How to Optimize 7 Popular Social Media Profiles for SEO

Oct 10, 2011   //   by Kristi Hines   //   Contests, SEO, Social Media  //  248 Comments

If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.

You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.

  • Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles.
  • Optimize photo filenames – This only works on some networks, which I will mention below. It doesn’t hurt to upload photos with your name or keywords in the filename, but networks like Facebook rename the photo filenames anyway, so for some networks, it’s useless.
  • Engage with your followers, fans, and connections – This is a good thing to do regardless of the SEO value of it. Engaging with others will keep your profile updated often, and being helpful will also lead to other’s recommending you to their audience. Search #FollowFriday to see what I mean.
  • Vanity URL – From what I can tell, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is Kikolani, and the username for the URL is artofblogging. The fan page does not rank for art of blogging, but does rank for Kikolani. But again, it all depends on the network.

While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your profile to optimize each profile on their network. The following will guide you to the right fields to optimize for the best possible search optimization of your social networks. The best part is that all customizations noted are using each site’s free accounts – no need to upgrade to Pro if all you’re looking for is optimization!

Quick and Dirty Onsite SEO 101

Before we get started, here are some key things to keep in mind about the following mentioned SEO elements of your social profiles. The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. Also, when it comes to search results, the typical result will look like this with the SEO Title as the linked information and the Meta Description as the details beneath it:

But what if you don’t care about the SEO?

That’s ok – this post still has some great information for you! Usually the parts of your profile that are used for search optimization are also used for the network’s own search results. So if you don’t want to think of it as SEO work, think of it as simply social optimization!

Google+ Profiles

Let’s start with the hottest new social media network of them all – Google’s own Google+. Whenever you are filling out your Google+ profile, be sure to note the following areas of information that will enhance the search optimization of your presence on this network.

Google+ Profile Social Media SEO Optimization

SEO Title: Your Name – Google+

Google+ is all about the personal branding, and they insist that you use your real name for your profile. So don’t try to stick keywords or business names in your profiles – not yet at least!

Meta Description: Your Name – Your Headline + Your Occupation

The Meta Description for your Google+ profile is a combination of different pieces of profile information, starting with your name followed by your headline (the line below your name), your occupation, your first employer listed, and then your introduction text. So make sure that the first 160 characters count by writing a great headline and occupation title. Also make sure those areas are set to be seen by anyone on the web.

Extra Search Tidbits: Your Links

From what I can tell, the links within the introduction content as well as the ones under other profiles, contributor to, and recommended links are all dofollow. So don’t shy away from anchor text as this is a prime Google property!

Facebook Pages

Assuming that not much changes when Facebook decides to revamp the fan pages as they have recently with the personal profiles, the following areas of information contribute to your fan page SEO.

Facebook Fan Page Social Media SEO Optimization

SEO Title: Your Page Name | Facebook

If you didn’t consider keyword optimization when you created it, and you have less than 100 fans, you’re in luck. You can still change your page’s name. What you will want to keep in mind is that your branding may be more important than your keyword rankings, especially if you want people to be able to find you if they are searching your brand.

Meta Description: Your Page Name + Your About Description | Facebook

To edit your About information to make a great Meta Description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website Meta Description.

Extra Search Tidbits: Your Fan Page Updates Have SEO Value

Did you know that each of your status updates on your Facebook fan page have a page of their own (click the timestamp of one to see). If you’re posting a standard status update, the SEO Title for the individual page of your updates will be pulled from the first 18 characters (though sometimes it is a bit less). If you’re posting a link to your fan page wall, you’ll have an option to “Say something about this link…” – the first 18 characters of what you enter in this field are going to be the SEO Title of that status update.

If you’re concerned about optimizing your updates while considering them as individual pages under the umbrella of your fan page, then you might want to consider sticking some keywords right at the beginning of your comment. So if you’re posting an update about keyword research, just start the update with keyword research. It is a simple, effective way to keyword optimize each update.

Twitter Profiles

Twitter doesn’t have much in the way of traditional SEO elements for your public profile, but it has a few important things to keep in mind.

Twitter Profile Social Media SEO Optimization

SEO Title: Your Name (username) on Twitter

On Twitter, your name under the Profile Settings and your username are the title tags for your profile. So keywords in your username might just be worthwhile if they are still available.

Profile Image: Filename and Your Name as ALT Tag

When it comes to your profile image, be sure to optimize it by using your name as the filename. Twitter will automatically use your name under the Profile Settings as the ALT tag for your profile image as well.

Extra Search Tidbits: Keywords in Your Bio

While they may not come up in the standard SEO elements for your profile, your bio information is key. Services like Klout pull your Twitter bio information as your Klout profile description. FollowerWonk, Formulists, and other Twitter search engines use keywords in your bio in search results when people are looking for similar tweeps to follow. You can also include a link or another Twitter handle if applicable.

LinkedIn Professional Profiles

LinkedIn, the leading professional social network, has the most user-controlled SEO elements out of any other network I’ve checked out. Here are the areas you can customize!

SEO Title: Your Name| LinkedIn

While some people suggest adding keywords to your name field, the LinkedIn terms of service discourages this practice. Be confident that your personal branding is strong enough not to need the extra keyword stuffing that you can do later in your profile.

LinkedIn Profile Social Media SEO Optimization

Profile Image: Filename and Your Name as ALT Tag

Just like Twitter, you should make sure you use your name as the filename for your profile image. LinkedIn will use your name as the ALT tag for your image as well.

H3 Tags: Your Job Titles

Are you ready to get some keywords into your profile? Make sure your job titles for current and previous positions include some great keywords and those keywords will be in your profile page’s H3 tags. Mine include freelance writer, blog marketing expert, photographer, and guest blogging contributor.

