Sheena MelwaniI have a confession to make. I have an ice cold Shiner Bohemian Black Lager sitting next to me as I type this. Sure it’s no Shiner Bock, which happens to be my favorite beer in the world, but it’s a pretty solid beer—Shiner’s #2 selling beer, to be exact. But anyway, I’m drinking this beer as I blog in remembrance of a post I read a year ago, “Why You Should Blog Drunk.” It was part of The “Bad Ass” SEO Guest Blogging Contest. In fact, it was posted on this very blog.

If you go back and read the post, it wasn’t actually advocating drunken blogging. Instead, it was a metaphor for how the no B.S. in-your-face-who-cares-what-you-think attitude you get after two too many drinks would serve you well as you blog.

But what can I say? I tend to take things quite literally. Excuse me a minute while I go grab another beer.

An Idea That Sticks with You

However, the fact that I’m actually drinking as I blog about a post based on drinking and blogging isn’t really the main theme here (albeit it is certainly an interesting little side thread).
What I’d really like to focus on here is why I still remember that post a year later. And I bet I’m not the only one that remembers it.

Now I haven’t actually spoken to Gerald about how much traffic that post got, but it did get well over 100 tweets. So I’m going to guess it was pretty successful. The question is—why? What did Jennifer Van Iderstyne, the author of the post, do to make it so memorable?

To be honest with you, I haven’t really thought it out yet. But as soon as I get another beer I’m going to dive into it and figure it all out. Excuse me for a second.

Why “Why You Should Blog Drunk” Was Such an Awesome Post

Okay, where was I? Oh yes, what was so good about that post… okay let’s start from the beginning:

  • The Title Caught My Attention There are lots of good titles out there. And it doesn’t take a rocket scientist to figure out that the catchier the title, the more people will want to read it. But in this case, the title isn’t just catchy. It’s different. And not only is it different, but the whole “Why You SHOULD Blog Drunk Thing” made me think Wow, how in the world are they going to argue in favor of this?! See, if the title had been “Why You Should NOT Blog Drunk,” then I wouldn’t have been as intrigued. Of course you shouldn’t blog drunk. Any rational human being would agree. Instead, she took the opposite of the obvious answer and made it work. That’s skillzzz.
  • The Metaphor Wasn’t Forced or Trite Metaphors are hit or miss. And when it comes to blogging, a field that is flooded with a few really good writers, a lot of decent or average writers, and a BLEEP LOAD of really terrible writers…well let’s just say you get a lot of crappy metaphors. And these crappy metaphors can be broken into two categories. Either they are really forced and try to compare two things that are absolutely not related (I’m trying to write a post comparing the Houston Texans to copywriting on my personal blog but haven’t figured out how to avoid this pitfall yet). Or the metaphor will be so overused that I want to kill myself halfway through the post. Example? Eh, don’t want to call anyone out. You know what I mean.  But this post… comparing blogging to drinking. Wow. And not just the act of drinking, but the mindsets you run through as you progress through a drunken night. I’m serious—it’s genius.
  • It gave me something I could use that I hadn’t already read or thought about How often do you feel like you’re reading the same old crap over and over and over. Seriously, go to one of those sites like and come back and try and tell me that half the stuff isn’t just the same BLEEP, different BLEEPhole. Hey, even I myself am guilty of this. You are too. After all, it’s difficult to come up with completely original themes every time you blog.

But those posts we all do from time to time that don’t really offer anything new—they don’t resonate with people. They don’t stick with you. They’re just filler to meet a quota. You know, getting that link you want so bad.

Don’t shout me down because I’m telling the truth.

How Would You Grade This Post?

Okay, I’d say that about covers it. Now let’s take what I’ve determined makes a sticky post and apply it to what I just wrote. Did I succeed in creating a memorable post? Or did I feed you the same ol’ BLEEP?

Comment and let me know while I go grab another Shiner.