Why Guest Blogging Is An Ideal Link Building Strategy

Dec 7, 2009   //   by Ann Smarty   //   blogging, SEO Blog  //  61 Comments

As a search marketer I have long been looking for an ideal link building model: where everyone’s happy, Google can ban you for selling or buying your link authority, quality wins over quantity and there’s no room for manipulation (note: as a marketer I am well aware of the fact that there’s nothing perfect under the sun. But I wanted something at least better than what we have now).

Currently, the most popular (and the easiest) link building method is still paying for a link (paid reviews, paid editorials, sponsorships, etc). Still, two main reasons why I try to avoid link buying includes:

  • Paid links are almost impossible to camouflage: a website selling links has obviously sold quite a few of them, so it is very likely to be flagged for selling links. By buying several links here and there, you are much likely creating a pattern and Google most probably already knows you are doing that (so this is either non-effective or even dangerous);
  • The affect from paid link campaigns is somewhat lopsided: you are only paying money for possible ranking increase. A paid link is unlikely to promote your brand or generate you some good, targeted traffic.

Two important conclusions to make from the above is:

  • A better link building strategy should be free for everyone;
  • Everyone should get something. Only in this win-win situation, a free model is possible.

MyBlogGuestIn an effort to realize this ideal place for promoting your website and brand, I have created MyBlogGuest community where bloggers, content creators, link builders, and entrepreneurs can meet to help each other achieve their goals. MyBlogGuest is the free tool (currently in beta) for web publishers to exchange guest posts and build (targeted!) connections.

A guest post is a piece of quality content the author and the blogger arrange to publish on the blogger’s site for free. The guest post belongs to the author and is attributed to him. It is up to the author which sites to link to within the post and it is up to the blog owner to accept/reject the contribution.

Ideally, here are some points that hopefully will make the place perfect for everyone:

  • No money: No one is required or expected to pay for anything (Google should be happy);
  • Win-win: Both the author and the blog owner are interested that the post gets maximum exposure: the blogger gets traffic (as well subscribers, links, etc), the guest blogger gets recognition (and also traffic, link authority, etc);
  • Relevancy: Guest bloggers may get as flexible as they need: they can provide content in their niche (to get relevant links and traffic) or in neighboring niches (to expand their reach and experiment).
  • Quality wins as both the guest blogger and the blog owner wants to make the most of it: the blog owner wants only quality content, the guest bloggers wants to be known by quality.

So what do you think? Might this work?

If you support the idea, please join the community as I need more beta testers to make sure the feature set is ready for the public release.

This is a guest post by Ann Smarty, a search geek and social media enthusiast. Ann is an SEO Consultant and a blogger. She currently works for Search and Social as Director of Media.

Receive new weekly articles by email:

Similar Posts:

Ann Smarty

Ann Smarty is a guest blogging addict and the proud owner of MyBlogGuest.com which is a free community of guest bloggers. feel free to follow here on Twitter @SEOSmarty.com

More Posts - Website

Follow Me:
TwitterLinkedInPinterestGoogle PlusYouTube

"Newsletter" Our weekly newsletter features some of the best curated SEO content from around the web!



Comment Policy

  • David Shaw says:

    Great post.

    I actually created a list of blogs that accept guest posts, you may find it useful:
    http://www.davidshawblog.com/guest-post/blogs-acc
    .-= David Shaw´s last blog ..Monetizing Twitter: Does It Work? =-.

  • David Shaw says:

    Great post.

    I actually created a list of blogs that accept guest posts, you may find it useful:
    http://www.davidshawblog.com/guest-post/blogs-acc
    .-= David Shaw´s last blog ..Monetizing Twitter: Does It Work? =-.

  • John Samuel says:

    Nice initiative. I want to explore this.
    .-= John Samuel´s last blog ..Open Link in New Tab versus Background Tab =-.

  • Joshua Dorkin says:

    Seems like a great idea. I'm going to explore your MyBlogGuest site shortly.
    .-= Joshua Dorkin @ BiggerPockets´s last blog ..6 Tips for Buying Foreclosures Without Losing Your Shirt =-.

  • Joshua Dorkin says:

    Seems like a great idea. I'm going to explore your MyBlogGuest site shortly.
    .-= Joshua Dorkin @ BiggerPockets´s last blog ..6 Tips for Buying Foreclosures Without Losing Your Shirt =-.

