Browsing articles in "SEO tools"

Monitor Backlinks Tool: A Must For Every Serious Link Builders Toolbox

Aug 29, 2013   //   by Gerald Weber   //   SEO Blog, SEO tools  //  8 Comments

It’s incredibly important to have a system when it comes to monitoring your backlinks because things can get so confusing. Because creating a link profile is so important when it comes to ranking well on a Google search results page, companies and individuals are finding tons of creative ways to earn a variety of links—infographics, forums and comments, cross-linking, social media networks, contributing guest articles, etc. It’s best to start creating a strategy for monitoring your links early so you can benefit later as your backlinks start to add up.

Keeping everything straight is a great way to find new link building opportunities as well as make sure that no spam websites are pointing back to your site in any way (Google will bring your rankings down if you’re connected to spam-type websites). You want to make sure you have authoritative links, and you want to make sure that the links you have earned remain active, and the Monitor Backlinks tool is a way to make that happen.

How the Monitor Backlinks Tool Works

You sign up here first and then will have access to your account and your personal dashboard. On the dashboard you will have the option to add links or domains. You have two different options when it comes to adding your links, which are shown in the screenshot below:

 sem1

If you choose the option where you connect with Google Analytics, you’ll also be prompted to add in your competition. This is a really great feature and it’s all automated, so you don’t have to do much work (side note: it can take up to 24 hours to gather all of the data). Once you choose what you want to do, you’ll have all of the different options discussed above and you’ll be able to see them all on your dashboard. As you can see from my sample dashboard below, I can filter all of my links to make things easier and even export the links if I wanted to back up all of the information:

sem2

If neither of these options work for you, you can scroll down the page just a bit and see three other options: Check your backlinks for free, import links from a CSV file, or bookmarklet (adding from the browser).

Monitor Backlinks Pricing Options

Prices vary from $19 to $99 per month with the option to create a custom package with a custom price. The particular trial that I used was the premium version, or the version that allows you to monitor the most backlinks, because it gives you access to everything. This package typically costs $99 per month, but you can try it for 30 days free. This is what I did at first and the plan I’m going to stick with after the 30 day trial.

The Monitor Backlinks Verdict: Easy to Use with Excellent and Relevant Options

First, this tool was incredibly easy to use. As you can see from the dashboard screenshot above, you have filters you can use that don’t take you to another page or leave you feeling like you can’t find your data. It’s really all there, in one place, and I know exactly how to see it and exactly how to add more domains and more likes (a big red “+Add” button is just what I need when worrying about something as confusing as backlinks).

Second, because I can connect with my Google Analytics, I really felt like I was able to get a clear picture of all the links without missing a beat. It wasn’t my responsibility or the tool’s responsibility to find the links—it was Google Analytics, which is something I trust. Overall I felt incredibly confident using this tool and I know that there are tons of possibilities the more I add to it.

Lastly when it comes to pricing, I would say that the tool is priced well. You have many different options and different plans (more than the usual 3), and I don’t think many would really need to monitor an unlimited amount of domains, so that brings down the price. In comparison to other tools of its kind, this one is definitely the best I’ve seen and something every serious link builder, guest blogger, or SEO should have in his/her toolbox.

A Few Issues with the Monitor Backlinks Tool

The thing I found a little bit confusing was the dropdown menus at the top of the screen, one labeled “dashboard” and one labeled “SEO tools.” It took me a while to realize that these even existed, and when you click on an option it takes you to an entirely new page that might be a bit confusing. Almost everything is in one place except for these few choices. Below is a screenshot of the choices you have that you could easily miss:

 sem3

sem4

You also have a credit system for the Advanced Backlink Checker tool that doesn’t seem to be discussed much. This is something else that I missed, and I was left confused about how I earned credits and why I wanted them. I got an email from the CEO saying I earned one credit, and this left me confused. You can find your credits under your profile picture in the top right hand corner, and when you click it you see this screen:

 sem5

Apparently you buy credits, but I wasn’t really aware that this was an option so I had to spend some time deciding if the Advanced Backlink Checker tool was really worth it. In the end, I just felt like any type of credit system was making things disorganized.

