Just about anyone who’s anyone in the world of business is on LinkedIn. The site has grown exponentially to become the largest social networking site for professionals. Its widespread popularity can be largely attributed to the variety of ways in which users can connect with others and market themselves as well as their businesses.
There is a long list of ways that you can use LinkedIn to promote your website and at the same time help you build the authority of your site. You can’t go wrong with the basics, however. The following list will outline the most effective ways in which you can use LinkedIn for these dual purposes.
Personal & Professional Profile
When creating your personal profile, be sure to customize the three spaces provided for links to your website, blog and personal site. Don’t just leave the default text that reads “Blog.” Instead, plug a relevant keyword to describe your website instead! “Inbound Marketing Blog” is a much better choice than simply “Blog”. A few other tips for your profile from this post about optimizing your social profiles:
- Make sure you use your name as the filename for your profile image – LinkedIn sets it as the alt tag.
- Job titles are H3s, so be sure to optimize them as much as you can.
- Add targeted keywords to your headline, summary, specialties and skills sections as well.
Secondly, set up your company profile. Fill out all the available fields for your company, including your URL, in order to use LinkedIn to promote your website.
Use LinkedIn Answers
Build your credibility and authority by answering LinkedIn questions that relate to your industry. This one is simple: search for questions within your field of knowledge and share your expertise. The result? An instant increase in your brand credibility, which leads to more clicks through to your website and an opportunity to drop a link when appropriate.
Don’t Forget Your Status Messages
Update your status messages occasionally. While it’s important not to overuse this feature, you should do your best to avoid under using it as well! Posting occasional updates about your latest projects is a great way to increase your site visitors and spark interest for your company and website.
Ask For Recommendations
If you have some strong relationships through your contacts on LinkedIn, getting a professional recommendation can be another great way to boost your business and promote your website. Recommendations work in much the same way as testimonials, with the added bonus of visibility across the site! During this process take the time to also ask those individuals to link to your site from theirs, or ask to use recommendations on your own website as testimonials.
While there are several more ways to use LinkedIn to promote your website, this list offers a great start. Just one of the many factors involved in building your websites influence, using LinkedIn can help whether you’re a B2B or B2C company. Check out the other ways to build authority in the Infographic located below!
How do you use LinkedIn to build your sites authority and promote your website?