So, you’re starting a company blog, and you want to know how to get the most out of it. If you’re new to the blogosphere, the first thing you need to understand are the mistakes many others often make. By learning from others’ mistakes, you can avoid them and have a more successful blog.
Here are 7 deadly blogging mistakes to learn from.
1. Ignoring SEO- While you don’t want to turn your blog into a bunch of keyword-stuffed filler content, you also don’t want to completely ignore SEO. Remember, the search engines crave fresh content because they want their search results to be as relevant as possible. By optimizing your posts for relevant keywords, you increase your chances of grabbing high search engine placement.
2. No Personality- The internet is brimming with blogs. There are over 100 million of them. How can you separate yourself from the pack? The best way is to use your personality. Blog posts aren’t like typical articles. What makes blogging so popular is the interactivity of it. That’s why you need to showcase your personality—to connect with readers. If you can connect with your audience, they’ll be likelier to continue coming back and to comment regularly on your posts.
3. Disregarding Your Comments- Of course, once people start commenting on your posts, it’s your job to respond. Don’t make the mistake of either not responding or replying with a thoughtless remark like “Thanks for the comment.” If you want to get the most out of your comments, you need to respond with a well-thought out point. Engage your audience like you would in a one on one conversation. This will spark new conversations, and it also gives your readers a sense of ownership in your blog.
4. Too Much “Me Too” Content- With so many blogs out there, it’s inevitable that you’ll write about something that’s already been covered. That’s fine, but make sure you don’t rely on just being another “me too” blogger. We have enough of those. Avoid falling into this trap by giving your honest opinion. It might cause some controversy, but your readers will respect your opinion and they’ll appreciate a fresh perspective on an exhausted topic.
5. Self-Promotional Writing- When you start your company blog, it’s easy to get stuck on the idea that it’s another marketing tool for your brand. Sure, your blog is great for increasing your visibility and establishing your brand, but that doesn’t mean you need to write posts that are thinly veiled advertisements. It’s called a blog, not an advertisement. Focus on creating insightful, useful content, and you’ll have much more success than if you write self-promotional pieces.
6. No Outbound Links- One reason people blog is to generate inbound links to their website. It’s a great benefit of blogging. However, in the pursuit of backlinks, don’t forget to link out to others. Forget about this notion of withholding your link juice. That’s silly. You have to be willing to link out to others. It shows your readers that you are providing them with well-rounded information, and it captures the attention of the bloggers you link out to. By making them aware of your blog, they’ll be more willing to return the favor by linking to you or even letting you guest post on their blog.
7. Boring Headlines- Earlier in this post, I mentioned there are over 100 million blogs crowding the internet. All of these blogs are pulling at reader’s attention begging them to read their content. Another way you can separate yourself from the sea of competitors is to create compelling headlines that make people click. Don’t get so caught up in the idea of SEO that your titles are overstuffed with keywords. You can use keywords, but make sure your headlines are enticing. Copyblogger has a great post about 10 headline formulas that work.
What mistakes would you add to this list? Share them with us in the replies. You just might help another blogger avoid a critical error!