Browsing articles in "SEO Blog"

Social Media and Intellectual Property: Should You Spend Your Time Preparing?

Oct 15, 2012   //   by AmandaD   //   SEO Blog  //  21 Comments

Many businesses are excited to share ideas and start conversations on social media—and they should be. It isn’t always easy to get people to really connect with your accounts and participate in your discussions, so you want to do what you can to be impressive and earn some engagement. Unfortunately, sometimes sharing all of your ideas on social networks can backfire, and most small businesses aren’t prepared.

Getting your readers interested in an idea or a great contest is never a bad thing, but you want to take precautions to make sure that someone out there isn’t stealing your idea. Most businesses have heard of “intellectual property,” but now the term is being brought into the social media world.

What is Intellectual Property and How Does It Work With Social Media?

For those who are unfamiliar, intellectual property is and idea that you own when it is published or printed (so on social media). Even though you may not have a patent or official documentation, it is your intellectual property. When things go wrong, someone steals you’re idea, he/she gets the credit, and you get to watch someone else get rich. Someone stealing a company’s intellectual property can usually just go right over to a Facebook page or LinkedIn account, check it out as if he/she was just a normal reader, steal a few ideas, and leave. It’s as simple as that.

Fortunately, there are measures that small businesses can take to protect what is said on their social accounts. A few of these precautions include:

  • Google Alerts: Set up Google Alerts to track certain key terms or your company name. This will help you see when these things pop up online.
  • Trademark: Before you set up your social media accounts, make sure that your company has a trademark to help protect the name. If you have any strong ideas that you want patented, do this before posting on social accounts.
  • Scheduling Tools: Consider using social scheduling tools (Hootsuite, Tweetdeck, etc.) to track your company name and keywords. This focuses on social media as opposed to the web like Google Alerts.

It is also worth mentioning that it isn’t always a good idea to take action when it comes to intellectual property. If you think someone has stolen an idea, talk with that person to determine if it was unintentional. In most cases, the person will remove whatever is bothering you. It’s also not a good idea to take action if you’re benefitting from someone trying to use your company name—it’s only when your business is in jeopardy that you should take the next step.

What to Do When You Want to Take Action about an Intellectual Property Issue

Taking action involves some research. First, you will want to read up on the “terms of service” of the social network account where you think the intellectual property issue occurred. These pages usually help you see what steps you can take. Next, file a Digital Millennium Copyright Act (DMCA) notice to hopefully block the website that has stolen your idea from Google. Lastly, you’ll want to talk with a legal professional to determine the final process.

While it may seem easy, this is a new issue. Many small businesses simply don’t even realize this is a problem until it’s too late. People have been dealing with intellectual property issues for many years, but the issue with regards to social media is new. The sooner your company gets prepared, the better.

Has your company ever been a victim in a similar situation? Is this something that concerns you when you think about your business? Let us know your thoughts in the comments below.

Photo Credit: michiganbusinesslawcenter.com

AmandaD

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Highervisibility, a nationally recognized SEO firm that offers online marketing services to a wide range of companies across the country.

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Viral Content Buzz – Take Social Media Promotion to the Next Level (For FREE)

Sep 20, 2012   //   by Gerald Weber   //   SEO Blog, Social Media  //  22 Comments

You spend hours researching and writing a great blog post. After editing it several times, you finally hit publish. Shortly after tweeting out a link to it, you notice some of your friends and colleagues sharing the link on Twitter and Facebook. Thanks to this push, readers start coming and you receive several comments on your post. Unfortunately, just as everything seems to be moving in the right direction, it all stops! No more comments, visitors or Tweets. You’ve hit the point where your buzz has completely fizzled out.

Wouldn’t it be great if there was a way to keep the momentum going for posts that you put so much effort into creating? Since myself and everyone else I know within the blogosphere has experienced this problem, I decided to do something about it. With the help of my amazing friend and co-founder Ann Smarty, we created a new social media promotion platform: Viral Content Buzz.

