Back in October, I wrote an article on optimizing your social media profiles for SEO which included a detailed look at YouTube channels. And of course, here we are in December and YouTube has completely revamped their channel design. If you haven’t been to your channel recently, I’d suggest you go take a look at it now as it has all changed.
Here are some highlights as to what you need to go in and modify.
The first thing I noticed right away was my set featured video was nowhere to be found, and the channel was displaying my latest videos in the order they were uploaded. So if you’re like me and you want that featured video back, be sure to go in and set it. Click on the Edit button above the top video on your channel.
Use the dropdown to select whether your featured video is in Uploaded videos, Favorite videos, or a custom playlist. Then uncheck the box for Most Recent Video in Featured Set to see all of your videos in the category you chose. Click on the video you want as featured and then click Apply.
Beneath your featured video is a playlist, usually set to your most recent uploads or another playlist. Click on the Edit button above this playlist to choose what you want displayed.
Select the playlist (Uploaded videos, Favorite videos, or a custom playlist) you want displayed below your featured video and then click Apply.
About You and Your Links
To edit your channel’s information, click on the Edit button in the right sidebar above the About You text.
The downside to the new changes is that there is no longer any customizable field that counts as the meta description for your channel and your links are no longer dofollow. The upside is you can include more links on your channel to your website, social profiles, etc. While they may not have SEO value, they are in a great position to be clicked upon by visitors to your channel.
Beneath your links are additional fields about you as the user, your hometown, occupation, companies, schools, and interests. The most important area to fill out is the top About box and your links as the rest of the information will be hidden unless someone clicks on the more link.
Featured Playlists and Channels
Underneath your information and links are two areas where you can highlight your featured playlists and featured channels (or links to other YouTube channels). Click on the Edit button above each section to set these in the order you prefer.
Have you updated your YouTube channel? Do you love it or hate it? Please share your thoughts on the new design in the comments!
Social media marketing can be a daunting task which takes time away from other important responsibilities. This is especially the case for small business owners who don’t have the staffing power to fully maximize the benefits of social media platforms (Facebook, Twitter, Linked In. Buzz, etc.) with regard to their online marketing strategy. Such benefits include increased brand awareness, networking, customer interaction which can turn leads into sales.
- Formulate a strategy. According to Diana Huff, a leading Internet Marketing expert, there are strategies that small business owners can implement that will help them manage their social media campaigns effectively and save time.
Before interacting on Facebook or Twitter, know why you wish to maintain a presence on each site. Without a strategy you will not be able to market your product or service effectively. The following are some key questions to ask as your create your online strategy:
- What is your company’s marketing objective?
- What results do you wish to achieve?
- How will success be measured?
- Who on your team will be responsible for monitoring your firm’s online presence and interacting with prospects and customers?
- How much time will this employee be able to devote exclusively to social media?
- Which of the platforms are best for your business?
- Start slowly with one platform. Many small business owners mistakenly believe that they must jump into all social media platforms at one time. This is simply not the case. You can start with any of the sites and once comfortable on that site, build a presence on the others. It is also fine to elect not to participate in some sites at all. What is most important is that you develop a consistent presence on those sites you do choose to use. It does not good to develop a page or profile, post a couple of comments and then disappear. It takes time to develop a following but well worth the effort once you recognize the viral effect of online marketing.
- Set a social media schedule. Tim Ferriss, author of the 4 hour Work Week, includes much discussion on how to manage email overload. One of his suggestions is to simply stop checking it 50 times per day. The same advice can be followed with regard to social media. Schedule a set period of time each day when you will post a question for your Facebook fans, post a comment to your LinkedIn group, check your Google feed, or post and article to your company blog. As per Diana Huff, setting aside as little as 30 minutes twice per week should suffice for carrying out each of these tasks. Grouping your social media time in this way lessens the anxiety associated with building a social media presence.
