When SEO Advice Goes Wrong

Sep 11, 2009   //   by Gerald Weber   //   SEO Blog  //  82 Comments

FAIL

Before I start this post, I want to make it clear that I like the SEO Hosting Blog. In addition to being a regular reader and commenter, I also have a professional relationship with two of the SEO Hosting writers. However, with that being said, I have to admit that I was quite disappointed with a post that I came across on Wednesday.

The post that caught my attention was titled “Why Does a Blog Help SEO?,” and was written by Garry Conn. Since I am a blogger and own an SEO company, I thought this post was going to be right up my alley. However, my opinion of this post changed once I reached the second half of it. In the spirit of fairness, I’m going to quote the entire section of the post that I have an issue with:

Last item is gaining inbound links to your site. Now, this part is something that not many people do very often. If you have a website and you’re trying to get it to rank for top rated keywords, the blog itself is what can thrust your website into top rankings. The key to doing this is to make sure that you’re blog is completely separate from your website. Meaning, if your website is YOURBUSINESS.COM, don’t make your blog YOURBUSINESS.COM/BLOG or BLOG.YOURBUSINESS.COM.

Instead, make your blog something like YOURBUSINESSBLOG.com. Additionally, your blog and website should be different IP addresses, in fact, maybe hosted by different companies. The purpose of doing this is to have the ability to point links back to your website and have search engines credit these links as true external inbound links.

This part handles a portion of inbound links to your website, which there should also be other link campaigns going on as well. Perhaps a second or third blog as well.”

Simply put, this is incorrect SEO advice. While blogging can be a very powerful tool for attracting inbound links and improving your rankings, this isn’t how you go about accomplishing this at all. In fact, this is the opposite of what you should do if you want to start blogging to attract more links. You should put your blog at YOURBUSINESS.COM/BLOG! The reason is because each time another blog or website links to your blog or one of the posts on your blog, that link is going to add to the authority of your domain. And as any competent SEO will tell you, having a large amount of trustworthy links from a variety of sources is a major search engine ranking factor.

However, if you decided to follow the advice in this post, instead of attracting links from a variety of sources, the only links you would attract are from the one, two or three external blogs that you created. And speaking of having multiple external blogs, this is the other part of this post that really bothered me. When you start setting up multiple blogs for the purpose of pointing links back to your site, it’s not going to encourage you to write great content. Instead, you’re probably going to set the blog up, throw up a few posts with links back to your site, and then move on. And this means that those links are not going to have any more value than the links from splog (spam blog) networks that people in webmaster forums are willing to create for a very small amount of money (because they don’t have much value).

To avoid turning this into a rant, I’m going to wrap this post up, but the two key takeaways I want you to get from this post are:

Blogging can attract a lot of inbound links for your website when you do it from your domain and focus on publishing quality content and establishing real relationships with other bloggers,

and

There has always been and will continue to be bad advice given on SEO blogs, so while you can learn a lot from reading them, make sure you don’t automatically take everything you read at face value and instead think about if what you’re reading actually makes sense.

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Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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  • great stuff, nice to read.. LOL

  • great stuff, nice to read.. LOL

  • Scott Clark says:

    There is one situation where having a blog on a different domain makes sense: Online Reputation Management "triage." We all know that Google offers (for most domains) two SERP links per query – plus onebox and snippets sometimes. But pretty much, position 1 with sitelinks + regular result at position 2 are as good as it gets.

    If you have an ORM problem (e.g. hostile sites ranked on Google that you want to push off) then sometimes it makes sense to launch a new blog on unique class C addresses optimized for the branded search terms.

    This has nothing to do with building page rank authority for the main domain, but to canvas Google with neutral/positive information about your firm.

    There are many ways to accomplish this, such as articles, social media profiles, etc, but sometimes a blog can gain link authority quickly due to the person(s) blogging and the linkbuilding potential of the resulting content plus the increasing importance of "social signals" that play into the Google algo.

    This should be done with the clear explanation that links to the blog are not going to directly build authority of the main site. Each web property must be thought of independently.

    Agree?
    .-= Scott Clark´s last blog ..Solving Google Local Business Center Verification Hassles – An Idea =-.