Extra Search Tidbit: LinkedIn Search Optimization

According to the LinkedInfluence program by Lewis Howes, if you want to rank well for keywords searched within LinkedIn’s people search, you will want to include your targeted keywords in the following:

  • Your Professional Headline
  • Summary
  • Specialties
  • Skills

I also think that belonging to some industry appropriate groups that are publicly listed on your profile can add to extra keyword usage on your profile. So choose your groups wisely!

YouTube Channels

YouTube offers a lot of great SEO options, from the channel to the videos. Here is what you’ll want to make sure you include in your profile.

YouTube Channel Social Media SEO Optimization

SEO Title: Your Username’s Channel – YouTube

This is one of the cases where your username which doubles as part of your URL counts in terms of the search optimization, so make it count – just be sure you do so with your branding in mind more so than keywords. It will be a lot harder for people to find you if they search SEO company vs. Your Uniquely-Named SEO Company.

Meta Description: Your Channel Description

Whenever you are setting up your channel, pay extra attention to the Channel Description which is under the Profile > Edit settings. This will be your channel’s Meta Description!

Extra SEO Tidbits: Your Website & Your Videos

Ever wanted a backlink from a PR 9 domain? Then your search is over – whenever you create your YouTube channel, be sure to fill in your website link. Granted it has no anchor text, but it’s a dofollow link sitting on a strong Google property.

When it comes to videos, the reason they do so well in search is because the video title doubles as the SEO Title and the video description doubles as the Meta Description. And even though Google doesn’t supposedly care about Meta Keywords, they do use the video’s tags in that space – just group multiple keywords in quotations. My search story uses the tags “kristi hines” “freelance writer” “online marketing consultant” scottsdale arizona. Keep these fields in mind to rank well in both the YouTube and Google results.

Also, be sure to get your video-specific keyword ideas using YouTube’s own keyword tool. It looks at what is searched the most on YouTube itself.

Biznik Professional Profiles

Biznik, another popular professional social network, has some areas that you can customize to optimize your profile for SEO.

Biznik Profile Social Media SEO Optimization

SEO Title: Your Job – Your Location – Your Name

The SEO Title for your Biznik profile combines three important parts of your profile – your current job title, your city and state, and your name. It’s perfect for keyword optimization, local search optimization, and personal branding!

Meta Description: Your Google Summary

Unlike most profiles where you have to condense your About Me information into 140 characters, Biznik allows you to have a What You Do description for visitors and a separate, optimized Google Summary for your Meta Description.

H1: Your Name + Your Job

In case the SEO Title and Meta Description are not enough, Biznik also uses your name and job title as your profile’s main H1 Tag. Nothing like a little extra optimization!

Profile Image: Filename and Your Name as ALT Tag

Just like Twitter and LinkedIn, you should make sure you use your name as the filename for your profile image. Biznik will use your name as the ALT tag for your image as well.

Extra SEO Tidbits: Your Website

Your Biznik profile allows you to add one website link with your preferred anchor text (you can have two if you go Pro for $10 / month) . It’s dofollow, so don’t miss out on adding it for visitors and for search engines!

Quora Profile

Quora, one of the hottest question and answer networks, offers a little SEO optimization for users who join their community.

Quora Profile Social Media SEO Optimization

SEO Title: Your Name – Quora

As is the trend for most networks, Quora uses your name in your profile’s SEO title.

Meta Property: Your Long Bio

Quora is a bit unusual in the sense that they use the Facebook Developer’s Meta Property=”og:description” instead of the traditional Meta Description for search results. For this, they pull the information that you include in your Long Bio which should be one to two sentences long. If you search your profile in Google, however, you will see that it pulls your name, your Short Bio, and then your Long Bio as the actual Meta Description snippet.

H1 Tag: Your Name + Your Short Bio

The H1 Tag for your Quora profile will be your name plus your Short Bio. It unfortunately cuts off your tag at 50 characters, so be sure to get your main keyword into your short bio first.

Extra SEO Tidbits: Including Your Websites in the Long Bio

Although the links are nofollow (and mashed up into some crazy looking code), one thing I have noticed about Quora is that you can generate a lot of views and followers fast by answering questions. So SEO value or not, be sure to include your main website links in your Long Bio box. Just type out the URL – it will automatically hyperlink. Profile is one of my favorite online business card sites. It allows you to compile your social profile links, blog, and a short description all on one page. The nice part is that it is a well-optimized page! Social Media SEO Optimization

SEO Title: Your Name (Your Username) on is another network where both your name and your username count heavily in the optimization of your profile.

Meta Description: Your Biography

Although you can write as long of a biography as you want on your profile, remember that the first 160 characters count for your Meta Description. This also means if you use a link in your biography, it will be counted as part of the Meta Description, so try to save the links until after the first 160.

Extra SEO Tidbits: Website Links

There are two ways to add website links to your profile. One is through the biography mentioned earlier. The other is through the Services as Flat URL’s. I prefer adding them in the biography because not only are they dofollow, but the coding within the biography is cleaner than the coding used for the Flat URL’s. It may not make much of a difference, but since every bit of link juice helps, it doesn’t hurt to use the most cleanly coded HTML possible.

Bonus: How to Check Your Profile’s SEO

Curious about more networks than the ones listed? Check out your social profile’s SEO by doing the following in Google Chrome using the SEO Site Tools extension.

Google Chrome SEO Site Tools for Social Media SEO Optimization

  • Logout of the network. You want to see your profile like a search engine sees it with whatever information you have made public and accessible to anyone, not just those logged into the network.
  • Click on the SEO Site Tools magnifying lens button and look under Page Elements. Here you will see your SEO Title, Meta Description, and Meta Keywords.
  • Scroll down through the Page Elements for additional information such as Img Tags, H1 Tags, H2 Tags, H3 Tags, and H4 Tags.