- Use tools to help manage multiple platforms. If you have several employees posting to the sites or if you are an Internet marketer with several accounts, it helps to use such tools as HootSuite or TweekDeck. These tools shorten your URL and eliminate the need to log in and out to multiple platforms
- Outsource if necessary. While there is much discussion on the ethics of ghost-blogging, it is a fact that many small companies are not able to manage their social media campaigns effectively while trying to grow their business. In light of this, hiring ghostwriters is a smart move when trying to balance the competing needs of your firm.
An effective social media campaign is managed in the same way as any marketing effort: with a strategy in place based on your business model and objectives.
Sure, the Facebook Share button is no longer officially available from Facebook. But that doesn’t stop sites from finding the code and using it. The question is – why are people (like myself) still using it and how does it affect your actual “like” count?
Customizing Shares with the Facebook Share Button
The main reason I still use the Facebook Share button on my blog over the Facebook Like button is for the way it works. When you click on the Facebook Share button, you will get the chance to do the following.
- Change the privacy of your shared post to Public, Friends, Custom, or only to be shown to specific lists.
- Post the share on your own timeline, on a friend’s timeline, in a group, on your page, or in a private message.
- Add a comment on why you are sharing the post.
- Change the thumbnail to one you like the best.
- Click on the title and description of the link and edit it to suit your needs.
When you click on the Facebook Like button, however, you only get the chance to add a comment.
It will then automatically show up on your Timeline as a public post with the thumbnail Facebook chooses and the default title and description.
The tradeoff with using the Facebook Share button over the Like button is that the people who don’t care how the post appears on their profile might be miffed at the fact they need to take the extra steps to customizing the post before it goes on their profile. You can satisfy everyone’s needs by placing both buttons on your website, but then you have less room to add other social sharing buttons. Since I have mine in a neat row at the top of posts, I would have to trade off my LinkedIn, Google+, or Buffer button.
Counting Shares vs. Likes
The next question about the Facebook Share button is what the difference is when counting shares vs. likes. I had the same question, so I used the links.getStats console for Facebook developers which you can only use if you have developed an app on Facebook. I only use the Share button on my blog posts, so I got the stats for one of my most popular Facebook posts on the new Timeline profile.
It shows the total count of Facebook shares as 467, Likes as 294, and comments as 276. Whenever I plug my post’s URL into the Like button code box, I get a total of 1,037 likes.
This means that whenever someone shares, likes or comments on your post on Facebook that it all will be totaled up as likes toward your post!
Getting the Code
Before adding the Facebook Share button, I will give you this disclaimer – although it is working now, it might not be for long since Facebook has redirected the page for their Share button to the Like button. If you choose to use it until it stops functioning, you can do so by placing the following code into your website’s template.
If you want the code for the Facebook Like button instead, you can get it via the configuration tool on the Like button plugins page.
Do you use the Facebook Share or Facebook Like button? Which one do you prefer using when going to someone else’s site? Please share your thoughts in the comments!
In a post by Christina Reed entitled Thoughts of a Concerned Tweeter over on Smart Boy Designs, the author raised the point of “Why aren’t more people on Twitter asking the question, ‘what made you follow me?’ This is crucial information.”
This led me to remember some steps I had seen on how to find out the answer to this question by analyzing Twitter lists you have been added to using Excel and Wordle by both Rick Galan and Ari Herzog.
The following are updated directions for creating a Wordle using Excel 2010 and Open Office Calc 3.3.
Copying Your Twitter Lists
- Go to your Twitter profile and click on the number Listed to see the Twitter lists in which people have added you.
- Keep scrolling to the bottom until you can either get them all to display. This might take awhile if you’re on a lot of lists, and you might run into a message that “loading seems to be taking awhile” – when you click Try Again, it will start loading more lists. When you reach the end, you’ll see a Back to Top link.
- Once you have all of your lists loaded, highlight them all and copy.
Compiling Your Twitter Lists in Microsoft Office Excel 2010
- Create a new Excel document.
- Go to Paste > Paste Special > Text to paste the information without any formatting, pictures, etc.
- Go to the Data tab > Text to Columns. In the Convert to Text Columns Wizard, choose Delimited as the file type then click Next. Check Other under Delimiters and enter a / in the box then click Next. Then on the next screen, check Finish.
- Delete Column A.