    • Gerald Weber
      Twitter:
      says:

      As far as Online Reputation Management goes, sure it makes sense to publish off site content out there via blogs artilces and so on. Especially if you are trying to push negative SERP results off the first page. However regarding how blogging benefits a websites SEO, the blog should be on the same domain as the website it’s assisting.

  • Scott Clark says:

    There is one situation where having a blog on a different domain makes sense: Online Reputation Management "triage." We all know that Google offers (for most domains) two SERP links per query – plus onebox and snippets sometimes. But pretty much, position 1 with sitelinks + regular result at position 2 are as good as it gets.

    If you have an ORM problem (e.g. hostile sites ranked on Google that you want to push off) then sometimes it makes sense to launch a new blog on unique class C addresses optimized for the branded search terms.

    This has nothing to do with building page rank authority for the main domain, but to canvas Google with neutral/positive information about your firm.

    There are many ways to accomplish this, such as articles, social media profiles, etc, but sometimes a blog can gain link authority quickly due to the person(s) blogging and the linkbuilding potential of the resulting content plus the increasing importance of "social signals" that play into the Google algo.

    This should be done with the clear explanation that links to the blog are not going to directly build authority of the main site. Each web property must be thought of independently.

    Agree?
    .-= Scott Clark´s last blog ..Solving Google Local Business Center Verification Hassles – An Idea =-.

    • Gerald Weber
      Twitter:
      says:

      As far as Online Reputation Management goes, sure it makes sense to publish off site content out there via blogs artilces and so on. Especially if you are trying to push negative SERP results off the first page. However regarding how blogging benefits a websites SEO, the blog should be on the same domain as the website it's assisting.

  • Scott Clark says:

    Agreed on that. BTW, I almost ALWAYS recommend clients create blogs that are integrated with their main site (beyond even the "/blog" approach.) My larger ORM/SEO clients have a whole different type of issue to deal with at times (and it can get crazy fast)
    .-= Scott Clark´s last blog ..Solving Google Local Business Center Verification Hassles – An Idea =-.

  • Scott Clark says:

    Agreed on that. BTW, I almost ALWAYS recommend clients create blogs that are integrated with their main site (beyond even the "/blog" approach.) My larger ORM/SEO clients have a whole different type of issue to deal with at times (and it can get crazy fast)
    .-= Scott Clark´s last blog ..Solving Google Local Business Center Verification Hassles – An Idea =-.

  • S. Sharp says:

    Couldn't agree with you more! I actually heard this 'recommendation' a number of times from clients that approached us and had to explain why they really shouldn't be doing it. Nice post!

  • S. Sharp says:

    Couldn’t agree with you more! I actually heard this ‘recommendation’ a number of times from clients that approached us and had to explain why they really shouldn’t be doing it. Nice post!

  • Peter Young says:

    Surely the location of a blog should be determined by its business objectives. Gerard above mentioned the brand reputation angle – which in some instances may be a perfectly viable rationale for deploying externally (with the suggested rationale), however your points are still wholly valid – as for many of my clients this would be a rationale in terms of inbound links, and the impact of XML-RPC, RSS Syndicated content and subsequent response to content pieces.

    Good post btw

  • Peter Young says:

    Surely the location of a blog should be determined by its business objectives. Gerard above mentioned the brand reputation angle – which in some instances may be a perfectly viable rationale for deploying externally (with the suggested rationale), however your points are still wholly valid – as for many of my clients this would be a rationale in terms of inbound links, and the impact of XML-RPC, RSS Syndicated content and subsequent response to content pieces.

    Good post btw

  • graywolf says:

    95% of the time I agree with you however if you use wordpress, you have to be concerned about opening up a back door to your data. Putting it in a subfolder can expose your DB should a security hole or exploit occur, something that happening quite frequently lately. If the customer keeps credit cards or other personal/confidential data in the same DB you run a really big risk.
    .-= graywolf´s last blog ..The Affiliate Marketing Newbie’s Guide To Finding Niches =-.

    • Gerald Weber
      Twitter:
      says:

      Well the blog could be at the root level itself and not necessarily in a sub). The point is blogging benefits SEO by publishing compelling content that attracts links and ideally adds to the primary domains authority/PR and thus increases SERP rankings, (which is the name of the game).If the blog is on a entirely different domain it will only increase the authority of the blog itself. Sure you can link it back to the main site. Now you have one inbound link for all your blogging efforts. This just isn’t a good proposition. It makes sense to have all the links you attract from your blogging efforts linking to the domain you are SEOing.