Viral Content Buzz 101

The one sentence summary of this platform is that you can get more social promotion for the great blog posts you write by sharing other people’s great posts through your social media presences. This is done by earning and using credits. You get credits for sharing, and can then use those credits to get your best posts promoted. Keep in mind that all of this is 100% FREE!

In addition to being free, we feel that our focus on quality is what’s going to make VCB incredibly effective for users. Because we want to create the best platform possible for our users, we:

  • Manually review submissions to ensure they meet our quality guidelines
  • Only allow real social media accounts to share (no bots)
  • Reward users who have taken the time to build a strong social media presence with more credits
  • Tailor the posts in your dashboard to your industry and interests

Now that you know what Viral Content Buzz is all about, watch this great video that Ann made so you can see the site in action:

The Start of Something Big

Viral Content Buzz is up and running, so you can go sign up now. While we’ve already got a lot of great features, we’re committed to continuing to build on our solid base. Here are some of the additions you can expect to see in the coming weeks and months:

  • Support for Google Plus, Pinterest and StumbleUpon sharing
  • The addition of a table view layout and the ability to easily switch between both layouts
  • Email notifications of project approvals, rejections or stoppages
  • Click through reports that detail how much traffic came from users’ shares
  • A browser bookmarklet for one-click project additions
  • The ability to see the Wuzzrank (social buzz authority) on existing projects

As always, I want to thank you and all of my readers for your amazing support! Once you sign up and try out Viral Content Buzz, be sure to leave a comment with what you think about it!

Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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GoDaddy Down: Attack, Internal Error, Or Who Really Cares?

Sep 14, 2012   //   by AmandaD   //   SEO Blog  //  22 Comments

When something goes wrong in a business, there is expected panic. You know that you have a lot of work ahead of you to fix the problem and you know that some aspects of your business might suffer. However, not many businesses have to worry about their entire business just disappearing with no solution in sight. Unfortunately, many blogs and other websites operate entirely online. The website is the business, and if the website is down the entire business is down for a certain period of time. In many cases, working with an IT team can solve the problem, but when your hosting service is out of commission you are on their good graces.

Although this may not be a common problem, it can happen, and it did. Just a few days ago one of the largest web hosting companies and the largest domain registrar GoDaddy went down. This left many asking the panic-stricken question: What do I do now?

How The GoDaddy Mishap Affected Customers

For those of you who didn’t hear, GoDaddy had a company outage that left millions of sites in the dark on Monday, September 10. The problem occurred for not only those who have their sites hosted by GoDaddy, but also the sites that have their domain registered by GoDaddy (even if they are hosted by another party). The GoDaddy phone service was also down, and it seemed Twitter was the easiest way for people to communicate about this issue.

The real excitement, however, seemed to lie in the story of why GoDaddy went dark in the first place. The company not only had to deal with angry customers and Twitter groups sprouting up complaining about the outage, but they had to deal with a little bit of controversy as to how such an outage could occur.

The Story: Why GoDaddy Went Dark

According to several sources, someone by the name of Anonymous Own3r actually admitted to attacking the company and causing all of this uproar. It was not a collective attack, but rather an individual who claimed in a tweet that he or she is taking GoDaddy down because:

Now that the company is back up and running, they claim that the problem was not the result of an attack. According to TechCrunch, GoDaddy claimed that the problem was “a series of internal network events that corrupted router data tables.” Interim CEO Scott Wagner explained that no customer data was harmed and there is now a system in place to make sure this never happens again.

The Future of GoDaddy: Are Webmasters Forgiving?

In the end, whether there was an internal issue or someone really did attack the company does not really matter. What matters is the fact that many websites were left in the dark and there was nothing that webmasters could do about it. It’s important to trust your hosting company for this exact reasons, so will this affect GoDaddy?

In my opinion, yes it absolutely will. Should companies be transferring away from GoDaddy? Although the problem likely won’t happen again, transferring over and registering your domain name somewhere else might not be a bad idea. Believe it or not, it’s not even all that difficult to do! Below are some of the steps to make it happen:

  1. Go to “domain management” and login to your account.
  2. Find the lock icon and click; then unlock the domain.
  3. Just simply uncheck the box next to “lock domains” and hit enter.
  4. Click on the domain name you want to move and click on “domain details.”
  5. Find the “authorization code: send by email” button and click. Check your email for an authorization code and give it to your new registrar.

