By now, you’re undoubtedly familiar with the reasons to use Twitter for your business. However, most conversations on the subject rarely offer specific strategies for using Twitter for your business, and instead they consist of vague statements like connect with and engage your audience or build your brand.
Today, we’re going to take a look at specific actions you can take on Twitter to help your business.
- Provide customer support—While I certainly don’t recommend using Twitter as your main source of customer support, it’s helpful as an additional option for customers. JetBlue and cable service Comcast are just two major companies that provide customer support through Twitter. Make sure the employee providing customer service over Twitter is trained properly to solve problems and to offer excellent service every time.
- Hold contests—Twitter is an excellent medium for holding a contest for your business. Last year, web hosting services company @HostGator held a contest where the company gave away an iPhone every day for a month. To enter the contest, entrants had to Tweet the details of the contest each day. This created thousands upon thousands of mentions about the web hosting company, making the contest a viral success.
- Alert customers about special sales—Many companies use Twitter to update customers about special sales and coupon codes. @MarcJacobsSales and @DellOutlet are two examples of Twitter accounts where you can learn of the latest and greatest deals.
- Poll audience for data gathering—One of the most overlooked ways to use Twitter is to gain deep insight from your target audience. Polling customers can involve anything from getting their thoughts on new product ideas to finding out which topics they’d like to see you blog about.
- Let customers know your location (for mobile businesses)—Several mobile businesses (e.g. taco trucks, ice cream trucks, waffle trucks, etc.) use Twitter to let customers know where they are. This drives foot traffic to the business, helping increase sales.
- Monitor your reputation—If your target audience is on Twitter, there’s a good chance your company could get mentioned at some point. Guess what? These mentions might not always be so positive. Subscribe to company-specific keywords on Twitter search so that you’re alerted every time someone mentions your brand.
- Tell customers when you have an opening—One of the most creative uses of Twitter I’ve seen is @Laundryroom. This Twitter account alerts residents at Olin College’s West Hall every time a washing machine in the Laundromat is available.
- Promote special events—Does your company host after hours events or special parties? Twitter is the perfect way to promote the event so you can have an excellent turnout.
- Post company news—Keep your customers, partners, and employees up to date with the latest news on your company through Twitter. This can be anything from updates on big projects to information about new products you’re releasing.
If you enjoyed this post, be sure to check out how to get more followers on Twitter.
How does your business use Twitter? Leave a comment with your suggestions for effective business Tweeting.