  • graywolf says:

    95% of the time I agree with you however if you use wordpress, you have to be concerned about opening up a back door to your data. Putting it in a subfolder can expose your DB should a security hole or exploit occur, something that happening quite frequently lately. If the customer keeps credit cards or other personal/confidential data in the same DB you run a really big risk.
    .-= graywolf´s last blog ..The Affiliate Marketing Newbie’s Guide To Finding Niches =-.

    • Gerald Weber
      Twitter:
      says:

      Well the blog could be at the root level itself and not necessarily in a sub). The point is blogging benefits SEO by publishing compelling content that attracts links and ideally adds to the primary domains authority/PR and thus increases SERP rankings, (which is the name of the game).If the blog is on a entirely different domain it will only increase the authority of the blog itself. Sure you can link it back to the main site. Now you have one inbound link for all your blogging efforts. This just isn't a good proposition. It makes sense to have all the links you attract from your blogging efforts linking to the domain you are SEOing.

  • mattdunlap.org says:

    I agree…

    Cool thing about wordpress is that you can make you front page a static landing page, and then make your post page another page.

    so make businessdomain.com a static landing page, and businessdomain.com/blog you blog all in one wordpress install…
    .-= mattdunlap.org´s last blog ..5 Reasons Why You Need To be a Guest Blogger =-.

  • mattdunlap.org says:

    I agree…

    Cool thing about wordpress is that you can make you front page a static landing page, and then make your post page another page.

    so make businessdomain.com a static landing page, and businessdomain.com/blog you blog all in one wordpress install…
    .-= mattdunlap.org´s last blog ..5 Reasons Why You Need To be a Guest Blogger =-.

  • Jason X says:

    Good advice. Creating a separate blog or site should have its own purpose, not be driven by SEO for the first site. Because you're right, the content will most likely be sub par.
    .-= Jason X´s last blog ..Blair's Little Hitler =-.

  • Jason X says:

    Good advice. Creating a separate blog or site should have its own purpose, not be driven by SEO for the first site. Because you're right, the content will most likely be sub par.
    .-= Jason X´s last blog ..Blair's Little Hitler =-.

  • Tracy says:

    From a complete amateurs point of view, it sometimes seems like folks can at times be so focused on SEO that they forget that they need to write a blog for people, not bots! And that sometimes tactics that might give you a point or two in SEO can make you look not very professional to prospective clients, customers or your peers.
    .-= Tracy´s last blog ..A celebration of my own labor =-.

  • Tracy says:

    From a complete amateurs point of view, it sometimes seems like folks can at times be so focused on SEO that they forget that they need to write a blog for people, not bots! And that sometimes tactics that might give you a point or two in SEO can make you look not very professional to prospective clients, customers or your peers.
    .-= Tracy´s last blog ..A celebration of my own labor =-.

  • mattdunlap.org says:

    @tracy, your right, a true master blogger writes for both. I find that if you can define your keyword topic for the post and stick to it, your "human" readers will know exactly what you are talking about and your "robot" readers will easily index your page. Defining a keyword or keyword phrase for your post will put you into a mindset while writing the post that keeps you on topic and focused.
    .-= mattdunlap.org´s last blog ..How to Make a Better WordPress Permalink for SEO – Remove the dates =-.

  • mattdunlap.org says:

    @tracy, your right, a true master blogger writes for both. I find that if you can define your keyword topic for the post and stick to it, your "human" readers will know exactly what you are talking about and your "robot" readers will easily index your page. Defining a keyword or keyword phrase for your post will put you into a mindset while writing the post that keeps you on topic and focused.
    .-= mattdunlap.org´s last blog ..How to Make a Better WordPress Permalink for SEO – Remove the dates =-.

  • graywolf says:

    @tracy write for humans … tweak and polish for bots
    .-= graywolf´s last blog ..The Affiliate Marketing Newbie’s Guide To Finding Niches =-.

  • graywolf says:

    @tracy write for humans … tweak and polish for bots
    .-= graywolf´s last blog ..The Affiliate Marketing Newbie’s Guide To Finding Niches =-.

