If there was a single right way to write copy, every company would have a great website that attracts traffic and converts visitors into buyers. But the truth is that copywriting is part art and part science. Sure, there are some right and wrong things you can do, but for the most part, copywriting and most marketing is very subjective.
However, there are some things you can do to help determine the quality of your website copy.
- Use the We-We Calculator—Your copy needs to be focused on your customers. It needs to be about them, not you. You should be talking about how they will benefit by taking action. The We We Calculator grades your copy on how customer-focused it is. It’s an essential tool that every copywriter should be using.
- Read it aloud—The easiest way to tell if your copy has a smooth, natural flow is to read it aloud. Take note of any phrases that sound awkward or are troublesome to read. This is especially important when you’re optimizing your copy for keywords as you want to make certain you’re not guilty of keyword stuffing.
- Have someone who doesn’t know your business read it—Sometimes, you can be a little too close to your business. It’s easy to just assume everyone understands who you are and what you’re selling. That’s why I like to have an outsider read my copy. If they read it and understand it easily, that’s a good sign that your copy is clear and effective.
- Track the results—At the end of the day, it’s all about results. If your copy isn’t getting visitors to take action, it’s not doing its job. Thankfully, there are plenty of tools out there that let you monitor the behavior of your website visitors. My personal favorite tool to use is Google Analytics.
What are some other things you can do to determine the quality of your website copy? Share your best tips by leaving a comment below.