If you are concerned about your web host, there are a variety of different options for you. You can visit Mashable to check out five great alternatives.

Is the GoDaddy drama going to steer you away from the company? What did you find to be the biggest problem? Let us know your thoughts in the comments below!

Photo Credit: twitter.com

AmandaD

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Highervisibility, a nationally recognized SEO firm that offers online marketing services to a wide range of companies across the country.

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3 new factors to consider in your approach to PPC campaign management

Aug 17, 2012   //   by Ivan Dimitrijević   //   SEO Blog  //  27 Comments

Google AdWords Quality Score is the overall grade of the efficiency and success of your ad. It can range from one to ten, one being the lowest grade and ten being the highest. Having a high Quality Score means that your ad has proved to be relevant and useful for the “clickers”. However, having a low Quality Score means that your key elements (such as keywords and landing page) are proved to be irrelevant to someone looking at your ad.

Just like it is in your personal interest to have a high Quality Score ad, it is in Google’s interest as well. Google rewards high Quality Score ads by reducing the cost of the ad and putting it in a better and more visible position (higher on the page). But how do you get higher Quality Score? Well, for that we will have to examine the factors that influence your Quality Score grade. In other words, we will have to see how Google calculates the Quality Score.

Every time someone does a search that triggers your ad, Google calculates a Quality Score by means of which Google takes several things into consideration. Here we will examine three factors that can influence Quality Score – Expected CTR, Landing Page experience and ad relevance.

Expected CTR (click-through rate) is a prediction of how likely it is for your ad to get clicked when shown for the specific keyword. There are three possible statuses you can get for your Expected CTR – average, above average and below average. To measure this Google takes into account how well that very keyword has performed in the past by comparing it to all other keywords across AdWords. Google only looks at exact matches when determining your Expected CTR. As mentioned above, Expected CTR is a prediction, so it differs from the actual CTR shown in the “CTR” column of your account.

Landing Page experience refers to the experience a viewer gets when he goes to the landing page (the page your ad sent the viewer to when he clicked on it). Just like the Expected CTR, Google AdWords doesn’t rate Landing Page experience with numbers but rather with these statuses – Average, Below Average and Above Average. But how do they determine the Landing Page experience? To determine Landing Page experience, Google AdWords go through several criteria.

First of all, your landing page (or destination URL) must be original. By offering useful and unique features or content will do the trick. Secondly, your destination URL must be directly relevant to your ad text and keywords. For example, if you are offering a discount or any kind of special offer, make sure it appears on landing page as well. Moreover, your landing page must be user friendly. It must provide all the possible information the user needs. Make it easy for them to find your contact information or any other information considering your business they might need. And finally, don’t be afraid to use strong call to action. Phrases such as Buy now or Sign up or whatever you want the user to do on your landing page, will help and inform the user of what he should do next.

The third factor that influences the Quality Score is Ad Relevance. This factor describes how well your keyword matches the message in your ads. In other words, how relevant your keyword is to what a customer searches for and how relevant your keyword is to your ad. For example, if the user searches for the very keyword and your ad shows up will your ad is directly connected with their search?

Just like two factors mentioned above,  can be graded with three possible statuses – average, below average and above average. Having an average or above average status means that you have managed and chose your keywords correctly and carefully. However, having a below average status means that your keywords are not specific enough or that your ad group is too general. Including the keywords in your ad text and creating more specific keywords will help you resolve your issue.

Google AdWords is the perfect match making system leaving everybody satisfied – advertisers, customers as well as Google. Relevant ads attract more customers thus earning you more clicks and appearing in a better position and bringing you more success.