Chances are you will see elements in your social profiles that you can control in those tags – be sure to optimize your profile accordingly from there!

I hope you enjoyed this post! Please be sure to share it with others so they can also reap the benefits of a SEO optimized social media profile for better personal and professional branding! If you’re curious about the SEO optimization elements of other social networks, feel free to ask in the comments and I will check them out for you! And let us know what profiles rank the best for your name or brand!

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Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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  • Gwyneth.H says:

    Great post Kristi. You’re just everywhere. πŸ™‚ I opened the post and saw you’re the author of the post, it gets me more excited to read the post. Anyway, there’s just one thing I’ve noticed, you use the same profile image in every website you’re in, that I guess another strategy to strengthen your brand online.

  • Ileane

    Hi Kristi, Excellent advice! I’m finding more benefits from using YouTube but I hadn’t thought too much about Quora. It’s amazing how SEO Site tools can help you hone in on everything from DoFollow to the meta information – even on your social profiles.
    Biznik looks like something I need to sign up for. Thanks for the awesome content Kristi!

  • Aaron says:

    Really interesting article, So we can use Google+ profile, Youtube Channel, and other social networking sites to get free do follow links. I didn’t know about it. After readig your post I can easily say that I’m not using my social media profile at it par.

    • Kristi Hines

      I’m always a little surprised when people aren’t taking advantage of these links Aaron. Just having one on your profile simply so visitors can visit your website after watching your YouTube videos or checking out your profile on Google+ is important for traffic alone. Getting dofollow links from Google owned properties is just icing on the cake!

  • Hello Kristi,now i am worried about my few social media profile’s SEO,especially Google+ and youtube,because they are not as much optimized as you have described here.Do follow links are missing from my Google+ profile.This article is like a treasure hunt for me,i am gonna practice this right now on my these social media profiles.Thank you for sharing this valuable info.

  • Jym

    Very cool Kristi… You’ve taken what I knew about this and tweaked it up a level.

    Great to have the breakdown of which where are the meta tage, dofollow links and such. Makes it easier to sculpt profiles for maximum results.

    Many thanks!

  • Marbella says:

    Hi Kristi,
    It’s Marbella. You have given me all afternoon booked out with this stunning article, I’ve done wrong in most when I registered myself in Facebook, Google + and LinkeIn. The other four, I’m not in, but will sign me up now. Thank you.

    • Kristi Hines

      You’re welcome Marbella! I messed up registering a few of my fan pages and other profiles and would brand them differently if I could go back, but you have to make the best of it and just do what you can to get the most out of them!

  • Ming Jong Tey


    This is great information about SEO to social sites. So far I am using it to fanpage only. Will slowly get into other social media. I’ll check out SEO Site tools too. Any similar plugin for fire fox? I am not really into Chrome…


    • Kristi Hines

      You can use the SEOmoz toolbar for Firefox. You don’t have to have an account (although I think you get more information even with a free account). Just install the toolbar, go to your profile, and click on the Page Elements button. It tells you most of what SEO Site Tools does. πŸ™‚

  • Kevin says:


    What an in depth, well articulated post on social SEO. Recently I have been noticing links shared on social media pull higher in SERPs than the original page. Ignoring this isn’t an option, especially if you’re a small business. Thanks for sharing!

  • Karen Fox says:

    Oh my what a fabulous post on SEO! So well written and communicated!

  • Mike Glover says:

    AWESOME, AWESOME, AWESOME Article on how to optimize a profile. Very nice work and very thorough information.

  • Brankica

    Kristi, this is amazing. I got a few of these right, but not all. Wow, you and another favorite blogger of mine are gonna keep me busy all week long πŸ™‚

    • Kristi Hines

      I think this is my new found purpose in life Brankica – to keep people busy. πŸ™‚ I’d like to think these steps don’t take too long though, and reap some pretty high rewards!

      • Brankica

        Here is more πŸ™‚ I have trouble formulating the short bios and about me stuff because of the language. Sure I can speak it, but I can’t write something short and meaningful. It is just different, my brain won’t work on it πŸ™‚

        So any time I want to write something like “social media enthusiast” which is a perfect formulation, I realize it would be straight copy-catting you. How about a blog on how to write short bios and some examples we can use without looking like copy cats! How about that and keeping you busy LOL

        • Kristi Hines

          I don’t consider it copy-catting on the social media enthusiast part. There are lots of social media enthusiasts out there. If you search “i ama social media enthusiast” you get about 95K results. So I’ll just welcome you to the social media enthusiast club! πŸ™‚

          I had a hard time figuring out my 160 character bio. It’s like your own personal meta description. I have changed it many, many times and finally settled on what I used in the bio here (sometimes with online marketing consultant mixed in and just blogger instead of blog marketing expert). I wanted it to have my main professional keywords and also a little bit of personality. So it’s really six keywords / keyword phrases strung together, but works pretty well. I think of it as if someone only reads this about me, what I would I most want them to know.

  • r0b says:

    Should mention that rel=”me” is on bio links for Twitter. Author Authority ftw

  • Hi Kristi. Excellent stuff here! I have always had SEO & Optimization in the back of my head when putting together my Social Media stuff, but now you have put everything together in a clear and easy to understand format, I think I may have to revist to ensure I have ticked all the boxes! Wonderful Stuff!!

  • I just thought my sites were well optimized until I read this post! Thanks, Kristi

  • Gera

    Hi Kristi,

    More and more is trendy the concept that social media is affecting SEO, so it’s vital to have optimized your social channels (and the shares) for boosting in SERPs.
    Great collection, and I didn’t know about Biznik. How much traffic or new relationships you see coming from Biznik and Quora?