  • Jay Fowler says:

    I am now kicking myself in the rear end that I didn't think of this. Awesome initiative and I am SO looking into this!

  • Jay Fowler says:

    I am now kicking myself in the rear end that I didn’t think of this. Awesome initiative and I am SO looking into this!

  • MikeTek says:

    While I definitely agree that guest blogging helps by building links, I don't see that as a primary goal. When I guest blog the link is secondary – I'm more interested in broadening my audience.

    Additionally, the question of scalability comes up. If you put several hours into a solid guest post, you're getting one link. If that post is phenomenal the host blog might gain a handful of links.

    The endgame, in my opinion, is to start creating content at your own website with viral properties – and set up the right distribution channels to get the word out about it.

    Then, when you launch something that amounted to several hours of work, you can go to bed that night and build links in your sleep.
    .-= MikeTek´s last blog ..Best Posts of 2009 from Top Internet Marketing Blogs =-.

    • Ann Smarty
      Twitter:
      says:

      It has always been a dilemma for me: which to focus on: building my own content or publishing the best of my pieces on other (established) blogs.

      What I came up with was doing both at first – I decided to let time judge.

      And you know what I ended up with? The most recognition, client work, business contacts came from guest posts. I think I owe my whole marketing career to just a few awesome pieces I posted elsewhere.

      That's my own experience but that's what I believe in.
      .-= Ann Smarty´s last blog ..Getting Excited About SEO Brain Games =-.

    • Gerald Weber
      Twitter:
      says:

      @Mike,

      "While I definitely agree that guest blogging helps by building links, I don’t see that as a primary goal. When I guest blog the link is secondary – I’m more interested in broadening my audience."

      I agree with you, there are many other benefits to guest blogging besides link building. I wrote a guest post on Ann's blog about a year ago titled The 7 Reasons Every Blogger Should Be Guest Posting

      To paraphrase those reason included:

      New Audience

      More RSS Subscribers

      Win-Win Situation

      Networking

      Fresh Perspective

      Different Social Networks and Reach

      Link Building

  • MikeTek says:

    While I definitely agree that guest blogging helps by building links, I don't see that as a primary goal. When I guest blog the link is secondary – I'm more interested in broadening my audience.

    Additionally, the question of scalability comes up. If you put several hours into a solid guest post, you're getting one link. If that post is phenomenal the host blog might gain a handful of links.

    The endgame, in my opinion, is to start creating content at your own website with viral properties – and set up the right distribution channels to get the word out about it.

    Then, when you launch something that amounted to several hours of work, you can go to bed that night and build links in your sleep.
    .-= MikeTek´s last blog ..Best Posts of 2009 from Top Internet Marketing Blogs =-.

    • Ann Smarty
      Twitter:
      says:

      It has always been a dilemma for me: which to focus on: building my own content or publishing the best of my pieces on other (established) blogs.

      What I came up with was doing both at first – I decided to let time judge.

      And you know what I ended up with? The most recognition, client work, business contacts came from guest posts. I think I owe my whole marketing career to just a few awesome pieces I posted elsewhere.

      That's my own experience but that's what I believe in.
      .-= Ann Smarty´s last blog ..Getting Excited About SEO Brain Games =-.

    • Gerald Weber
      Twitter:
      says:

      @Mike,

      "While I definitely agree that guest blogging helps by building links, I don’t see that as a primary goal. When I guest blog the link is secondary – I’m more interested in broadening my audience."

      I agree with you, there are many other benefits to guest blogging besides link building. I wrote a guest post on Ann's blog about a year ago titled The 7 Reasons Every Blogger Should Be Guest Posting

      To paraphrase those reason included:

      New Audience

      More RSS Subscribers

      Win-Win Situation

      Networking

      Fresh Perspective

      Different Social Networks and Reach

      Link Building

  • Dennis Edell says:

    Stolen idea! LOL, just kidding. That's what happens when one sits on their butt. ;)

    Cool site though, I'll be joining.
    .-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

  • Dennis Edell says:

    Stolen idea! LOL, just kidding. That’s what happens when one sits on their butt. ;)

    Cool site though, I’ll be joining.
    .-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

  • Robert says:

    Of course something like this can work. The key will be to establish a community large enough to be self-sustaining. Once that occurs it will be a huge resource.
    .-= Robert´s last blog ..How Far Can SEO Automation Go? =-.

