Position Yourself As An Expert With Guest Blogging

Feb 5, 2010   //   by Gerald Weber   //   blogging, SEO Blog, Social Media  //  31 Comments

Whenever we talk about guest blogging, the conversation usually focuses on the link building benefits of guest blogging. And while this is certainly one of the best reasons to guest post, I’ve personally found that the increased exposure and the ability to position yourself as an expert in your niche are the most profitable effects of guest blogging.

Let me explain.

I’ve been fortunate enough to guest post on several popular marketing blogs throughout the internet. At first, the only reason I was doing this was to get quality back links to my website. But as time went on, I started realizing that I was getting far more from my guest blogging efforts than some good link juice.

Suddenly, I was getting contacted by readers of my guest posts who were interested in becoming clients. I was also getting contacted by other bloggers who wanted me to contribute a post to their blog as well.

But I’m not the only one this happens to. Even in the comments of the post I linked to earlier, Ann Smarty admits

“The most recognition, client work, business contacts came from guest posts. I think I owe my whole marketing career to just a few awesome pieces I posted elsewhere.”

Why does this happen when you guest post? For a few reasons:

  1. You’re reaching a new audience—No matter how much effort you put into growing your own blog, any time you guest post, you’ll be reaching some new people. Guest blogging is a great tool for building your network. To get the most from your guest blogging efforts, make sure to respond to all comments left on your post. And don’t just respond with a “Thanks for leaving a comment.” Instead, take the time to push the conversation forward by truly engaging with the commenter. This helps you build relationships with this new audience.
  2. Guest blogging positions you as an expert—Being seen as a thought leader in your industry certainly has its advantages. As an expert, you’ll attract the top-shelf clients who are willing to pay more to get the services of an industry leader. You’ll also have an easier time earning the trust of new customers, a challenge for all online businesses.
  3. Guest posts act as an endorsement from the other blogger—Think about it. If another blogger allows you to write a post on his or her blog, that’s their way of saying “I endorse this blogger, and I think he has something of value to share with the community.” It’s like whenever a President endorses someone running for Congress. The endorsement builds your credibility and name recognition.

Tips for Guest Blogging Success

  • submit your best content. This is your one chance to make a good impression on a new audience.
  • Interact in the comments to build relationships
  • Always look for guest blogging opportunities, even outside of your niche
  • Use MyBlogGuest to find the latest guest blogging opportunities

Do you guest blog on a regular basis? How has it helped you? Share your experiences by leaving a comment.

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Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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Comment Policy

  • Ann Smarty says:

    This is such a great point, Gerald! You know I am highly advocative of guest blogging as a tactic. And you sure don't need to focus on link building aspect of it (because you risk neglecting the post quality then). You should think that your reputation is affected and your brand awareness is built. Therefore you really need to promote your best content via guest blogging!

    Thanks for this.
    .-= Ann Smarty´s last blog ..6 Benefits of Guest Blogging + 9 Tips for Better Guest Blogging =-.

  • Ann Smarty says:

    This is such a great point, Gerald! You know I am highly advocative of guest blogging as a tactic. And you sure don't need to focus on link building aspect of it (because you risk neglecting the post quality then). You should think that your reputation is affected and your brand awareness is built. Therefore you really need to promote your best content via guest blogging!

    Thanks for this.
    .-= Ann Smarty´s last blog ..6 Benefits of Guest Blogging + 9 Tips for Better Guest Blogging =-.

  • I have to agree, especially for someone who does more in services than self site promotion. I personally have reaped much greater benefit from the guest posts I have done than my own personal blogs ramblings.

    It's nice to see someone actually point that out. As you said it is not just a link. It is an opportunity to make an impact in your fields.
    .-= Mich De L'Orme´s last blog ..PIMP my ASCII Comics – Gansta Grill Admiral Ackbar It’s a trap Oh Sh1t! =-.

  • I have to agree, especially for someone who does more in services than self site promotion. I personally have reaped much greater benefit from the guest posts I have done than my own personal blogs ramblings.

    It's nice to see someone actually point that out. As you said it is not just a link. It is an opportunity to make an impact in your fields.
    .-= Mich De L'Orme´s last blog ..PIMP my ASCII Comics – Gansta Grill Admiral Ackbar It’s a trap Oh Sh1t! =-.