  • Gerald Weber
    Twitter:
    says:

    @Tracy @Matt @Graywolf

    I'll go ahead and put my 2 cents on the topic that has evolved. lol. Some people say write for humans only and forget SEO. This is bad advice because you are going to lose out on some valuable SERP traffic if you forget SEO and and focus on only readers. On the other hand if you think only about SEO and keywords then your content is not likely to connect with your human reader. Your content does have to be compelling enough to attract links and subscribers which is also very important and also will affect SEO. The bottom line is you have to find a balance and learn how to write for both humans and robots. It takes a little practice but it's worth the effort. It's more of an art than it is a science really.

  • Gerald Weber
    Twitter:
    says:

    @Tracy @Matt @Graywolf

    I’ll go ahead and put my 2 cents on the topic that has evolved. lol. Some people say write for humans only and forget SEO. This is bad advice because you are going to lose out on some valuable SERP traffic if you forget SEO and and focus on only readers. On the other hand if you think only about SEO and keywords then your content is not likely to connect with your human reader. Your content does have to be compelling enough to attract links and subscribers which is also very important and also will affect SEO. The bottom line is you have to find a balance and learn how to write for both humans and robots. It takes a little practice but it’s worth the effort. It’s more of an art than it is a science really.

  • SEO-Doctor says:

    A blog on your site will not only attract links to your domain, but also allows you to play with long tail keyword strategies more effectively.

  • SEO-Doctor says:

    A blog on your site will not only attract links to your domain, but also allows you to play with long tail keyword strategies more effectively.

  • CotHKSEO says:

    It may in some cases better off to have a blog on a different domain IMHO tho, e.g. domain name and link structure without keyword but there is nothing you can do (client refuse to do so, branding issues or CMS programming issues), or if you need a more personal channel to give out personal opinions instead of speaking for the company.
    .-= CotHKSEO´s last blog ..“What The F**K Is Social Media” Marketing? =-.

  • CotHKSEO says:

    It may in some cases better off to have a blog on a different domain IMHO tho, e.g. domain name and link structure without keyword but there is nothing you can do (client refuse to do so, branding issues or CMS programming issues), or if you need a more personal channel to give out personal opinions instead of speaking for the company.
    .-= CotHKSEO´s last blog ..“What The F**K Is Social Media” Marketing? =-.

  • Alex Sysoef says:

    I never claim to be SEO expert but I have to agree with you on this one. Blog in my opinion should be used to add to link building.

    While I can see the idea of the original author – I personally prefer to do it same way you describe
    .-= Alex Sysoef´s last blog ..Search Engine Ranking Factors Cheatsheet =-.

  • Alex Sysoef says:

    I never claim to be SEO expert but I have to agree with you on this one. Blog in my opinion should be used to add to link building.

    While I can see the idea of the original author – I personally prefer to do it same way you describe
    .-= Alex Sysoef´s last blog ..Search Engine Ranking Factors Cheatsheet =-.

  • Miguel says:

    I really agree with the fact that multiple blogs could water down your content. Blogs are already having a tough enough time providing meaningful content, running 3,4, or even 5 blogs will really make the content suffer in my opinion.

    Miguel

    • Gerald Weber
      Twitter:
      says:

      Agreed. I'm busy running my business and I don't even post here as much as I would like to sometimes. I can't imagine trying to post regularly on 3,4 or 5 blogs. The blogging would be literally a full time job. hehe.

  • Miguel says:

    I really agree with the fact that multiple blogs could water down your content. Blogs are already having a tough enough time providing meaningful content, running 3,4, or even 5 blogs will really make the content suffer in my opinion.

    Miguel

    • Gerald Weber
      Twitter:
      says:

      Agreed. I’m busy running my business and I don’t even post here as much as I would like to sometimes. I can’t imagine trying to post regularly on 3,4 or 5 blogs. The blogging would be literally a full time job. hehe.

  • JJ Loch says:

    What a great post and blog. Trying to improve site rankings is a study in itself.

    Loooove the photos!!! I see more than my cats love cheese.

    Cheers! JJ
    .-= JJ Loch´s last blog ..Munising Falls, Michigan =-.

  • JJ Loch says:

    What a great post and blog. Trying to improve site rankings is a study in itself.

    Loooove the photos!!! I see more than my cats love cheese.

    Cheers! JJ
    .-= JJ Loch´s last blog ..Munising Falls, Michigan =-.