Cool Extra Features Monitor Backlinks Offers

What makes a tool go from great to absolutely amazing are the little extra things that the company does to help make your life easier. I found a few of these little hidden gems as I’ve gone through and used the tool:

  • There is a live chat option at the bottom right-hand corner of your screen so you can ask any question, any time.
  • CEO Razvan Girmacea actually emailed me as soon as I started my premium version trial to let me know who he was and how I can contact him if I need anything. This isn’t something I’ve found with any other tool, so it was a great feature.
  • If you post your Monitor Backlinks custom link on your Facebook or Twitter page, the company will actually give you $25 for each user that signs up for a premium account.

If you’re interested in getting started with a free trial of Monitor Backlinks, visit this link. Here you will find pricing information and be able to sign up in a matter of seconds. Once you do sign up, come back and let us know what you think of the tool.

Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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This Past Week in SEO (5/20/13)

May 20, 2013   //   by Gerald Weber   //   SEO, SEO Blog, SEO tools  //  4 Comments

Once you get a chance to go through them, be sure to leave a comment and let me know which link was the most useful to you!

  • Viral Content Buzz: Why Social is The New Backlink Find out nine different places where you can promote your website or blog, as well as how you can use Viral Content Buzz to promote your blog’s best posts.
  • 15 Things You Need To Know About The #NewGooglePlus “Infographics will display in a nearly-useful size, A Hangout is now any form of group communication & You can now send money through Gmail/Google” are just three of the fifteen topics covered in this image and video rich post.
  • A Facebook Update In Real Life: If you’re in need of a good laugh, this 2.5 minute will do the trick!

  • What should we expect in the next few months in terms of SEO for Google? Although 7.5 minutes may sound long for a YouTube video, since this one comes directly from Matt Cutts and addresses several important issues, it’s definitely worth watching the entire thing.
  • SEO Experts Interview: What’s the Hottest New SEO or Social Media Tool This Year? Ann Smarty, John Rampton, Ashley Moreno, Jon Henshaw, Alexis Grant, Viktar Khamianok, Tyler Shannon, Scott Langdon and myself all share the SEO or social media tool that we’re currently the most excited about using.
  • Penguin 2.0 and Future Google Updates Kev Massey covers several topics related to Google’s Penguin 2.0 update, including hacked sites, authority authors and result clusters.
  • 5 Clever Ways Your Business Can Use Video to Drive Traffic Steve Young discusses how creating a parody, your own whiteboard animation and three other video strategies can help you drive traffic.
  • Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results Greg Finn goes over Klout’s official entry into the social answers space, as well as the impact this integration will have on Bing.
  • Great Comment on “Repurposing Content: The Definitive Guide” If you missed this guide when it was originally published in January, bookmark and read the entire thing when you have some time. But even if you already checked it out earlier this year, be sure to check out the very thoughtful comment Eugene Farber recently left on the issue of “over-repurposing” content.
  • How To Add Google+ Comments To WordPress Easily Find out how to add Google+ comments to your WordPress blog by using code, code for the Thesis theme or one of three plugins. Also get Just Ask Kim’s opinion on how this type of commenting system will impact a blog’s SEO efforts.

Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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What’s New with Viral Content Buzz

Apr 12, 2013   //   by Gerald Weber   //   SEO Blog, SEO tools, Social Media  //  28 Comments

viralcontentbuzz_bee_mascottI have to say that I’m quite proud to look back and see just how far Viral Content Buzz has come in a little less than seven months. But while we’re really happy with what we’ve accomplished, that doesn’t mean we’re going to sit back and coast. On the contrary, we’re happy to announce the rollout of a bunch of new features!

