Google Plus has more than 90 million registered users now. The social network’s rapid growth clearly suggests it’s here to stay for a long time. According to Stacey Cavanagh (Digital Marketing Manager at Tecmark), Google might boast around 250 million registered users by the end of 2012.
And we’ve every reason to believe that prediction, haven’t we?
Google+ (or Google Plus) is growing at a tremendous rate. It’s launching new features every now and then. Recently, the social network rolled out its new design to further attract the attention of people.
Among all the features of this social network, I think Google+ ‘Circles’ is the biggest scorer. For those who are not still aware of this feature, ‘Circles’ allows users to segregate people in different groups based on interests, industries, areas of expertise, relationships etc. Google+ circles have the potential to create a win-win situation for people (or professionals) of just any background.
Here’re five good reasons to use ‘Circles’ for different benefits –
#1. Organize People
The most fundamental (as well as the biggest) benefit of using Google+ ‘Circles’ is that it allows you to categorize people into different groups. For example, you can create circles named ‘Tech’, ‘Blogger’, ‘Celebrity’, ‘Author’, ‘SEO’, ‘Google’, ‘Photographer’ etc. These are just a few examples. You can create multiple circles based on people’s interests, industries, businesses etc.
#2. Read Circle-Specific Posts
Once the segregation is done, you can check out only those circles of people whose posts you want to read. If you want tech industry news, you can simply click the ‘Tech’ circle. If you want to know what’s happening in the world of SEO, you can click the ‘SEO’ circle. It saves time.
#3. Share Content with the Right People
This is a major plus point with Google+. Not everyone in your network is interested in what you share. There are different target audiences for different types of content. Google+ makes the sharing of relevant content with the right people quite easier. If you want to share something that you think is suitable for a specific circle (group of people), you can leave other Circles out.
#4. Share Circles with Others
What’s more, you can also share your own Google Plus circles with others (friends, family, colleagues, business partners etc). The best part about sharing a circle is that the name of that Circle is not disclosed. That means, you only share the list of people.
To share a circle with others, you can follow these steps –
Click the circle that you want to share
Click the ‘share’ link inside the circle
Choose people you want to share a particular circle with
#5. Enjoy Complete Privacy
Better privacy is what sets Google+ apart from other social networks. Many people call these circles as a new version of Google Groups, which is not true exactly. A Google+ circle is quite different from a group. Nobody knows who else you’ve put in a circle. The names of your circles are private to you. As mentioned above, you don’t reveal the name of a circle even when you share it with others. A Google Plus circle, therefore, is like a real life ‘private circle’.
How are you using Google+ circles? Or are you yet to begin? Please feel free to share your thoughts and opinions.
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