Ivan Dimitrijević

Ivan Dimitrijevic works at Dejan SEO Australia as a Senior SEO Consultant. He contributes to many blogs including company blog Dejan SEM – Advanced Search Engine Marketing Solutions. His favorite topics are SEO, SEM and Social Media Marketing. Feel free to follow him on Twitter and Google+

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Ending the Para-Sites: Google’s War On Over Optimized SEO

Aug 13, 2012   //   by Deny Saputra   //   SEO, SEO Blog  //  39 Comments

Ever tried to search something in the internet and ended up annoyed by the top search result’s poor content? Good news. Google has announced that it is making a way to fix that. It seems that in order to achieve the birth of a pleasant internet experience, we have to wish for the death of over optimized blogs and the extinction of over optimized SEO voodoo.

 

What Is an Over Optimized SEO?

over optimized seoIt is a rat race even in the internet. Web pages compete for every view and visit. When you search the net for anything, the search responds with search engine result pages (SERP). SERP ranks web pages that are likely to give you what you need. Search engine optimization (SEO) largely influences the SERP ranking. Over optimized blogs target to get to the top of SERP and not really to help the user.

Search engines devised algorithms to determine relevance to you search based on keyword matches, popularity and authority but because these cannot really review content, users often find themselves in over optimized blogs with low-quality content.

When we say over optimized SEO, websites such as over optimized blogs are using too much key words and hyperlinks to manipulate its way to the top of the SERP.

 

Google: The Quality Hunter

This March 2012, Matt Cutts, head of Google search spam team has announced in SXSW panel that they are trying to work on a new algorithm that can outwit over optimized SEO strategies and bypass over optimized blogs. Google is also planning to penalize over optimized blogs by placing them last on the SERPs, or never at all.

Cutts said during the panel that they want to “make the playing field a bit more level” between those who use over optimized SEO and those who are just trying to make useful sites.

Is This the End of SEO?

Punk and metal might be dead but not definitely SEO. The Google’s banshee cries are only about over optimized SEO techniques and over optimized sites or blogs.

 Cutts clarified that SEO techniques that marketers have been using will stay around because they are undeniably useful. He said they make the internet “crawlable” and they make the sites more accessible. So it seems that white hat wearers have to fear nothing at all.

Black Hat: Over Optimized SEO

White hat is good. Black hat is bad. And although some may complain that this sounds like stereotyping and racism, these are really the two categories of SEO. The former is the sort that employs no deception, sticks to a search engine’s rules, gives you what you need to know and refers you other helpful sites. The black hat is the opposite and it’s what over optimized blogs are wearing. Over optimized SEO is definitely a black hat. Soon enough this terrible faux pas will die once Google is through with its algorithm.

It seems Google is serious in playing the hero (which is the good thing) but there is absolutely no reason to panic unless you are running over optimized blogs. If what you have is low-ranking but legit and view worthy, it’s safe and sound.

 

How To Avoid Over Optimized SEO and Over Optimized Blogs

As mentioned earlier, SEO is an important and indispensable aspect of internet search. However, your parents are right: anything is bad when overdone. To keep out of Google’s shunning and ill-favor, here are the basic steps:

  • Do not over-stuff with keywords
    SEO relies on keyword density use. It means it can calculate the degree of your web content’s relevance to a search by how many times a keyword appears. An over optimized SEO or black hat (you know what that means now, don’t you?) will saturate its content with those keywords. You’ll pretty much be reading a lengthy article with little help. An ideal keyword density is said to be only between 1% to 3%.
  • No link toxicity
    Aside from content, search engines’ algorithms judge your web page’s rank by popularity. You are popular when you link is posted in many other web sites.Likewise, you’ll get higher in ranking when you post other links in your web site. This move is supposed to help the users over optimized SEO strategists will fill their webpage with futile, irrelevant links and hyperlinks.
  • Don’t Tolerate Over Optimized Blogs
    If you spot what seems to be an over optimized blog, get out of there! Some theorizes that the length of time you’re staying with a site affect its ranking. Don’t even add a link of an over optimized blog on your own site. It makes you seem like an accessory to the crime.
  •  Site Goodness: Mean It
    It seems safer to be genuinely kind. Don’t deceive users by appearing to be helpful when all you want are views. Ironically, the more you want visits so desperately that you use over optimized SEO, the less likely you will get it. 

