If you read Internet marketing and SEO blogs on a regular basis, you undoubtedly come across posts about free SEO tools quite often.  While there are a lot of great free tools on the Internet for SEOs, I have recently noticed that almost all of these posts profile the same core set of free tools (such as SEO for Firefox).  Since you most likely already use the most popular free SEO tools, I want to look at five SEO tools today that are very useful, but simply don’t get as much attention as they deserve:

Google Insights Bookmarklet: While Google Insights can provide very valuable keyword information, you can waste a lot of time switching from one window to another window in order to use Google Insights.  To eliminate the need toswitch browser windows , add the Google Insights Bookmarklet to your browser, and anytime you are browsing one of the major search engines (Google, Yahoo or Live), you can instantly access the Insights data for the keyword you were searching with a single click of the bookmarklet.

Social Media Google Analytics

Social Media Metrics Greasemonkey Plugin for Google Analytics: I know I’m not alone when I say that Google Analytics is one of my favorite analytics packages.  Although it’s not perfect, this package can provide you with a significant amount of very useful information.  In addition to the information that is already provided, you can increase the data you have at your fingertips by installing the Social Media Metrics Greasemonkey Plugin.  As you can see from the screenshot above, this plugin not only adds data for content from all of the major social media websites, but it also adds Yahoo’s backlink data directly for you to see.

Robots.txt Generator: A robots.txt file can be a very useful tool for blogs and large websites.  Because the Content Management Systems (CMS) for blogs and websites normally create a lot of pages that you don’t want indexed, you can use a robots.txt file to keep search engine crawlers away from these excess pages.  However, many people neglect to add a robots.txt file to their website because they are unsure of how to use it.  Fortunately, if you want an easy way to create an effective robots.txt file, you can use the Robots.txt Generator to create the exact robots.txt that you need.

SearchBoth Plugin

SearchBoth Plugin: Although their stock price continues to plunge, Yahoo is still around.  While they obviously aren’t anywhere close to Google in terms of search popularity, as an SEO, there are times when reviewing data from Yahoo can be useful.  Since there is a good chance that you will also be reviewing data from Google, you can save yourself time by using the SearchBoth Firefox plugin.  As the screenshot above demonstrates, the SearchBoth plugin allows you to simultaneously search Google and Yahoo without the need to switch between browser windows.

Disable Personalized Search Plugin: When you are analyzing the SERPs for your website, a client’s website or a competitor’s website, it’s important to ensure that the data you are seeing is as accurate as possible.  In order to remove anypersonalization that your browsing habits may be adding to the SERPs you are looking at, you can use the Disable Google personalized search plugin.  In addition to working for Firefox, this plugin also works in Internet Explorer.

Leave a comment and let us know if you have any other unique SEO tools that you would like to share.