Ramping Up During the Holidays – Marketing on Foursquare

Nov 9, 2011   //   by Kaila Strong   //   internet marketing, Social Media  //  No Comments

There are so many marketing options available for brands that it’s especially hard during the holidays to decide where your efforts should go. After reading a blog post on B2B marketing on Foursquare I thought about options for any brands that might be looking to use Foursquare this holiday season. With a bit of creativity there are many things you try out this holiday season.

Offer a Special
Increased foot traffic in malls or shopping plazas can mean more people near your business. By offering a special on Foursquare you stand a chance of having someone within range of your business visit your location, check in, share their location with friends, and of course possibly purchasing something to get the discount.

It’s surprising to see that so many businesses offer specials to their customers through varies medias but don’t put that same exact special on Foursquare. During this time of year especially, specials and discounts can get more traffic into your doors. It doesn’t take much to set up on Foursquare and to let your staff know about the special.

Make One-On-One Connections
If someone is checking into your business shouldn’t you say thank you? Having someone on staff monitor check-ins at your location during the holidays can help give an added personal feel to the experience at your business for a customer. Try welcoming them while at the store, offering assistance, or asking how their experience was.

Don’t Forget the Mayor
Have a few regular customers battling it out to become mayor of your establishment? Continue the battle across multiple platforms and create a contest over the holidays on Foursquare, Twitter and Facebook. This can help spark others to get in on the game, coming back to your establishment often. Have a leader board posted at your location and keep tally. Aren’t in the mood for a game? Simply offer a discount to the mayor and thank them for their patronage – few businesses do it.

Holiday Markets
Craft and art fairs, bizarres, and holiday markets are all great places to sell your wares during the holidays. Monitoring the users who check into the event and directing them to your booth is easy to do through the use of Foursquare and other social media platforms. But why stop there? Try connecting with people before they go to the event by setting up a search on Twitter, or connecting with them afterwards too. Use this opportunity to help build your client base to take you through the new year.

Offer After-Holiday Discounts
By setting up a Twitter search of all the mentions of your brand name or store on Twitter, you can be notified when someone checks into your store or mentions your brand (even if they aren’t using Foursquare). Not only should you thank them for checking in but offer them a discount code (via DM) for the next time they stop in. You have the possibility of turning that one time sale or one time visit into more. Don’t forget – it’s not just about Black Friday deals. Customers are likely to appreciate a non-black Friday deal too, so get them to come back into your store after the holiday rush.

B2B
Discussed in the post I mentioned previously, B2B marketing can be done using Foursquare quite easily. Most of the suggestions offered will require businesses to allow their employees to use social media. Limiting employee social media usage is a trend that has been decreasing over recent years. A recent “Robert Half Technology” study shows social media permitted in the workplace for business purposes becoming more common. If you happen to be in a B2B market and allow your employees to use social media try out this suggestion to use Foursquare to market your brand.

Events - Foursquare can help you promote holiday and company events, and pre-buzz through other social channels can help as well. Igniting conversation about your brands activities, involvement in the community, or camaraderie  can sometimes boost sales. If you are hosting a holiday party set up an event and have your staff tweet, Facebook, and check-in on Foursquare. Encourage them to take pictures too.

These are just a few of the ways you can use Foursquare this holiday season. Have more to add? Feel free – in the comments below!

*Update*

Andy at SmartBlogs.com wrote a great post about how to use Foursquare for word-of-mouth campaigns. Check it out! 

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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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