Reddit has been continually rising in popularity since first emerging on the scene back in 2006. Today, it is one of the most popular social news sites of its kind, proving to be a great alternative for those who have grown tired of competitors such as Digg and StumbleUpon. Reddit often calls itself the front page of the internet to play on its growing reputation as a digital newspaper of sorts. And just like newspapers have categories and sections, this site has something similar known as subreddits, a feature that can come in handy for the savvy social marketer.
A subreddit is essentially a category or subcategory that has a community of reddit users built around a specific topic or area of interest. These categories are finely targeted and can be set to either public or private by the creator. Examples of popular subreddits, as chosen by the user community include:
- World News
These examples represent broad general interests, of course, but the subcategories on reddit go much much deeper. For instance, you can find subreddits on specific topics such as World of Warcraft, Indie Gaming, and even presidential hopeful Ron Paul. While each area of interest has its own moderator, community members are able to contribute by submitting and rating content from around the web that is related to the topic at hand. For everyday users, subreddits provide an easy way to quickly access the content that matters most. For marketers, they provide a way to generate visibility and meet business objectives.
Benefitting From Your Own subreddits
Perhaps the best thing to like about subreddits is the fact that anyone can create them. There are numerous benefits to setting up your own, starting with the community aspect. If fellow redditors share your interest, it could easily lead to a situation where users are commenting, sharing, and engaging in other ways that keep the community alive with activity. The site has millions of active users, all interested in something. What this means is that unless your area is built around an obscure topic like “overhanded Bolivian bowling techniques”, there is a great chance that you will be able to attract others who share your passion.
The big payoff to having your own subreddits is increased traffic. All that activity combined with solid content means it is highly likely that people will want to pay a visit and learn more about what you have to offer. Make sure your newly created subcategory is listed on the subreddits page, pass the word along to your connections on the site, and the possibilities are endless.
Some observers have gone as far to say that subreddits are what have enabled reddit to surpass Digg in the social bookmarking arena. This is not as farfetched as it may sound considering it is one of the platform’s most important features. Whether it is streamlining content discovery or building a community around your own, social marketers can make great strides by putting this essential element to use.
Innovative and creative design is a terrific way to increase user engagement and attract backlinks in the process. All too often, SEO practitioners get caught up in the more technical aspects of link building and forget about the aesthetic appeal of the pages they’re promoting. Though substance will always inevitably trump style, attractive web design can go a long way towards generating organic backlinks. Here a few of the more popular ways to leverage web design for greater link juice.
The famous Nike Better World website from a few years back was largely responsible for popularising the use of parallax design. For the uninitiated, parallax scrolling entails varying the speed at which web page elements fly by as a visitor browses a page. Belting out a solid parallax scrolling web layout is quite easy and such designs can be customised quickly to add your own personal flair. You can vary the scroll speed and implement multiple CSS backgrounds to stand out.
Stellar 1-Page Websites
Modern websites have become so complex that a CMS is usually a must nowadays to keep everything straight. However, 1-page sites for portfolios, announcements and AJAX-dependent interactive web apps still have their place. While crafting a standalone 1-page website that leaves a lasting impression is a challenge, it’s well worth the effort. Minimalist web design is always tricky to pull off, but it has the advantage of focusing the reader’s attention on one specific topic. You can only cram so much information onto one page, so a quality 1-page site will have to be judicious when it comes to selecting the right images and information to present.
As a longtime Web 2.0 favourite, the versatile infographic has been a powerful way to build backlinks. Everybody loves an infographic – I know this from personal experience – and it’s never been easier to slap together a quality composition. The best infographics tell a story with a few statistics and some subtle graphics that can be digested at a glance. Much like a collage, an infographic that’s successful relies heavily on choosing the right constituent elements. Best of all, there are tons of free tools available online such as Visual.ly and Piktochart for building infographics that’ll truly impress readers.