    I’d add to the list the hidden source of traffic StumbleUpon, now equal or more than Facebook, in terms of sending traffic πŸ˜‰



    • Kristi Hines

      Hi Gera,

      When I was more active on Quora, I saw some traffic from it. I just need to get on it again! As far as Biznik, I’ve been on there for awhile, but never been active. Just starting to try out the groups and see how they pan out. Either way, they’re good profiles for your online rep! πŸ™‚

  • teevee

    WOW! Great insightful article. I definititely took a lot away from this post and immediately made some changes to my Google + profile.
    Thank you.

  • Eamon Bohan

    Excellent piece. Really like the had not used it before. Well done

    • Kristi Hines

      Thanks Eamon! There are other sites out there like – even if you don’t give it out as your main point of contact, it still doesn’t hurt to have it. Makes for a good first impression!

  • Thomas Ballantyne

    Thanks Kristi… and now I have a few pages to update.

  • nicko

    Wow, didn’t know all these sites can be SEO optimized and have dofollow links. I’ll definitely look into what I can do to better my profiles =D

  • TheAL

    Thank you for an excellent article! I’ll be referring back to this one often! Question, In your opinion, for a merchant or shop owner, what are the 4 most important social networking platforms? Also, are people still using myspace?

    • Kristi Hines

      Hi Accessory Gal,

      Twitter definitely has a lot of local marketing opportunities within it if you start engaging with Twitter users in your region (find them on Wefollow, Followerwonk, Bing’s Twitter map, or even just using the advanced Twitter search feature). After that, Facebook, Google+, and LinkedIn. Those are the four I suggest everyone join because you should be able to find someone interested in your industry in all of them. πŸ™‚

  • Glenbob says:

    Great post some really good info there, fair play for writing this – very handy and useful.. I google+ this as well πŸ˜‰

  • My favorite part of this post were how you used pictures of profiles and bubbles and arrows pointing out the different SEO aspects. VERY COOL. It’s a night and day difference between just saying where everything is vs. showing where it is.

    BAD ASS.

    Thank you Kristi for taking the time to do this and show what a ninja job you’re doing of putting these strategies to work for you and reminding me how bad I’m doing with mine πŸ™‚ and how I can improve.

    • Kristi Hines

      You know Lewis, I felt bad for making the post so long because of the images. But at the same time, I know that when you read a big blob of text instructions, then go to the site, you spend a lot of time searching for things. Images just make the process so much simpler for everyone! Glad it will help you get your profiles optimized! πŸ™‚

  • Round Rock says:

    Wow. I haven’t seen the Social Profiles ever mentioned in this manner before. What valuable information. And you obviously put in some work on that post with all the images. Thanks! I’ve got some work to do!! πŸ™‚

  • Lisa Irby

    Kristi, this is a brilliant post! I just shared it on my FB page. Really, really solid tips here. I just wish I could go back and change the name of my FB page. Oh well. πŸ™‚ Thanks for this!

    • Kristi Hines

      Thanks Lisa – I wish I could sometimes too, but I just work with what I have. Better to have more fans so that you can’t change it instead of not having the fans and still having the option. πŸ™‚

  • Mike Reeson says:

    I understand that +1 profiles are going to change structurally during Q4 of 2011 and are going to allow for a ton more SEO data to be included…just a rumor.

  • imri says:

    Thats nice info on how to optimize on Social media…

  • Didi says:

    Wow, this is an awesome post. I’m just trying to learn stuff about SEO and all that. I haven’t been paying attention on setting my profile. Thanks for these.

  • Dan Norris

    Wow Kristi very comprehensive, I have no idea where you get so much time!! Your posts are always so in depth and just about every other blog I read, I see your comments on there lol!

    Anyway thanks for this list, we add social profiles for clients and haven’t focused enough on the specific SEO techniques for each one, particularly the dofollow links.

    One thing worth mentioning with Google+ is I’ve noticed lately when I google ‘website design’ in Australia it’s now showing my pic which is quite cool and it’s because I have linked my blog to my profile with Google’s rel=author syntax

    This potentially a big deal SEO wise at least while they are playing around with this author thing. The other thing you can do is add each site that you contribute to to your Google profile and ask the site to link back to your Google+ profile with the same syntax, powerful stuff.

    Thanks again

  • Sookie Shuen

    Excellent post, I found it really useful. Thanks!

  • rose darshan says:

    when the social ecommerce user meet any suggestion tips for ecommerce site customers?

    • Kristi Hines

      Hi Rose,

      I would suggest branding your profile for your ecommerce store name, but using the other fields (meta descriptions, H1, H2, etc.) for keyword optimization of the products you sell. πŸ™‚

  • Nice blog…I came your blog in the first time and I got many usefull stuff here. I will recommond your blog with other as well.

  • todd

    Very thorough, thanks for the info.

  • Never knew it was so much fun in editing my social media profile, it took me about an hour to update my Google+, Twitter and Facebook profile and it looks more nicer and professional, thanks for sharing this awesome tips about social media profile for SEO, I didn’t really know about their importance till I read this post, and now I will be getting all the other social media profile as far. πŸ™‚

  • Really great tips, I hadn’t even heard of Biznik honestly and am going to sign up and create a profile today.

  • Hey Kristi,

    Very cool post. I have to admit that there were a couple places I’d never heard of, and I’d only recently found I’ll be going over here in a few to upgrade that one as it looks more like a billboard and less like a business card.

    Thanks for all this wonderful information.