  • Noah says:

    I'm surprised no one is disagreeing with you here. Honestly, I think there's merit to having a blog off and on your main site.

    Your reasons are excellent for having one hosted at your main site, but you could also have a secondary blog with a related theme that you're dedicated to updating that will link back to your site. As it grows in authority, so do its links, and those links could very well be what ends up putting you over the top.

    Just so I'm clear, I'm not saying only do a blog on a different domain, but rather have one on your main site and one off, that are both updated and unique in content. Works quite well.
    .-= Noah´s last blog ..Private Investors to the Rescue of Small Business =-.

    • Gerald Weber
      Twitter:
      says:

      Noah,

      The advice that we are speaking about is advising to have the blog not on your main domain period. Not to have one on and one off. What you’re suggesting might make more sense except, I’m still going to say if you are writing for two blogs it’s going to be a lot more time consuming and It would still make more sense to focus on creating quality content to attract links from a variety of sources to the main domain, rather than spending some of that time trying to build up an off site blog just to create one inbound link.

      Thanks for commenting. :-)

  • Noah says:

    I'm surprised no one is disagreeing with you here. Honestly, I think there's merit to having a blog off and on your main site.

    Your reasons are excellent for having one hosted at your main site, but you could also have a secondary blog with a related theme that you're dedicated to updating that will link back to your site. As it grows in authority, so do its links, and those links could very well be what ends up putting you over the top.

    Just so I'm clear, I'm not saying only do a blog on a different domain, but rather have one on your main site and one off, that are both updated and unique in content. Works quite well.
    .-= Noah´s last blog ..Private Investors to the Rescue of Small Business =-.

    • Gerald Weber
      Twitter:
      says:

      Noah,

      The advice that we are speaking about is advising to have the blog not on your main domain period. Not to have one on and one off. What you're suggesting might make more sense except, I'm still going to say if you are writing for two blogs it's going to be a lot more time consuming and It would still make more sense to focus on creating quality content to attract links from a variety of sources to the main domain, rather than spending some of that time trying to build up an off site blog just to create one inbound link.

      Thanks for commenting. :-)

  • Robert White says:

    As a link broker I've seen numerous people ask for link building to their domain and their separately hosted blogs. And it most of the cases I think "who game them that advice". Having a blog on your domain is the way to go 99% of the time. HOWEVER!!! There are a few instances where it is worth while hosting it elsewhere.

    example: You have a site buy{product}onlnie.com and its obviously a commercial site – which many social experts know won't fly well with diggers and other social users when they see the items link to buy{product}online.com/blog. So its better to create a separate blog which is more attractive in the blogosphere and social networks and brand through it without being pegged as a spammer on digg and other sites. Of course evern in a case like that I would recommend a catchy name and a different design rathern than just appending blog before .com

  • Robert White says:

    As a link broker I’ve seen numerous people ask for link building to their domain and their separately hosted blogs. And it most of the cases I think “who game them that advice”. Having a blog on your domain is the way to go 99% of the time. HOWEVER!!! There are a few instances where it is worth while hosting it elsewhere.

    example: You have a site buy{product}onlnie.com and its obviously a commercial site – which many social experts know won’t fly well with diggers and other social users when they see the items link to buy{product}online.com/blog. So its better to create a separate blog which is more attractive in the blogosphere and social networks and brand through it without being pegged as a spammer on digg and other sites. Of course evern in a case like that I would recommend a catchy name and a different design rathern than just appending blog before .com

  • Chris says:

    It's kind of funny because I just had a client yesterday tell me how someone that wanted to charge him $2K upfront for his SEO business said the best strategy is to do SEO on the site and then leave it alone and let the search engines to their jobs.

    I couldn't stop myself from a 30 minute tirade about how bad that advice is. It's so true what you say, that bad SEO advice will always be out there.
    .-= Chris´s last blog ..4.75% Florida Rates The Recession is Over =-.

  • Chris says:

    It's kind of funny because I just had a client yesterday tell me how someone that wanted to charge him $2K upfront for his SEO business said the best strategy is to do SEO on the site and then leave it alone and let the search engines to their jobs.

    I couldn't stop myself from a 30 minute tirade about how bad that advice is. It's so true what you say, that bad SEO advice will always be out there.
    .-= Chris´s last blog ..4.75% Florida Rates The Recession is Over =-.