    • Gerald Weber
      Twitter:
      says:

      Robert,

      I concur, I’m certain My Blog Guest will be a great resource for both bloggers and content providers alike. Once we are out of beta. we will definitely want the mainstream blogging community to participate.

  • Robert says:

    Of course something like this can work. The key will be to establish a community large enough to be self-sustaining. Once that occurs it will be a huge resource.
    .-= Robert´s last blog ..How Far Can SEO Automation Go? =-.

    • Gerald Weber
      Twitter:
      says:

      Robert,

      I concur, I'm certain My Blog Guest will be a great resource for both bloggers and content providers alike. Once we are out of beta. we will definitely want the mainstream blogging community to participate.

  • miketek says:

    @Gerald My mistake – clearly not telling you anything you don't know.

    Guest blogging is overall a great tactic. It's opened doors for many people.

    Thanks for reminding me I should be doing more of it!
    .-= miketek´s last blog ..Best Posts of 2009 from Top Internet Marketing Blogs =-.

  • miketek says:

    @Gerald My mistake – clearly not telling you anything you don't know.

    Guest blogging is overall a great tactic. It's opened doors for many people.

    Thanks for reminding me I should be doing more of it!
    .-= miketek´s last blog ..Best Posts of 2009 from Top Internet Marketing Blogs =-.

  • Great idea.. I really hope this will grow into a large community. It would make link building a lot easier and allow for some quality relevant links back to your client's site.

  • Great idea.. I really hope this will grow into a large community. It would make link building a lot easier and allow for some quality relevant links back to your client’s site.

  • That's great. I've registered in this and looking forward to be one of a guest blogger.. yes!
    .-= Jon Santillan´s last blog ..Geek Fest Dubai =-.

  • That’s great. I’ve registered in this and looking forward to be one of a guest blogger.. yes!
    .-= Jon Santillan´s last blog ..Geek Fest Dubai =-.

  • Christina says:

    Great idea, I've seen some blogs that offers the same I guess it really worth exploring. thanks.
    .-= Christina´s last blog ..A Graphics Artist Way to Save on Gifts this Holiday Season =-.

  • Christina says:

    Great idea, I've seen some blogs that offers the same I guess it really worth exploring. thanks.
    .-= Christina´s last blog ..A Graphics Artist Way to Save on Gifts this Holiday Season =-.

  • Mike Templeton says:

    If MyGuestBlog can help connect bloggers and those looking to guest blog somewhere else, then I think it's a great idea.

    As others have mentioned, the benefits of producing content on someone else's property are near endless–and definitely worth more than the basic link back to their blog.

    The guest blogger is getting name recognition, keywords and content that relates to them, exposure to a new audience, and to some degree an endorsement by the blog owner. All of these things are reason enough to be guest blogging.

    As someone who is largely engaged in the business side of social media, I think we'll see the real benefits of guest blogging when companies and brands are out there guest posting on behalf of other bloggers. Those connections will go so much farther than simply building content on a site they already own.
    .-= Mike Templeton´s last blog ..Is Being Everywhere a Good Idea? =-.

  • Mike Templeton says:

    If MyGuestBlog can help connect bloggers and those looking to guest blog somewhere else, then I think it's a great idea.

    As others have mentioned, the benefits of producing content on someone else's property are near endless–and definitely worth more than the basic link back to their blog.

    The guest blogger is getting name recognition, keywords and content that relates to them, exposure to a new audience, and to some degree an endorsement by the blog owner. All of these things are reason enough to be guest blogging.

    As someone who is largely engaged in the business side of social media, I think we'll see the real benefits of guest blogging when companies and brands are out there guest posting on behalf of other bloggers. Those connections will go so much farther than simply building content on a site they already own.
    .-= Mike Templeton´s last blog ..Is Being Everywhere a Good Idea? =-.

  • John Gaddis says:

    I feel the idea is awesome. Building a community is a great way to share ideas. I think it would be very benifical to all who take part. I look forward to taking advantage of it.
    .-= John Gaddis´s last blog ..You too can be a successful Internet Marketer =-.

  • John Gaddis says:

    I feel the idea is awesome. Building a community is a great way to share ideas. I think it would be very benifical to all who take part. I look forward to taking advantage of it.
    .-= John Gaddis´s last blog ..You too can be a successful Internet Marketer =-.

