Although we’re only a mere two months into the year, I have been doing quite a bit of reading. I am excited as this list includes some of my favorite writers like Guy Kawasaki and Ryan Holiday. The industry moves and changes quickly but I feel that these particular books are still very relevant, at least conceptually. Sometimes the biggest takeaway from a book is not the exact figure or tactic but the thought process of how to come to that conclusion. What may have been the trend in 2012 is not the same story for 2015. I think it is important to look at how an author not only finds but analyzes that trend.
Going through this site I noticed that there weren’t any other social media book reviews and I thought that was odd. These authors are the thought leaders of the industry. There are so many to choose from and I thought it would be useful to highlight the top books to read this year. I’m afraid that if I don’t, attempting to make a list later this year with all the new releases this year, it may be so overwhelming to put together that I simply don’t do it.
With that said, here are my top 4 books. In no particular order, the list features books written by entrepreneurs and social media experts boasting content ranging from a secret tips, stories and guides to using social media as a business tool.
by Guy Kawasaki
Kawasaki likes to say “great stuff, no fluff” and that is exactly what this book is. Former chief evangelist for Apple, gets straight to the point in this book about how to use social media to make money. Promotion is everything, and this book includes the best of the best. With more than 100 tips, tricks, and insights, this book is exactly what you need to start a social media strategy from the ground up.
by Dave Kerpen
BE LIKEABLE. Sounds easy enough but Dave Kerpen expresses the importance of word-of-mouth marketing and how social media is involved. Engaging with followers, being exciting, and delivering value are all ways to be likeable on social media. Therefore, letting word-of-mouth marketing transform your business. Using the viewpoint as the end user of these marketing, he explains how customers are reacting to marketing and giving data to prove engagement works. There’s a great book summary to get the best parts.
by Michael Hyatt
Michael Hyatt, an amazing blogger on “intentional leadership” uses this book to explain the importance of not only having a good product, but the right platform. With so much noise out there, it can be difficult to be heard or promote a product. Platform gives proven strategies and easy-to-replicate formulas to win big. If you want to make any sort of business on the internet, this is a must read.
by Andrew Macarthy
Andrew Macarthy gives a great piece here encompassing tips and strategies for all social media platforms. What I liked most about this book is that it is so easy and quick that you can start seeing immediate results with your brand on social media sites. This is the type of book you always on to keep on hand for easy to look up questions from when you are planning strategy all the way to actually making a post.
All in all, this list is not meant to be the end-all, be-all. It’s just my take on books I have thoroughly enjoyed and feel they are still relevant. Remember the takeaways of these books and find a way to implement some of the tools you learned in your professional or personal social media brand. If you enjoy the list, let me know in the comments below. Please feel free to let me know other books to highlight as well for a follow up post.