes merely adding sharing buttons in your page is enough to get your content and links circulating in social media networks.
You can go to AddThis.com and ShareThis.com to get sharing buttons for free. If you are using a blogging platform like Blogger and WordPress, they already provide the widgets for social media sharing. If you go to AddThis and ShareThis though, you can choose the style of buttons to put in your website.
Use Bookmarking Sites
Submitting links of your pages to bookmarking sites will not just help bring traffic to your site, it will also help the bots find, crawl, and index them. Your links will come out as new content for these bookmarking sites. Since they are constantly generating content (which means Google bots are constantly keeping their eyes on them), your page will almost immediately be crawled. The effect on the rest of your website is similar to having valuable links on your web pages.
Bookmarking sites also increases your social activity, which is another way to garner links from other—hopefully valuable and high-ranking—sites. Here are some of the top bookmarking sites you can use today:
Importance of Speed and Frequency
Take note that we’re targeting not just a one-time crawl, but frequent visits from the Google bots. These steps will help make your website become one of the search engine’s priorities and be in its radar for constant monitoring. You want Google to index your pages as soon as they go live. These points are important because all your SEO efforts will go unnoticed if your pages are not indexed in the first place.
Modern technologies have made email newsletters a vital part of every organization’s marketing plan. Email marketing is not a new approach but it still is plausibly the top channel for online sales due to its low cost, high return on investment and easy implementation.
Effective email marketing can help you to drive and maintain your customer engagement, foster market research and track metrics for optimization. However, you should be very careful when you make your first step in email marketing. Even minor negligence can result in your email newsletter getting filtered as spam or junk mail. Sometimes the best way to learn what is right is to consider what not to do. In that spirit, we shall now discuss the 4 simple mistakes that occur in email newsletters and marketing and the ways to avoid them.
Not prioritizing email list building: Building an email list in a proper way should be your first priority. Nowadays people are barraged with opt-in forms and therefore they hesitate to give their email addresses to others. You have to be proactive while building your email list. You can use drop boxes or sign-up sheets in retail outlets to sign up for emails, gather names at trade shows, conferences and meetings or run a contest for prizes/giveaways.
Not segmenting your lists: If you want to create the right impact through your email newsletters, you have to segment your email lists properly. Only through proper segmentation of your email lists, you can ensure that the message that your subscribers read is relevant to their needs and their concerns. Make sure that you deliver timely and relevant email newsletters to your users based on their purchase history data or data provided by them. One last tip for enhancing relevancy in your email newsletter marketing is to segment your subscribers demographically. Sending triggered email newsletters based on user behavior is a strategy that produces fruitful results.
Weak subject lines – Not testing subject lines and email click-throughs: Most marketing professionals are not aware of the fact that a weak subject line can destroy all their email marketing efforts. Your subject line is the first thing that readers will see, and it should be crafted in such a way that it piques their interest and makes them want to read more. To increase your open rates, your subject line should be relevant, specific, engaging and should state the targeted benefit. Ensure that your subject line is crisp and does not exceed 50 characters. Avoid using marketing words such as “free”, “sale”, “save money” etc. These words may make your readers push your email newsletters to the spam folder. Instead, start with words like “Here are…”, “About your…” to win their attention.
Not testing HTML and plain text email templates: So now, you are ready with your email template, right? Your next step should be to decide on the format in which you are going to send your email newsletter – HTML or plain text email template. If you are going to send text-only emails, then it’s just a standard configuration but HTML email templates are much more appealing than plain text email templates.
HTML email newsletters are visual emails that attract the attention of your subscriber more effectively than words. But you can’t come to the conclusion that plain text email newsletters are outdated. Many mobile devices can render only text emails and there are some subscribers who prefer text emails over HTML. Generally, people think hitting the ‘convert HTML to text’ button in your email marketing solution, will do all the work. But this conversion tool pulls the text out of your HTML message and drops it into text module. Plain text email templates need to be formatted and organized differently to lay emphasis on important content.
Now you are all set to work on your first email newsletter. Though it is human to make mistakes, this detailed list will help you avoid some major errors and save your head.
Post Penguin Link Building
In the web landscape, it is no secret that Google is a giant, rolling out updates every other day to its algorithm to establish absolute relevancy of results and an improved user experience. This is acutely focused at making the search engine respond to queries in the desired manner, rendering results with information a user is specifically looking for.