- Delete Columns B through E.
- Scroll through and make sure there is at least 1 – 2 blank rows between each list name. Sometimes people will include a / in their list description and anything after that will still be in the spreadsheet – just delete those when you come across them (I had about 15 out of 2,000+ lists).
- Save your spreadsheet.
- Scroll down to the last item in Column A and highlight everything in Column A from the first row to the last. Press F5 and in the Go To screen, click the Special button. Under Select, choose Blanks and click Ok. Once the blanks are highlighted, go to the Home tab > Delete > Delete Cells and Shift Cells Up.
- Now you should have approximately the same number of rows as you do Twitter lists (I ended up with 2,035 rows for my 2,071 lists).
- Use the Find & Replace option to replace dashes (-) with a blank space ( ). This will take the Twitter default of adding dashes between words out to make a better keyword phrase (social media instead of social-media).
Compiling Your Twitter Lists in Open Office Calc 3.3
- Create a new Calc document.
- Go to Paste Special > Unformatted Text.
- In the Text Import screen under Separator Options > Separated By, check Other, enter a / in the box, and click Ok.
- Delete Column A.
- Delete Columns B through E.
- Scroll through and make sure there is at least 1 – 2 blank rows between each list name. Sometimes people will include a / in their list description and anything after that will still be in the spreadsheet – just delete those when you come across them (I had about 15 out of 1,900+ lists).
- Save your spreadsheet.
- Scroll down to the last item in Column A and highlight everything in Column A from the first row to the last. Under the Data menu, select Sort > and then Sort by the first item in Column A and Ascending then click Ok.
- Now you should have approximately the same number of rows as you do Twitter lists.
- Use the Find & Replace option to replace dashes (-) with a blank space ( ). This will take the Twitter default of adding dashes between words out to make a better keyword phrase (social media instead of social-media).
Creating Your Wordle
- Copy all of your keywords into the Wordle.net “Paste in a bunch of text” box and click Go.
- Allow Java to run if your browser gives you the prompt.
- Under Layout, change the Maximum Words to 50 and use the Mostly Horizontal layout.
- Under Color, change the color palette to something easy to read (I’m a fan of Shooting Star).
- under Font, change the font to something easy to read (I’m a fan of Coolvetica).
- From here, you will need to take a screenshot of your Wordle, then edit that screenshot to just show the actual Wordle. I use the free version of Jing (Mac or Windows), but you can use whatever method you normally do to take screenshots and size them appropriately. You can also zoom in using your browser to get a bigger shot than the default displayed size at 100%.
Why People Follow @kikolani
Here’s the Wordle result from my Twitter lists! Click on it to see the full size.
Now I can see that people add me to their Twitter lists for blogging, social media, marketing, SEO, business, tech, experts, writers, influencers, and friends.
Have you tried this out? What were your top keywords in Twitter lists? Be sure to share in the comments!
There are so many marketing options available for brands that it’s especially hard during the holidays to decide where your efforts should go. After reading a blog post on B2B marketing on Foursquare I thought about options for any brands that might be looking to use Foursquare this holiday season. With a bit of creativity there are many things you try out this holiday season.
Offer a Special
Increased foot traffic in malls or shopping plazas can mean more people near your business. By offering a special on Foursquare you stand a chance of having someone within range of your business visit your location, check in, share their location with friends, and of course possibly purchasing something to get the discount.
It’s surprising to see that so many businesses offer specials to their customers through varies medias but don’t put that same exact special on Foursquare. During this time of year especially, specials and discounts can get more traffic into your doors. It doesn’t take much to set up on Foursquare and to let your staff know about the special.
Make One-On-One Connections
If someone is checking into your business shouldn’t you say thank you? Having someone on staff monitor check-ins at your location during the holidays can help give an added personal feel to the experience at your business for a customer. Try welcoming them while at the store, offering assistance, or asking how their experience was.
