Ever tried to search something in the internet and ended up annoyed by the top search result’s poor content? Good news. Google has announced that it is making a way to fix that. It seems that in order to achieve the birth of a pleasant internet experience, we have to wish for the death of over optimized blogs and the extinction of over optimized SEO voodoo.
What Is an Over Optimized SEO?
It is a rat race even in the internet. Web pages compete for every view and visit. When you search the net for anything, the search responds with search engine result pages (SERP). SERP ranks web pages that are likely to give you what you need. Search engine optimization (SEO) largely influences the SERP ranking. Over optimized blogs target to get to the top of SERP and not really to help the user.
Search engines devised algorithms to determine relevance to you search based on keyword matches, popularity and authority but because these cannot really review content, users often find themselves in over optimized blogs with low-quality content.
When we say over optimized SEO, websites such as over optimized blogs are using too much key words and hyperlinks to manipulate its way to the top of the SERP.
Google: The Quality Hunter
This March 2012, Matt Cutts, head of Google search spam team has announced in SXSW panel that they are trying to work on a new algorithm that can outwit over optimized SEO strategies and bypass over optimized blogs. Google is also planning to penalize over optimized blogs by placing them last on the SERPs, or never at all.
Cutts said during the panel that they want to “make the playing field a bit more level” between those who use over optimized SEO and those who are just trying to make useful sites.
Is This the End of SEO?
Punk and metal might be dead but not definitely SEO. The Google’s banshee cries are only about over optimized SEO techniques and over optimized sites or blogs.
Cutts clarified that SEO techniques that marketers have been using will stay around because they are undeniably useful. He said they make the internet “crawlable” and they make the sites more accessible. So it seems that white hat wearers have to fear nothing at all.
Black Hat: Over Optimized SEO
White hat is good. Black hat is bad. And although some may complain that this sounds like stereotyping and racism, these are really the two categories of SEO. The former is the sort that employs no deception, sticks to a search engine’s rules, gives you what you need to know and refers you other helpful sites. The black hat is the opposite and it’s what over optimized blogs are wearing. Over optimized SEO is definitely a black hat. Soon enough this terrible faux pas will die once Google is through with its algorithm.
It seems Google is serious in playing the hero (which is the good thing) but there is absolutely no reason to panic unless you are running over optimized blogs. If what you have is low-ranking but legit and view worthy, it’s safe and sound.
How To Avoid Over Optimized SEO and Over Optimized Blogs
As mentioned earlier, SEO is an important and indispensable aspect of internet search. However, your parents are right: anything is bad when overdone. To keep out of Google’s shunning and ill-favor, here are the basic steps:
- Do not over-stuff with keywords
SEO relies on keyword density use. It means it can calculate the degree of your web content’s relevance to a search by how many times a keyword appears. An over optimized SEO or black hat (you know what that means now, don’t you?) will saturate its content with those keywords. You’ll pretty much be reading a lengthy article with little help. An ideal keyword density is said to be only between 1% to 3%.
- No link toxicity
Aside from content, search engines’ algorithms judge your web page’s rank by popularity. You are popular when you link is posted in many other web sites.Likewise, you’ll get higher in ranking when you post other links in your web site. This move is supposed to help the users over optimized SEO strategists will fill their webpage with futile, irrelevant links and hyperlinks.
- Don’t Tolerate Over Optimized Blogs
If you spot what seems to be an over optimized blog, get out of there! Some theorizes that the length of time you’re staying with a site affect its ranking. Don’t even add a link of an over optimized blog on your own site. It makes you seem like an accessory to the crime.
- Site Goodness: Mean It
It seems safer to be genuinely kind. Don’t deceive users by appearing to be helpful when all you want are views. Ironically, the more you want visits so desperately that you use over optimized SEO, the less likely you will get it.
Apparently, the more a web page concentrates on the quality and not on the visibility of its content, the more likely it will get more views and make it to the honor roll of Google’s SERP. Just go with what the users need, not with what the search engine wants. Very soon, over optimized blogs will be history but maybe now we can already start saying, ‘adios over optimized SEO, hello better and satisfying internet experience.’