  • Very interesting, Kristi. Photo file names, never thought about that one before! I mean.. I’ve optimized pictures like a maniac, across the board on sites, but never thought about this kind of.. social profile optimization. Killer article. Sweet breakdown.

  • Melanie says:

    Thank you for your wonderful article Kristi! What I didn’t get though about LinkedIn especially is how I can put my current and previous positions in H3 tags.

    Thank you in advance. πŸ™‚ πŸ™‚ πŸ™‚

  • I’ve been working on SEO for months and haven’t found anything that summed up social SEO in such an easy to follow format…thanks so much.

  • Hi Kristi.

    I just come across from blog to another blog and found yours. Very well said and a helpful one. Having an account in various effective social media sites is really a must. Owning a compelling one is one way to attract visitors which will in turn be your client. It’s is good to know that social media sites have so many great benefits could bring to people at any level. And more and more b2b marketers are engaging to it as part of their marketing campaign tool.

  • This is a very useful post but are you sure about the DoFollow URL on the YouTube channel page?

  • Wonderful post!

    Saw some new stuff I will implement!

  • Shannon Lowe says:

    Hi Kristi – A superb read and very valuable information. Thanks so much for encapsulating and sharing this information with us. All the best. Shannon

  • Hi Kristi,
    This post is just filled with great information. I appreciate the section on optimizing your Linkedin Profile – Thanks for all of the tips!


  • Joe says:

    How do I access the comments on this page. It states 100 comments but only shows 2. I cannot find the link to all comments.

    Thank tyou

  • This is a very descriptive blog. I figured this would be about 4-5 paragraphs of information, but you mention how important it is to be SEO friendly for the top rated social media platforms. While you are correct about the importance of SEO friendly sites, it is also important that we do not focus all of our attention on SEO. Sometimes good content is lost when the author writes in SEO language. Make sure everything flows fluently. If the content is poor, your visitors will leave your social profile very quickly anyways.

    • Kristi Hines

      The key in the case of social media is just making sure your descriptions sound natural. I manage to get six keywords / phrases into mine and it just sounds like someone trying to describe what they do in a fast elevator pitch. πŸ™‚

  • Sherryl Perry

    Great tips Kristi! I always appreciate your annotated screen shots. They make it so easy to follow your examples and quickly implement your suggestions. I need to make sure I’ve optimized my Google Plus profile. Thanks for the help!

  • says:

    How to Optimize 7 Popular Social Media Profiles for SEO…

    This is post from Kristi Hines – Ready to learn about social media SEO? Here are the steps you can take to optimize 7 popular social media profiles for search….

  • dimaks says:

    Wow, Kristi! This is just amazing. I have been a member of most of the social media tools that you mentioned here but I never figured that I could exploit the profiles page that much. Now, they are just everywhere and I can actually use them – thanks for this wonderful post. Right after this, I will be editing many things πŸ™‚

  • Joe says:

    Hi Kristi

    I went to Quora but you need an invitation to create an account. Any idea how I can do this?

  • Stine Hulvej says:

    Hi Kristi

    thanks for this motivating blog post! I have been thinking about updating my profiles for months now – but now it gonna happen!

  • Kristi Hines

    That’s still a bit in the unknown area, but as far as your personal profile goes, if someone searches your name, your Google+ profile should come up pretty high in the results. A commenter earlier also said that his profile was optimized in a way that, when you search website design in Australia, his image comes up first in images. So it depends on your keywords and optimization.

  • Thanks for posting this Kristi. Just a quick point, Meta Description is almost always (probably always) a part of the source and not the front end. It doesn’t do anything for SEO, but it does help in generating clicks on the SERPs if users find the copy intriguing enough.

    Either way, good stuff.

    • Kristi Hines

      If you can customize it, even just to generate clicks, that certainly makes it well worth it. There are several networks where no meta description (officially) is pulled, so it’s nice to know which ones you can work with. πŸ™‚

  • Great post Kristi! We even recommend our real estate clients hyperlink their keywords on their profile for a little extra Google Juice!

  • Jitesh Jain says:

    It is an interesting post. Never thought of personal branding. Looking forward to try these ideas and find amazing results. Thank you for these tips.

  • Satrap

    Thank you so much for writing this pots. I am so behind when it comes to social media and just trying to learn how to really utilize them. This post is one of those that Is going to help me go one step farther. Thanks as always Kristi.

  • Hey Kristi— This is a great post. I knew quite a bit of what you wrote about, but I always learn a lot more from you, and I really appreciate the fact that you so readily share your knowledge!
    Thank you!

  • Nice work. This is good for me and my site performance. Keep up the good work!

  • Kristi,

    Another great, detailed post. You rank so well for your name in virtually all of these locations. Thanks for the informative graphics too as we can see what information on the social media sites is relevant, indexed, and do follow.


  • Kristi,

    I’m in awe when I saw this. I hope I had the skills you have now it’s really amazing. I can’t say anything else but Good Job.

    I never knew the profile description is very much important in a profile to be seen.

    Anyway nice running across your blog on twitter.

    Stay Awesome!

    Armand Polanski

  • Very useful and thorough information. Thanks.

  • Rod Kirby

    This guide is pretty awesome. I knew about the general SEO stuff [frequently update, engage, etc] but, I didn’t really have a solid idea [or a clue] about SEO for social profiles. I’ll definitely be sharing this!

  • xzfi16 says:


  • Kevin says:

    Great guide! Really love how you broke out which data is used for meta elements. Really helpful because I typically use all these sites when marketing, plus which doesn’t quite fall under the social umbrellla.

    Can I suggest a similar post for local profile sites like Yelp, Kudzu, Merchantcircle, etc?

  • Great post Kristi, I was looking for this kind of tips for long time.