Static infographics are all well and good, but interactive infographics are an even better way to draw in viewers and get backlinks. More and more, interactive elements are being incorporated into infographics for greater user interaction and value. Web apps like Vizify and Infogr.am make crafting an interactive infographic a cakewalk. Interactive data visualisation is going to be the wave of the future, so you might as well hop on the bandwagon now and get a leg up on the competition.
Competition Breeds Excellence and Backlinks
Flexing your design muscles and showing off your skills in a non-commercial venue is a great way to raise your profile and get some link love from your peers. Publishing guest posts on design sites like Noupe, Smashing Magazine and Tuts+ is the smart way to boost web design “street cred” and gain backlinks to your work. CSS competitions are another fantastic avenue for establishing yourself as an expert and obtaining links naturally for SEO purposes.
Putting It In Perspective
It should be stressed that even the most amazing web design won’t disguise lame content that’s devoid of value. Make your infographics accurate, helpful and gorgeous at the same time. When entering competitions and writing blog posts, don’t be overly promotional and transparent about your ulterior backlink-building motives. Give your time, effort and expertise freely, and you’ll reap the rewards in the long run. More often than not, eye-catching web design can end up being one of the most effective link building techniques at your disposal.
Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.
As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.
Dominate a Niche with Long Tail Pro
Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.
I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.
This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.
Do Things the Right Way Using Video Marketing
I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.
The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.
In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.
With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.
After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.
This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.
I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”
This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.
I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.
I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.
Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.
For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.
My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too. You only have to follow the steps or by visiting the sites that I mentioned above.
Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.
Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.
Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.
The prevailing question among marketing professionals and businessmen right now is how to effectively market their products to their target consumers through the internet. Both Organic SEO and Pay-Per-Click (PPC) give companies the opportunity to advertise their brand and products online. In this article, we will discuss whether SEO, PPC, or a fusion of both will be most appropriate for your business requirements.
Organic Search Engine Optimization (SEO) is basically the practice of improving website traffic through White-hat SEO techniques, which allow your website to figure prominently whenever search engines turn-in the search results made by internet users. Some White-hat SEO techniques include putting more meat on content and placing more quality backlinks on the website. All of these tactics are done without violating the terms of service that the search engine has set.
One of the most popular forms of marketing done on the internet today is called Pay-Per-Click (PPC). It is an advertising model wherein companies pay website owners a specific amount of money for every click that their advertisement gets from internet users who visit the website. Advertisers would craft their own set of keywords that reflect their target market and the products that they offer. Whenever internet users would key-in words similar or related to those keywords, the website and the advertisement would most likely come up in the search results. PPC can also be used to increase traffic for a website.
Advantages and Disadvantages of Both
An inherent advantage of the use of SEO is that it comes at a lesser cost, or even at no costs at all, compared with PPC. Unlike PPC, the success of SEO fully lies on the effective implementation and execution of SEO techniques and methods to improve a website’s visibility. Furthermore, another advantage of SEO is that it becomes more beneficial as time passes. Over time, a website can continue to accumulate quality backlinks. These will have positively affect website visibility significantly and the effect would remain so long as the links are there.
However, the use of SEO also has its own disadvantages. First, it takes time for your website to become visible. A day or two may improve the ranking of a website, but such a short period of time is insufficient to push its ranking to the top spots. There is no guarantee of how long it will take for a website to become really visible to internet users, but it usually takes six months to one year. Second, there is risk in SEO. The internet is a world full of different kinds of SEO practioners and some of them use black-hat and unethical SEO techniques. You never know when they will strike, but these people have the potential to destroy your brand and credibility to consumers.
As for PPC, results and progress come in pretty fast. Rankings improve quickly. It is also pretty easy to start a PPC campaign online. Moreover, the better positions your ad gets from search engine results increases the effectiveness of your marketing campaign. Typically, ads are put on top, the right side, or below the search engine results. In addition to these, another advantage of PPC is that it allows you to focus your campaign on certain regions, countries and regions. Furthermore, PPC gives you the freedom to manage and edit the keywords you have previously set any time.