Apparently, the more a web page concentrates on the quality and not on the visibility of its content, the more likely it will get more views and make it to the honor roll of Google’s SERP. Just go with what the users need, not with what the search engine wants. Very soon, over optimized blogs will be history but maybe now we can already start saying, ‘adios over optimized SEO, hello better and satisfying internet experience.’

Deny Saputra

Deny Saputra is an internet marketer and writer. Read more valuable articles by Deny and team at GetWebsiteTraffic blog that specially sharing various topics about internet marketing and targeted traffic generations follow me @denygwt

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SUBREDDITS FOR SOCIAL MEDIA MARKETING AND SEO

Aug 10, 2012   //   by Abel   //   internet marketing, link building, SEO, SEO Blog, Social Media  //  16 Comments

Reddit has been continually rising in popularity since first emerging on the scene back in 2006. Today, it is one of the most popular social news sites of its kind, proving to be a great alternative for those who have grown tired of competitors such as Digg and StumbleUpon. Reddit often calls itself the front page of the internet to play on its growing reputation as a digital newspaper of sorts. And just like newspapers have categories and sections, this site has something similar known as subreddits, a feature that can come in handy for the savvy social marketer.

Screenshot from reddit.com

A subreddit is essentially a category or subcategory that has a community of reddit users built around a specific topic or area of interest. These categories are finely targeted and can be set to either public or private by the creator. Examples of popular subreddits, as chosen by the user community include:

- Askreddit

- Gaming

- Pics

- World News

- WTF

These examples represent broad general interests, of course, but the subcategories on reddit go much much deeper. For instance, you can find subreddits on specific topics such as World of Warcraft, Indie Gaming, and even presidential hopeful Ron Paul. While each area of interest has its own moderator, community members are able to contribute by submitting and rating content from around the web that is related to the topic at hand. For everyday users, subreddits provide an easy way to quickly access the content that matters most. For marketers, they provide a way to generate visibility and meet business objectives.

Benefitting From Your Own subreddits

Perhaps the best thing to like about subreddits is the fact that anyone can create them. There are numerous benefits to setting up your own, starting with the community aspect. If fellow redditors share your interest, it could easily lead to a situation where users are commenting, sharing, and engaging in other ways that keep the community alive with activity. The site has millions of active users, all interested in something. What this means is that unless your area is built around an obscure topic like “overhanded Bolivian bowling techniques”, there is a great chance that you will be able to attract others who share your passion.

subreddit for seo anchor text
Anchor text is “Lil Wayne quits music” under “Music” subreddit

The big payoff to having your own subreddits is increased traffic. All that activity combined with solid content means it is highly likely that people will want to pay a visit and learn more about what you have to offer. Make sure your newly created subcategory is listed on the subreddits page, pass the word along to your connections on the site, and the possibilities are endless.

Summary

Some observers have gone as far to say that subreddits are what have enabled reddit to surpass Digg in the social bookmarking arena. This is not as farfetched as it may sound considering it is one of the platform’s most important features. Whether it is streamlining content discovery or building a community around your own, social marketers can make great strides by putting this essential element to use.

Abel

Abel is a writer, online marketing expert, and advocate for email marketing software company, Benchmark Email.

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Why Amazing Design is Great For SEO

Aug 6, 2012   //   by Matt Beswick   //   SEO, SEO Blog  //  38 Comments

Innovative and creative design is a terrific way to increase user engagement and attract backlinks in the process. All too often, SEO practitioners get caught up in the more technical aspects of link building and forget about the aesthetic appeal of the pages they’re promoting. Though substance will always inevitably trump style, attractive web design can go a long way towards generating organic backlinks. Here a few of the more popular ways to leverage web design for greater link juice.

Parallax Design

The famous Nike Better World website from a few years back was largely responsible for popularising the use of parallax design. For the uninitiated, parallax scrolling entails varying the speed at which web page elements fly by as a visitor browses a page. Belting out a solid parallax scrolling web layout is quite easy and such designs can be customised quickly to add your own personal flair. You can vary the scroll speed and implement multiple CSS backgrounds to stand out.

