Ways to keep the big G happy and not get slapped!

Jan 3, 2013   //   by Sophie Eagan   //   Google, SEO Blog  //  21 Comments

Getting slapped by Google can be very painful for the webmaster and of course the rankings! A Google “slap” is a term that is used to label a website as Spam. One way to find out whether you have been slapped is by checking your PPC (Pay-Per-Click) campaigns to see if the bids have gone sky high and has become next to impossible to locate your ads.

It is such a horrid feeling to know that a site you have worked hard on for a very long time is labelled as Spam, and been pushed out of the biggest search engine on the face of the planet.

Image By Stuart Miles

Image By Stuart Miles

Tips to help after the sting of the slap:

Don’t become a Spam site – The worst thing you can ever do is get your site labelled as Spam in the first place, try to avoid this entirely by not stuffing your pages full of keywords in

strange places, try to make the content look as natural as possible! All you need to do is provide good quality content and have 23 keywords in each article if nessacary.

Post fresh content – Google LOVES brand new and origional content, you will always put a smile on the bots face if you feed him fresh food! If you don’t update often he won’t return at all, think of it as a hungry dog, if you do not feed the dog he will run away in the other direction!

Build your site – If you are creating a brand new site try not to open it fully to the search engines until you have at least 10 pages of content, the reason is there is obiously no point in opening a website with just one page, it’s boring, it’s plain, you did not start a website to create just one piece of information, did you?

Narrow down your content – Try to narrow your niche down and not create a massive wide variety of topics, if you can narrow it down for example the health niche to “Exercise”. You are then telling Google exactly what your site and subject matter is about. If you are wanting to create authority website on health then by all means go ahead, just make sure you are VERY clear in every single piece of content what it is about.

Contact forms – Always make sure your website has that personal touch and has a bit of “you” in it. Put up a contact form for questions or for people to contact you, Google likes it when you make the effort to be a socialite! Just be careful of those darn spammers, if you are using wordpress use a quiz plugin so they cannot spam.

If you stick to these simple little rules nothing can go wrong, well at least on-page anyway.

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Sophie Eagan

Sophia and I love Internet Advertising, I have been in the industry for around 10 years. I hope you enjoy my articles and informative posts.

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  • AD

    “have 23 keywords in each article if nessacary” – that’s a bit spammy. Do you mean 2-3?

    “If you are creating a brand new site try not to open it fully to the search engines until you have at least 10 pages of content” – Why? Microsites work well, and plenty of businesses get where they need to be with 6-8 pages of content. 10 seems pretty arbitrary to me.

    “Try to narrow your niche down and not create a massive wide variety of topics, if you can narrow it down for example the health niche to “Exercise”. ” – exercise is a massive topic, not a niche. “Exercise for new mothers” is a niche. “Exercise for office workers” is a niche.

    “Put up a contact form for questions or for people to contact you” – does this actually make a difference?

  • Amy Fowler

    It’s really not this simple anymore!

  • Sophie Eagan says:

    Hi Ad,

    It is supposed to be 2-3, thanks for noticing. 🙂

    The 10 pages is from my own experience of creating and doing the websites also yes exercise is a massive topic but it is also still a niche!

    Also the contact form does make a difference in terms of Google liking your page, this has been tested by me with 2 different website’s I had that were exactly the same. The same also applies to FTC and Privacy pages.

    *Amy it is as hard or as easy as you want it to be, a lot of people make it difficult by overthinking a lot of things.

  • abhishek says:

    another thing one must take care of is to trust seo work only with professionals….i have seen companies with very good websites and rest all things in place but they hire SEO companies who create useless backlinks and at the end the website owner end up getting penalized….one must understand that there are no shortcuts to success in online marketplace

  • I think your great share is very helpful for SEO.You have discus clearly the main factor of SEO.Thanks again for your great share.

  • What kills me is how often Google changes all of the rules. This is why I’m thinking about hiring someone to do my SEO work for me so I can help my clients and do what I love to do. I just need to find the money first 😉

    Maybe I just need to hypnotize myself to make me think its easy work O_o


  • Steve says:

    Does Google actually give preference to websites with contact forms??

  • Sophie Eagan says:

    It is something to keep in mind as I was running another test with two brand new domains and used the contat form plugin when testing privacy pages. And the one with both contact and privacy ranked faster than the one without.

  • Joe Hart says:

    Quality content continues to be the most important criteria as far as staying in Google SERPs is concerned… I do agree with you…Getting a site classified as spam can be really hard on the webmaster who might have worked hard for search engine positions…

  • Javier says:

    Thank you for this lovely tips, Sophie, I loved the way you addressed Google like a hungry dog. Surely you should have pointed what breed it would be!

  • It has no doubt that it’s excellent Post.Your tip will help me for better SEO.welcome.

  • Charles Goz says:

    These days one has to be careful with what you do or don’t do with Google! It seems that the “G” company has it’s eyes or spiders checking to see what is right and what is wrong. Also, if you have fresh new content, I have read and heard that a “ping” or “pinging” your site should help as well (just don’t over do it).
    Hey, nobody wants to be slapped these days – especially from Google! Good info, Sophie.

  • Jason says:

    I am fairly new to blogging an keep hearing how important is to create amazing content. That has been my key focus. Yet when I search my keywords and find junk on on page 1 of Google it gets frustrating. What are these junk sites doing that is so effective. For example, I don’t
    want to leave a link to the site but type in “what is emotional intelligence” into Google and about halfway down on page one you should find a crap site with no real value. The domain is the exact search term specified above dot org. Like I said I would hate to add a link to this crap. My blog is new but has amazing and well researched content including videos yet I’m not even in the top 10 pages arrrrrg.

  • Sara

    This interesting as I didn’t know there was a way of finding out if you’d been slapped. I just thought you had to guess! ( ie when your traffic took a dive)

  • Ryan Key

    Keeping Google happy is one thing I think we can all agree is the major everyday goal and succeeding can lead to major profits.

  • markincense says:

    Is it that much easy as now its different now.

  • Thank you for this great post.This really help me.

  • Carl says:

    Getting hit by the big G can happen anytime, with all the updates they roll out like Panda & Penguin… Stick to the rules and you should be ok, your post does simplify the process of creating a successful blog or site as anyone can attest to the fact it take hard work…

  • HCG says:

    Great writing. Thank a lot for posting that. I will definitely come to your site to see what’s new and recommend my neighbors about this site.

  • I have found that when first starting out with a blog or website, it really can be difficult to tell if you have been “slapped” by google or not. It seems when they start trying to rank your site, they will list your site up and down in the rankings quite a bit. There are times when I thought I was “slapped”, but probably wasnt. It can be hard sometimes to know what is really going on…