Whether it has affected you or not, a headline reading “LinkedIn Hacked: 6.5 Million Passwords Leaked to the Web” gets people thinking. Social media security has always been a constant discussion since the networks began to grow in popularity, yet as with many things security, businesses are still staying basic when it comes to protecting their accounts. While changing your password is a great idea and trying to monitor who you are connecting with might help deter a hacker, a business should be taking more serious precautions. Hackers can hurt not only your social media presence, but actually hurt your SEO if they can figure out a way into your website. This naturally brings us back to that very familiar question: What can I do to keep my accounts secure?
Tips and Tricks to Avoid a Social Media Breach
It first helps to understand a little bit about security. There are many different types of security software out there to help a business stay secure, but there aren’t many that focus specifically on social media. After all, security for other aspects of a business—finances, important records and documents, etc.—is often a bigger concern to businesses. However, security software and precautions will generally cover everything online. In other words, if you were to implement security precautions to help protect your financial information, your social media and SEO efforts will likely be protected as well.
Below are a few basic things you can do to help make sure your passwords and accounts are secure across the board:
- Bitdefender Antivirus Software – It is extremely important that you have some sort of software in place to help with your online security. I have used Bitdefender both with my company as well as for personal use in the past and highly recommend this software because it is affordable and works well with all types of computers. It was rated the #1 antivirus software of 2012 by Top Ten Reviews and is something that will help keep your entire computer protected, including your social media and SEO passwords.
- Get Patched – Making sure your computer is patched, or making sure that you have the latest software updates, will help eliminate your risk of hackers. The reason that you always need to keep your system updated is because hackers can often figure a way around certain software, so new software has to be implemented.
- Password Manager – Setting up a browser password manager will help your company create passwords that are more difficult to crack and help you remember these passwords. Although there are many different types of password management tools, I find KeePass to be one of the easiest to use and one of the most successful (and it’s free!). You can learn more about KeePass here.
There are also new software and new tactics that have emerged specifically for SEO and social media. It is important that businesses take precautions not only from hackers, but also from potential employee abuse. Below are a few different tools you can use and approaches you can take when it comes to SEO and social media specifically:
- Hootsuite Security – The social media dashboard Hootsuite has put a lot of effort into social media security. You can setup secure profiles so that you have to approve everything that gets posted onto any of your accounts, and setting up limited permissions makes certain that employees can only create drafts of all your social media messages. Finally, this tool allows you to turn on HTTPS, which will encrypt your information so that hackers cannot see your information if they try to break into your accounts.
- Avoid Add-Ons – People are usually pretty careful when it comes to downloading something onto a computer, but for some reason people are usually not as careful when it comes to social media. It’s easy to download an add-on or click “ok” when asked if the add-on can have access to your account. This is one of the easiest ways for a malicious program to get into your account and take your password and personal information.
Security will unfortunately always be an issue when it comes to online marketing, so it’s good to continually go back and check what security measures your company has in place. Security is something that needs to constantly be updated (as annoying as it may be), and keeping up makes this easier. After all, if a hacker can get into a site as large and protected as LinkedIn, there is a good chance your site could be next.
What do you do to help make sure your social media accounts and SEO efforts are protected? Do you use any tools that you find helpful? Let us know in the comments!
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