  • Marc says:

    Yep Yep, completely agree with that, there is also an element of this in a post Rand did (http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link).

    Essentially it outlines the importance of getting links from a wide variety of sources "By this logic, it follows that earning a link from a site that's already linked to you in the past is not as valuable as getting a link from an entirely unique domain".

    If you host your blog on a separate domain you are not going to be getting the diversity of sources that are seemingly highly juiced

    Marc
    .-= Marc´s last blog ..Google Video Sitemaps | What Are They and How to Create One =-.

  • Marc says:

    Yep Yep, completely agree with that, there is also an element of this in a post Rand did (http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link).

    Essentially it outlines the importance of getting links from a wide variety of sources "By this logic, it follows that earning a link from a site that's already linked to you in the past is not as valuable as getting a link from an entirely unique domain".

    If you host your blog on a separate domain you are not going to be getting the diversity of sources that are seemingly highly juiced

    Marc
    .-= Marc´s last blog ..Google Video Sitemaps | What Are They and How to Create One =-.

  • Missy
    Twitter:
    says:

    I'm surprised that the advice came from Garry Conn, he's a savvy and experienced blogger. Maybe he was just having an off day.

    But it's good you pointed the error out, so others may benefit. Thx!

    See you on Twitter.

    Missy

    G34 Media
    .-= Missy´s last blog ..Why Namecheap Kicks Ninja Butt, And Is My Domain Registrar Of Choice =-.

  • Missy
    Twitter:
    says:

    I'm surprised that the advice came from Garry Conn, he's a savvy and experienced blogger. Maybe he was just having an off day.

    But it's good you pointed the error out, so others may benefit. Thx!

    See you on Twitter.

    Missy

    G34 Media
    .-= Missy´s last blog ..Why Namecheap Kicks Ninja Butt, And Is My Domain Registrar Of Choice =-.

  • Heidi Cool says:

    I see this come up quite often on LinkedIn, there's usually one or two people who recommend an off-site blog. I usually jump in to tell them that they gain more credibility by having high quality links point directly to their domain than to dilute them and just have several links from their own other site. Next time I'll point them here.

    I think the misunderstanding stems from them thinking that more links are better. They assume they can get plenty of links from their blog and that this will be a great thing. But they miss the whole notion of quality and authority. It's better to get one link apiece from Harvard, MIT and the NY Times than to get 3 from your own other site.

    There are times when it may be reasonable to host a blog off-site, but not for SEO reasons. I might do so if the blog's content and target audience are completely different from the main site. For instance I'm a Web designer and I blog about social media and Web stuff. If I decided to start a blog about sailing I would probably get a new domain more appropriate to the topic.
    .-= Heidi Cool´s last blog ..SEO and reality: ranking first for ’subaqueous auto racing’ is only impressive if people actually search on that phrase =-.

    • Gerald Weber
      Twitter:
      says:

      Your last example does make sense. However your talking about creating a totally different blog for a totally different purpose. Not creating a separate related blog for your company.

  • Heidi Cool says:

    I see this come up quite often on LinkedIn, there’s usually one or two people who recommend an off-site blog. I usually jump in to tell them that they gain more credibility by having high quality links point directly to their domain than to dilute them and just have several links from their own other site. Next time I’ll point them here.

    I think the misunderstanding stems from them thinking that more links are better. They assume they can get plenty of links from their blog and that this will be a great thing. But they miss the whole notion of quality and authority. It’s better to get one link apiece from Harvard, MIT and the NY Times than to get 3 from your own other site.

    There are times when it may be reasonable to host a blog off-site, but not for SEO reasons. I might do so if the blog’s content and target audience are completely different from the main site. For instance I’m a Web designer and I blog about social media and Web stuff. If I decided to start a blog about sailing I would probably get a new domain more appropriate to the topic.
    .-= Heidi Cool´s last blog ..SEO and reality: ranking first for ’subaqueous auto racing’ is only impressive if people actually search on that phrase =-.

    • Gerald Weber
      Twitter:
      says:

      Your last example does make sense. However your talking about creating a totally different blog for a totally different purpose. Not creating a separate related blog for your company.

  • david says:

    Well yes there are two flaws to this, the first is your link diversity will likely get your flagged as a spammer, and good luck getting your blog ranked if you just registered the domain yesterday.