Despite the fact that a Penguin is an adorable creature, when Google Penguin came, it proved to be the worst nightmare for SEO experts and website owners since rankings of countless websites fell like soldiers losing in a battlefield.
The release of Google Penguin was announced on 24th April, 2012 and to the great disappointment of many, caught them by surprise. Sources cited that the underlying reason for releasing this update was the identification of websites who were violating Google’s Webmaster Guidelines by incorporating black hat SEO techniques like cloaking, link schemes, keyword stuffing, duplicate content and others.
Mercilessly retaliating against the spammy websites, link building is one aspect that attracted a lot of limelight in the post Penguin era. For website owners who have been working for years on link-building, the algorithm update came as a shock as they saw all their efforts going down the drain. The update implied that link building has gotten more technical than ever before and only the more skilled ones will now be able to survive.
A fallacious believe around which the Search Engine Optimization strategies were structured till now was that links are just a viable means to bring more traffic to the website but do not have the potential to actually hurt your website rankings. Nothing can be farther from the truth as the secret is out. The way links are incorporated in a website can now have an influential role to play in the post Penguin age.
The update has been exceptionally successful in knocking down spam sites, but if you are one of those who have made use of black hat SEO techniques to land among the top search engine results, Google is going to hit you hard. To avoid it, it is time to whiten the hat and rebuild your SEO strategy. After all, it is never too late to repent.
While a lot has been said and done when it comes to post Penguin link building, some fool-proof tips to not only secure improvements in your rankings, but also to survive the Penguin update successfully are outlined below.
1. Get Social to Spell Success
We are living in the social media age and if you are wondering how social media and link building are associated, read on.
Whenever you post fresh content on your blog or website, make sure you share it on all of your social media pages. This should be done like a reflex. A lot of websites failed badly despite regular posts on their blogs. Why? Because they were not sharing them over Facebook, Google + or Twitter. What is the point of boasting about so-so number of fans and followers if you are not showing them your content?
This helps you create a win-win situation where all you have to do is to make social media spread your content virally, well beyond the premises of your fan base and voila! you get likes, +1’s and retweets. What is there to lose? Zilch!
2. Inner-Page Linking
A mistake a lot of SEO experts and website owners make is that they always link to their homepage. While it cannot be denied that homepage is the most important page of any website, Google is going to raise an eyebrow if it finds all of the backlinks pointing to your homepage. Internal linking is very important because that is where the real content is believed to be. It does not make any sense to Googlebot that none of the links are pointing to the content on the inner pages of the website where blog posts, videos and guides are available.
Take time to improve your website’s internal structure and make sure that the right keywords are directing the users to the right web pages. The following is an example of a website SEOMOZ that uses different mediums to provide links to its internal web pages.
3. Diversify Your Anchor Texts
It is time you get a break from the traditional SEO practices because another element Google Penguin plans to address is on-site and off-site over-optimization. Just imagine how annoying Google can get when it feels that you are forcing it to rank you for a specific keyword such as ‘cheap cars for sale.’ Google will find it highly suspicious that all of your link partners are using the exact key phrase to link to you, which not only happens to be pasted over your title bar but homepage as well.
If people choose to link to you naturally, they are most likely to be using different anchor texts to do so. This way you will achieve linking organically, which will eventually get the wheels going in the right direction. Don’t forget, diversity is the key.
4. Quality over Quantity
Google is going to penalize you if it finds that you have a large number of backlinks from sites that are untrustworthy. It is imperative to understand that one quality link from a blog is better than 30 from unreliable sources. Go for quality because even if it is going to be a small number, it is going to work for you. Of course, you do not want to go to sleep every night wondering if you are next on Penguin’s hit list.
5. Charm with Link-Worthy Content
Last but not the least; you have to stay focused at producing content that others find link-worthy. Stuff that fails to engage readers is not going to get you anywhere. This is because bad user experience is synonymous to low Google rankings. Give your readers something that encourages them to stay with you or even come back again. Content is, and will always be, king.
With the tips above, we hope that you will be able to take your website’s link building in the post Penguin period a step ahead. With the rules of the game changed, link building is no rocket science, but when done appropriately, it can and will work wonders for you.
An article was prepared by SEM Company Promodo.