Don’t Forget the Mayor
Have a few regular customers battling it out to become mayor of your establishment? Continue the battle across multiple platforms and create a contest over the holidays on Foursquare, Twitter and Facebook. This can help spark others to get in on the game, coming back to your establishment often. Have a leader board posted at your location and keep tally. Aren’t in the mood for a game? Simply offer a discount to the mayor and thank them for their patronage – few businesses do it.
Craft and art fairs, bizarres, and holiday markets are all great places to sell your wares during the holidays. Monitoring the users who check into the event and directing them to your booth is easy to do through the use of Foursquare and other social media platforms. But why stop there? Try connecting with people before they go to the event by setting up a search on Twitter, or connecting with them afterwards too. Use this opportunity to help build your client base to take you through the new year.
Offer After-Holiday Discounts
By setting up a Twitter search of all the mentions of your brand name or store on Twitter, you can be notified when someone checks into your store or mentions your brand (even if they aren’t using Foursquare). Not only should you thank them for checking in but offer them a discount code (via DM) for the next time they stop in. You have the possibility of turning that one time sale or one time visit into more. Don’t forget – it’s not just about Black Friday deals. Customers are likely to appreciate a non-black Friday deal too, so get them to come back into your store after the holiday rush.
Discussed in the post I mentioned previously, B2B marketing can be done using Foursquare quite easily. Most of the suggestions offered will require businesses to allow their employees to use social media. Limiting employee social media usage is a trend that has been decreasing over recent years. A recent “Robert Half Technology” study shows social media permitted in the workplace for business purposes becoming more common. If you happen to be in a B2B market and allow your employees to use social media try out this suggestion to use Foursquare to market your brand.
Events - Foursquare can help you promote holiday and company events, and pre-buzz through other social channels can help as well. Igniting conversation about your brands activities, involvement in the community, or camaraderie can sometimes boost sales. If you are hosting a holiday party set up an event and have your staff tweet, Facebook, and check-in on Foursquare. Encourage them to take pictures too.
These are just a few of the ways you can use Foursquare this holiday season. Have more to add? Feel free – in the comments below!
Andy at SmartBlogs.com wrote a great post about how to use Foursquare for word-of-mouth campaigns. Check it out!
In just shy of a month, Google Plus had created a community 25 Million strong. In all of the hysteria of selective invites and profile creation, Google had created one of the fastest growing website in the illustrious albeit short history of the internet. There were those who saw the meteoric rise as a sign that the writing was on the wall for Facebook and its flimsy definition of privacy.
However, that hasn’t exactly been the reality. The reason for the initial buzz falling flat should be all too familiar to Google. Last time, however, they were the beneficiary of the phenomenon. The easy recent comparison would be Microsoft launching Bing with ad budget in the millions. Google was able to stand pat and watch the well-funded upstart try to chip away at the empire that it had amassed. Not that the reminder is needed but Google remains king of the search.
With all that being said, there is great functionality to Google Plus, features that have yet to be widely discovered by the general public and could give Plus staying power.
- Focused Sharing: Plus allows the sharing of content to select circles, you could say social media via scalpel. You can share works articles with your colleagues or post your weekend plans with friends, you have the tools to choose the intimacy of your networking. This comes in handy when you don’t want coworkers or parents to see your updates. Intimacy is vital to Plus and could very well be the differentiator between Facebook and Plus in the long run.
- Authentic Social Experience: Facebook has become a true place of business, with pages and likes becoming a focus of most modern marketing strategies. If businesses begin to lessen the social experience, there is a chance that more and more users could seek out a new network the way that they left MySpace en masse.
- Google Integration: One advantage that Google has over Facebook is that there are numerous reasons that the internet population is already using some Google functionality. Gmail, for example, has built a base over the course of seven years. Switching between Gmail, Google Docs and Google searches will create a more seamless internet experience.
If Plus can foster the feeling of genuine connection that is being seemingly drained from Facebook, it stands a great chance of rivaling the current king of social networking and not becoming victim to the crash after a sugar rush.
Caution: The opinions in the following blog post represent my own as a guest blogger—not necessarily Search Engine Marketing Group’s or Gerald Weber’s. Just sayin’…
Okay, I’ve got to get something off my chest here. It’s been building and building and if I don’t scream it from the mountain tops, my chest is going to explode. So here it is. Are you ready.