The most alarming disadvantage of PPC is that it comes at a great cost. Overtime, the costs will begin to pile up and your company may end up spending too much money on PPC. Furthermore, traffic is totally reliant on the money you pour into PPC. Once funding stops, traffic disappears into thin air almost instantly.
A thorough examination of the qualities and advantages and disadvantages of PPC would lead to the conclusion that a mixture of both would be best. Starting with PPC, then slowly switching to Organic SEO would help you maximize the results that you can achieve. Timing is always an important factor in advertising. When you need to send an important message to your consumers, it might be best to use PPC for a short period of time instead of relying completely on the slower Organic SEO. But, complete reliance on PPC may hurt your company’s resources. The use of both advertising methods also allows you to effectively manage and lessen the costs that you will incur without sacrificing the quality of the results.
Overall, internet marketing is an art. It requires crafty manipulation and employment of advertising frameworks such as Organic PPC and SEO to reach your target consumers and maximize the effectiveness of your advertising campaign.
Things are changing pretty fast now. Google continues to make one move after another – launch of Google Plus, quicker algorithmic updates, roll out of Panda and Penguin. You can stay tuned as more exciting pieces of news come your way. However, here’s one that should attract the eyeballs of all local business owners. Yes, Google’s newest move is the launch of Google+ Local.
If you thought Google+ (the search giant’s social network) won’t stick, you need to think again. Though Google Places is not closed completely yet, millions of these pages have been converted into Google+ local pages. According to Google, this step is taken to improve how people discover and share local business information within Google+. Google, therefore, makes this effort to help local businesses leverage the potential of the Google Plus community.
Now, isn’t that a sensational change?
What one can really wonder is how this dramatic transition of Google Places pages to Google+ is going to impact business owners who have products or services to sell locally.
As Google Places pages are replaced with Google+ Local pages, Google Plus now features a new local listing tab (towards the left of your Google+ page) for businesses. That means your local business pages will become more socialized with the launch of Google+ Local.
Here’s how it happens –
Connect your local business with millions of Google+ users
Let people find your business via Google search, maps, mobile and Google+
Make it easy for customers to recommend your business
Now, users can use different ways to find a local business. The recent transition of Google Places pages to Google+ Local widely increases the visibility of your company information by making Google Plus a new search destination with all its highly user-friendly features and functionalities. Imagine what happens when all the social features of Google+ are implemented into your business pages. This will certainly add new life to your business by making it more interactive for both existing and prospective customers.
Definitely, the benefits that you have now as a local business owner far outweigh those that Google.com provides at the SERP level.
One of the best things about this roll out by Google is that it changes the way reviews were done until now. Since all the reviews will now be linked back to the reviewer’s Google+ page, there will be no anonymity. And it will highly discourage those that intentionally leave fake negative reviews on company’s business pages. Additionally, it will create a tough situation for companies that indulge in leaving bogus or non-legitimate reviews on their pages.
In the midst of all these changes taking place, business owners also need to pay careful attention to how it changes the local SEO requirements. You should be informed that all the Google+ Local pages will be indexed. Whether it’s about creating more Google+ votes and social signals or optimizing your local pages for increased visibility in Google search results, this transition also creates more opportunities for doing SEO.
What to Do Next!
Now that Google Places pages are moved to Google+, local businesses that aren’t yet familiar with how this social network works need to increase their knowledge and learn more about the same. Eventually, all the social functionalities of Google+ (i.e. hangouts, sharing, voting, and circles) will be added to your local business pages. That’s why it’s really vital that you become well-versed with all that Google+ has to offer.
How do you see this transition? Please feel free to share your thoughts and opinions in the comment section below.
Many startup companies put SEO last on the list because you can “fake it.” A business absolutely has to have a finance department and an IT department because these are such specialized fields, and many see paid search as beneficial because you can see the results of your campaign immediately, but many assume that SEO can be figured out by anyone. It’s a long process and it takes a while to see results, so that can just be put on the back burner for a little while, right?
