What SEX Can Teach You About Marketing

Nov 1, 2010   //   by Zeke Camusio   //   internet marketing, SEO Blog  //  12 Comments

Believe it or not, there’s a lot that we can learn from sex and apply it to marketing.

You Need to Warm Them Up First
You wouldn’t approach a complete stranger with this opening line, “hi, how are you? Do you want to have sex?” In business, however, this is what a lot of companies do. “Thank you for subscribing to my newsletter, now read all my specials” or “Welcome to our website. Buy Now!”

Take the time to build trust. Show people how you’ve helped others just like them. Show them testimonials, case studies and a list of your current clients. Ask for their contact information and give them something of value. They’re going to buy whenever they’re ready. For now, show them that you’re trustworthy.

It’s About Quality, Not Quantity
Some companies take a quantitative approach to marketing. When sales are down, they do MORE of what they’re doing instead of doing it BETTER. If what you’re doing isn’t working, doing more of it isn’t likely to fix the problem.

Pay Attention
Great lovers and smart business owners do one thing very well: they ask their lovers/customers questions. “Is this what you want?”, “how can I do it better?” Do you talk to your customers? Do you ask them why they decided to go with you instead of your competition? Do you ask those people who did go with your competitors why they chose them? Ask more questions.

Experiment and Adjust
Most companies choose their marketing tactics based on “what everyone else is doing” or “because I thought it would be a great idea.”  Some companies don’t try new things because they don’t know whether it’s going to work. My advice is, “test small, measure results, get rid of what doesn’t work and do more of what works. Don’t be afraid to experiment.”

How You Finish Is as Important as How You Start
You don’t finish having sex and tell your partner, “OK, that was nice. Now you can go home.” But that is exactly what some companies do to their customers. They never call them to find out how happy they are with their purchase and if there’s something else they can do for them. This is a perfect moment to stand out and build an even stronger relationship with your customers. And remember: selling to existing customers is a lot easier than selling to someone who never bought anything from you. Plus, caring for those who feed your family is the right thing to do.

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Zeke Camusio

Zeke Camusio is a serial entrepreneur, Internet marketing expert, published author, speaker and founder of an Internet Marketing Agency in Portland, OR.

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  • Chris Burns says:

    Couldn't agree more. Also put your partners interest before your's, and you will find you will receive much better satisfaction from said partner.

    So many people are quick to bill and send an invoice. Try to show that you really care about your client and almost make the billing an after thought. They will be happy to pay you when they see you are doing everything in your power to make them get what they want/need.

  • David Leonhardt
    Twitter:
    says:

    I really was hoping to find out what marketing can teach us about sex. maybe in a follow-up post?

  • Andy says:

    "Show them testimonials, case studies and a list of your current clients."

    That won't work with sex…

  • Lily Lee says:

    Good tips and nice way of presenting it in more 'sexciting' concept. Cool!

  • Lily Lee says:

    Good tips and nice way of presenting it in more ‘sexciting’ concept. Cool!

    Read more: http://sem-group.net/search-engine-optimization-blog/what-sex-can-teach-you-about-marketing/#ixzz147ZyzwvH

  • Ana
    Twitter:
    says:

    So… what can SEX teach us about marketing? Well, for starters, it taught me that using the word "sex" in my title will bring half of the blogosphere, Twittersphere, Facebookshere, etc. to my blog doorsteps.

    Not a bad lesson to learn, Gerald and Zeke! :)

  • Zeke Camusio says:

    Thanks to everyone for the hilarious comments! I'm glad so many people found the post fun and useful.

  • Christopher says:

    Interesting comparison. But in fact there are some similarities :) If you want to make a customer happy, you have to fulfill his desires :)
    My recent post Gratis Inserate veröffentlichen

  • Kirsty says:

    I read the title of this post again since I thought I misinterpret the word SEX :D but when I read it again it is really sex :D But your right that marketing really also needs SEX.. Cheers :D
    My recent post Shopping Cart Elite and the Auto Industry

  • I agree to some of the comparisons – especially experiment and adjust ;-)

    When one starts off, one does not know much. One is just groping in the dark (pun intended ;-)). But over a period of time, by experimenting and adjusting, one figures out what works and what doesn't.
    My recent post Sanitaire Vacuum Cleaners – Sanitaire by Electcrolux S782AT Lightweight Vacuum Cleaner

  • Cindy Tindle says:

    Thats a new one. I don't think I have heard about comparison between sex and marketing. But as Ana has commented, sex in the title will definitely get a lot of attention.
    My recent post Health Inspector Training

  • Cindy Tindle says:

    Thats a new one. I don't think I have heard about comparison between sex and marketing. But as Ana has commented, sex in the title will definitely get a lot of attention.
    My recent post Health Inspector Training