GO TO HELL, GOOGLE PLUS!
Wow. There. I said it. Now, I know what you’re thinking. “Who cares. Big deal, so you hate it. You’re a Facebook groupie. Or a Twitter Tweeter. Or whatever. Big deal, join the club.”
Ah, but see, it’s different for me. Why? Because I’m busy trying to pull my foot out of my mouth. Not sure what I’m talking about? Checkout this post I made on my blog a few months back, in which I said that Google Plus was basically going to murder Facebook.
Here’s the deal. I wanted Google Plus to be our savior. You know, the one to topple the world system (i.e. Facebook) and bring revolution to the social media world. I prayed that it was true. I hoped with everything within me. In fact, I wanted it to be the case so badly that I wrote a post daring people to argue otherwise with me.
But here I am, a few months later, barely even blinking when I see my Google Plus notifications box pop up. Why? Here’s what I’ve narrowed it down to:
- My friends aren’t into it. Well, a couple of them maybe. But most of the updates I’m reading are from people I barely know. And quite frankly, I could care less what most of them have to say.
- People keep adding me and I have no clue who they are. Not sure what the deal is, but I sear the last million people to put me in their circles—I don’t know them. No clue at all. And let’s face it, I don’t really feel like getting to know them.
- I’m in too deep with the other social networks. My worst fear. I’m too tied into Facebook and Twitter to quit. I’m an addict. Sad, yet so true.
Now, am I saying Google Plus won’t beat them out in the end? Not necessarily. When you compare Twitter, Facebook and Google Plus you can definitely put together a solid argument in Google Pluses favor. But as for now, as for me…sorry Google Plus. I just don’t have the time or the patience.
Business and Social Media – How Not to Manage Your Campaign
Up until recently, Yo Sushi was one of my favourite restaurants. Yes, I know, there’s better Sushi out there, but I live in Nottingham and as it goes, we’re pretty limited in choice when it comes to Japanese fare.
Unfortunately, as the dedicated Yo Sushi lover I am, I made the mistake of being roped in by Yo’s ‘Super Sumo Sunday’ all-you-can-eat deal.
I’ve always been a sucker for all-you-can-eat restaurants yet this time; I was well and truly suckered.
Yo Sushi charges £18.50 a head for their ‘Super Sumo Sunday’ deal. Sounds pretty reasonable at first, when you consider how quickly the cost of those little coloured plates adds up.
Yet this deal comes with rules. You have to finish everything on your plate (fair enough, I hate waste too), you have two hours in which to ‘enjoy the deal’ and most importantly – you can’t make orders.
So, you are stuck with what’s on the belt. And on this occasion; it wasn’t much.
Seriously, if I ever see edamame beans or fish stick rolls again it will be too soon.
Granted, you were allowed to make ‘requests’ for food to appear on the belt but seeing as I was made to feel like a naughty child for doing so, I instead waited patiently for something new and interesting to roll round.
And guess what – it didn’t. Those two hours can pass surprisingly quickly when you’re splitting your time between staring at the belt; just in-case you might miss something good, and checking the clock to see how long you have left to actually grab and eat something good.
And these tense two hours came in at just over £40 for two, with a drink each, for an evening meal on a Sunday.
Now – I’ll get to the point.
Following Yo Sushi boasting about the continuation of Super Sumo Sunday’s on their Facebook page, I took the opportunity to air my views.
I posted a not entirely impolite summary of my experience and waited patiently for their response.
And waited, and waited.
Yo Sushi kindly took the time to respond to another ‘fan’ who had posted excitedly about the opening of a new branch. They even addressed her by name. Yet I went ignored.
Yet shortly after, I wasn’t the only person expressing my dissatisfaction. Others had joined in too, so I posted again.
Finally, I got a response. And I must say; I wasn’t pleased.
Apparently they ‘appreciate my thoughts and feedback’; yet they don’t acknowledge me as a person and they don’t mention my complaint.
In fact, this is one of the most corporate, impersonal and simply insincere attempts at social media I’ve seen yet.
