SUBREDDITS FOR SOCIAL MEDIA MARKETING AND SEO

Aug 10, 2012   //   by Abel   //   internet marketing, link building, SEO, SEO Blog, Social Media  //  16 Comments

Reddit has been continually rising in popularity since first emerging on the scene back in 2006. Today, it is one of the most popular social news sites of its kind, proving to be a great alternative for those who have grown tired of competitors such as Digg and StumbleUpon. Reddit often calls itself the front page of the internet to play on its growing reputation as a digital newspaper of sorts. And just like newspapers have categories and sections, this site has something similar known as subreddits, a feature that can come in handy for the savvy social marketer.

Screenshot from reddit.com

A subreddit is essentially a category or subcategory that has a community of reddit users built around a specific topic or area of interest. These categories are finely targeted and can be set to either public or private by the creator. Examples of popular subreddits, as chosen by the user community include:

- Askreddit

- Gaming

- Pics

- World News

- WTF

These examples represent broad general interests, of course, but the subcategories on reddit go much much deeper. For instance, you can find subreddits on specific topics such as World of Warcraft, Indie Gaming, and even presidential hopeful Ron Paul. While each area of interest has its own moderator, community members are able to contribute by submitting and rating content from around the web that is related to the topic at hand. For everyday users, subreddits provide an easy way to quickly access the content that matters most. For marketers, they provide a way to generate visibility and meet business objectives.

Benefitting From Your Own subreddits

Perhaps the best thing to like about subreddits is the fact that anyone can create them. There are numerous benefits to setting up your own, starting with the community aspect. If fellow redditors share your interest, it could easily lead to a situation where users are commenting, sharing, and engaging in other ways that keep the community alive with activity. The site has millions of active users, all interested in something. What this means is that unless your area is built around an obscure topic like “overhanded Bolivian bowling techniques”, there is a great chance that you will be able to attract others who share your passion.

subreddit for seo anchor text
Anchor text is “Lil Wayne quits music” under “Music” subreddit

The big payoff to having your own subreddits is increased traffic. All that activity combined with solid content means it is highly likely that people will want to pay a visit and learn more about what you have to offer. Make sure your newly created subcategory is listed on the subreddits page, pass the word along to your connections on the site, and the possibilities are endless.

Summary

Some observers have gone as far to say that subreddits are what have enabled reddit to surpass Digg in the social bookmarking arena. This is not as farfetched as it may sound considering it is one of the platform’s most important features. Whether it is streamlining content discovery or building a community around your own, social marketers can make great strides by putting this essential element to use.

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Abel

Abel is a writer, online marketing expert, and advocate for email marketing software company, Benchmark Email.

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  • Adeline
    Twitter:
    says:

    The biggest challenge for me when it comes to Reddit is actually get the chance to submit a link. It’s very tricky to get to submit a link with them. It’s been two days since I last left a link with them, and it’s still giving me the same error (you’ve submitted too many links recently). When I do get lucky and manage to get a link submitted, it does help send a fair amount of traffic in my blog. Just really wish they would make submitting a lot easier.

    • Abel
      Twitter:
      says:

      Thanks for sharing your experience with it Adeline. You have to be careful not too post too many links too fast since it might be considered spam and cause the spam filters or moderators to remove your link.

  • biobank says:

    in present time social media marketing and seo both are playing a key role and these are more use full for improve the rank of any site, for this purpose your post is so good,

  • Darshan
    Twitter:
    says:

    How do you leverage WTF subreddit?

  • in present time i am seeing that social media marketing is the best way of site promoting knowledge of this is must,

  • Ubaid says:

    Hmm Nice, observation ! I haven’t noticed it all !

  • Hey Abel, great post about Reddit. I thought Reddit was losing popularity that’s why I’ve stopped using it. We have a group on Facebook called Social Media Syndication. Each day all members participate in sharing links to like, G+, Tweet, Stumble, and Pin. We have stopped using Reddit. I will share this to them so that they will know that it’s still useful. Thanks.

    • Abel
      Twitter:
      says:

      You might be confusing reddit with Digg, which had a similar structure, but lost popularity when it went public in the stock market.

      That sounds like a good idea for sharing links, I will definitely check you guys out on Facebook.

  • Mohammad
    Twitter:
    says:

    Hey,

    Now a days social media is getting traditional.and Reddit is a good platform for doing marketing.But I think Digg is more easy to use than Reddit.

    Thanks,
    Mohammad

  • Mark Brook
    Twitter:
    says:

    Social media is one of the biggest source for bringing organic traffic on your blog or site and reddits is one of the best site in social media world.

  • David Webb
    Twitter:
    says:

    There are loads of social bookmarking sites out there.

    None of them beat Reddit for traffic and engagement though!

    If you’ve ever had a post reach page 1 of a popular reddit you will know what I mean!

    To stop your account getting restricted post loads of different links from different sites on different Reddits.

    They don’t all have to be from your own site … That’s a recipe for disaster!

  • I haven’t knew about this helpful technique for social media marketing and seo. I would like to give this one a try and see if it could actually make a difference that may result to a much better website performance.

  • biobank says:

    Hey Abel, fully apparently wealthy post about Reddit. I thought Reddit was losing popularity that’s why I’ve stopped using it. We have a group on Facebook called Social Media Syndication. Each day all members participate in sharing links to like, G+, Tweet, Stumble, and Pin. We have stopped using Reddit. I will share this to them so that they will realize that it’s still useful. Thanks.

  • cheers so much for sharing your savvy with it Adeline. you must be careful not too post too many links too fast since it may indeed be considered spam and cause the spam filters or moderators to remove your link.