I have personally been using Google webmaster tools for only a couple of years now, however I could not imagine my life/career as an SEO professional without it now. For those of you who don’t currently use Google webmaster tools you should start right away. You can go here www.google.com/webmasters/tools and simply sign in with your Google account.
What is Google webmaster tools?
Google Webmaster tools is a very powerful tool that was created by Google a few years ago in response to popular demand of many webmasters wanting a better way to become more “Google Friendly”. Google webmaster tools can help you get a great deal of feedback from Google regarding how Google robots view and index your site as well as assisting you in diagnosing potential problem areas in your site.
Google Webmaster tools allows you to cofirm ownership of your site by either placing a meta tag in the code on your site or placing an html file in your root directory. This will let Google know you are acting in good faith to become more “Google friendly” and will open up the doors to the other features that Google webmaster tools has to offer.
XML sitemaps Submission:
Google Webmaster tools allows you to register your XML sitemap making it easier for the Google spider to index and crawl your site.
Key Indexing data about your site:
Google webmaster tools gives you very detailed information regarding the indexing of your site. From the last time the Google spider crawled your site to any 404 pages that were found at the time.
Google webmaster tools Allows you to see the top search queries that were used to find your site in Google search results.
Other sites linking to you:
Google webmaster tools will display a detailed list of other sites that are linking to your homepage.
Google webmaster tools allows you to easily see the details of your internal linking structure. This is a very important part of on page SEO.
Generate robot.txt file:
Google webmaster tools let’s your create a robot.txt file that allows you to instruct Google as to what directories you don’t’ want crawled by the Google spider.
Set your preferred domain:
You can instruct Google as to how you would like your domain name to appear in the search results i.e. http://domainname.com or http://www.domainname.com.
Google webmaster tools allows you to set a geographic target. i.e. We are a Houston based company and most of our customers are in Houston so we have our geographic target set to Houston TX.
To summarize if learn to you use Google webmaster tools to it’s potential your SEO will greatly improve and you will have a more “Google friendly” website as a result.