  • Uri Binsted says:

    Thanks for the information Kristi, excellent article

  • SEO Tunning says:

    Good Article Kristi! I loved your blog!!!

    Keep on helping SEO developers!

    We don’t know much enought about SEM. This article help us a lot!

    Kind Regards!

    SEO Tunning Staff.

  • Any thoughts on adding Etsy to your list? I would love some tips on how to optimize that profile πŸ™‚

    Great post!

  • Kristi, Fantastic article about social media and SEO! Check out my blog on Social Media And SEO here
    I’ll keep an eye on yours too… Great graphics and explanation as well.

  • Ana

    It’s amazing how many people say they don’t care about SEO, Kristi.

    All I want to say to them is “WHAT? You don’t want free targeted and leveraged traffic from the search engines?”

    I suppose more room for the rest of us. LOL

    Your post reminds me that I haven’t updated my social media profiles for a while; about time I go check on them.

    Your social media count for the post is truly impressive, but then again, how would I expect anything less?

  • Nick Harris says:

    I just wanted to say that this is an excellent article, things so simple that many probably overlook it completely, I did on my ATV related social profiles! Bookmark worthy in fact, thanks Kristi.

  • Bill

    Thanks for this informative post.
    I’ve bookmarked it for future reference. I’m sure it will be useful as we add more clients with social network needs.
    Thanks again,

  • Tedel

    You left me impressed with this poost. My sincere congratulations.

  • Hank says:

    Love it when I learn something new! I went straight to my social sites and ALT tagged the profile pics.

    Thanks for the great info!


  • rambabu seo

    thanks kristi, you have shown such very useful points for social media that help us get in the way to create right profile persona . .congrats

  • Aloha Kristi, I truly enjoyed your post, very informative and full of great tips. I like your layout and how you simplified your list, very nice. As online marketers, we have to constantly keep these important factors in mind to stay on top with marketing strategies. Plus if you have the knack for creative writing, folks will flock to you naturally, as they do here for you. Keep it going, girl! Glad I came by. Mahalo, Lani πŸ™‚

  • Torsten says:

    Thank your for the great tipp about social media branding. IΒ΄m also using the same profile picture in all my networks . ThatΒ΄s perfect for social media branding.

  • Abid - Magento World says:

    Got you back after a while but appreciate this post very much. a superb way to get authoritative links that can ensure you a good pr value.

  • Gururaj says:

    Very Nice Article Loved it.. Thanks for valuable Information… you can even follow me in twitter with username: Gurubabu, Digg: seogururaj19, facebook: /gururajm. Thanks for following

  • Olga says:

    Hi Kristi,
    very nice, concise and helpful post, thank you very much. I bookmarked it for future use, but just wanted to say thanks as well.
    Best regards,

  • applause says:

    I thought I had this pretty much covered but still found some useful tips I had missed, Thanks Kristi

  • Hi Kristi,
    As I’m just starting to build up my freelance copywriting business, these are great tips for making the most of the social media sites I’m already a part of and I’ve discovered some new outlets that I wasn’t aware of. Cheers!

  • Aly says:

    Hi Kristi – I work for a marketing firm here in Houston, Texas and am always trying to keep up with what is going on in social media and how to best utilize it. Thanks for the post, the visuals are really helpful. “How to check your profile’s SEO” has been extremely helpful!!

    Thanks again for sharing! – Aly

  • Kristi, I discovered an added bonus when employing your recommendation for the Google+ profile–After I put in my introduction text on my Google+ profile, I checked my Google Knol profile (I have a Knol on there) and it copied my Google+ profile word-for-word, and kept the dofollow links intact.

  • Excelent information, I’m doing this in with my website inmediately. Thanks a lot

  • Well, this covers it ALL! Kudos to you for putting in all this energy to teach people how important this is. I loved the graphics which made me understand it better. There were so many things I need to incorporate. Thank you for this important lesson.
    Be Blessed,
    Donna Merrill

  • Bill

    After a few days of thinking about your post, I’ve identified many things I can do to improve my social profile as well as one of my client’s profiles. Thanks for that.

    I admit I have an aversion to social media, in part because I don’t understand how to measure SM performance. What metrics should I follow and what tools are available for tracking? Again my goal is website clicks from targeted (high conversion) visitors. How can I measure if SM effort is resulting in click throughs?

    Any advice you have would be appreciated.
    Thanks again,

  • Jenn Webb says:

    Thank you for the great information. I follow all you advice and fix the one I have. Now I need an invitation for Quora.

  • Miriam Schwab

    Such a useful post! One question: when I look at the page source for a twitter profile, the is Twitter, and not the user’s name or username. I viewed the page also as Googlebot, and same results. Am I missing something?

  • Dan Mo

    Thanx Kristi, this is a very great post. Av never valued social media to this level, my attitude has now changed.

  • Lynn Brown

    For many online business owners, up-coming entrepreneurs and professionals this is an area that so many miss the boat on. In fact, when you even say SEO a lot of people run! So Kristi I appreciate you putting this very well written, easy to understand and informative article on SEO for your profiles.

    I like to also say to be ‘consistent’ throughout all your socail platforms is another key. But this is a very handy cheat sheet, that people can print off and refer to when setting up their profiles – or folks could go and change their profiles right now to give them that SEO magic!

  • Tony Seel

    Thanks for this post, Kristi, it was very helpful.

  • sudha says:

    thank you giving this post this was helpful to us

  • ketchup is a social site that is based on communicating people more easier and users can also share files such as music,pictures and etc……..

  • John Slocum

    Hi Kristi,

    many thanks for the well written post. Some of the sites you’ve mentioned are also new to me thus, this will be of great help as I try to employ better practices in my real estate social media endeavors.