Whether your site falls outside of Google’s AdSense program or you’re simply not happy with your current payouts and are looking for an alternative, T3Ads wants to help you maximize the value of your traffic.
What is T3Ads?
Although T3Ads is a new concept, the team behind it has a lot of experience. The platform was developed by T3Leads, which is a company based in Encino, CA. Since 2006, they have provided affiliates and merchants with the tools they need to maximize the value of their marketing efforts. T3Leads’ areas of expertise include US and UK payday loans, debt settlement, home loans, auto finance, home insurance, debt relief and home improvement. They’ve built an especially strong reputation around their payday affiliate program.
Because T3Leads has been working with affiliates for over half a decade, they have seen just how difficult it can be for publishers in many verticals to properly monetize their sites. As the company grew to over 20,000 active affiliates, they had the opportunity to talk to more and more publishers. During these discussions, they noticed that the same issues came up time and time again. Common complaints included lack of human support, unclear policies, low payouts and constant fear of accidentally doing something wrong that would immediately result in a permanent ban.
After continuing to hear these complaints and realizing that Google was in no hurry to change their AdSense policies, T3Leads decided to tackle the problem on their own.
5 Reasons to Use T3Ads
Because the entire platform was built around feedback they received from actual online publishers, T3Ads has several key features that set it apart from other advertising program. Whether you have a single blog or a network of websites, here are five reasons to test out T3Ads:
- 24 hour live support means that if you ever have a question, instead of waiting for days to receive an answer (or never getting one at all), you’ll have an answer within minutes.
- Instead of constant fluctuations, you’ll receive transparent information that explains exactly how your payouts are calculated.
- The easy to use platform makes it dead simple to create ad units and place them on your site.
- T3Ads is far more open with the types of sites they accept, as well as sources of traffic.
- Publishers get full control over how they monetize their site thanks to the ability to easily customize ads.
If you like what you’ve read about T3Leads and their new advertising program, all you’ll need to do is visit their site and complete their simple signup process. And since the company truly cares about taking care of its customers, if you have any questions when you visit the site, all you’ll need to do is grab your phone and call the number in the upper right corner of the site.
What are Google Rich Snippets?
Google Rich Snippets are nothing but the additional lines of information that appear next to the Google search results. They are designed to provide quick information to users regarding what’s on the page and why it’s relevant to their query. These snippets encompass star ratings for the web page and other detailed information related to the query. Generally, you can find Google Rich Snippets in websites of restaurants, music, people, events, videos, recipes, products and businesses. Having a 5-star rating in your Google Rich Snippet encourages Internet users to click on your listing. This is the reason why Google Rich Snippets are considered to be the perfect addition to your online marketing strategies.
Now that we have seen the advantages of using Google Rich Snippets, let us move to the next step of creating and customizing Google Rich Snippets with Schema.org Microdata.
Defining Metaboxes: A metabox helps you to add content or scripts to any part of the website.First of all, to qualify for Google Rich Snippets, you have to define metaboxes. You don’t have to provide all the properties included in the specification, even though each content type has a minimum requirement. There are numerous custom metaboxes available and is indeed a great way to make custom fields friendlier to users.
Marking up your pages with Microdata: The specialty of Google Rich Snippets is its structured, semantic markup that enables Google to understand the content of the web page. So, it’s your duty to markup your content properly to describe the particular type of content on your website. When it comes to marking up your content, there are three types of formats – microformats, Microdata and RDFa. Google has always recommended the Microdata format for rich snippets as it allows search engines to understand your content a lot better and delivers more meaningful search listings for the user’s query. In fact, Microdata has no effect on your search engine rankings but it provides a richer and more useful browsing experience for users.
Use Schema.org vocabulary: All the major search engines like Google, Bing, Yahoo and Yandex have launched Schema.org. Schema.org is a not a language but a Microdata vocabulary, that helps you to create common vocabulary for structured data markup on web pages. As it uses the same vocabulary across all participating search engines, there are fewer chances for confusion over twofold meanings or unsupported jargons. The most vital thing you have to keep in mind is that you can use Schema.org to markup only the visible part of your web pages and not any of the hidden page elements.
Many sites are already experiencing great SEO benefits with rich snippets. With the guidelines provided above, you now know how to customize Google Rich Snippets with Schema.org vocabulary. Using Schema.org and Microdata have positive impacts on your website, as they help improve the user experience and invite more clicks.