According to the Wall Street Journal, Facebook is slowly adding video advertisements to its site. YouTube, on the other hand, has tons of video advertisements on its dashboard or features one before you’ll be able to watch the video clip. Because of this trend, it’s safe to say that utilizing videos in every possible application has been the largest push done by social media sites these days.
But how are videos important to those who visit a website? Does it have an impact in terms of SEO rankings?
Surprisingly, adding videos on the website can make a lot of difference if done correctly. As a matter of fact, it helps increase the user’s experience since 17% of Internet users are willing to hang around in a certain site to watch a 3-minute video. And when it comes to value of time, 3 minutes is already considered valuable especially for advertisers.
In order to maximize the use of video and help increase your website’s SEO ranking, here are some tips and tricks to help you get through.
Tip No. 1. Words still matter, a lot. Words are often neglected when making a video, thinking that people are just going to watch anyway. The truth is, it’s still needed. Upload transcripts to the video page since it works as a framework for SEO. Otherwise, you may use the ‘description’ area to post the transcript of your video.
Tip No. 2. The keyword phrase should match the title of the video. Choosing the right keywords is crucial since the ‘searchable’ factor of your video depends on it. It helps index your video for people to see. The good news is that search engines are helping you come up with the right keywords according to your content. When you’re able to find the accurate matches for your content, use those words in coming up with a video title. Aside from the title, these keywords can also be included in the ‘description’ section.
Tip No. 3. Quality is still important. Every video created should have both a quality dialogue and video resolution. Even if you are able to come up with the right set of keywords but the work lacks quality and content, viewers will leave or worse, post negative comments. Keep in mind that aside from making something out of those videos, you still want to share something to the people and that is “information.”
Tip No. 4. Sharing is the key. If you are able to provide a quality content that is watchable and acceptable to the viewers, there is a greater possibility of sharing it to various social media sites. The number of likes and comments on the video itself will also matter. And once you’ve seen the positive feedback from the public, you know you’ve successfully done your part.
Tip No. 5. Upload the video on YouTube. It may sound as a cliché but YouTube can definitely help boost your SEO ranking. As the second largest search engine, YouTube has 1 billion visitors every month so the chances of getting your video noticed, especially if it’s a quality one, is really high. Plus, it has various sharing options which viewers can use. So when it comes to video hosting, YouTube should be your first option.
Tip No. 6. Keep your videos crawling. YouTube may have provided various sharing and embedding options. Unfortunately, site owners were being penalized because they have been abusing the system intended only to enhance the user experience. In further increasing your rankings, you may want to utilize the “old-school” embed option – the html tag. This way, you are assured that your video will be indexed without having to worry about paying for penalties.
Tip No. 7. Create a Video Sitemap. A video sitemap is the culmination of all your SEO strategies. When you’re able to make a sitemap exclusively for your videos, search engines will use it as a single stop to index relevant videos which viewers can easily see. There are several ways on how to create a sitemap depending on the video hosting platform you will use. You can check out Phile Nottingham’s step-by-step instructions for more information.
These tips do not guarantee anything. Although it may take some time, these tricks are proven to increase the video’s ranking.
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- 60 Hours a Minute – Video Marketing in 2012
- How to Succeed on YouTube by Sheena Melwani
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