Zombies have a strange appeal to the world’s psyche. And where it seems vampires have a firm grasp on movies and television, zombies make their home on the Internet and in the Internet’s favorite past time, video games.Knowing web surfers’ insatiable hunger for brains, marketers have been using zombies in their campaigns to great success for some time. In this article we’ll take a look at the best examples of zombies in online marketing.
Mingle2 had a viral success with this fake dating website that hoped to help the undead find love. This website was purely created with marketing and SEO in-mind, but the level of detail done on the site and the subject matter made it a hit as it spread from blogger to blogger and social bookmarking site to Facebook.
This marketing effort also happened to be one of the first campaigns created by now-famous Internet success story Matthew Inman of The Oatmeal.
Tea Party Zombies Must Die
In the spirit of this years Halloween festivities and political climate, advertising agency Starvingeyes released the viral game Tea Party Zombies Must Die. The game is a Doom-style first person shooter that let’s the player run around various apocalyptic arenas while trying to destroy as many politically mis-guided zombies as possible.
The game is very much a vehicle for a political agenda, but you can tell a lot of work went into this excellent marketing ploy.
Zombie Preparedness Center
National hardware chain Westlake Hardware takes a stab at the zombie spirit with a whole section on their site to give tips for when the zombies attack. In a good mix of fun versus education the tips are actually helpful for home repair whether the attack was form a zombie or a fallen tree branch.
Another well executed marketing attempt that takes advantage of the holiday spirit. Once again you can see that it is the level of dedication that earns them a mention in AdAge.
Zombie Boy Cover Up
Dermablend make-up takes the opposite approach to zombies by taking Rico Genst aka the Zombie Boy and turning him into a normal person. Genst has covered his body with tattoos in an attempt to look as close to a zombie as possible.
The video is pretty remarkable. The video has also received millions of views and been blogged about on a ton of blogs. Makes you wonder though if Rico had any regrets after seeing how well he cleaned up with the make-up on.
Hot Girl vs Zombie
Axe of course get sin on the zombie act with their video depicting a girl being chased by a zombie in her underwear. I won’t ruin the ending, but if you’ve ever seen an Axe video, you know exactly where this is going.
Guns, Guns, Guns
Although completely appropriate, it seems strange that bullet manufacture Hornady and gun magazine Guns and Ammo get into the zombie act. I guess it is all fun and games until you start talking about actual guns meant to kill zombies (zombies are as of yet not real remember).
Hornady has made a very impressive zombie video to launch their ACTUAL line of bullets claiming to work best against zombies.
Guns and Ammo simply has a link bait article with completely made up “facts” as to how best deal with zombies.
With the popularity of zombies in popular culture only increasing, we can only wait and see what marketing efforts with zombies will be created for next year.
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