Since we’ve been gradually testing and adding some, here’s a look at everything we’ve added over the last few months, as well as our brand new features:

  1. Pinterest Support: Share any infographics or other images that you want through Pinterest. This VCB post has some tips that Pinterest newbies will find especially helpful.
  2. StumbleUpon Support: Just like Pinterest, we’ve now made it super easy to use VCB in conjunction with StumbleUpon. And as with all the sites we support, you have full control over exactly what you promote and share.
  3. Bookmarklet: If you want to use VCB with a single click in Firefox, Chrome, IE or Safari, all you need to do is grab the VCB bookmarklet here. And if you’re on your iPad, you can get a bookmarklet for it here.
  4. Scheduling Tool: This makes it really easy to control exactly when you want sharing to happen.
  5. Customizable Dashboard: Easily switch between a traditional scrolling layout and a Pinterest-style layout that puts multiple stories on each row.
  6. Labels and Folders: Under “My Projects,” you can use labels and folders to keep everything organized by topic, site, client or any other structure that you want.
  7. Karma: Our one-liner for this feature is “the more approved posts you have, the closer you are to being a trusted member.”
  8. Project Report: Easily see who shared what, and when they shared it. We’ve also made it dead simple to download and/or email a report.

Viral Content Buzz Labs

Last month, Ann published a post detailing what the Labs section of Viral Content Buzz is all about. While I highly recommend reading her post, we’ll go over a quick summary now.

VCB Labs is all about coming up with tools and resources to help content marketers. Currently, there are three free tools that anyone can use. They are:

  • Pinterest Analytics: Get stats for all images on your site that are being shared. This tool also provides features to help you encourage Pinterest users to share your images.
  • Activity Analyzer: Put in any URL (including an RSS feed link), and you can see detailed information about its performance on Twitter, Facebook, Pinterest, LinkedIn, StumbleUpon and Google+.
  • Twitter Chat Client: Makes it easy to start and engage in a Twitter chat simply by using our Twitter chat application.

That’s Not All

In addition to all the new features that are live and ready to use, we’ve got several more in the pipeline. Keep an eye out for:

  • Facebook Page support
  • Google Plus support
  • Being able to create & send multiple Tweets at once, and then they’ll automatically be spaced out based on the settings you choose (similar to Buffer)

Ann and I truly appreciate all the users who are helping to build VCB into an awesome platform, so be sure to let us know what you think about all the new features in the comments!

Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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Understanding Keyword Research Tools: SEO vs. PPC

Dec 11, 2012   //   by Michael   //   SEO tools  //  4 Comments

Keyword research is one of the first things new Internet marketers learn. Understanding what people are looking for online, and how they are searching for it, is the critical step that allows everything else to fall into place. Many keyword tools list several pieces of valuable information, including the amount of searches per month, competition level and advertising rate. This data is fairly straightforward, but not all of it is meant to be used for SEO keyword research. Knowing the difference between SEO and PPC keywords will help you become more visible than ever on the results page and drive the right kind of traffic to your blog or business.

The Difference Between SEO and PPC

The results of search engine optimization and pay-per-click advertising campaigns generally appear in the same place: search engine pages. Users enter a certain string of keywords, and then a mix of optimized and paid websites appear. That, however, is where the similarities end. Search engine optimization takes months or even years to build up to a competitive level. Pay-per-click advertisements can bring in instantaneous traffic on even the most high-demand keywords, but it costs a certain amount for every click delivered, and there’s no guarantee that those visitors will convert into sales.

ppcseo

SEO Keyword Research

SEO is all about visibility and luring people in with the same limited real estate as everyone else. Most small websites focus on long-tail keywords to bring in the right kinds of readers and avoid having to compete with the big players for the general search terms. These narrower queries see less traffic but actually help marketers pick out the visitors they want. For example, a website selling holistic remedies can gain a lot more from the keywords “natural toe fungus treatment” than from “toe fungus.” Once a keyword is selected, the marketer uses both on-site and off-site SEO to improve his or her ranking, hopefully seeing a gradual increase in hits and conversions. When performing keyword research for SEO, the most important information to consider is traffic per month.

