Should You Have Someone Writing Your Blogs for You?

Aug 4, 2011   //   by Chris Help   //   blogging, Copywriting, SEO Blog  //  7 Comments

Among other things, I do business blogging (ghost blogging). And it never ceases to amaze me how many peers and potential clients and just random people have never even heard of ghost blogging. In fact, a recent client asked me “can you even do that?” when I told her I could take over her blogs for her and build her reputation as an expert by tagging her name on each of them.

It gets funnier. I was contacted a while back by a writer who wanted to do some work for my agency. While I’m not actively looking for writers, I did talk with them about what sort of work I do, and what kind I might consider using another writer for.

When I explained that the writer’s name wouldn’t be attached to any of the work, that they’d be ghost blogging and ghost writing for various clients, they freaked out. The response was something along the lines of “that sounds sketchy and I would never do business with someone in that line of work!”

Ah, those high and mighty “I need the limelight” writers. I digress.

Point being, I provide a service that many are not familiar with and those who are…well they just aren’t so sure they have a use for it.

So like any businessman, I get the challenge of trying to convince people that they will benefit from hiring me.

Who Should NOT Hire a Ghost Blogger

So before I talk about who can benefit from ghost blog management services, I think it’s more important to weed out those who won’t. Notice I didn’t say “can’t,” because that’s not always the case.

  • You’re a grammar Nazi. I have one client who for the first few months would send back each and every blog article I sent them with red marks everywhere. Reminded me of my Poli Science class in college where the returned papers looked like someone used them to wipe up blood. Except, the problem wasn’t the content. Instead, they wanted me to use proper English as if I were writing a research paper. You know, the whole “one would benefit from said services providing that blah blah blah” type thing. Luckily, I was able to explain that blogging should be more informal and they eventually got the idea. But typically people are set in their ways.
  • You think you’re a “Bad-A” writer. I don’t think I’m a bad-A writer. I mean, I know I write well, but I’m not cocky about it. That said, the absolute worst type of client is the one that thinks they’re a good writer. For whatever reason, this pops up often. I guess people see writing as being subjective or an easy job so they like to think they’re can do it better. This ends up in unfair and ridiculous critiques and multiple rounds of edits. If this describes you—save your money. Write your blogs yourself and leave me alone.
  • You have no real use for a blog. Yes, business blogs are useful. Yes, they can help you connect with customers, convey useful information, and set you up as an expert. We all know this. However, let’s be honest. If a small business owner can barely keep their head above water and isn’t making any money, do they really have a use for paying someone to update their business blog once a week? Yes, I’d love to take your money, but my advice would be to talk to an SEO guy about other link building efforts to start generating some traffic.

 

Those Who Can Benefit

Having said all of that, who stands to gain from hiring someone to write their blogs for them? How about everyone else? If you run a business, don’t fancy yourself much of a writer, want to spend more time on the actual operations of your business, have a space left in your marketing budget, want someone to fashion words that your buyers can understand…you can benefit.

Just don’t bother calling if you’re a stuck up micromanager.

 

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Chris Help

Chris HELP started his own copywriting agency, HELP! Copy and Design, a few years back as a sort of side project to showcase his passions. But what ended up happening is it snowballed into full-fledged thriving business. So whether you need press releases, SEO articles, or good old fashioned high-conversion copy--he's ready, willing, and more than able.

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  • Simon says:

    I believe it’s ok to have someone write yours blog posts for you if you do not have the free time. This is a perfectly reasonable solution for the busy business person.

  • Marcos says:

    First off, I like the silhouette depicting the ghost writer at the computer. Second, I agree with your pithy points and your introduction article to ghost blogging. I was aware that ghost writers work on auto biographies, movie scripts and even some fictional novels and SEO articles. I did not know there was a market for blogging. That is eye opening and I intend to look into it myself (pardon the pun). So as to not step on your toes (so to speak), are you promoting ghost blogging services?

  • Daryl says:

    I think it is a good idea for some one to be a ghost blog writer; it could be very lucrative if you are good enough at it and you could do it fast enough. How many businesses do you currently write blogs for? This sounds like something I might be interested in doing, how do you get started?

  • Lillian says:

    I think this sounds like a great idea for making a little extra cash from home. Can anyone get into this or do you have to have special talents for writing? I also think this sounds like it could be fun, you could basically become a completely different person while you are ghost blogging. Great ideas please post any further information you can regarding how to get started.

  • Chris HELP
    Twitter:
    says:

    It’s an especially good tactic when you hire me to do it for you! :)