  • John says:

    Very creative initiative indeed. I think it will hit the industry instantly – what with everybody looking for links these days!

    I also believe,quality articles submitted in quality article directories like Exinearticles and Buzzle are also very good source for links. Contents for links is quite a fair bargain.

  • John says:

    Very creative initiative indeed. I think it will hit the industry instantly – what with everybody looking for links these days!
    I also believe,quality articles submitted in quality article directories like Exinearticles and Buzzle are also very good source for links. Contents for links is quite a fair bargain.

  • karmadir says:

    Sounds Good, I haven't tried Guest Blogging before,but the way people are talking here, I think it is beneficial. I am going to start from today.

    I hope it works for my business.

  • karmadir says:

    Sounds Good, I haven’t tried Guest Blogging before,but the way people are talking here, I think it is beneficial. I am going to start from today.

    I hope it works for my business.

  • chris says:

    I want to be a guest blogger but I'm not cool enough :(

  • chris says:

    I want to be a guest blogger but I'm not cool enough :(

  • Andreas says:

    When searching for niche blogs to post articles as guest author for link building, make sure that the blog is indexed in google and not banned or penalized by searching for "site :www.blog.com". If you get "Your search – site :www.blog.com – did not match any documents." as result your post may be in vain.

  • Andreas says:

    When searching for niche blogs to post articles as guest author for link building, make sure that the blog is indexed in google and not banned or penalized by searching for "site :www.blog.com". If you get "Your search – site :www.blog.com – did not match any documents." as result your post may be in vain.

  • MakeBuzz LLC says:

    Interesting points, and I would generally agree with your assessment regarding the paid linking model. I would just add that the link strategy changes dramatically if you are a large brand vs. a small brand. As a larger brand, you have options for building high value links through strategic partnerships with other large brands. These efforts are exponentially more valuable than acquiring many low-value links (or using link-farming efforts). Unfortunately, in my experience I see very few large brands taking advantage of this strategy.

  • MakeBuzz LLC says:

    Interesting points, and I would generally agree with your assessment regarding the paid linking model. I would just add that the link strategy changes dramatically if you are a large brand vs. a small brand. As a larger brand, you have options for building high value links through strategic partnerships with other large brands. These efforts are exponentially more valuable than acquiring many low-value links (or using link-farming efforts). Unfortunately, in my experience I see very few large brands taking advantage of this strategy.

  • Alex says:

    I love this idea. I hope that you build out this software more and finalize the beta version. I think this will be a more and more important link building/SEO trend in 2010.

    Alex's most recent blog post

  • Alex says:

    I love this idea. I hope that you build out this software more and finalize the beta version. I think this will be a more and more important link building/SEO trend in 2010.

    Alex’s most recent blog post

  • My Blog Guest is a really great site. It makes it so much easier than having to search around and contact people to ask them about blog guest posts.

  • My Blog Guest is a really great site. It makes it so much easier than having to search around and contact people to ask them about blog guest posts.

  • Thank you Gerald Weber for sharing this blogs list :http://www.davidshawblog.com/guest-post/blogs-accepting-guest-posts/

    Great work and keep it UP.

    Best regards,

    J Alex

  • Krabi Villa says:

    Really this is a useful Idea; some blogs offer the same features but most of the blogs give no fellow links against your comments.

  • Krabi Villa says:

    Really this is a useful Idea; some blogs offer the same features but most of the blogs give no fellow links against your comments.

  • moncler outlet store says:

    Well , the view of the passage is totally correct ,your details is really reasonable and you wslmart.net guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

  • Holiday Cottages Mid says:

    Yeah! I really I agree with your idea because it can decrease the difficulties and hurdle in the way of promoting the site.

  • John Samuel says:

    Nice initiative. I want to explore this.
    .-= John Samuel´s last blog ..Open Link in New Tab versus Background Tab =-.

  • Jenifer says:

    it’s a great link building strategy and also a great way to increase your credibility and your own blogs readership. Thanks for the resource.
    Jenifer.

  • Olga says:

    When I just started my first website, content creation took too long, and I would have rejected this idea to guest blog from the get go. Now, having been around for a while, having learned to write well, and having seen the impact that great content make, I concur wholeheartedly.