Unfortunately, it doesn’t take long to discover that SEO is not easy to figure out and SEO does need to be part of the initial strategy for a startup company. However, many small startup companies can get away with implementing SEO strategies without enlisting the help of SEO marketing services. This then begs the question: How do you know when it’s time to hire an SEO marketing service?
Top 5 Clues You Need SEO Marketing Services
For those who are unfamiliar, SEO marketing services can come in two forms: In-house or agency SEO services. No matter which route you decide to take, an SEO marketing service is in charge of your organic search rankings. Below lists a few clues that tell you when it’s time to stop attempting SEO on your own and begin searching for SEO marketing services:
1. If you’re so overwhelmed with social media that you are only sharing your own content.
Social networking is quickly becoming one of the most important aspects of SEO and user experience. In fact, Google+ is now beginning to integrate social and SERP rankings. This makes growing your social media communities extremely important although it can be time consuming. You must try and build a community of strong followers and industry leaders on at least LinkedIn, Twitter, Facebook, and Google+. With the new Facebook Timeline layout and the new social media analytics tools, social media is becoming more and more overwhelming. If you are finding that your company cannot manage building these different communities and sharing others content, it’s time to get help.
2. If you find that you can’t understand the Google Panda/Penguin algorithm changes.
Seeing that your rankings are dropping is one thing, but understand why they have dropped is quite another. Google is constantly changing their algorithms that determine where a site will rank on a SERP, so it’s important that your company is able to keep up with all of these updates and really understand what they mean. If you’re finding this is too much to handle or you don’t understand the terminology, you have your second clue.
3. If you’re still ignoring your competition and keyword research.
Those who don’t have a lot of experience in SEO generally just plug in a few keywords here and there and try and track the results. While this is a good strategy, it is only a fraction of the things needed to create a successful SEO campaign. It’s important that your company understands how to complete keyword research for SEO and look at the competition to determine where improvements can be made.
4. If you’re getting hit with Google penalties and you can’t understand why.
This is one aspect of SEO that a small business can probably figure out on its own, but it would likely be time consuming. SEO marketing services, whether an agency or an expert, can usually tell right away what needs to be changed on a site—Meta descriptions, content being copied, authorship tags, etc. Google penalties need to be tended to right away to ensure that you don’t get banned from the search engine, so if you realistically don’t think that you have time to figure out why you’ve been penalized, an SEO marketing service is probably a good idea.
5. If your website is designed for aesthetics and not user experience.
Many websites begin by trying to look nice. Although this is a big plus, this isn’t always best for SEO and user experience. You want your site to be easy to navigate for users as well as search engine bots. If you’re unsure how navigation changes between the two or if you created your website without any consideration for either type of navigation, you’re likely due for a redesign. An SEO marketing service can help.
Usually an SEO marketing service can come into your company and tell you quickly what needs to be changed and what needs to be added to your current strategy. The practice of SEO is now a full-time job, and as businesses get larger it doesn’t make sense to continually assume you’re doing SEO correctly and effectively. If any of these clues are popping up in your business, it’s a good idea to at least get a consultation by an SEO marketing firm.
Photo Credit: culpwrit.com
Rolled out over a month ago, the Penguin update keeps causing a stir in the SEO community. Some webmasters are removing links and keywords in panic, others are sharing tips on how to overcome the Penguin’s grave aftermath.
Whether you’re new to SEO or have been driving websites to Google top for years, listen up.
There’s nothing new nor drastic about Penguin – it’s just another Google’s quality-related update. There were many updates before Penguin, and many will follow.
Whatever the update is, you’re on the safe side if you craft your SEO strategy in line with Google guidelines and don’t fall into “SEO is dead” panic.
Wondering if your SEO strategy meets Google’s search quality expectations? Want to stop sweating about Penguin, adopt a positive outlook and a broader perspective on the current state of search?