keywords

PPC Keyword Research

Pay-per-click advertising is a different animal. There is a ranking system to most search result advertising spots, particularly with AdWords, that depends partially on bids of cost-per-click as well as the ad’s Quality Score. Quality Scores are determined by the ad’s relevance to a keyword search. That means advertisers need to target the keywords that will bring in more revenue. “The history of sewage treatment in 18th century England,” for example, won’t draw many advertisers because the people searching for it are unlikely to buy anything. The competition for ad spots in this niche, and thus the cost-per-click, will be low, but the returns are so negligible that it’s not worth buying a campaign.

ppckeywords

Creating an Integrated Strategy

Both SEO and PPC campaigns have their place in a marketer’s toolbox. Advertising is a great way to boost a website’s popularity while the long-term SEO is being implemented, and can be used to explore new markets worth branching into. Every campaign presents a financial risk and may lose money if the right keywords are paired with the wrong ad copy, or vice versa. On the other hand, poor SEO keyword research can be even more devastating. Losing $200 on advertising makes for a bad day, but spending months building a particular keyword and then hitting a brick wall is worse. Keyword research tools, whether free or paid, usually contain all of the information you need to bring your website to the attention of your customers. Using it effectively in a variety of balanced marketing strategies, however, is up to you.

photo-strategy

Michael

Mike (Michael) Jones is a well-known writer, blogger and web designer from Toronto. He is always looking to discover new trends and analyze the technology for the benefit of his readers no matter they read his articles on a laptop, tablet or from their mobile phone.

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Is It Wise to Rely 100% on Link Networks?

Mar 30, 2012   //   by Obaidul Haque   //   SEO Blog, SEO tools  //  24 Comments

Do you remember what happened on March 19? It’s the day when majority of BMR’s (Build My Rank’s) network was de-indexed by Google. Search engine giant Google has always been on a mission to detect spam. But now, it seeks to destroy spam even more strongly. Build My Rank has done a lot of good to publishers and SEOs for many years. That’s why the news of BMR getting de-indexed shattered the entire SEO community.

What does this step by Google indicate?

[There are two things.]

First, link or blog networks are on Google’s radar now.

Second, links still matter.

If you conduct a search on Google, you can easy find hundreds of reviews that recommend BMR as one of the best SEO tools. Now that the de-indexing has happened many of the reviewers feel sorry about it.

Here’s what Steve (of SteveScottSite) has to say –

Lis (of Lis Sower Butts) says this –

There are high speculations that Google will de-index many other link networks. But what we know for sure is that BMR’s blog network has been de-indexed already. The owner of this link network has honestly shared the details of this de-indexing on their site. In addition, BMR also offers a tutorial for its customers to help the latter remove backlinks to a particular site.

If You’re Building Links via Link Networks…
Obviously, not everyone out there is utilizing link networks to build backlinks. But there are definitely those that rely on link networks massively. Though it’s not entirely bad to use such networks, the best idea is to not depend on just one link network for building backlinks for your niche sites. There are still multiple blog networks that are going strong. However, you need to use your brains and take every step with caution so that you can prevent (unexpected) penalties.

Don’t freak out. Google will always continue to do things it wants to do. The biggest piece of advice that you can use is to diversify your link building efforts as much as possible. If you’re using several sources to build links, it won’t destroy everything in case one of those networks gets hit.

Building a diverse backlinks profile is all about finding more opportunities, analyzing them and leveraging those that look credible.

A truly diverse backlinks profile may include -

Text links
Image links
Country code domain links
Do-follow links
No-follow links
Links from .net, .org, .edu sites

You May Still Use Some of Those Networks!
The de-indexing of BMR is a special case actually. What you must note in this case is that BMR is built around a network of sites that are owned by the same link building service. [These sites belong to just one owner]. On the other hand, there are other link networks that thrive around a community. They have a network of sites that belong to different individuals like you and me. That’s why you really need to rack your brains before making a SEO decision.