Stellar 1-Page Websites

Modern websites have become so complex that a CMS is usually a must nowadays to keep everything straight. However, 1-page sites for portfolios, announcements and AJAX-dependent interactive web apps still have their place. While crafting a standalone 1-page website that leaves a lasting impression is a challenge, it’s well worth the effort. Minimalist web design is always tricky to pull off, but it has the advantage of focusing the reader’s attention on one specific topic. You can only cram so much information onto one page, so a quality 1-page site will have to be judicious when it comes to selecting the right images and information to present.

Infographics

As a longtime Web 2.0 favourite, the versatile infographic has been a powerful way to build backlinks. Everybody loves an infographic – I know this from personal experience – and it’s never been easier to slap together a quality composition. The best infographics tell a story with a few statistics and some subtle graphics that can be digested at a glance. Much like a collage, an infographic that’s successful relies heavily on choosing the right constituent elements. Best of all, there are tons of free tools available online such as Visual.ly and Piktochart for building infographics that’ll truly impress readers.

Interactive Infographics

Static infographics are all well and good, but interactive infographics are an even better way to draw in viewers and get backlinks. More and more, interactive elements are being incorporated into infographics for greater user interaction and value. Web apps like Vizify and Infogr.am make crafting an interactive infographic a cakewalk. Interactive data visualisation is going to be the wave of the future, so you might as well hop on the bandwagon now and get a leg up on the competition.

Competition Breeds Excellence and Backlinks

Flexing your design muscles and showing off your skills in a non-commercial venue is a great way to raise your profile and get some link love from your peers. Publishing guest posts on design sites like Noupe, Smashing Magazine and Tuts+ is the smart way to boost web design “street cred” and gain backlinks to your work. CSS competitions are another fantastic avenue for establishing yourself as an expert and obtaining links naturally for SEO purposes.

Putting It In Perspective

It should be stressed that even the most amazing web design won’t disguise lame content that’s devoid of value. Make your infographics accurate, helpful and gorgeous at the same time. When entering competitions and writing blog posts, don’t be overly promotional and transparent about your ulterior backlink-building motives. Give your time, effort and expertise freely, and you’ll reap the rewards in the long run. More often than not, eye-catching web design can end up being one of the most effective link building techniques at your disposal.

Matt Beswick

Matt Beswick is UK based SEO Consultant and founder of Pet365. Find him on Twitter - @mattbeswick.

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Why Good Content Can Sometimes Fail: How to Make Sure You Don’t Fall Into the Trap

Jul 30, 2012   //   by AmandaDi   //   SEO Blog  //  32 Comments

It’s hard to believe that good content wouldn’t always help your website grow and mature. After all, writers, blog owners, and even Google are always talking about the importance of great content. Above all else, a website must have quality content to really thrive. It’s the first piece of the puzzle, with SEO and promotion to follow. So what happens when good content doesn’t work? Is there something wrong with this good content?

In the majority of cases, the answer is yes. Although something might be well written, it may not be ideal in terms of drawing in visitors. In other words, good content means more than just a well-written article—it means choosing a great topic, choosing the right tone, and marketing that content in a specific way.

How to Look Past the “Well Written” and Focus on Content Success

The first step when analyzing content to put on your site is always whether or not that content is well written. Check for grammar errors and coherence and organization to decide whether or not that article is something you want to put on your site. Once you’ve decided that the article is easy to read and free of any errors, you need to ask yourself three questions that are so often missed:

  • Is the article bias or leaving out varying opinions?

This can sometimes be hard to miss when you’re agreeing with the opinion of an article. Even if the article is throwing out facts, they always seem to lose credibility if the article isn’t showing both sides to the story. On that same note, those who disagree with the article will likely not feel the need to share the article; thus cutting your promotion in half. The best thing you can do to solve this problem is to consider why someone might disagree or why someone may like something done the opposite way, and then addressing the issue.

  • Does it sound like you’re trying to sell something?

There is certainly content on a website that is designed to sell something, but the bulk of a good website usually has articles that aim to educate or spark a discussion. If you write a great piece of content that does nothing but sell your product, you might lose readers after a paragraph or two. The same can be said for those who focus too much on keywords. Make sure that what you’re writing is relevant, and try to avoid lots of advertisements and flash pop-ups surrounding your content.