Learn why your site’s rankings won’t be affected by the Penguin update:
10 Reasons Why Your Site’s Rankings Won’t Be Affected by Penguin
1. You ensure sufficient anchor text variation
Aggressively used exact match anchor text is the most widely reported Penguin-related risk factor. You’re on the safe side if you’ve developed a link building strategy which combines relevant keywords and decent amount of anchor text diversity. 
2. Your backlinks are relevant and diverse
As with all Google updates, previous and coming, quality of your backlink portfolio was, and is to remain important (unless Google redesigns its PageRank algo).
Your site’s rankings are unlikely to be affected by Penguin if your inbound links
- come from thematically-relevant sites
- are diverse by type: guest blogging, valuable forum posts (not profiles), media coverage campaigns (newsworthy press releases and such), social media shares
- point to various pages of your site, not only the home page
3. You’re not involved in link manipulation schemes
You have nothing to worry about if you’re NOT into any of these: building link wheels, submitting spam links (e.g. automatic submission of forum posts and blog comments) and other types of links intended to manipulate PageRank and search results. 
4. You work hard at social media engagement
In the search world today, social media engagement is a must. Make sure you include rich, interactive element types on the page e.g. video, images, social media buttons, moderated comments, PDF downloads, etc, to increase your visitors’ engagement. 
When targeting social networks, pay special attention to Google Plus. Google is said to be creating an influence metric that will impact how content is ranked within search, and Google Plus might well be the center of this effort. 
5. You have enough compelling and unique content
What your website covers should be just the opposite of “thin” content.
Take a hard look at what value your website is providing: ultimately, it’s those sites that provide that something extra that Google wants to showcase on the first page of search results. 
6. You shun abundant on page optimization:
- You don’t build internal links with your main keyword stuffed all over the place, be it site copy, your site’s header and footer, h1, alt and <b>/<strong> tags.
- Your pages’ titles and descriptions vary from one page to another and sound as natural as possible (with user in mind).
7. You avoid keyword stuffing
For your pages not to trigger Google’s keyword stuffing penalty, you need to either forget about keyword density and write as naturally as possible, or spot the ideal keyword density which works for your competition. 
8. You don’t panic and don’t fall into SEO asceticism
Even if you’ve spotted warning signals of poor SEO practices on your part, don’t panic, i.e. don’t take pseudo-appropriate actions like removing backlinks and keywords. Learn your lessons, and work out a new comprehensive SEO strategy.
Guilty of using only one anchor text variation? Perform an additional round of keyword research to add more diversity to your anchor text list.
Building links of one and the same type and linking only to the home page? Research more advanced link building opportunities and analyze which pages of your site (other than the home page) are worth linking to.
9. You know Penguin is neither the first, nor the last Google update
Florida, Jagger, Real-time search, Panda, Search+ Your World – since 2003, Google has implemented several quality-related updates, wreaking havoc in the SEO community and causing “SEO is dead talk”. Yet, none of them proved to be fatal for SEO. Neither will this one. 
10. You realize that there are SEOs who survive any update
Here and there in search results, we see examples of websites ranking despite any much-hyped-over update. 
Without favoring any of the SEO techniques used by the webmasters, let us bring these cases to your attention to show that Google search quality updates are not worth your agony.
Although WordPress is still amongst the most popular program to create a website, Joomla is gaining speed. Joomla sites allow for easier customization and are considered easier to use than WordPress, so more and more websites are beginning to get creative and try something new. Unfortuately, while Joomla may have content management and usability down, it lacks when it comes to SEO. WordPress does a good job of helping users customize a website for search engines right at the start, but Joomla requires users to install a plugin.
Joomla plugins work in the exact same way as WordPress plugins—you download the plugin and then click “install” once you are in the admin section of your blog or website. It doesn’t take long to download a plugin, but there are quite a few different choices.
