Optimizing Your Small Business Reputation Online

Jun 26, 2013   //   by Kaila Strong   //   Social Media  //  No Comments

reputation management

Making the most out of your small business reputation online involves many of the factors that build your brand to begin with. Using your reputation as leverage to push down negative results in search engines while at the same time increase sales, reduce costs, or build relationships can occur naturally as your company’s reputation grows. Simply put, there are five factors that will help you to optimize your company’s reputation online and help remedy any online reputation management issues.

Leverage Strategic Online Relationships

Keeping pace in today’s business environment demands that your company remain sharp in every area of business. However, in the real world there are simply too many aspects of business to be experts at everything. So, it’s a good idea for companies to establish and nurture strategic relationships with other experts. The strategic relationships may lead to outsourcing contracts or distribution points in the future. Healthy relationships with other experts and leaders in related fields may be the key to giving your company a friendly advantage. In addition, guest posting opportunities may arise to allow you to post content on their sites or vise versa – drawing in visitors as well as helping with SEO.

Make Quality Improvements

Prioritizing the bulk of your organization’s resources into one specific area can serve as the catalyst for a world of growth. Your organization needs to continue to perform its basic functions to a high standard in order to both build and benefit from its reputation. It is only right that your organization should be benefiting from your foundation work. However, being the best at what your company produces will solidify your place at the top of the industry and likely the top of the SERPs.

Eventually, other industry professionals will reference your work, link to you, and consider it the new standard. As an added bonus, focusing on your core competency amasses cost savings. The savings usually get noticed when a company is able to retain money that it would have otherwise spent on labor unrelated to their actual product or service.

reputation management 2Convert Social Media Leads into Sales

A study conducted by Hubspot showed that social media produces double the amount of leads as telemarketing, direct mail, or trade shows. Hubspot went on to report that companies with more 1000 Facebook likes also receive roughly 1,400 website visits per day. Those are powerful statistics once you consider the fact that leads generated through social media are 13% higher than average (HubSpot). Meanwhile, let’s not overlook the fact that access to the most popular social media platforms is free of cost. Social media is the greatest tool that we know of for capitalizing on a quality brand name.

From an SEO perspective, social media accounts can be a great way to claim your brand and push down branded results in search engines that may rise to the top that you don’t want to be there.

Leave an Impression on Your Core Consumer Online

Understanding your customers is essential for staying relevant. Today’s consumers need to be engaged quite often. During the course of interacting with your audience you will know if their needs are changing. Providing great customer service means being able to adapt to the ever changing need of your audience. In order for this to happen, your business needs to correspond with consumers frequently. Using a good resource such as Reputation.com can increase your online presence. The Reputation Facebook Page also provides regular updates that you can glean information from for future use.

Accessing your particular client base is likely to differ slightly from other businesses. Nonetheless, interacting with them on a consistent basis can help spread positive word of mouth marketing. Here are 3 tips for staying in tune with your core consumer base:
1.  Poll your customers to find out what they think
2.  Interpret your poll results in a way that helps you to understand their preferences.
3.  Place yourself in the shoes of your customers

Create an Online Public Relations Campaign

Public relations refers to the management of public attitudes. It is important to any company that the public receive them in a positive light. A bad public perception is a disaster in the making. Therefore, companies that want to have a good overall reputation need to put effort into positive public relations campaigns. Companies need to be able to provide consumers with a good image from unbiased sources. For this reason, public relations campaigns usually involve press releases and media news releases, which often rank very well in search engines. Public relations campaigns are also excellent ways to gain favor in the sight of your peers in business.

Look to utilize each of the above business reputation tips to help drive positive results to the top of search engines for branded terms as well as grow and maintain your existing business online.

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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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