Getting the point? Please feel free to share your own opinions and thoughts by casting your vote in the poll below.


Obaidul Haque

Obaidul works as an SEO manager handling client projects. He focuses heavily on Search Engine Optimization (SEO) and Social Media Marketing (SMM). Also a passionate blogger and freelance writer, he shares his insightful views regularly on HelloBloggerz . You can follow him on Google Plus or Twitter.

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5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

Feb 3, 2012   //   by Kristi Hines   //   SEO Blog, SEO tools  //  26 Comments

Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves? Here are a few things you can learn by clicking on some of the domains listed under your Traffic Sources > Sources > Referrals.

What Twitter User Really Sends You Traffic & Your Most Popular Posts on Twitter

Want to find out who is really sending the most traffic to your website via Twitter? Look no further than the t.co domain in your Traffic Sources. When you click on this, you will see the specific t.co links that have led visitors to your website.

T.co Referral Paths

Copy the Referral Path listed, then paste it into your browser after http://t.co so you can go to the post or page that it references. In another tab (if you don’t have this already), install the Topsy Trackbacks bookmarklet on your bookmarks toolbar. Then go to the tab with your post and click on the Topsy bookmarklet. You will now see most of the tweets for your page in Topsy.

Topsy Trackbacks

When you get to the All posts about this link section, scroll to the bottom and click on the more link until you’ve pulled most of the tweets for your post (which could take a while, depending on how many times the page has been tweeted). Then use your browser’s Find on Page (CTRL + F) and paste in the Referral Path again. It should take you to one (or more) tweets with the t.co link that you pulled from Google Analytics. The first person who tweeted it is the source of your Twitter traffic!

Influential Retweets

In my case, it was Dave Larson of TweetSmarter that I had to thank for the most traffic from Twitter for my post on how to start a blog on WordPress.

Going back to your Referral Paths from t.co, you can also use this to see which posts on your site get the most Twitter traffic. Simply click on the Secondary dimension dropdown and select Landing Page under Traffic Sources.

Secondary Dimension Dropdown in Google Analytics

This will show you the posts each t.co link references.

Landing Pages

Pages with Traffic from Image Search

Curious what posts or pages on your website get the most traffic from Google Images search? Find out by clicking on the google.com domain in your traffic sources and then click on the /imgres Referral Path. Next, use the Secondary dimension dropdown and, again, select Landing Page under Traffic Sources.

Google Image Traffic

Be sure to check out the images on those pages to see if you can use similar images for future posts / pages on your site for more image related traffic!

Guest Posts, Comments, or Crowdsourcing

When you’re looking at your Traffic Sources, it’s easy to tell which source is related to your guest posting, commenting, or sites you contribute answers to for crowdsourced posts. If you do multiple activities on one site, then you need to click on that site’s domain and drill down to the Referral Paths to see which activity gets the best results from that site.

Referral Paths

By drilling down on my own referral traffic from Social Media Examiner, I could see that it comes from a variety of things, including one guest post, making their top blog list, a crowdsourced post, and a link left to one of my posts in the forums.

LinkedIn Shares, Groups, Answers, or Company Pages

If you are active on LinkedIn and take advantage of different things such as sharing your posts on your profile, LinkedIn groups, LinkedIn Answers, or on your company page, then you will probably want to know which of those activities bring the most traffic to your website. Click on linkedin.com in your Traffic Sources to see the following.

LinkedIn Traffic

Here, I can see that the most traffic comes from shares within groups (/news), followed by status updates (/home, /profile/view, and /share), more group shares (/groupItem), and Answers (/groupAnswers).

Most Popular Posts on StumbleUpon

It’s tough to find things on StumbleUpon sometimes, including which posts from your own sites are the most popular on their network. If you want to see which posts on your site get the most StumbleUpon traffic, click on stumbleupon.com in your Traffic Sources, then click on the refer.php Referral Path. Next, use the Secondary dimension dropdown and, again, select Landing Page under Traffic Sources.