Anyone who knows anything about social media knows that when you place your company in the ‘social sphere’ you are setting yourself up for both good and bad publicity.
And thus, you have to handle this publicity properly.
Speak to the dishevelled customer as an individual. Demonstrate that you care about their complaint and want to ensure the company resolves the issue for the future.
Up until this point, I had always quite admired Yo’s social efforts. Yet this is the first time I have seen them tested. And they failed – badly.
I won’t lie – I did have a slight hope that my complaint might lead to the offer of a free meal. I had of course wasted over £40 on some of the cheapest food they have available.
Yet what I wanted most was a response that made it clear Yo Sushi genuinely took my complaint on board and would take steps to ensure their Super Sumo Sunday deals were more satisfactory in future.
But I got neither.
Instead, they have not only ensured that myself and my friends will never take Yo Sushi up on the offer of this ‘deal’ again, but they have left me with a sour taste in my mouth and an uneasy feeling towards Yo Sushi in general.
Businesses take note; Yo Sushi’s handling of this matter has lost them a regular customer.
Remember that this is the digital age, and people won’t just be talking about you down the local pub with friends.
It’s a tough world out there and when you want to succeed in business, it’s not purely about profit – it’s about pleasing your customers too.
And I’m sorry to say, but right now, Yo Sushi is not pleasing this one.
Yo Sushi –Yo clearly don’t care about yo customers.
It seems that nearly everyday I see more and more of the Twitter accounts I follow becoming basically one force-fed tweet after another. There are numerous programs available that allow users to link to various RSS feeds, schedule tweets and more recently a program to basically allow you to gather a tribe of your friends together to agree to auto-post all of their blogs to your personal twitter account in exchange for their agreement to allow you to do the same.
To see these posts come through my Twitter stream from people I respected in the social media community is to be honest, a bit disheartening. While I know that these services give users the ability to moderate posts before they go out, it’s evident that moderation is the last thing on anyone’s mind. It’s all about the automation, just spit ‘em out…1…2…3 and keep going. They have no clue as to what is going through their Twitter account, and that’s not as important to them as the knowledge that their latest blog posts is being spammed out on their friends’ accounts.
The most obvious twitter spam I have noticed from these feeds has been the act of tweeting out a summary of someone’s tweets for that day that have been reformulated into a blog post. These posts are definitely not something anyone would purposely retweet, more for the blog owner to keep a history of their daily tweets, but these type posts are getting retweeted on a daily basis due to the trust these friends have placed in each other to only post quality content within their group. And moreover due to the lack of moderated content that users allow to trickle through their twitter streams.
Basically all of these force-feeding services promise you the world. You’ll have more time for engagement, you’ll easily be present online 24 hours a day, you reap the SEO benefits of numerous tweets of each and every blog post you write, and this will solve all of your problems with finding the time to participate in numerous social media platforms with the added benefits of their cross-posting platform! Sounds wonderful doesn’t it? Well maybe it is wonderful for automating content, but when I know for a fact that a trusted friend is tweeting posts that they have not even read (nor even seen the title of)…for me…well, I am less likely to care what they posted or even take the time to read their feeds.
Using automated content to fill your social media accounts day in and day out basically dehumanizes you and creates a more robotic feed. Force-feeding social media accounts with numerous automatic tweets does nothing but make you irrelevant and land you in the list of spammers that get unfollowed every day by people using services like TheTwitCleaner. Depending on your level of interaction, you’ll either land in the “Bots” category or if you’re lucky, maybe the “Nothing But Links” category; but even then, when the dreaded message shows above your carefully chosen Twitter avatar stating that you are 90% feed driven, chances are that your social media value has dropped tremendously to everyone. So any anticipated SEO benefits are greatly outweighed by your diminishing list of formerly interested followers.
So how can you turn it around? How can you get back to the non-spamming unique and interesting individual you used to be on Twitter? Get started by following these three simple steps:
Curate Quality Content
Your twitter account should be a reflection of YOU! You should never feel the need to retweet every post a friend writes. You should never tweet every article from every news site you like. You should never tweet anything that doesn’t reflect your high quality standards. Only tweet about articles you read that are interesting to you, articles that define who you are, what you like and dislike, or that inform the community about something you feel is important enough to be shared.