  • John says:

    Very true indeed. Its not always about the link juice that one should go for guest blogging – but its the long-term benefit of branding oneself!

    Like Mich, I too have realized that guest blogging is a long-term goal – to make oneself recognized in the given field.

    Great post you have here.

    Tnx

  • John says:

    Very true indeed. Its not always about the link juice that one should go for guest blogging – but its the long-term benefit of branding oneself!
    Like Mich, I too have realized that guest blogging is a long-term goal – to make oneself recognized in the given field.
    Great post you have here.
    Tnx

  • Nate Moller says:

    Great stuff Gerald! Like you, my intent has mainly been for link building; however, as I think about other interactions I've had via guest posting, what you said is right on: more communication with a whole new audience, more industry exposure, and more opportunities to guest post.

    Thanks for the tips too. Sometimes it's hard to share your "best stuff" on another blog but once you see the positive effects, I'd almost RATHER blog on other sites the majority of the time and then takes pieces of those posts and share them on my own site.

    Thanks again!
    .-= Nate Moller´s last blog ..Top Social Community Sites for Link Building =-.

  • Nate Moller says:

    Great stuff Gerald! Like you, my intent has mainly been for link building; however, as I think about other interactions I've had via guest posting, what you said is right on: more communication with a whole new audience, more industry exposure, and more opportunities to guest post.

    Thanks for the tips too. Sometimes it's hard to share your "best stuff" on another blog but once you see the positive effects, I'd almost RATHER blog on other sites the majority of the time and then takes pieces of those posts and share them on my own site.

    Thanks again!
    .-= Nate Moller´s last blog ..Top Social Community Sites for Link Building =-.

  • I love the idea of guest blogging and am always looking to try to get some of the newer, blogless social media friends who I see have great stuff to share and discuss via Twitter, etc.

    The only problem I keep seeing is that so many people who are just starting out, or otherwise struggling, have a bad feeling about sharing themselves somewhere and being a "guest" instead of "the expert."

    I don't know, it's an epidemic though. Too many "internet money making" tricks warp the minds of a lot of people.

  • I love the idea of guest blogging and am always looking to try to get some of the newer, blogless social media friends who I see have great stuff to share and discuss via Twitter, etc.

    The only problem I keep seeing is that so many people who are just starting out, or otherwise struggling, have a bad feeling about sharing themselves somewhere and being a “guest” instead of “the expert.”

    I don’t know, it’s an epidemic though. Too many “internet money making” tricks warp the minds of a lot of people.

  • Katy says:

    Great points Gerald! It's so easy to get lost in the SEO side of the game and to forget that the goal is to become well respected within your niche. The proof is not in the backlinks or the search position (although it's always nice) – it's in the ability to earn new business through providing a valuable product or service to your audience. Thanks for the info!
    .-= Katy´s last blog ..The Simple Path to Leadership Bench Strength =-.

    • Gerald Weber says:

      And don’t get me wrong a good keyword rich anchor text is very nice, but if it is your main/primary concern, the quality of the content will suffer and you will miss out on your chance to truly shine in front of a new audience.

  • Katy says:

    Great points Gerald! It's so easy to get lost in the SEO side of the game and to forget that the goal is to become well respected within your niche. The proof is not in the backlinks or the search position (although it's always nice) – it's in the ability to earn new business through providing a valuable product or service to your audience. Thanks for the info!
    .-= Katy´s last blog ..The Simple Path to Leadership Bench Strength =-.

    • Gerald Weber says:

      And don't get me wrong a good keyword rich anchor text is very nice, but if it is your main/primary concern, the quality of the content will suffer and you will miss out on your chance to truly shine in front of a new audience.

  • Michael Martinez says:

    Guest blogging still provides people with a way of reaching out to new audiences. I suppose it's a step up from "guest commenting", where someone posts a really long comment that makes all sorts of points and stuff.

    But where do we go from here? How does one raise the bar from "guest blogging"? That should be what people look for next.

    Guest blogging will run its course like all link building ideas. And then what?
    .-= Michael Martinez´s last blog ..FBI Proposes Subjecting Web To Black Hat Tactics =-.

    • Gerald Weber says:

      Not sure I understand what you mean by…

      “Guest blogging will run its course like all link building ideas.”

      As far as raising the bar you can always shoot to write higher quality posts and also as you progress post on blogs that have larger reader bases.

