Among other things, I do business blogging (ghost blogging). And it never ceases to amaze me how many peers and potential clients and just random people have never even heard of ghost blogging. In fact, a recent client asked me “can you even do that?” when I told her I could take over her blogs for her and build her reputation as an expert by tagging her name on each of them.
It gets funnier. I was contacted a while back by a writer who wanted to do some work for my agency. While I’m not actively looking for writers, I did talk with them about what sort of work I do, and what kind I might consider using another writer for.
When I explained that the writer’s name wouldn’t be attached to any of the work, that they’d be ghost blogging and ghost writing for various clients, they freaked out. The response was something along the lines of “that sounds sketchy and I would never do business with someone in that line of work!”
Ah, those high and mighty “I need the limelight” writers. I digress.
Point being, I provide a service that many are not familiar with and those who are…well they just aren’t so sure they have a use for it.
So like any businessman, I get the challenge of trying to convince people that they will benefit from hiring me.
Who Should NOT Hire a Ghost Blogger
So before I talk about who can benefit from ghost blog management services, I think it’s more important to weed out those who won’t. Notice I didn’t say “can’t,” because that’s not always the case.
- You’re a grammar Nazi. I have one client who for the first few months would send back each and every blog article I sent them with red marks everywhere. Reminded me of my Poli Science class in college where the returned papers looked like someone used them to wipe up blood. Except, the problem wasn’t the content. Instead, they wanted me to use proper English as if I were writing a research paper. You know, the whole “one would benefit from said services providing that blah blah blah” type thing. Luckily, I was able to explain that blogging should be more informal and they eventually got the idea. But typically people are set in their ways.
- You think you’re a “Bad-A” writer. I don’t think I’m a bad-A writer. I mean, I know I write well, but I’m not cocky about it. That said, the absolute worst type of client is the one that thinks they’re a good writer. For whatever reason, this pops up often. I guess people see writing as being subjective or an easy job so they like to think they’re can do it better. This ends up in unfair and ridiculous critiques and multiple rounds of edits. If this describes you—save your money. Write your blogs yourself and leave me alone.
- You have no real use for a blog. Yes, business blogs are useful. Yes, they can help you connect with customers, convey useful information, and set you up as an expert. We all know this. However, let’s be honest. If a small business owner can barely keep their head above water and isn’t making any money, do they really have a use for paying someone to update their business blog once a week? Yes, I’d love to take your money, but my advice would be to talk to an SEO guy about other link building efforts to start generating some traffic.
Those Who Can Benefit
Having said all of that, who stands to gain from hiring someone to write their blogs for them? How about everyone else? If you run a business, don’t fancy yourself much of a writer, want to spend more time on the actual operations of your business, have a space left in your marketing budget, want someone to fashion words that your buyers can understand…you can benefit.
Just don’t bother calling if you’re a stuck up micromanager.