Before I start this post, I want to make it clear that I like the SEO Hosting Blog. In addition to being a regular reader and commenter, I also have a professional relationship with two of the SEO Hosting writers. However, with that being said, I have to admit that I was quite disappointed with a post that I came across on Wednesday.
The post that caught my attention was titled “Why Does a Blog Help SEO?,” and was written by Garry Conn. Since I am a blogger and own an SEO company, I thought this post was going to be right up my alley. However, my opinion of this post changed once I reached the second half of it. In the spirit of fairness, I’m going to quote the entire section of the post that I have an issue with:
“Last item is gaining inbound links to your site. Now, this part is something that not many people do very often. If you have a website and you’re trying to get it to rank for top rated keywords, the blog itself is what can thrust your website into top rankings. The key to doing this is to make sure that you’re blog is completely separate from your website. Meaning, if your website is YOURBUSINESS.COM, don’t make your blog YOURBUSINESS.COM/BLOG or BLOG.YOURBUSINESS.COM.
Instead, make your blog something like YOURBUSINESSBLOG.com. Additionally, your blog and website should be different IP addresses, in fact, maybe hosted by different companies. The purpose of doing this is to have the ability to point links back to your website and have search engines credit these links as true external inbound links.
This part handles a portion of inbound links to your website, which there should also be other link campaigns going on as well. Perhaps a second or third blog as well.”
Simply put, this is incorrect SEO advice. While blogging can be a very powerful tool for attracting inbound links and improving your rankings, this isn’t how you go about accomplishing this at all. In fact, this is the opposite of what you should do if you want to start blogging to attract more links. You should put your blog at YOURBUSINESS.COM/BLOG! The reason is because each time another blog or website links to your blog or one of the posts on your blog, that link is going to add to the authority of your domain. And as any competent SEO will tell you, having a large amount of trustworthy links from a variety of sources is a major search engine ranking factor.
However, if you decided to follow the advice in this post, instead of attracting links from a variety of sources, the only links you would attract are from the one, two or three external blogs that you created. And speaking of having multiple external blogs, this is the other part of this post that really bothered me. When you start setting up multiple blogs for the purpose of pointing links back to your site, it’s not going to encourage you to write great content. Instead, you’re probably going to set the blog up, throw up a few posts with links back to your site, and then move on. And this means that those links are not going to have any more value than the links from splog (spam blog) networks that people in webmaster forums are willing to create for a very small amount of money (because they don’t have much value).
To avoid turning this into a rant, I’m going to wrap this post up, but the two key takeaways I want you to get from this post are:
Blogging can attract a lot of inbound links for your website when you do it from your domain and focus on publishing quality content and establishing real relationships with other bloggers,
There has always been and will continue to be bad advice given on SEO blogs, so while you can learn a lot from reading them, make sure you don’t automatically take everything you read at face value and instead think about if what you’re reading actually makes sense.