    If you place the blog at yourcompany.com/blog it can benefit from your existing domain links/trust/age and will help your domain visibility overall.

    There are other reasons such as if you want a wordpress blog for OpenID and just don't have the time to maintain a blog with cms updates. As most companies struggle to provide enough content for 1 blog, you might as well give up the idea if you want to split your time over 5 blogs…
    .-= david´s last blog ..Adobe flash cash to buy omniture =-.

  • david says:

    Well yes there are two flaws to this, the first is your link diversity will likely get your flagged as a spammer, and good luck getting your blog ranked if you just registered the domain yesterday.

    If you place the blog at yourcompany.com/blog it can benefit from your existing domain links/trust/age and will help your domain visibility overall.

    There are other reasons such as if you want a wordpress blog for OpenID and just don't have the time to maintain a blog with cms updates. As most companies struggle to provide enough content for 1 blog, you might as well give up the idea if you want to split your time over 5 blogs…
    .-= david´s last blog ..Adobe flash cash to buy omniture =-.

  • Timotius says:

    As far as my knowledge goes, the url of your blog should be similar to your main site. Just the way you put it. This goes a long way to increase your page rank. Having too much external blogs is also not something very wise to do. It just makes you less focused on quality but rather quantity.

  • Timotius says:

    As far as my knowledge goes, the url of your blog should be similar to your main site. Just the way you put it. This goes a long way to increase your page rank. Having too much external blogs is also not something very wise to do. It just makes you less focused on quality but rather quantity.

  • Some of this feels overly subjective.

    Where you host your blog should coincide with your own business model, arbitrarily deciding all blogs should be hosted with your site seems to be no better advice than the example you try to tear apart.

    You should always be doing what is right for you and/or your business.

    • Gerald Weber
      Twitter:
      says:

      However the point of this conversation is what is better for SEO. It's clearly best to have your blog hosted at your primary domain if you care about your blog benefiting your SEO.

  • Some of this feels overly subjective.

    Where you host your blog should coincide with your own business model, arbitrarily deciding all blogs should be hosted with your site seems to be no better advice than the example you try to tear apart.

    You should always be doing what is right for you and/or your business.

    • Gerald Weber
      Twitter:
      says:

      However the point of this conversation is what is better for SEO. It’s clearly best to have your blog hosted at your primary domain if you care about your blog benefiting your SEO.

  • Prasad Rane says:

    Hi, Nice blog and nice post. Im newbie and have learn too many things from ur blog. Thanks

  • Prasad Rane says:

    Hi, Nice blog and nice post. Im newbie and have learn too many things from ur blog. Thanks

  • Mike says:

    I think SEO advice never goes wrong, it may just take some to get the actual results
    .-= Mike´s last blog ..Using Podcasts To Increase Traffic Flow To Your Website =-.

  • Mike says:

    I think SEO advice never goes wrong, it may just take some to get the actual results
    .-= Mike´s last blog ..Using Podcasts To Increase Traffic Flow To Your Website =-.

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  • Phil says:

    Well i think SEO is continue work and with new Search Algo, i see its has become more important to provide fresh contents to google to rank well in google index

  • Phil says:

    Well i think SEO is continue work and with new Search Algo, i see its has become more important to provide fresh contents to google to rank well in google index

  • Nick says:

    What a great post and blog….it's seo which makes google no. one in the world….Google’s SEO Report Card which aims at providing the webmasters, basic and advanced knowledge about how they can improve the rankings of their blogs and websites in Google search results.

    Read more: http://www.techylabs.com/google-seo-report-card.h….

    I think SEO advice never goes wrong, it may just take some to get the actual results…..

    at last good article….

  • nick says:

    What a great post and blog….it's seo which makes google no. one in the world….Google’s SEO Report Card which aims at providing the webmasters, basic and advanced knowledge about how they can improve the rankings of their blogs and websites in Google search results.

    Read more: http://www.techylabs.com/google-seo-report-card.h….

    I think SEO advice never goes wrong, it may just take some to get the actual results…..

    at last good article….

  • Brad says:

    In my view, SEO starts with the user (of course), but cannot ignore the incredible importance of search-engine targeted (and specific) tactics.

  • Brad says:

    You are right, most of the time it happened so I am totally agree with you.

  • Thomas says:

    Very nice post, Like it very much keep on posting, all the best