  • So I went through the code on the LinkedIn bit. I can’t seem to locate the h3 you speak out. Do you know whether they’ve changed it?

    Thanks for a good article.


  • George says:

    That makes it lot to read. It’s really a good strategy to make social network profile work for search engine optimization.

  • Priya says:

    Good post This is an excellent tip. using the same image across all public profile site is a great idea to brand yourse

  • […] How to Optimize 7 Popular Social Media Profiles for SEO by Kristi Hines […]

  • Nik


    Saw you won a contest with this post. Looks like they are right, this is probably one of the best posts I have ever read. Also one that gives me a lot of work, he he, but its good work!
    Thank you,

  • Whow! What a informative post!

    There is one thing you missed as I know, You can add a backlink to your site in your facebook page “about” field to get a dofollow link. (I havnΒ΄t checked this the last weeks)

    Thanks for sharing this information!

  • Hi,

    I have used your tips on my linkedIn profile and it gives me great boost on search visibility. Great information thanks for sharing.

    – Livingseolife

  • BuzzQuotient says:

    Kudos Kristi! Well Written!. I’m tweeting and sharing this with my folks.

  • […] the Search Engine Marketing Group recently featured an article on how to optimize your social media presence. If you are an academic blogger or academic organization with a social media presence you’ll […]

  • 18infomedia

    Great Post Kristi, I get lots of useful information from this post. Thanks for being share this post.

  • Jan Riley says:

    I thought that I was kindof informed about the web, but I had never even heard of Quora before…
    better head over there and see what it is all about:)Thanks

  • Neil says:

    Hi Kristi,

    After reading your blog I have realised what little I have been doing with optimising for social media and how much more I have to do in the next week or so. You have some really great points.

    I was quite interested to see that you can get dofollow links into google + and I will definitely be checking this out. I also like the idea of being able to check your profiles SEO with google chrome.

  • […] When creating your personal profile, be sure to customize the three spaces provided for links to your website, blog and personal site. Don’t just leave the default text that reads “Blog.” Instead, plug a relevant keyword to describe your website instead! “Inbound Marketing Blog” is a much better choice than simply β€œBlog”. A few other tips for your profile from this post about optimizing your social profiles: […]

  • Almost hesitant to comment on this post because there’s so many comments but I must. I’d done all the stuff except for taking real care of my G+ profile, but based on your recommendations and what you showed I went back and spruced it up drastically last night. Thanks for that, and this really was a great post Kristi.

  • Ricardus says:

    I’ve used your tips on Facebook and Twitter and I think it works great.

  • Santhosh.V says:

    Thanks Kristi Hines, Great Tips and Screen Shots of Social Networking Site SEO Optimization.

  • What a terrific compendium of social media and how to maximize SEO value. Thanks, Kristi. The advice to stay active you clearly embody in your own activity level!

  • Jennifer says:

    Never thought about some of these things before…..
    Now I need to get to work and see if I can use this great info on my site.
    I know I can write How To articles about so many things in my line of business..
    Maybe I will start there:)

  • Joslyn Morales says:

    Great article. As a person just delving into social media I found this to be very informative and useful information. All tips will be helpful in building my business brand. Thanks

  • Greg

    Don’t forget about the Google Authorship Markup. You have to apply the markup code on your website and apply it to your Google+ profile to get that extra boost!

  • Philippa says:

    This is really useful, thank you. You’re right that all I’d read on the subject before was basically those initial 4 points, so the depth of information about what constitutes meta tags etc. is fascinating. Thank you!

  • […] Social Media  //  No Comments TweetBack in October, I wrote an article on optimizing your social media profiles for SEO which included a detailed look at YouTube channels. And of course, here we are in December and […]

  • Tobi

    Kristi this is a great post, Thanks a slot.
    social media profiles optimization are often overlooked.
    Its great you emphasized how important it is to do your social marketing properly and that you took the extra steps to demonstrate each social site.
    Great Job!

  • Sean

    Great post Kristi! Heard you won the contest. So proud of you! I really liked this entry of yours – didn’t’ know it was your ace in the hole for a contest!

  • Lime says:

    Great advice. One thing you overlooked is that even social media tools- like HootSuite- have profiles. And they are also really helpful with SEO. My HootSuite profile is considered of more value (according to my SEO tools) than my profiles on the social media sites themselves. Interesting.

    Anyway, you inspired me to clean up my Google+ profile, and I appreciate that!

  • Alex says:

    I’ve recently learnt that one’s name have a strong affect to his own business brand if it is ranked high on SERP. But beating millions of other same name and ranking number one on SERP is not an easy task, but you advise made this sounds possible, thank you very much, Kristi!

  • Bloomtools says:

    I really find all the 7 social media techniques to be useful for seo. I find it appropriate for my website so i will surely use it.

  • These are strategies that I am starting to implement for my own profiles. Thank you.

  • Miguel says:

    Wow! I didn’t know is do follow! Thanks for letting me know Kristi.

  • Great article, Kristi! The Google+ optimization tips are super helpful!

  • Nate Balcom says:

    Great article. I just passed it onto my team. I just installed the SEO Site Tools extension for Chrome. WOW what a cool tool. I can see why people would move over to Chrome as their default browser. They’re giving Firefox some competition.

  • MarkWeb says:

    Excellent article!
    Plan to read and use on my blog.

  • Brilliant article Kristi, there are some great actionable steps to follow in here. I will be forwarding this on to a number of my clients and updating some of my own profiles as well! Thanks for the great post!

  • Hello Kristi,

    I am very happy to have found your article on “how to optimize the 7 popular social media profiles for seo”.