      The main point of this post is communicating that link building shouldn’t be the only or primary motivational factor when it comes to guest posting, because reaching a new audience and making new contacts/connections can be much more valuable than just a single backlink. Also guest posting may lead to others linking to you naturally on their own accord at a later time. This is the best kind of and most natural link you could hope for. However this will only happen if your content is top notch.

  • Michael Martinez says:

    Guest blogging still provides people with a way of reaching out to new audiences. I suppose it's a step up from "guest commenting", where someone posts a really long comment that makes all sorts of points and stuff.

    But where do we go from here? How does one raise the bar from "guest blogging"? That should be what people look for next.

    Guest blogging will run its course like all link building ideas. And then what?
    .-= Michael Martinez´s last blog ..FBI Proposes Subjecting Web To Black Hat Tactics =-.

    • Gerald Weber says:

      Not sure I understand what you mean by…

      "Guest blogging will run its course like all link building ideas."

      As far as raising the bar you can always shoot to write higher quality posts and also as you progress post on blogs that have larger reader bases.

      The main point of this post is communicating that link building shouldn't be the only or primary motivational factor when it comes to guest posting, because reaching a new audience and making new contacts/connections can be much more valuable than just a single backlink. Also guest posting may lead to others linking to you naturally on their own accord at a later time. This is the best kind of and most natural link you could hope for. However this will only happen if your content is top notch.

  • Jason says:

    Gerald, this was perfect timing as I have been looking into guest blogging opportunities to establish credibility and share great information in several different niches. I think link building is just another benefit that comes along with writing great posts, whether it is a guest blog or an article on your own site. It seems like getting yourself out there and sharing information through post comments, forums or other means give you credibility and helps build the relationships with experts… that will ultimately open up more opportunities for guest blogging. I am not familiar wit Myblogguest.com, so thanks for sharing that I will have to look into it.

    • Gerald Weber says:

      I'm glad you found the post useful. MyBlogGuest is really starting to pick up and it's a great way to get going on some guest post opportunities.

      Thanks for commenting. Hope to see you around here more in the future.

  • Jason says:

    Gerald, this was perfect timing as I have been looking into guest blogging opportunities to establish credibility and share great information in several different niches. I think link building is just another benefit that comes along with writing great posts, whether it is a guest blog or an article on your own site. It seems like getting yourself out there and sharing information through post comments, forums or other means give you credibility and helps build the relationships with experts… that will ultimately open up more opportunities for guest blogging. I am not familiar wit Myblogguest.com, so thanks for sharing that I will have to look into it.

    • Gerald Weber says:

      I'm glad you found the post useful. <a>MyBlogGuest is really starting to pick up and it's a great way to get going on some guest post opportunities.

      Thanks for commenting. Hope to see you around here more in the future.

  • Great post. I'm a member of MyBlogGuest but wanted to also mention here that my blog, The Web Optimist, is open to quality guest posts about SEO, SEM and Internet marketing.
    .-= Richard V. Burckhardt´s last blog ..Basics of Image Search Optimization =-.

  • Great post. I'm a member of MyBlogGuest but wanted to also mention here that my blog, The Web Optimist, is open to quality guest posts about SEO, SEM and Internet marketing.
    .-= Richard V. Burckhardt´s last blog ..Basics of Image Search Optimization =-.

  • Donna Wilson says:

    Loved your post, Gerald! Thank you for some great ideas, tips & advice on organically growing business & building reputation. Looking forward to reading more!

  • Donna Wilson says:

    Loved your post, Gerald! Thank you for some great ideas, tips & advice on organically growing business & building reputation. Looking forward to reading more!

  • This is such a great point, Gerald! You know I am highly advocative of guest blogging as a tactic. And you sure don’t need to focus on link building aspect of it (because you risk neglecting the post quality then). You should think that your reputation is affected and your brand awareness is built. Therefore you really need to promote your best content via guest blogging!

    Read more: http://sem-group.net/search-engine-optimization-b

  • This is such a great point, Gerald! You know I am highly advocative of guest blogging as a tactic. And you sure don’t need to focus on link building aspect of it (because you risk neglecting the post quality then). You should think that your reputation is affected and your brand awareness is built. Therefore you really need to promote your best content via guest blogging!

    Read more: http://sem-group.net/search-engine-optimization-b

  • Cizgifilmi says:

    I think it was a nice article.