StumbleUpon Traffic

Now you can see which posts have driven the most StumbleUpon traffic over the last year. This is great to reference when you are determining what new content you want to create and how it will fare on the SU network. Going forward, with the latest changes to the SU networks, you will just look at any links starting with /su/ in the Referral Paths.

If you enjoyed this post be sure to check out basic Google analytics tips.

Do you go deeper into your Google Analytics Traffic Sources? What other discoveries have you found about your referral traffic?

Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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Learn What Technology Websites are Using, Statistics, and More

Jan 27, 2012   //   by Kristi Hines   //   SEO Blog, SEO tools  //  14 Comments

Have you ever visited a website and were curious about what they were running on it, such as the platform, analytics, or add-ons? Have you ever wondered how many other people are using the same website components as you do? Do you want a quick SEO profile of the site as well? If so, then you need to visit BuiltWith.com.

Learn What Technology Any Website Uses

Technology Profile

There are three ways to find out technology a particular website is using. First off, you can visit the BuiltWith.com homepage and enter the domain name in the search box. Next, you can just enter http://builtwith.com/domain.com into your browser and change domain.com to the domain of the site you wish to view. Or you can download the Chrome Extension and click on the extension to see a popup with the website’s technology profile.

On the website’s profile page, you will find the following information (when applicable).

  • Server Information – This doesn’t tell you where a site is hosted, but tells you the type of web server the site is hosted on.
  • Content Management Systems – This will tell you if the website is using WordPress, Joomla, or a similar CMS.
  • Ecommerce – This will tell you if the website is using an Ecommerce system like E-junkie or other shopping cart software.
  • Frameworks – This will tell you the programming framework of the website. For WordPress, it will commonly be PHP.
  • Advertising – This will tell you what advertising systems are being used on a website such as Google AdSense and some affiliate networks.
  • Analytics and Tracking – This will tell you if a site uses Google Analytics, StatCoutner, or similar analytics system. Aweber’s mailing list code sometimes pops up into this area too.
  • JavaScript Libraries – This will tell you about the different JavaScript coding libraries called in the website’s coding.
  • Audio / Video – This will tell you about any technology such as Vimeo, YouTube, or other media found on the website.
  • Widgets – This will tell you about different widgets and add-ons a website is using, including social sharing buttons. It will pull information about some WordPress plugins, but most will just be lumped under WordPress Plugins.
  • Aggregation Functionality – This will tell you about the RSS and pingback functionality of a site, including whether it uses Feedburner.
  • Document Information & Encoding – This will tell you more about the website’s coding, like if it uses HTML, CSS, etc.

View Trends About Website Technology

While you are viewing a website’s technology profile you can click on the link for any technology listed to see more data about its usage. Alternatively, you can visit theTechnology Trends page and see the top technology used across the Internet. For example, if you clicked on WordPress, you would see the following.

Trending Usage

WordPress Usage Trends

This chart shows you if a particular piece of technology is increasing or decreasing in popularity. In this case, usage of WordPress is definitely increasing.

Industries

Technology Industry Usage

Find out what industries use a particular piece of technology the most. This pie chart shows that, aside from the Other category, WordPress seems to be used equally amongst different niches.

Similar Coverage

See what website technology is similar to the application you are viewing. In this case, the next most popular technology similar to WordPress is Joomla.

Top Sites

Top Sites Using WordPress

Want to see the biggest sites using a particular piece of technology? Click on the Top Sites list on the application page.

Get a Glimpse of a Website’s Search Engine Optimization

SEO Profile

If you want to check out a website’s SEO information, click on the SEO Profile tab. This will give you a little analysis of basic SEO elements such as your title tag, meta description, H1 heading tag, common keywords (as shown in the pie chart above), image ALT tags, website speed, and social bookmarking stats on Facebook & Delicious. It also gives you an overall score plus a score of where your website ranks compared to others. Apparently 57% is a good score if 97% of other websites score below that!

Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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9 Search Optimization Tips with Benefits for Your Visitors

Aug 30, 2010   //   by Kristi Hines   //   Contests, SEO Blog, SEO tools  //  42 Comments

This is a guest post from Kristi Hines . It is part of The “Bad Ass” SEO Guest Blogging Contest.

There are many SEO tips that are not only good for search engines but they are very helpful for people looking for and perusing through your website. Here are nine SEO tips you can do to help search engines and visitors love your site.

1. Keywords and Research

If you choose the right keywords for your homepage and your internal pages, blog posts, etc., you will be helping visitors find what they are searching for easier. The best way to do this is to think of a keyword that fits your page, then a 2 – 3 word phrase that fits including that keyword. It’s really as simple as that.

Keyword Resources

2. Titles

The title tag is important because it is the heading for search engine listings and it is usually the anchor text when people bookmark your homepage, blog post, or single page on your website. The easiest way to create a title for your page is to include the keyword phrase you thought of during keyword research and include it in the up to 70 character description of your page.

Title Resources

3. Meta Descriptions

The meta description is essentially your sales pitch for your page when it comes up in search engines. It is also usually the description that is picked up when people bookmark your site socially. To create a good meta description, create a short sentence or two under 155 characters that includes the main keyword phrase for your page.

Meta Descriptions Resources

4. Header Tags

Header tags break up your page into easily digestible sections to help readability. Think of your page’s content in outline form – the header tags break up each main section of your text. Header tags should include keyword phrases you would like your page to rank for.

Also, note that the text right after your header tag can play a significant role. For example, I had an H3 header in one of my recent posts that said Most Valuable Guides (not the best keywords, but bear with me). In search results, without any other optimization, link building, etc., search engines pick up that phrase as follows:

Meta Description After Header Tag

So needless to say, header tags are valuable and need to be optimized as well as careful consideration given to the first sentence after the header tag as well.

5. Images

<img src="seo-optimized-image.jpg" alt="A SEO Optimized Image" title="A SEO Optimized Image" />

To get the most out of your keywords and help break up text for visitors with something eye catching, be sure to include an image in your post with keywords in the filename, alt text, and title.

Seagull in Flight

Where does the alt tag come into play outside of SEO? If you were visually impaired and using a screen reader, the alt text would be read to you by your program.

Image Resources

6. Internal Linking

Once people get on your site, you want them to stick around and find more relevant content. Using internal linking will help them learn more about what your site has to offer, especially if you are using the right anchor text as a guide.

Internal Linking Resources

7. Link Building

So what benefit does link building have to offer potential visitors without mentioning any SEO benefits? When I am seeking out link building opportunities, I find that pages already offering their visitors resources for a particular topic. Link building is simply offering another site’s visitors more resources to choose from for more options.

Link Building Resources

8. Social Media

Social networking allows you to really connect with your website’s audience, which helps you learn more about their needs and create content, product, and services that will really appeal to them.

In link building, even though Twitter, for example, only gives you nofollow links, someone who sees your link through Twitter may like it so much that they link to it in their blog or elsewhere on their website, which essentially means that nofollow social media link turned into a dofollow one.

Also, it’s not just the social networking you do – it’s the social sharing you make possible. Installing buttons or widgets to make your site more socially sharable makes it easier for your visitors to tell the world about you!

Social Media Resources

9. Guest Blogging

Last but not least is the ever popular guest blogging. If you have expertise that others would benefit from, then guest blogging will help you share that knowledge with an even wider audience. If your visitors are also bloggers, you can even help them by guest blogging on their site, sending some of your visitors in their direction. The benefits to doing both of these (the right way) are really exponential in helping establish yourself as an authority in your industry.

Guest Blogging Resources

Your Thoughts on Search Optimization for Visitors

What ways do you optimize for SEO with your visitors in mind, and what tools and resources would you suggest to help other website and blog owners to do the same?

Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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Google Chrome Extensions 24 New SEO Plugins

Jan 27, 2010   //   by MichDe   //   Google, SEO Blog, SEO tools  //  94 Comments

seo-logo2 Chrome Seo for modern search engine optimizers, search engine marketers and webmasters. Now more than ever seo is tied directly to the live web and real-time actions. Blog farms and scrapers, gave way to mass social spam and vote rigging. Brokering links was safe, then unsafe for Google whitehat seo, and everything in between. Page rank was abandoned even though its still with us. No-follow links and page sculpting turned out to be a shame, even with proof of concept.

Now oddly like once before we must track the structure and wider statistics. Serp rank, page rank, site rankings and social authority all now weigh against the new real-time focus. Links are still important but reputation global impact and social reach are just as much a search ranking factor in modern search analysis.

seo-for-chrome Google’s chrome browser has been with us now for many month but only recently opened the extension arsenal to the world. Social tools, blog extensions, seo plugins and more can all be found. That was half the problem. With so many changes happening every day in the world of search more than the same old tools were needed. With so many old idea once again seeing the light of viable search marketing use, the old tools were sorely needed.

After weeks of trolling the Google extensions directory I was able to round up a multi-layer seo toolkit of chrome extensions. Combine they can take a large chunk of dismay in your conversion to chrome, the extensions we need to assess our clients sites, links and reputation are now includable. The list includes three sections of focus, seo data, site research and technical helpers for the search marketers and seo’s trade.

The SEO ranking and Analysis Section:

Chrome SEO

106301

The Google Chrome SEO extension provides easy access to Search Engine Optimization Tools that can help you with Competitive Analysis, Keyword Research, Backlink Checks and other daily SEO tasks. [link]

Current functions list:

  • Pages Indexed on: Bing, Google, Yahoo
  • Backlinks as reported by : Alexa, Bing, Google, MajesticSeo, Yahoo
  • Current Traffic and Rankings as reported by : Alexa, Compete, Google PageRank, Quantcast, SEMRush, Technorati
  • Social Bookmark counts on : Delicious, Digg, Dmoz, StumbleUpon,
  • Cached Versions of the website from : Archive.org, CoralCDN, Google, WebCite
  • Domain Details such as : DNS, IP Address, Server Location, Whois details

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MichDe

I am Mich De L'Orme I work in new media & research. My life is filled with family learning & technology, what more could I want or need?

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5 Free SEO Tools You’re Probably Not Using Yet

Nov 20, 2008   //   by Gerald Weber   //   SEO Blog, SEO tools  //  20 Comments

If you read Internet marketing and SEO blogs on a regular basis, you undoubtedly come across posts about free SEO tools quite often.  While there are a lot of great free tools on the Internet for SEOs, I have recently noticed that almost all of these posts profile the same core set of free tools (such as SEO for Firefox).  Since you most likely already use the most popular free SEO tools, I want to look at five SEO tools today that are very useful, but simply don’t get as much attention as they deserve:

Google Insights Bookmarklet: While Google Insights can provide very valuable keyword information, you can waste a lot of time switching from one window to another window in order to use Google Insights.  To eliminate the need toswitch browser windows , add the Google Insights Bookmarklet to your browser, and anytime you are browsing one of the major search engines (Google, Yahoo or Live), you can instantly access the Insights data for the keyword you were searching with a single click of the bookmarklet.

Social Media Google Analytics

Social Media Metrics Greasemonkey Plugin for Google Analytics: I know I’m not alone when I say that Google Analytics is one of my favorite analytics packages.  Although it’s not perfect, this package can provide you with a significant amount of very useful information.  In addition to the information that is already provided, you can increase the data you have at your fingertips by installing the Social Media Metrics Greasemonkey Plugin.  As you can see from the screenshot above, this plugin not only adds data for content from all of the major social media websites, but it also adds Yahoo’s backlink data directly for you to see.

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Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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