Most Popular Joomla SEO Plugins
Joomla plugins are not nearly as discussed as WordPress plugins, so it’s important to really do your research before making your decision. Different plugins work well with different SEO skills and different SEO levels. Below lists five of the most popular Joomla plugins:
1. Smart SEO is all about the Meta data: Great for Beginners
This is probably the most well known plugin for a Joomla site. The plugin is great for beginners because you can navigate around your website and make changes to titles, descriptions, and Meta tags right there on the page. A bar will appear at the top of the screen and let a user know which fields still need to be filled in; thus helping walk a beginner through the process.
2. SEO Pagination is all about page titles: Great for Beginners
This plugin puts a focus on creating unique titles for pages. Being that duplicate content is one of the most important things to avoid when it comes to SEO, this is a great plugin for beginners who aren’t used to creating unique titles. It’s easy to use and great for websites that have a lot of different categories.
3. Joom SEO will help you save time automatically: Great for Beginner to Intermediate
If you think you might know a little bit about SEO but are not sure, this is a great plugin. This plugin will automatically create your Meta data for you to help save you time. Most SEO experts will recommend checking this data, which is why it helps to understand a little bit about SEO, but in general the plugin has good reviews and seems to automatically create great Meta data for a website.
4. Sh404SEF incorporates Google analytics and social sharing: Great for Intermediates
This plugin takes things a step further by offering Google analytics and social tracking to help make SEO decisions. It’s important that you understand how to read analytics and reports in order to take full advantage of this plugin, but it is said to have great customer service.
5. Unicode Slugs SEF is for the person who loves fancy features: Great for the Advanced
This plugin allows a user to add in punctuation and different types of characters to a URL, which can help make sure your site is unique (and these types of characters are just as easy for Google to fine!). Definitely a plugin for someone who really understands SEO.
Although creating a Joomla site may be overwhelming if you are used to WordPress most find (myself included) that it is actually very intuitive. However, it needs some help in the SEO department. Installing SEO plugins should be the first thing that you do when you get create to publish content on your site.
Do you use any particular Joomla plugins? Which have worked for your website and which have not? Let us know in the comments!
Photo Credit: blogohblog.com
It might be that you are a new startup with a limited marketing budget (and thus want to avoid the costs), or maybe you feel that yourself or an in-house employee will do a better job of capturing the right tone and feel of your company.
Whatever the motivation, there are pros and cons to both approaches. This content will discuss the advantages of both options, and then (hopefully) help you make the right decision for your company.
Writing Press Releases Yourself
After reading through this blog post, you should have a clear idea of what is required to write a press release. In short, you need:
- A good story.
- Good writing skills (specific to press releases).
There are distinct advantages of writing your own press releases, and I would fully encourage you to do so if you can consistently write well (or have an employee to write for you). If you are unwilling to invest in an employee, or unsure of how eschewing a professional PR service can help you, read through the following reasons:
A professionally written press release can cost you anywhere from $200 to $500. Considering that this is just a 1-page document, which will eventually contain information that you will provide, this seems an exorbitant price.
While press release writing services make every effort to personalize every press release, there is a distinct style for each writer and for each company as well. Personalized ‘style’ of press or media releases. A powerful example of this is Google – check Google Press for a sample of effective personalized press releases can be.
Be warned though. This is not something easy to accomplish. As press releases are terse, 1-page news items with a very big emphasis on content, it is difficult to establish a style.
Practice will help you improve, and if you feel that the identity and image of your company will be better served by writing the press release yourself rather than outsourcing it, then make sure you read many different press releases from other companies to get a feel of how to build your unique style.
Being directly involved with your industry, you are in the best position to highlight the advantages of your ‘news’ to your potential consumers and competitors.
You will be able to provide relevant, current information and your insight into your industry will also help you to pinpoint which news hook will be most successful.
Matching the expertise of a professional press release writer is a difficult task. On the other hand, in-house press release writing, especially if done by an employee, can be ‘good enough’ if due attention is paid to getting the details right.
Professional Press Release Writing
Despite the obvious advantages of writing your own press release, a professional press release service gives you specific, money-valuable benefits:
Professional press release services have the advantage of having working in this field for a lot longer than you – they have written (hopefully) dozens of press releases, and know the industry inside out.
