Guest blogging is a great way to increase authority in your niche and beyond as well as build some great backlinks to your blog, business, or website. Sometimes, especially when it comes to larger site, the big question is when should you make your move. The following are great opportunities to get a guest post on one of your favorite blogs.
1. When the Blog Advertises the Need for Additional Contributors
Do you have your sights set on guest posting for a particular blog? Then one of the first things you should be doing is following that blog religiously. This means subscribing to them via RSS and following them on social media via the top networks (Twitter, Facebook, and Google+). Aside from getting to learn more about the blog, you will be the first to know if and when they invite contributors to their site. Whether they ask for guest bloggers or freelance writers, either invitation means they are looking for more content which makes it a prime time to strike!
2. When the Blog Features a Guest Post
When following your favorite blog, you might notice a day when they specifically say they have a guest post by someone who is not a regular on the site. This is a great opportunity to say that you have been following their blog for a while and were excited to see that they accepted guest bloggers. Could you be the next? You’ll get extra bonus points if you know one of the recent guest bloggers and you get them to introduce you to the blog owner.
3. When the Blog Has Mentioned You
If you have been commenting and interacting with a blog and its owners/writers/editors on social media, chances are one day, they might mention you in one of their posts. So long as the mention is in a positive light, this might be a good chance to jump in. Try sending them a personal email saying thanks for the mention, and then ask if you can write more about the topic at hand in a guest blog post!
4. When You’ve Been Listed
Just recently, I was listed as one of the 20 bloggers to watch in 2012 on ProBlogger. This was a pretty exciting acknowledgement, and one that I could easily use as part of a guest post pitch to another site. It’s essentially a very public testimonial!
5. When You Have a String of Successful Guest Posts Elsewhere
Think about approaching a guest post opportunity like you would a new job. Your first impression on that employer might be your portfolio of work samples. Present the blog that you are pitching a sample of your latest work – make sure those samples are within the same industry and (preferably) on sites that are just as well known. This will show the blog owner that not only have you written for other similar sites, but you had successful posts on those sites as well. There is nothing that a blog owner wants more than posts that will be a hit with their audience.
Have you found other times when the moment was right to ask for a guest post and you succeeded because of perfect timing? Please share your experiences in the comments!