This is a guest post from Melvin Dichoso . It is part of The “Bad Ass” SEO Guest Blogging Contest.
Most people who have just got started in their online ventures usually focus too much on SEO. It’s no secret that its really one of the biggest misconceptions most beginners and even experienced guys run into as far as their online businesses are concern. Today in this blog post, I’m very much hoping I can address this by writing about SEO as well as its connection to SEM and Social Media.
First and foremost I’m not an SEO guru or whatsoever. Heck, my blog is even PR0 up to now, although I have managed to reap a lot as far as the blog’s traffic is concern. Just consider me as you’re typical online entrepreneur and blogger.
Setting up some Initial things
So what does these three things I mentioned above have something in connection? When building a website or any online-based project, you want to build SEO in it from the get-go. You want to optimize it for those key terms that you’re looking into from the start. I know you’re saying, “how can you do that, you don’t even have content yet?” Yes, you’re right but what I mean is that with every websites you can already set up things from the start that would give you a dramatic effect later on. Let me explain.
For example, if I’m building a site based on a WordPress platform, I can start fine-tuning the site’s search goals by doing the necessary things like adding an All in One SEO pack, canonicalizing the domain, setting up the meta descriptions properly and creating a robots.txt (and many more of course). You see, these are the things that you can already do from the start yet it doesn’t take that much to do those. On the flip side, it may not yield that much results for the first few months but its future benefits would be enormous for sure.
Search Engine Optimization isn’t a short-term goal in the first place right? Organic rankings is something that can be achieved over time and if you’re getting lots of traffic from search engines then you know what I’m talking about.
Before the SEO our site picks up
Now we all know that ranking in search engines does not happen overnight, but does that mean we’re going to wait that long before doing anything? No! That means we have to work on something that would alleviate the lack of traffic from our new site.
There are two things that you can do that would offset the need for SEO for short term. One is utilizing social media and the other one is via search engine marketing. Let’s tackle both of those things here.
Social Media is something that everyone these days wants to utilize but only few can do it well. With that my tip has always been to focus on one niche targeted network first and forget everybody else. If you’re into Stumbleupon then focus on it, work on it first.
The problem with people is that they try to get everything from each and every social media sites but the truth is its never gonna happen. These social sites have different audiences and you can only target the ones which is the most relevant to what your business is. Also social media has an effect to search rankings. Indirectly you can see that it can boosts links, search rankings and web traffic in particular.
Popular site Mashable has even written an article on how SEO and social media goes hand in hand together.
Unlike social media, search marketing does not have an effect with your search rankings. Instead this can be a quick way to boost your site’s traffic immediately from the start.
Let’s go back to our WordPress Site example. After we’re able to set up all the basic SEO-related stuff to our sites, we can immediately focus on running search campaigns for our sites via Pay Per Click. The way I do it is I focus on the top three networks, Adwords, Yahoo Search Marketing, and MSN Ad Center. These three have the biggest market share and there’s no reason to go to other 2% of small search engines that can give you almost no traffic.
Running pay per click campaigns can be really tricky and hard. You need to focus on a lot of things like Ad copy, keywords, targeting different demographics, quality scores and a whole lot more. I had learned all of this for quite some time and to be honest, I spent a lot of money testing things but I could say it’s all worth it.
I know not all of us can run PPC campaigns so there’s always an option of hiring a search marketing person or a team to run your campaign for you. This can be an investment on your part but the way these guys could do the job for you could later on offset the cost.
The logic behind running search campaigns is to immediately drive traffic to your site, find the top markets and top demographics for what you’re business is about and penetrating that market. We could also experiment on our campaigns and as a return this could only give us the whole pie of what we’re trying to achieve. We could forever do these campaigns until our search traffic starts picking up. In short, SEM is for short term and SEO is for long term.
Driving traffic to our website, more generally our business is an unending cycle. We as business owners continue to tweak and test things and try to find more sources that could give us the maximum return for what we spend.
These three components that I mentioned namely SEM, SEO and social media play a key role for that. They have their own ideal time to get implemented and it’s all about connecting them and making them work harmoniously.What do you think?
- The Role of Metrics in Social Media Campaigns
- Your Best Internet Marketing Asset > Your Blog
- SEO vs PPC Which Do You Think Is Better?
- How to Manage an Effective Social Media Campaign
- Do You Know These 5 Brutal Facts About Building A Successful Website?
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