As such, they are well placed to avoid mistakes that beginning press release writers might make and are likely to produce good, reliable press releases.
Of course, there is also a chance that the press release might not be what you are looking for – maybe the writer gets the tone wrong, or underplays certain features that you wanted to give prominence to.
The added experience will also ensure that the writer will be able to judge better whether the information you’ve given him is enough, not enough or too much. In addition, there is the value of having an ‘outside’ perspective. Outsourcing your press release to an independent PR service will:
- Allow them to present the news in a more realistic light.
- Discourage you from making a press release without having effective content.
Be careful about putting too much faith in the press release service to tell you what is right or wrong, however. The responsibility of ensuring that there is enough ‘newsworthy’ information in your press release is yours, not of the service.
A press release can take anywhere from 30 minutes to a day to write, revise and get just right. If you are part of a fast-paced company where you measure your time in hundreds of dollars, then spending that much time on a press release might seem expensive especially since you can get better results by outsourcing the press release.
Do not underestimate the time required to write a press release – for your news to be a full-blown success, every little detail has to be just right.
It’s just a 1-page document. Why does it cost so much?
I’m faced with that question every day. Considering that you will still have to provide a lot of the information to the press release service, it seems ridiculous to pay over $200 (and up to $500) for a press release. But in the end, it’s the results that justify the costs.
A professionally written press release will always have a better chance of being accepted for distribution, and the experience of a professional PR service will serve you will in making your press release successful.
Another factor working in the favor of professional press release services is their ‘package deals’ – a promise to distribute your press release at a discounted rate if you have your press release written by them.
Costs vs. Expertise
I’ve been saying this throughout the content, and I say it again:
Your press release is (almost) worthless without newsworthy information. Keep this point in your mind as you make the choice between writing the press release yourself (using the advice in thisblog post) and outsourcing it to a professional press release service. Where will that newsworthy information come from? From you.
In fact, even if you outsource the press release, the bulk of the information put in the press release will come from you, either as part of the original specifications presented, or from the questions that the writer will ask you to help him write the press release.
So what are you really paying them for?
Their experience – press release writers have considerable, battle-field knowledge of writing press releases – the kind that only comes through time. You are also paying for their language and marketing skills, as writing a press release requires a specific writing style that does not fit into traditional sales copy.
Don’t hire a sales letter writer to write your press release until you are sure they have experience in writing successful press releases.
However, if you are willing to learn and apply the knowledge from this content (or have an employee as a suitable candidate), in-house press releases can be just as successful as those from a PR service. The key is to do two things repeatedly:
- Ensure that you are fully prepared.
- Differentiate between traditional sales copy and press release writing and make the effort to write ‘in a reporting, unbiased style’.
Choosing the Right Service
While this content goes a long way towards helping you write your own press releases, the primary aim is to guide you into preparing the best press release for your company, each and every time.
And sometimes, a company does not have the time, or the technical skills, to dedicate resources towards in-house press release writing.
In such cases, outsourcing your press release requirements becomes necessary. This section, although concise, will help you in picking the right service for your company.
Hiring a PR service
If you are looking to hire a professional press release service, make sure that you complete the following checklist.
- Does the service have a portfolio or a client’s list? Make sure that you can see visible results, and don’t be afraid to ask for proof.
- Compare costs and services between different PR companies to make sure you get the best deal.
- Understand the fine print. Some PR firms may not allow for more than 1 revision, and some also don’t allow for free consultations – which essentially means that if the PR firm decides that your ‘story’ is not newsworthy, you would have ended up paying for nothing.
- Don’t automatically jump for combined packages (press release writing and distribution). Make sure the investment is worth it, and that you see a list of the media contacts (at least their names, if not their contact information) that your press release will be distributed to.
- Themed distributions are very different in impact to generic distributions, so don’t fall into the trap of paying less and actually getting something that is worth nothing to your company.
