This is a guest post from Melvin Dichoso. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest.

In general, there’s just one thing that you need to be really good at, in order for you to make money or simply just succeed in your online business. This one thing is called ‘internet marketing’, and its really nothing new.  But internet marketing is a very big subject that keeps on constantly moving and a lot of people can easily get confused with it. With that in mind, in this post I will be discussing why you should utilize the best internet marketing asset that you might already have – your blog.

Why Your Blog Is Your Best Asset

Blog is your best asset for the sole reason that it covers most of the things that you need in order to market what you have competitively. Also, everyone loves blogging so it shouldn’t be really hard for you to do this. You’re not going to do blogging lividly since its not really burdensome, you know what I mean?

If you’re still not convinced, here are some of the things that should nail it down for you:

It covers relationship building

Blogging covers the most important aspect of business which is relationship building. Because you’re writing mostly free stuff, it allows your popularity to grow but at the same time it helps you establish your expertise.

This is good because over time your adding more and more people to your blog which should then help you know more about your audience. It’s also inherently obvious that people start to buy what you have when you offer them good value continuously and in blogging, the good value that you provide is free.

SEO becomes nuts

While most people are going to work hard with search engine optimization for their business, you don’t have to because blogging will take care of that.

I worked with businesses that have their blog as the main driver of their traffic and also their main weapon for boosting search rankings. You probably have seen some companies use their blogs as well to increase exposure to their sites. Also, its not hard to rank at all really. You install a wordpress blog, grab all the necessary plugins, write good content and that should be it. The best thing about blogs is that they have what search engines crave for which  is content.

You can run list building

We all know how powerful list building is as gurus taught us, but is it really that powerful still? Are they not hyping it up a bit? My answer is probably! I’m sure lots of us have gotten tired with squeeze pages promising to give us something good in return for our emails. Hype just doesn’t work anymore I guess.

So how is blogging going to change that? It’s my belief that its hard to win out someone just because you sent them something cool but when you utilize blogging in building your list, people don’t just opt-in because you’re offering them something good. They opt-in because they want to learn from you and they find you worth following, not just because you incentivize them to do so. Obviously these are the type of people that you want as they tend to stick more to what you offer to them.

Social media becomes your friend

Its funny how a lot of these people teaching social media pretend to be an expert yet they don’t have respectable blogs to begin with. Don’t fall for this. If blogging is done strategically, this alone can bring you lots of benefits.

Imagine if you write a helpful piece of blog article, it’s your readers who will spread your content to lots of other people through social media which boosts your presence, thus you don’t anymore need to try hard. If you’re doing your job, then social media will take care of itself. That is of course possible thanks to blogging.

You learn more about your market

As mentioned in my first point, when you start attracting lots of people to your blog you will soon find out more about them. You will then be able to see their common behavior and how most of them react on things like what they like and what they dislike.

With this, you can easily make adjustments on your blog and in your overall marketing. This will further refine what you do which hopefully helps you more towards profitability. What’s a better way to find out more about them than for them to show it directly to you?

Start that Blog Now!

So what are you waiting for? Start your blog now! If you have a blog already and you’re not working hard enough to make it popular, then do so now. With those five things that I mentioned above, you should now see the importance of blogging and how big the impact it has on your online marketing strategies. I mean blogging alone can cover your entire strategy, isn’t it?

If you’re not utilizing a blog yet and you don’t know much about it, then you can take a day or two to learn the basics of it. There’s an enormous amount of guides out there that can you help you out on getting started. If you are looking to purchase some form of training, then just take one and use it to educate yourself. Don’t get into the circle of purchasing multitudes of products as this can heavily distract you from what your doing and shift your focus to other things. The last thing that you need is information overload so please just focus on one guide, educate yourself and build on that.

In any kind of online business and whatever it is, good content is your foundation and it’s where everything starts. Of course, blogging is the best platform to lay it out.  Make sure you’re not missing out EVERYTHING by not utilizing a blog as a marketing weapon for your business. After all, a blog all alone is probably enough to get things going your way.  What say you?