Online entrepreneurs need to obtain several tools that can help their businesses thrive in the World Wide Web and ensure a good return of investment. AB testing is one of the most effective devices that can help businessmen gauge the soundness of their marketing strategy. As a result, they can maximize their income and avoid possible pitfalls along the way.
(Courtesy of Mil8)
Programs that can Rev up AB Testing
Prior to the test, it is imperative for the proprietors to determine which aspects of the site need to be tested. This may include the viability of one product to outsell the competition, or the feasibility of the targeted sales for a certain period.
The setting of the test should then be adjusted accordingly to ensure that the calculated results will be precise and accurate. There’s a plethora of testing programs available for this purpose.
Other options include Test & target, SiteSpect and Vertser, which are currently the top notch programs. They are guaranteed by experts to be user-friendly and expedient. It has to be noted, though, that each of these programs adopts distinct method of calculation.
How these AB Testing Tools Work
In deciding about the programs to be used, it is imperative for Internet-based entrepreneurs to know about the procedure at which the results from the AB testing are calculated. Two of the most common methods include:
- Element Replacement
This involves the creation of multiple versions of an element by using HTML on the testing tool. The process can be done before a page loads. When the entrepreneurs reach the beta stage, or once the procedure goes live, the alternatives of the elements will be randomly shown in a screen that is not yet viewed by the website visitors.
As such, entrepreneurs will have the opportunity to decide on the page layouts and designs that bets reflect the theme of their website. This erases the need to create numerous dummy sites which can both be costly and time consuming.
- Redirection to alternative links
In cases when the whole page needs to be tested, users may go for the creation and uploading a new page to the website. This will serve as a variant that can automatically function by redirecting the audiences to an alternative page. If a certain URL can’t be accessed, for example, visitors can be taken to a backup site containing slight variations. Doing so can be beneficial to businessmen as they can freely create numerous versions of their website to check its dynamism and aesthetics.
Here are easy to follow steps for AB testing:
- Select a page to be assessed.
- Determine the elements that needed testing.
- Add tags to the main page and versions made for faster tracking of results.
- Enter the URL in the tool window before the tests.
- Test the A and B versions simultaneously to achieve consistent results.
- Make sure that each audience sees only one of the variants.
- Check back for test results displayed in the dialogue box after each run.
Tips in AB Testing
In order to get to maximize the test, users should run the process long enough. It is a must to amass ample traffic volume to get noteworthy results. It may also help to master the codes and incorporate the alterations subtly to avoid blunders. Remember to maintain a consistent layout.
If you ask me what the most effective method of boosting the performance of a website is, I’ll give you an instant reply – ‘split testing’. And I really hope you wouldn’t like to differ with me on this point, would you? Since I stepped into the internet marketing industry, I have met very few (can count them on my fingers) webmasters or web property owners who bothered to utilize split testing to find out what worked best and improve the rate of conversion.
Why do most of the internet marketers ignore split testing, while investing plenty of time on just guess-optimizing their websites over and over again? Optimizing your sites on the basis of gut instinct or guesswork may bring you better results. But it won’t ever tell you what really works and what doesn’t. Split testing is the single most effective technique to ensure the best ROI possible.
Split or A/B testing is a proven technique to discover what makes the most impact on visitors, thus helping you to tweak your sites appropriately and improve the rate of conversion. Though conducting a split test consumes time, the result will be much more than the effort that you invest.
So, are you ready to conduct your first split test ever? Don’t worry. Given below is a very simple 5-step plan that you can use to get started.
#1. Choose a Web Page
Find those pages on your site that help you fulfill some important goals. Select a web page that focuses on a specific goal and have one call to action. If you think improving a web page can increase the number of sign-ups, boost online sales or assist you in achieving other significant conversion goals, you can conduct a split test for that specific page.
#2. Create Another Version of The Selected Page
After you’ve picked an important page that you would really want to split test, it’s time to create a new version of the same. To create the new version, you’ll need to list out all the important elements (that you think can increase the conversion rate) the original page contains.
You should decide to test these –
Headings and subheadings
Call to action
Placement of elements
You may focus on other important elements that your selected web page contains and make the necessary changes to create the new version. So, you’ve two different versions – Page A (original) and Page B (new).
#3. Set Up the Test
Now, you’ll need a software or tool to set up the test. If you have adequate expertise, you can make use of Google’s Website Optimizer. Otherwise, you can hire the services of an internet marketing firm that’s known for conducting split tests. There are also several paid split testing tools that you can use. No matter which split testing tools you use, you should make sure that it’s easy to set up, easy to understand and accurate (in terms of tracking results).
The two versions of the page (original and new) will either be shown randomly or simultaneously to visitors. The tool that you use will track the number of visitors, the rate of click-throughs and the rate of conversion for both the pages. Make sure you run the test for an adequate time span and that your sample size is big enough to track accurate results.
#5. Use the Version That Works Best
Analyze the results of the split test and go with the variant that makes the most impact on your site’s visitors.
Have you ever conducted a split or A/B test for your website? Please feel free to share your experiences and opinions.