Are you ready to start making your own luck 11-11-11 ? Then take action with these tips on productivity, blogging, digital marketing, organization, social media, and more.

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1. Give people options to subscribe to you.

If you have a blog or website, you probably want people to subscribe in a specific way. Maybe you are trying to build your mailing list or your RSS feed subscriber numbers. But if you want everyone to follow, then you need to give everyone options they will like.

One thing I have noticed is that certain people follow me in only one place. There are some people who will not interact with my posts (or possibly even read it) if I don’t share them on Facebook. There are other people who will not interact with my posts if I don’t share them on Google+.

There are people I know will only see my content if I share it on a particular network which means they are not following me closely elsewhere.

Hence, there are people you will lose out on as followers if you don’t give them options to follow you on the networks they prefer. So if you only have one or two subscription options on your website, now is the time to change that. Be sure that you offer RSS (by feed and by email), Twitter, Facebook, Google+, LinkedIn, and a mailing list. Then you will have at least one option that everyone will want to use to keep up with you!

2. Start a mailing list.

If you saw mailing list above and thought “I don’t need a mailing list,” then you need to re-evaluate that thought. Some people might be so overwhelmed by their social networks and their RSS reader that they will miss your updates. Others might want more than what you share with the public.

This is where you mailing list comes into play. It will give you the chance to get right your subscriber’s inbox with your message. Mailing lists are not just for businesses, Internet marketers, or affiliate marketers. They are for everyone. You can recap your latest posts on your site, share your work on other sites, get visitor feedback, give special subscriber-only tips, and much more with your mailing list.

What’s most important is making that connection with your readers and visitors. Get them to take the next step in connecting with you, and then take the initiative to remind them about your personal or professional brand often using that connection.

You don’t even need a freebie to entice people to opt-in. Just put the form on your site and let the opt-ins casually roll in. You’ll be glad a year from now when you have new online goals and a built-in list of people to share them with.

3. Stop obsessing about stats.

If you check your stats multiple times a day, I want you to time yourself. How long does it take to check your analytics, Twitter followers, RSS subscribers, AdSense earnings, or whatever other things you are looking at over and over again?

Now take that same amount of time every day and do something that will actually help those numbers increase like engaging with your followers or creating new content for your website. Then check those numbers every week instead of every day. You’ll then start seeing real results.

4. Quit using the swipe files.

If you are an affiliate marketer and wonder why you aren’t making any money with your affiliate products, ask yourself if you are providing valuable information about a product or if you are just using the standard template that the product owner sends you. The issue with swipe files is that you are not the only person who has them.

If I’m subscribed to three people promoting a product and two of them have the same copy in their email, but the third person has something unique about their experience with the product, then guess who I’m more likely to buy from? I don’t want to read a sales pitch – I want to read real, hands-on experience and the benefits gained from the product. Give your audience that, and you will make a sale!

5. Add share buttons to your content.

Go look at a page on your website or blog that you wish everyone would tweet about. Do you have a Twitter button on it? If not, then that is the reason you’re not getting tweets.

People like for things to be easy. They don’t to your link, search for your Twitter handle, then tweet your page. They want to click on a button that has all of that information in it and then click send. They don’t want to copy & paste your link into Facebook and then edit the information. They want to click “Like.”

You can start by installing the official Twitter, Facebook, Google +1, and LinkedIn buttons manually, or use plugins such as ShareThis or Digg Digg which will implement them into your site.

6. Get to inbox zero.

Do you have a hard time replying to emails? Do you miss important ones and end up smacking yourself in the head later for missing them? Chances are, you just have a little too much clutter. I find that when my inbox is under twenty emails, I’m more likely to reply to them all compared to when there are hundreds.

So how is it done? Depending on how much email you have collected, you might have to spend several hours at the initial cleanup. The goals are to:

  • Answer anything you have been stalling on answering. You can either do it, like it, help with it, or turn it down. Whatever you decide, it will make things better to at least decide, respond, and archive.
  • Unsubscribe from anything you don’t read. Don’t feel guilty just because it is someone you know – think of it as doing them a favor because now they won’t have to pay for you as a subscriber (if they use Aweber or similar services) when you’re not reading their info anyway.
  • Filter emails that you read but do not require a response. Create folders for specific people, newsletters, brands, social notifications, comment notifications, and so forth. Then create filters to sort incoming emails into those specific folders. Gmail is really good about this because you can even filter incoming emails to appear in your inbox but already be labeled to go into another folder once it has been read which makes organization that much simpler.

Once you get down to inbox zero, then you will start feeling good about answering each email that comes in and only seeing the few things that you need to take action on.

7. Check your Twitter direct messages.

I know, I know – you probably think they are only full of spam. But you might be surprised if you just monitor them daily how you will find more than just spam.

I still kick myself when I remember missing out on the opportunity to chat with someone I’d been dying to talk to in the industry simply because he sent me a direct message and I didn’t find it until a few months later. By that point, he didn’t remember what he wanted to talk to me about.

Since then, I’ve had inquires about my eBook, my services, and general questions. I’ve probably earned a good bit of income simply by monitoring and answering direct messages.

8. Optimize your social profiles for search.

If you missed my wildly popular entry to the Bad Ass SEO Contest, how to optimize 7 popular social media profiles for search, or you didn’t take action on those tips when you read them, I suggest you revisit the post and implement the advice. You’ll be glad you did!

Having the right information in your profiles will lead to better positioning in search, whether it is just for your name, on Google, or just within the social network itself. Then you’ll start getting the kinds of followers interested in your content and you will be on your way to accomplishing your online goals.

9. Help someone out.

Sometimes answering a simple question with a detailed, informative response goes a long way. This could be in your email, your Twitter direct messages (see #7 again), your comments, or anywhere else that people can connect with you online. A few of my freelance writing gigs have been the result of answering questions about how blogs find writers.

10. Organize your thoughts.

I used to have issues with writer’s block, and I never understood why because I felt like I was always coming up with great ideas. Then I realized that those great ideas were on post-its, in emails, in notebooks, on random receipts, and everywhere else.

I compiled them into one spreadsheet, organized them by topic, and boom – I now have almost 100 topic ideas in a variety of categories to write about. So now, on a rainy day when I have writer’s block, I can refer to one source for great ideas.

11. …

This one I decided to leave up to you the reader. What is one additional tip you can think of that will help you change your online marketing luck for the better on 11-11-11?