Whenever we talk about guest blogging, the conversation usually focuses on the link building benefits of guest blogging. And while this is certainly one of the best reasons to guest post, I’ve personally found that the increased exposure and the ability to position yourself as an expert in your niche are the most profitable effects of guest blogging.

Let me explain.

I’ve been fortunate enough to guest post on several popular marketing blogs throughout the internet. At first, the only reason I was doing this was to get quality back links to my website. But as time went on, I started realizing that I was getting far more from my guest blogging efforts than some good link juice.

Suddenly, I was getting contacted by readers of my guest posts who were interested in becoming clients. I was also getting contacted by other bloggers who wanted me to contribute a post to their blog as well.

But I’m not the only one this happens to. Even in the comments of the post I linked to earlier, Ann Smarty admits

“The most recognition, client work, business contacts came from guest posts. I think I owe my whole marketing career to just a few awesome pieces I posted elsewhere.”

Why does this happen when you guest post? For a few reasons:

  1. You’re reaching a new audience—No matter how much effort you put into growing your own blog, any time you guest post, you’ll be reaching some new people. Guest blogging is a great tool for building your network. To get the most from your guest blogging efforts, make sure to respond to all comments left on your post. And don’t just respond with a “Thanks for leaving a comment.” Instead, take the time to push the conversation forward by truly engaging with the commenter. This helps you build relationships with this new audience.
  2. Guest blogging positions you as an expert—Being seen as a thought leader in your industry certainly has its advantages. As an expert, you’ll attract the top-shelf clients who are willing to pay more to get the services of an industry leader. You’ll also have an easier time earning the trust of new customers, a challenge for all online businesses.
  3. Guest posts act as an endorsement from the other blogger—Think about it. If another blogger allows you to write a post on his or her blog, that’s their way of saying “I endorse this blogger, and I think he has something of value to share with the community.” It’s like whenever a President endorses someone running for Congress. The endorsement builds your credibility and name recognition.

Tips for Guest Blogging Success

  • submit your best content. This is your one chance to make a good impression on a new audience.
  • Interact in the comments to build relationships
  • Always look for guest blogging opportunities, even outside of your niche
  • Use MyBlogGuest to find the latest guest blogging opportunities

Do you guest blog on a regular basis? How has it helped you? Share your experiences by leaving a comment.

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