Back in October, I wrote an article on optimizing your social media profiles for SEO which included a detailed look at YouTube channels. And of course, here we are in December and YouTube has completely revamped their channel design. If you haven’t been to your channel recently, I’d suggest you go take a look at it now as it has all changed.
Here are some highlights as to what you need to go in and modify.
The first thing I noticed right away was my set featured video was nowhere to be found, and the channel was displaying my latest videos in the order they were uploaded. So if you’re like me and you want that featured video back, be sure to go in and set it. Click on the Edit button above the top video on your channel.
Use the dropdown to select whether your featured video is in Uploaded videos, Favorite videos, or a custom playlist. Then uncheck the box for Most Recent Video in Featured Set to see all of your videos in the category you chose. Click on the video you want as featured and then click Apply.
Beneath your featured video is a playlist, usually set to your most recent uploads or another playlist. Click on the Edit button above this playlist to choose what you want displayed.
Select the playlist (Uploaded videos, Favorite videos, or a custom playlist) you want displayed below your featured video and then click Apply.
About You and Your Links
To edit your channel’s information, click on the Edit button in the right sidebar above the About You text.
The downside to the new changes is that there is no longer any customizable field that counts as the meta description for your channel and your links are no longer dofollow. The upside is you can include more links on your channel to your website, social profiles, etc. While they may not have SEO value, they are in a great position to be clicked upon by visitors to your channel.
Beneath your links are additional fields about you as the user, your hometown, occupation, companies, schools, and interests. The most important area to fill out is the top About box and your links as the rest of the information will be hidden unless someone clicks on the more link.
Featured Playlists and Channels
Underneath your information and links are two areas where you can highlight your featured playlists and featured channels (or links to other YouTube channels). Click on the Edit button above each section to set these in the order you prefer.
Have you updated your YouTube channel? Do you love it or hate it? Please share your thoughts on the new design in the comments!