Tip 1: Avoid Bad Coding
Make sure that your code validates and is W3C Compliant. Search engine spiders crawl your site and analyze the code. The idea is to ensure that html is neat, clean and error free so that search engine spiders can easily index every page of your website. Also, using CSS (cascading style sheets) to define look and feel rather than tables and font tags helps remove code that is unnecessary. Validation errors and excessive code can lead to only part of your site getting indexed by the search engine spiders, and ultimately this can result in sub-par search engine rankings.
Tip 2: Use Relevant Keywords
To reach your target audience, you must make use of very specific keywords. This website, for example is about search engine optimization and search engine marketing in Houston. Therefore, “Houston search engine optimization” and “search engine optimization Houston” are perfect choices as keywords, because they are very specific. The more specific your keywords, the less competition your site will have in search engine results, ultimately leading to a better, more targeted audience coming to your website.
Tip 3: Good Keyword Placement
Once you have done your keyword research and decided on these, keywords should appear in your title and header tags, as well as in the first few sentences of your opening paragraph. Keywords should also appear in the body or general copy of the site. However be sure not to overdo your keyword density in the content because this may be interpreted as spamming, and can actually harm your search engine rankings.
Tip 4: Get Quality Inbound Links
Relevant incoming links from other websites that are related but not direct competitors shows the search engines that your site is relevant and can be “trusted”. This is one of the most important factors that Google uses to determine search engine rankings. Avoid paid links and too many reciprocal links because this can also damage your search engine rankings (Google may punish you). Link farms are considered black hat SEO and could get you blacklisted from Google altogether.
Tip 5: Blog, Blog and Blog some more
Blogging is a great way to keep adding fresh content to your site. The advantage of blogging is that search engines like websites that are updated frequently and have new fresh content on a regular basis. This will make the search engines view your site more favorably and ultimately rank your site higher in the natural or organic search results.