  • Is the article easy to find on your website?

Great content doesn’t mean much if you can’t find it. You want to make sure that a link to your blog is clearly visible on your homepage, and you want to make sure that you’re sending this content out to those who can help. Make sure that you have an option for people to subscribe to your content so that each week these subscribers will get the content right in his/her inbox.

The greatest thing about good content gone wrong is the fact that you can fix this content. You don’t need to start over or completely re-write an article just because it isn’t generating a lot of clicks. If the article is already well written, it will be easy to make these few adjustments.

Have you ever found that you’ve written great content that didn’t seem to get you anywhere? What did you find to be the problem and how did you fix it? Let us know in the comments below!

Photo Credit: hubspot.com

AmandaDi

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO company.

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LinkedIn Gets a Makeover: What This Means for Your Business

Jul 23, 2012   //   by AmandaDi   //   SEO Blog  //  18 Comments

Sometimes getting a fresh start is all a company needs to bounce back from a slump. In most cases, this fresh start begins with a new layout and a redesign of most webpages in order to improve the look and navigation capabilities for users and Google bots. This helps give the site a new feel and in some ways a chance at a new and better purpose. But what happens when the site is already successful? What happens when people feel comfortable with the layout? To cut to the chase—what happens if your website is LinkedIn?

Although a redesign has been in the works for quite some time, many were still surprised to hear that LinkedIn confirmed last week that they are going to be changing their layout. Fortunately, LinkedIn made it clear that the site will remain professional; it will simply be more intuitive for users.

New LinkedIn Features

According to the LinkedIn blog, both the LinkedIn Today as well as the traditional LinkedIn webpages will change. The new design is said to be easier for someone to scan and get the information he/she needs. Under the “modern design” umbrella come a few changes:

  • Relevancy – LinkedIn will now make sure that any updates or articles that are particularly relevant to you will show up at the top of your feed. LinkedIn will decide if content is relevant to you based on the connections you have, the information you are sharing, and any breaking or trending news in your industry.
  • Stream – LinkedIn will now have a stream very similar to the one you find on Facebook. You will be able to easily like or comment on a status update or an article right there on the homepage.

It is no secret that many social networks have changed their layouts in the past. Some layouts are successful—such as the Facebook timeline layout—but other layouts, like the new Digg layout, turned out to be a bad move for the networks. Only time will tell whether or not this new layout will turn people off or turn people on.

What This Means for Businesses

The new layout will no doubt be something for users to get used to, but businesses may also need to change their LinkedIn strategy. The new layout will put a much heavier emphasis on content. The old layout seemed to put a focus on the individual and the content the individual adds to his/her personal account, but the new layout will put a focus on articles put out by companies. People know how to find and how to understand the information on a personal account; LinkedIn no longer needs to make this the focal point. The idea is that LinkedIn will become a tool for education and news as well as a place to look at resumes.

Businesses should realize that now is the best time to be sharing content on LinkedIn. If your company wrote a great article that falls under the recruitment or employment sphere, you will (in theory) get more traction from this social network.

Are you excited about the new LinkedIn layout? Do you think it is wise for LinkedIn to make these changes, or do you think monthly activity will decrease? Let us know your thoughts in the comments below!

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AmandaDi

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO company.

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CASE STUDY: How to Attract More Blog Traffic via YouTube (Even If You’re No Good with Videos)

Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.

As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.

Dominate a Niche with Long Tail Pro

Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.

 

 I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.

This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.

Do Things the Right Way Using Video Marketing

I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.

The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.

In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.

With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.

After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.

This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.

I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”

This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.

I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.

I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.

Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.

For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.

My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too.  You only have to follow the steps or by visiting the sites that I mentioned above.

Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.

Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.

Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.

Bill

Bill Achola is on a mission to help small business people get traffic they deserve. If you’re one of them, check out his Affordable SEO Service for Small Business that will drive targeted traffic to your website. Be sure to follow him on Twitter

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