- If you like the company’s portfolio, try to negotiate a discounted package in return for bringing all your press release business to them. PR firms would normally not refuse long-term business relationships, and the promise of continued business can possibly lower your long-term costs as well.
Hiring a freelance writer
Of course, if the cost is a really serious issue, and you cannot have the press release written in-house (for various reasons) then you may be better served by outsourcing to a freelance writer.
There are several online freelance websites from where you can hire good writers – Elance and RentACoder are the most popular, and most effective.
With freelance writers, there is the advantage of saving on money – a good press release can be written for $100 or less. On the other hand, there is a risk of not getting what you really want.
I’ll not go into the details of how to ensure that you don’t get your money’s worth as there are many ”freelance hiring”guides on the Internet (some good, some bad, and some bad copies of good guides).
Just make sure that you follow the same pattern as you would when hiring a PR service – check their portfolio, and do your best to provide them with complete information.
RentACoder has many safeguards that prevent buyers (like you) from projects that go bad, so trust the system and follow their advice.
However, one bad apple does not make everyone else incompetent. Freelance websites are full of hard-working individuals wanting to earn good money – make sure that you find someone who is capable of doing the job, and then enjoy the benefits of a well-written press release for a fraction of the price.
What is your opinion on DIY vs Professional writers?
It’s not just the Googlebot that crawls images on your web properties. There’s also an image-specific robot for indexing images – Googlebot-image. And the best idea to attract maximum attention from Google is to get your images (and pages) crawled by both Googlebot and Googlebot-image. Properly optimized images can prove to be a source of additional traffic. As internet passes through a phase of ‘visual boom’, it’s vital to make sure all the images on your website and blog get quickly indexed by Google, so they can appear in Google image search.
While publishing images, one thing that should always remain at the top of your mind is that it enhances the experience of users. Image search and web search are like the two sides of a coin. Even when it comes to searching images, Google strives to return most relevant results to users.
Google-Supported Image Formats
If you really want to help Google index your images quickly, you should always remember to use only those formats that it supports. On its official blog, Google mentions its supported formats including BMP, GIF, JPEG, PNG, WebP and SVG. Therefore, you should always avoid using those image formats that are not supported by Google.
According to Google, it can index images of almost any size. Though size does not matter (it depends on your specific requirements), images formats must always be paid careful attention.
Googlebot vs Googlebot-Image
As mentioned above, both Googlebot and Googlebot can index your site’s images. But many times, webmasters notice that their images are only crawled by Googlebot. When there’s some confusion regarding the image URL, the image is first indexed by Googlebot. Once Googlebot is sure that the URL leads to an image, Googlebot-image re-indexes the image.
That’s why, getting your images and pages crawled by both Googlebot and Googlebot-image is a good idea from SEO point of view. Getting your pages indexed by both these robots is a way of attracting maximum attention from the search engine giant Google.
Ranking Algorithm for Google Image Search
Earlier, it was believed that PR played the biggest role in the search ranking of an image. Though the PR of the page (where the image is published) also plays some role, there are a host of other criteria that Google uses for ranking an image in its image search results.
Here’re some of the most important ones –
Placement of the image in a page
Image Alt tabs and filename
Image content (identified via the optical recognition system)
Domain authority of the website the image belongs to
Authority of the page that contains the image
Text surrounding the image
Though there are many other criteria that Google may use, these are the most important ones. Therefore, you should optimize your images by using appropriate filenames, alt tabs and the surrounding text. In addition, you should consider submitting an image sitemap to help Google know more about your images and rank higher in image search results.
Don’t Forget to Optimize for Social Sharing!
If you plan to increase the visibility of your images across the web, it’s a good idea to optimize your visual content for the social media as well. Social signals carry a lot of weight in terms of textual content. The same goes with the images that you publish. Always use superior quality, inspiring the relevant images. However, you should also remember to protect your images by making them available under an ‘attribution license’ so that those who share those images can attribute you (link pointing back to your domain) as the source.
Please feel free to share your thoughts.