Search engine optimization is made up of many methods that allow you to comply with different Google algorithms in order to achieve higher rankings in the Google search results. SEO (search engine optimization) affects your ranking in the organic (or natural) area of the Google search results (as opposed to the Sponsored Results area).

When you do a search, the first few pages are prominently filled with websites that are optimized for the keywords of the search query you entered. Part of your search engine optimization strategy should be to get your website listed on the first one or two pages of results. The only way to accomplish that is to optimize your website pages for the keywords and phrases that you want to rank for in the Google search results.

Although search engine optimization can be performed on an existing website, in most cases it is advantageous to completely redesign the website from the ground up. The reason is because if the optimization was not taken into consideration the first time the site was built, then it may be more difficult to fully optimize.

If you need an analogy to put this concept into concrete terms, consider the following: If a house has a bad foundation, it might make more sense to build a new house, rather than attempting to repair a bad foundation.

When it comes to rebuilding a website, it’s important to understand that this does not mean you necessarily have to change the look and feel of your existing website.

With a total rebuild of your website, proper search engine optimization techniques can be used right from the very beginning. This gives your website the best chance to outrank the thousands of other websites that are your competitors in the organic Google search results. With the proper implementation of SEO, your website will ultimately receive more qualified traffic and business leads from the Internet.

By evaluating your website, we can find out what opportunities exist for SEO. We are happy to offer a complete search engine optimization review of your website, along with a no-cost consultation. Visit the Contact page to get in touch. Australian visitors are asked to contact David Butler at SEO Labs for further assistance.