While it’s acceptable to schedule a few tweets occasionally, never ever allow your Twitter account to become basically an RSS feed of numerous blogs. If we want a news site’s feed, we know how to follow them. What most people want to see in your Twitter stream is the best content you read that day, and some personality…not every single article from every single news site or blog available.
Create Quality Content
Some users blog, others take photos, others post opinions or outrage about a current event…everyone can create something to add to their Twitter stream that lets people know they are real. Something that engages your followers and creates a unique user experience and not to mention a community of people that share your common interests. More importantly, you create a community of people that see you, once again….. as relevant.
PS. In the immortal words of the band Styx:
“Domo Arigato, Mr. Roboto,
(Please thank you)
The problem’s plain to see,
Too much technology,
Machines to save our lives,
The time has come at last, (Secret secret, I’ve got a secret)
To throw away this mask, (Secret secret, I’ve got a secret)
Now everyone can see, (Secret secret, I’ve got a secret)
My true identity”
This is a guest post from Sandipan Mukherjee. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest.
Social media has become a necessary part of any kind of online marketing efforts. While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.
So are you feeling the same? Have you taken the time to create great content, but feel like you’re not getting the recognition you deserve? Here are some of the most common mistakes you must avoid when targeting social media for your traffic.
NOT ENGAGING WITH FOLLOWERS
Do you have conversations with your followers? Do you reply when they comment on your Facebook page or @reply to you on Twitter? If you don’t, then you’re missing out on a golden opportunity to build goodwill. The best professional and corporate social media users engage with their followers. They answer questions from their followers. They ask questions to their fans. Yes, it takes more time to have a two-way exchange online, but it also creates much bigger rewards. Take the time to reply to your followers and let them know you’re listening.
USING SAME STRATEGY
Facebook is not MySpace. Twitter is not LinkedIn. And they’re all different from Google+. Every social networking site is different and you need to create a different strategy for each site you decide to engage in. Trying to run a one-size-fits-all approach will limit your ability to be successful anywhere.
HAVE NO SOCIAL MEDIA PLAN
Research and planning is just as important on Social Media websites as it is in any other form of marketing and advertising. Every community is different and won’t respond in the same manner. Every successful campaign needs to have a set of goals. You should always do some research if you need to achieve these goals. Ask yourself what do you want to achieve with your social media content? Are you able to identify what type of impact you want to have?
It is inevitable that you will get negative comments as well as positive ones. Do not make the mistake of ignoring or dismissing your visitor’s criticisms. Sure, sometimes it’s frustrating to read negative feedback about your site – but criticism can also be beneficial. Obviously, not all things can be changed, or need to be changed, but try to respond politely to any criticism. There is no way to please everyone, but be diplomatic. Nothing damages your brand and website more than ignoring criticism or fighting fire with fire.
MISLEADING IMAGES, HEADLINES AND TAGS
Coming up with a great headline and intro are important for written content, but make sure your headline isn’t misleading. If your headline has no relation to your content then your visitors won’t stick around for very long. Similarly, don’t use misleading tags or images. You might get some initial clicks, but most people won’t ever come back to your site if it appears that you deliberately tried to deceive them.
TARGET ONLY ONE SOCIAL NETWORK
With so many social networks covering almost every available niche, why are you just targeting one? Most successful websites that target social media traffic will use different social networks.
One of the worse things you can do is to send out your content to completely the wrong people. Most social networks allow you to have friends and thus you can share links with them. Use the search bar to find people who have an interest in your topic. Sending every piece of your content with everyone on your friends list is a definite way to have your content voted down in the short run, and in the longer term, you’ll be labelled as a spammer. What you should do is to get to know who you have added as friends and find out what they are interested in. This way, you will be able to share relevant links and you will increase the chances of others voting your story up.
Hope this post will help you avoid the major mistakes you can make when targeting social media for your traffic. Feel free to add comments if I missed out some points.