When to Ask for a Guest Post

Jan 13, 2012   //   by Kristi Hines   //   blogging, SEO Blog  //  10 Comments

Guest blogging is a great way to increase authority in your niche and beyond as well as build some great backlinks to your blog, business, or website. Sometimes, especially when it comes to larger site, the big question is when should you make your move. The following are great opportunities to get a guest post on one of your favorite blogs.

1. When the Blog Advertises the Need for Additional Contributors

Do you have your sights set on guest posting for a particular blog? Then one of the first things you should be doing is following that blog religiously. This means subscribing to them via RSS and following them on social media via the top networks (Twitter, Facebook, and Google+). Aside from getting to learn more about the blog, you will be the first to know if and when they invite contributors to their site. Whether they ask for guest bloggers or freelance writers, either invitation means they are looking for more content which makes it a prime time to strike!

2. When the Blog Features a Guest Post

When following your favorite blog, you might notice a day when they specifically say they have a guest post by someone who is not a regular on the site. This is a great opportunity to say that you have been following their blog for a while and were excited to see that they accepted guest bloggers. Could you be the next? You’ll get extra bonus points if you know one of the recent guest bloggers and you get them to introduce you to the blog owner.

3. When the Blog Has Mentioned You

If you have been commenting and interacting with a blog and its owners/writers/editors on social media, chances are one day, they might mention you in one of their posts. So long as the mention is in a positive light, this might be a good chance to jump in. Try sending them a personal email saying thanks for the mention, and then ask if you can write more about the topic at hand in a guest blog post!

4. When You’ve Been Listed

Just recently, I was listed as one of the 20 bloggers to watch in 2012 on ProBlogger. This was a pretty exciting acknowledgement, and one that I could easily use as part of a guest post pitch to another site. It’s essentially a very public testimonial!

5. When You Have a String of Successful Guest Posts Elsewhere

Think about approaching a guest post opportunity like you would a new job. Your first impression on that employer might be your portfolio of work samples. Present the blog that you are pitching a sample of your latest work – make sure those samples are within the same industry and (preferably) on sites that are just as well known. This will show the blog owner that not only have you written for other similar sites, but you had successful posts on those sites as well. There is nothing that a blog owner wants more than posts that will be a hit with their audience.

Have you found other times when the moment was right to ask for a guest post and you succeeded because of perfect timing? Please share your experiences in the comments!

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Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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  • Ivin
    Twitter:
    says:

    congrats Kristy. I have noticed part of your strategy is to guest post on SEO blogs because that is part of (not all) your specialty. Is that working? OR do you prefer writing where you feel like within your network because it’s fun? I’m asking because I’m devising a new strategy and wonder if I should branch outside of my network.

    My thinking is to approach guest post opportunities where you have some kind of relationship. Thoughts?

    • Kristi Hines
      Twitter:
      says:

      I enjoy reading and writing about everything online marketing, including SEO, so focusing my guest blogging and freelance writing in that area makes my work simple. :)

      It’s always great to build a relationship with a blogger before requesting to guest post on their site, but I know that, in some cases, you might just not be able to do that. Especially if it is a larger site with an editor that might control who gets to post on the site but isn’t actually posting themselves. So you sometimes have to get creative with ways to demonstrate your value!

  • bbrian017
    Twitter:
    says:

    Kristy, I can’t agree more with you more on #5. Some folks want to guest post, as you’re familiar with, and all they want is a back link. I think relationships, and a resume is important. Also, I think if you have some sort of visibility on the site, through commenting a lot, like you are on this site, you can be free to ask, and a good chance that you’ll be afforded the opportunity.

    I’d like to add you should reply to the comment on the post too, as is your own standards ;)

    • Kristi Hines
      Twitter:
      says:

      Yeah, I’m almost to the point I only want actual bloggers to guest post on my site. But at the same time, I am a freelance writer who understands that other freelancers may not want to maintain a blog, but still build up a portfolio. So it’s hard to choose who to let on my site and how not to.

  • Tim Ryan says:

    Ive been wanting to do some guest posting and there’s not a lot of tips on when or how to ask for a guest post. Yours is the most informative and helpful. I have several blogs where they have mentioned me but was too shy to ask. Thanks to you, I’ve just been invited to guest post in a blog that I’ve been eyeing on for months now. Cheers!

  • I’d like to do some guest posts, I should make sure I go and ask the blog writers I know instead of waiting for them to ask me I guess. Thanks for the info.

  • Ileane
    Twitter:
    says:

    Hi Kristi, wonderful advice for getting guest posting spots. I get emails from people requesting to guest post on Basic Blog Tips every day and the ones that get posted have used a similar approach to what you have outlined here.

    There are many requests that get rejected simply because they don’t take the time to read the instructions properly. The tone they use in the request can also work against them.

    For example, here’s the subject line to an email that gets deleted right away “you can get a guest post at no cost to you”
    :)

  • Tessa says:

    Most commonly i choose blogs for guest posting which is related to my theme and have the write-for-us section. But your post gives me some more idea about guest blogging.

  • Kevin says:

    Thank for the article, Kristi you are every where! lol Love your work! Fan of kikolani.com :)

  • I used to think that guest blog post is only for link building strategy as I also get several emails for that but you have given a new insight to it. before reading your post, I, myself sometimes really want to write on related blogs but than I thought why they will consider me as a guest writer. Now after reading this post I will ask for a guest blog contribution and will also allow others to write for my blog :)