    I am really interested in optimizing my Google+ profile, but I am very lost. I tried using to create links, but the code shows up in plain text instead of my intended link. Is there a place you can recommend that would give me more detailed instructions?



  • Amrish Singh says:

    You have shared a very nice information to build backlink for our blogs using social profile . I had heard about the profile link building but unaware about it’s process . thanks for writing this great article and helping us .

  • Good post, I’ll be revisiting this next time I’m updating social media profiles for clients. Thanks

  • Jon

    This is a great post Kristi for people wanting to optimize their social pages, or for making people aware of the fact that they can do this. Most people would overlook these things when filling out their social profiles.

  • andy says:

    I think that opstimize the social page is one of the foundamental activities for anyone who want make the difference on the Web. U have done a great job with this post.. i have learn some things that really i didn’t know πŸ˜€

    I wold ask a question to u.. if is possible. Have u a guide for pinterest?

    Thanks alot Kristi

  • Darko says:

    Yes, this is the answer I was searching for. I’ve got one question. Should I make link wheel with social networking profiles around my site or it doesn’t matter, the could be linked however I like.

  • Wow! Amazing information, uniquely written up. Accept hearty congrats from an anthropophobe! πŸ˜‰

  • Damon says:

    Great great great post. I really wanted to find what key steps should be taken to optimize one’s profile on social media. These are great tips to look for.

  • […] A vision board is a collage representing your blogging focus (topics)Β  andΒ  new things you want to see happening in your blog.Β  Use your vision board as a springboard forΒ updating your goals.Β  Carry through by updating your Tagline, About page and blog description. Don’t forget to freshen and optimize your profile pages on social networks too. […]

  • […] media profile backlinks, check out this great post from Kristi Hines, social media queen herself:How to Optimize 7 Popular Social Media Profiles for SEOAlso, here’s the recent YouTube tip from Lisa Irby:How to Officially Associate Your YouTube […]

  • thanks for shared. it helps me have a better overview of social networks, especially Google+

  • parameters of Seo site tool example: majestic seo, quantcat what mean? thanks

  • SmartMedia says:

    Awesome advice and excellent imagery given with instructions. Have to admit I need to re jig a few profiles! Thank you for putting this information together certainly handy for those of us been around a while that should no better πŸ™‚ and for newbies.

  • […] are some really great references out there on how to SEO your Quora profile, so I won’t go into great detail on that subject. However, what I will tell you is that if […]

  • […] How to Optimize 7 Popular Social Media Profiles for SEO […]

  • OJ says:

    Wow, you really are good with these techniques! I’m also having a difficult time promoting my own site and trying to find a solution to this 2 month struggle. The information you have here is gold and will surely help a lot! Thank you!

  • Josh says:

    Great post on getting your sites linked to via your social media pages. Thanks for the dofollow and other descriptors.

  • enovline says:

    Do you think that having an account on quora or can be good for a french web site ?

    thanks for your article.

  • […] you’ll want to make sure that you’re optimizing your social media profiles for SEO, and you also want to take advantage and leverage everything that is available to you on each of […]

  • […] you’ll want to make sure that you’re optimizing your social media profiles for SEO, and you also want to take advantage and leverage everything that is available to you on each of […]

  • George says:

    Great blog post. A lot of guys might not have been aware about the power of well created social media profiles and you have really explained them in the best possible way. Thanks for sharing such a valuable information.

  • Thank you for the information. Unfortunately you have to pay for biznik. I was always looking new ways to improve my photography site backlinks. Keep posting!!

  • sara says:

    Great Information. It would be nice to see added to the list of social networks

  • Darryl Manco says:

    What a great read! It gives clean concise ways to improve profiles. Thanks for sharing.

  • TJ

    Very detailed information and also important. SEO is something no business online can ignore

  • what about biggest business network in germany

  • Hi Kristi,
    I am just learning SEO with Sean Si and have just read your article which is great and very helpful and informative. I have a question: I have a facebook page in my own name plus one with our business name. I am having trouble getting “Likes” on the business page and after reading your article, would I be better using my own personal page to promote articles of my business website than trying to use my facebook business page ( the business page is not a paid page). I am very new at all this stuff and still don’t even know how to set up a blog on facebook !!
    Thanks again

  • Jac

    Great article,

    SEO, SEM at it’s best. Not just for the beginner. Very useful information.



  • Thanks for the valuable information.I am so glad after visiting this site.You have shared such a useful and valuable information.

  • […] you can dominate the premium online real estate, which is the purpose of SEO in the first place. Here is a helpful article on optimizing social media profiles for […]

  • singha says:

    Great! I would like to add more tips.

  • Jac

    I’ve come back several times to re-read this post. The information you provide is complete and very much worth coming back to.

  • […] Make sure to read it and start optimizing your social media profiles for SEO. […]

  • […] Profile links: Add your blog links on all your Social Media profiles – this is easy to forget (I made that mistake in the past). Kristi Hines of Kikolani.Com wrote a detailed tutorial here on how to build SEO links from your social media profiles. […]

  • ResultFirst says:

    Very insightful and exhaustive post about how to make your social media profiles for gaining leverage in SEO. This is one of the unique articles about the issue and I am sure it is going to be really helpful in my SEO task. I really prefer companies that offer pay for performance SEO plans and I can see how professionals work to ensure that the sites get ranked. It is heartening to such an in-depth work on using social media to aid in SEO.

  • […] How to Optimize 7 Popular Social Media Profiles for SEOΒ by Kristi Hines […]

  • SEO is always an interesting topic to discuss among webmasters and bloggers who want their sites get higher rank in the search engine. This posting is very useful for me to know further how to optimize my site in order to be SEO friendly and get as high rank as possible. I enjoy reading it. Thank you very much for sharing.